Consumer Trend Tracker
In case you missed our October set of postcards here are the examples of new products
from around the world.
More information can be found at
http://www.bordbia.ie/industryinfo/publications/bbreports/pages/consumerlifestyletrends.
aspx
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Sub-trend : Con veniently There - Offering convenient ways to
buy local
Vending machine dispenses freshly-baked baguettes,
France
A French baker recently rolled out 24-hour automated
baguette dispensers next to his two bakeries in Paris and
Hombourg-Haut, which ensure he can sell his baguettes
even after his shops have closed. The bread is partially
cooked before being put into the machine — which cost EUR 50,000 — and finished off
when someone orders; delivering a hot, freshly-baked baguette within seconds.
Freshlist app connects local producers with buyers, US
The Freshlist app connects local vendors and buyers by
using a text messaging interface which permits people
to purchase and sell produce in real time. Sellers text
their inventory to a list of local buyers. Buyers type in
“list” which brings up all the produce being sold on the
market in their vicinity. Although designed for producers and buyers, such a system could
just as easily be employed by producers looking to sell directly to consumers.
Consumers continue to seek convenience in their everyday lives. New technologies are allowing
brands to be more creative about delivering their products to consumers around the clock. These
solutions not only reduce waste, but help brands get their products to consumers at a time that is
most convenient for them.
Sub-trend : Counselled Consumption- Delivering curated product
selections straight to consumers’ homes
Expert selections of coffee sent to your door, UK
Coffee retailer EightPointNine’s grandCRU programme
delivers a different hand-blended coffee to consumers each
week, mixed by hand by its experts. Each curated delivery
contains 16 cups of coffee and fits through a standard
letterbox. This programme compliments its main service,
which allows consumers to create custom blends and then
have them shipped each week directly to their doors.
Monthly food and music pairing package by subscription,
US
San Francisco-based food and music blog Turntable Kitchen
has launched the Turntable Kitchen Pairings Box, “a curated
food and music discovery experience”, which is delivered to
subscribers’ postboxes every month. The box features recipes that focus on local and fresh
ingredients combined with hand-selected musical pairings and album reviews, with the
intention of introducing food lovers to music and vice versa
Consumers continue to look to expert advisors to introduce them to new and unusual products
and are turning to brands that are considered specialists in their chosen categories to recommend
products that best suit their tastes and needs. Increasingly, these brands are enhancing their
reputations by marrying curation with convenience in an effort to deliver consumers the best
possible experience.
Sub-trend : Accesdsible Luxury- Delivering premium versions of
everyday products
Artisan pizza line backed by top chef, US
Domino’s has launched an artisan pizza line in collaboration
with top chef Fabio Viviani, who was voted "Top Chef Fan
Favorite" by viewers of reality TV show Top Chef. The Artisan
Pizza line features three flavours: Spinach & Feta, Italian
Sausage & Pepper Trio and Tuscan Salami & Roasted Veggie,
and comes in a custom pizza box, signed by the store manager to guarantee the pizza’s
freshness.
Socialite helps launch premium burger, Spain
Burger King’s ad campaign for its Chicken Tendergrill
features Carmen Lomana, a famous socialite and haute
couture collector. The brand says that Carmen was chosen
for the ad spot because she is exclusive and distinct, like its
new product. By adding a touch of premium to its range, Burger King has successfully
captivated the interest of a young, female audience.
As consumers prepare for the economic crisis to worsen, the appeal of everyday products that
serve up a touch of premium is becoming increasingly relevant. Several brands that are wellestablished in the mass-market have launched premium offerings. Key to their successes has been
careful collaboration with celebrities who have added credibility to these new products.