Ministry of Business, Innovation & Employment
Regional Tourism Estimates 2014
Waimakariri District Tourism Spend
The total estimated tourism spend in the Waimakariri on all tourism related products
(including accommodation, food and beverage serving services, passenger transport,
fuel and other automotive retail sales and other retail sales and other tourism
products) from both the domestic and international market during the year ending
March 2014 was $112 million. This has increased by 43% since 2009.
Waimakariri Total Tourism Spend (in millions) 2009-14
120
Spend ($ in millions)
100
80
112
107
105
2012
2013
91
78
81
2009
2010
60
40
20
0
2011
2014
The greatest spend on tourism products in the Waimakariri District in the year to
March 2014 was on fuel and other automotive retail sales, followed by other retail
sales. This is consistent with trends over the last 5 years.
Domestic visitors have spent $101 million in the year to March 2014 in the
Waimakariri District, again, mainly on fuel and other automotive retail sales and
other retail sales.
1
Domestic Visitor Spend (in millions) in Waimakariri District - 2014
50
45
Spend ($ million)
40
35
30
25
20
15
10
5
0
Accommodation
Food and
Other passenger
beverage serving
transport
services
Other tourism
products
Retail sales - fuel
and other
automotive
Retail sales other
Expectedly, the vast majority of domestic tourism dollars originate from the
Canterbury region - $80 million in the year to March 2014, up 67% from $48 million
in 2009. Almost all spend is related to retail and very little on accommodation. The
second highest domestic tourism spend in the Waimakariri District is from visitors
from Auckland, Otago and Wellington, each contributing $3 million in 2014.
International visitors have contributed $11 million in the year to March 2014. Total
international spend in the Waimakariri District has been stable since 2009, averaging
at $11 million per year. Most international expenditure is on other retail sales.
The Australian visitor market contributed $4 million to the Waimakariri District in
2014. This is largely consistent with the previous five years, with the exception of a
peak at $5 million in 2012.
North Canterbury Region Tourism Spend
Visitor spend in North Canterbury, defined as the Waimakariri District, Hurunui
District and Kaikoura District, in the year to March 2014 totalled $309 million.
Around two thirds of this originated from domestic visitors ($219 million) and one
third from international visitors ($91 million).
Similar to trends for visitor expenditure in the Waimakariri District, the vast majority
of domestic dollars spent in North Canterbury originated from Canterbury visitors in
the year to March 2014 ($152 million) and second highest proportion from
Wellington visitors ($12 million) and Auckland visitors ($9 million).
Domestic tourist expenditure in North Canterbury is trending above the 12 month
moving average for all NZ since 2011.
2
Domestic tourists spend most of their dollars in North Canterbury on fuel and other
automotive retail sales, followed by other retail sales.
International tourist spend mainly originates from people visiting from Australia
(same as for all New Zealand), and secondly from ‘rest of Europe’, followed by the
UK. In comparison, the second highest proportion of New Zealand’s entire
international tourist expenditure after Australia originates from visitors from China.
‘Other tourism products’ receives the highest percentage of expenditure from
international tourists in North Canterbury, compared to other retail sales for all of
New Zealand. Accommodation receives the second highest percentage of total
spend in North Canterbury.
International tourist expenditure in North Canterbury is trending slightly below the
moving average for all NZ since 2012.
Looking at the three Territorial Authorities that together form the North Canterbury
Region, the highest total tourism expenditure is spent in the Waimakariri District
($112 million in year to March 2014), followed by the Hurunui District ($109 million)
and Kaikoura District ($88 million). The following graph further depicts the origin of
spenders.
Tourism Spend in North Canterbury 2014
120
101
Spend ($ in millions)
100
80
80
60
40
Domestic
50
International
38
29
20
11
0
Hurunui
Kaikoura
Waimakariri
It is clear that in comparison to Hurunui and Kaikoura Districts, the Waimakariri
District has the lowest proportionate share of the international tourism market.
Kaikoura is the only North Canterbury District seeing a higher international tourism
spend ($50 million) than Hurunui and Waimakariri. Most of the tourist dollars in the
Kaikoura District are spent on accommodation ($21 million) and ‘other tourism
products’ ($20 million).
3
More details including graphs for North Canterbury trends are contained in the
attached ‘Regional Tourism Summary for North Canterbury March 2014’.
Tables, charts, notes and other more detailed information can be found here:
http://www.med.govt.nz/sectors-industries/tourism/tourism-researchdata/regional-tourism-estimates
4