SAMPLE ASSESSMENT TASKS
DESIGN
ATAR YEAR 12
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2015/6703v3
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Sample assessment task
Design – ATAR Year 12
Task 1 – Unit 3
Assessment type: Production
Conditions
Period allowed for completion of the task: 13 weeks
Due Semester 1 Week 13
Task weighting: 20% of the school mark for this pair of units
__________________________________________________________________________________
Commercial design
(42 marks)
The colour blue is the most popular and dominant colour used online and studies have shown it is
the most favoured colour – worldwide.
There are so many variations of this hue, from the clear blue sky to the deep aqua of the ocean, with
many striking pigments found throughout both flora and fauna. Colour choice can affect how we
communicate meaning. How many ways can we interpret the colour blue?
You are required to design the masthead and at least two editions of the cover of a new magazine
devoted solely to things that are associated with the idea of blue. Consider the magazine name, the
art direction and what kind of articles would be included. Don’t restrict yourself to literal
interpretation; feel free to branch your design ideas out into what kinds of people, places, feelings,
artworks or emotions may be conceptually related to the colour.
Your final design solutions and the design process you applied will be compiled in a design portfolio.
Design brief
Objective:
Design a new magazine conceptually related to the colour blue. You will define your own target
audience based on your creative approach to the task.
Possible approaches include (but are not limited to):
 Surfing: Breaker, a magazine devoted to the surfing life. Get all the latest info and interviews
from the Margaret River Pro competition or find out the best surf spots around the world.
 Design: Bluprint, celebrating all things digital. Learn how the professionals do it: master
photomontage on Adobe Photoshop with comprehensive step-by-step projects.
 Make up artistry: Bluebase, a magazine designed to inspire and explore the art of make-up.
Regular features include: Get the look, Top tips and Hollywood Special Effects.
 Emotion: Blu, a magazine dedicated to exploring art forms inspired by the symptoms of
loneliness and heartache. Read the lyrics from some of our greatest musicians while comparing
the artworks of Picasso during his ‘Blue’ period.
For tips and tricks when designing commercial magazines, visit: http://www.magazinedesigning.com
Sample assessment tasks | Design | ATAR Year 12
2
Task description
1.
You will conduct research, collecting information and visual material related to your magazine.
To do this, you will need to:
 interpret the design brief
 define and understand your target audience so you can effectively apply semiotics, codes
and conventions relevant to design
 explore design principles relevant to the task: form follows function
 collect and analyse existing visual images and information on magazine design.
2.
You will investigate and plan for suitable design solutions. To do this, you will need to:
 apply a design process and consider a commercial design process
 investigate a successful communication model relevant to the design brief
 understand the cultural values, ideologies and belief systems that are important to society
and individuals
 recognise the influences of theories and media forms on all stakeholders
 experiment with the application of type and colour relevant to your chosen theme, content
and target audience.
3.
You will apply ideation techniques to generate suitable designs by:
 exploring various design methods to generate possible design solutions: visual research,
idea generation techniques, synectics, mind maps, brainstorming
 applying inquiry processes to formulate specific meaning in your design work, including
investigation of currently available materials and technologies
 analysing and evaluating appropriate strategies for communication to your intended
audience: shock tactics, humour, metaphor and emotion
 experimenting with the characteristics and application of design elements and principles,
possibly including Gestalt design principles, colour theory, layout principles and visual
hierarchy.
4.
You will need to develop and refine your design solutions by:
 creating visuals/layouts to document your visual development to reflect progressive
resolution of design problems and thinking
 planning for production by considering costs and constraints, sustainability and life-cycle
costing
 considering possible future trends when selecting suitable production processes and
specific production materials and/or technologies appropriate to the design brief
 applying skills relevant to the production
 conducting critical reflective analysis to devise and evaluate solutions to design problems
and to refine production processes and methods
 understanding occupational safety and health (OSH) concepts and their impact in design.
NOTE: You will be marked against the eight criteria listed in the attached marking key.
Requirements for assessment
□
Design portfolio: documentation of a comprehensive design process for a
commercial design brief, including final design solutions (up to seven A3 portfolio
pages)
Sample assessment tasks | Design | ATAR Year 12
Due date
3
Marking key for sample assessment task 1 — Unit 3
Description
Marks
Application of planning
(Evidence of use of organisation and planning)
Comprehensive planning relevant to context is evident to an excellent and thorough standard
Consistent planning relevant to context is evident to a high standard
Planning relevant to context is evident to a competent standard
Planning is evident to a basic standard
Only cursory evidence of planning
No evidence of planning
Total
Application of skills, techniques and procedures
(Evidence of competence in skills, techniques and procedures for production)
Extensive, detailed and successful use of skills, techniques and procedures suited to the task
Employs a broad range of skills, techniques and procedures, suited to the task
Employs a consistent range of skills, techniques and procedures, generally suited to the task
Employs a moderate range of skills, techniques and procedures, some of which are unsuitable
to the task
Employs a limited range of skills, techniques and procedures, largely unsuitable to the task
No evidence of the use of skills, techniques and procedures
Total
Experimentation and critical reflection
(Evidence of experimentation, choice of design solutions and critical reflection)
Meticulous and sophisticated experimentation and deliberate choice of possible design
solutions, with discerning critical reflection
Extensive and detailed experimentation and considered choice of possible design solutions,
with thoughtful critical reflection
Consistent experimentation and choice of possible design solutions, with relevant critical
reflection
Experimentation and choice of possible design solutions, with some critical reflection
Some experimentation and choice of possible design solutions, with some reflection
Limited experimentation and choice of possible solutions, with minimal evidence of reflection
No experimentation or reflection of design solutions
Total
Analysis
(Evidence of use of analysis, clear thinking and sound reasoning)
Sophisticated and thorough analysis of relevant information
Well-analysed and detailed consideration of relevant information
Clear analysis of information
Simple analysis, mainly relying on supplied information
Minimal analysis and engagement with information
No evidence of analysis and engagement with information
Total
Originality
(Evidence of innovation and originality)
Sophisticated ideas are used to produce uniquely original and highly innovative design
solutions
Designs produced are original and innovative
Designs produced display some originality and innovation
Produces designs with little innovation
Produces simple designs, relying heavily on pre-existing designs
No evidence of originality or innovation
Total
5
4
3
2
1
0
/5
5
4
3
2
1
0
/5
6
5
4
3
2
1
0
/6
5
4
3
2
1
0
/5
5
4
3
2
1
0
/5
Sample assessment tasks | Design | ATAR Year 12
4
Description
Marks
Design elements and principles
(Evidence of effective selection and application of design elements and principles)
Demonstrates discernment in selecting and applying relevant design elements and principles
5
Applies design elements and principles selectively and effectively
4
Applies design elements and principles in a competent manner
3
Applies design elements and principles inconsistently
2
Displays minimal application of design elements and principles
1
Displays no evidence of the application of design elements and principles
0
Total
/5
Design process
(Evidence of competence in use of design process; idea generation/ideation, design development, refinement,
production and evaluation)
Demonstrates a coherent and sophisticated use of an appropriate design process
5
Demonstrates a clear and proficient use of an appropriate design process
4
Demonstrates competent use of an appropriate design process
3
Uses a design process
2
Minimal evidence of the use of a design process
1
No attempt to use a design process
0
Total
/5
Communication and visual literacies
(Ability to respond to a brief and construct a design solution that conveys a message to the intended audience)
Responds to a brief with an articulate and highly effective communicative work, conveying an
6
engaging message to the intended audience
Responds to a brief with a coherent and effective communicative work that conveys a clear
5
message to the intended audience
Responds to a brief with an appropriate communicative work that conveys a message to the
4
intended audience
Responds to a brief and appropriately communicates to the intended audience
3
Responds to aspects of a brief and communication to the intended audience is limited
2
Responds to aspects of a brief and communication to the intended audience is inappropriate
1
No evidence of response to a brief or communication to the intended audience
0
Total
/6
Overall total
/42
TASK WEIGHTING: Convert to 20% of practical mark
/20%
Sample assessment tasks | Design | ATAR Year 12
5
Sample assessment task
Design – ATAR Year 12
Task 5 – Unit 3
Assessment type: Response
Conditions
Period allowed for completion of the task: three weeks
Due Semester 1 Week 10
Task weighting
5% of the school mark for this pair of units
__________________________________________________________________________________
In-class timed response
(16 marks)
After a series of lessons researching the history of the design principle ‘form follows function’, and
discussing its application in design, you will prepare for an in-class timed response. The question will
relate to how this design principle can be applied in commercial design.
Use the internet to research information about:



the history of the design principle ‘form follows function’– What? Who? When? Why?
the concise meaning of the design principle
one contemporary, commercial print example of its application in design.
Sample assessment tasks | Design | ATAR Year 12
6
UNSEEN QUESTION
Figure 1 on the following page is a contemporary example of the design principle ‘form follows
function’. Discuss how designers apply this design principle in contemporary commercial print. In
your response, refer to the following points:




define the design principle ‘form follows function’
provide an historical overview of the design principle ‘form follows function’
discuss how this principle is used with effect in contemporary commercial print. Refer to the
image provided as well as an example from your own research
write your extended response in a well-organised and clear manner, using design terminology
where appropriate.
Sample assessment tasks | Design | ATAR Year 12
7
Figure 1: AmpFest 2015 poster redesign, Claire Hodge 2015
Sample assessment tasks | Design | ATAR Year 12
8
Marking key for sample assessment task 4 — Unit 3
Description
Provides a definition of ‘form follows function’
Provides an accurate definition of the principle ‘form follows function’
Definition is largely inaccurate or disjointed
Marks
2
1
Total
Provides an overview of the history of the design principle ‘form follows function’
Provides a detailed and focused overview of the design principle. Information presented is
accurate
Provides a detailed overview of the design principle. Information presented is accurate
Provides a general overview of the design principle. Obvious facts are overlooked and/or
some information referenced is inaccurate
Overview is superficial or overview is disjointed. Information is largely irrelevant or inaccurate
Total
Discusses application of ‘form follows function’
Sustains a comprehensive, focused and detailed discussion of ‘form follows function’ in
contemporary, commercial print, with reference to the image provided and with evidence of
own research
Sustains a detailed and focused discussion of ‘form follows function’ in contemporary,
commercial print, with reference to the image provided and with some evidence of own
research
Provides a focused and clear discussion of ‘form follows function’ in contemporary,
commercial print, with some reference to the image provided and with minimal evidence of
own research
Describes in a general way ‘form follows function’ in contemporary, commercial print, with
minimal reference to examples
Comments superficially on the application of ‘form follows function’ in relation to
contemporary design. May/may not refer to two examples
Makes limited comments in response to the question
Total
Writes essay in a well-organised and clear manner, using appropriate design terminology
Writes coherently. Uses a range of appropriate design terminology
Writes in a well-organised manner. Uses appropriate design terminology
Writing adequately, expresses ideas. Uses some design terminology
Writes superficially and/or awkwardly. Ideas are disjointed. Limited use of design terminology
Total
/2
4
3
2
1
/4
6
5
4
3
2
1
/6
4
3
2
1
/4
Overall total
/16
TASK WEIGHTING: Convert to 5% of written mark
/5%
Sample assessment tasks | Design | ATAR Year 12