Titan Raga
Contemporary elegance in ethnic
design…
“for”
Contemporary women
Presented by Vidya Dinesh Nair
Market
• Only 25% of Indian Population owns watches
• 18-25 yrs make up bulk of population
• Women’s watch- downsized versions of gents
watch
• Increase in middle class, life style spending
• Target market size – > 442 million
• Competitors – Egana’s Pierre Cardin,
Citizen’s Eco drive, Chinese watches
• Marketing Objective – penetrate 5%
annually
• Pricing - between 1400-5000Rs
• Positioning – Contemporary design with
ethnic touch with identity for middle class
women of age 20-50
• Promotion – Ad and media mix, brand
ambassador and encouraging multi
ownership
• Distribution - Exclusive Raga stores, multibrand stores and online stores