MGT-205/Principles of Marketing Management
Student Learning Outcomes
Learning Domain
Category (LDC)
Student Learning Outcome (SLO)
Aligns with Course Objective
SLO-1: Student writes a shortanswer defining marketing
Examine the marketing concept
SLO-2: Students will identify a
product or service, then analyze
how cultural differences might
affect the advertising plan.
Compare and contrast the
various elements of consumer
and business markets, their
buying behavior, and their
management
Understanding
Application
Analysis
SLO-3: Students will identify a
promotional program, then
analyze its effectiveness.
Aligns with Department
Learning Outcome
Students will identify and
solve business problems,
assess results, and determine
alternative courses of action
Students will identify and
recognize the various social,
cultural, and business
environments and how to
respond appropriately while
demonstrating a respect for
diversity.
Evaluate a promotional program Students will identify and
that integrates several
solve business problems,
promotional methods.
assess results, and determine
alternative courses of action
Assessment Rubric for MGT-205/Principles of Marketing Management
This Rubric will be used to assess student learning outcomes based on learning domain categories using varying levels.
Learning
Domain
Category
(LDC)
Knowledge
Does Not
Meet: 0
Approaches: 1-2
Meets: 3-4
Exceeds: 5
No
evidence
for
knowledge
No
evidence
for
understand
ing
No
evidence
for
application
Recalls some business
content and definitions but
not always accurately
Identifies most business
definitions, principles,
methodologies and theories
accurately
Explains/demonstrates
business ideas, concepts and
principles with some accuracy
and relevant
examples
Applies business knowledge
and concepts with some
degree of consistently and
accuracy
Identifies significant business
definitions, principles,
methodologies and theories
accurately
Explains/demonstrates
business ideas, concepts and
principles accurately and
relevant examples
Analysis
No
evidence
for analysis
Breaks down theories,
strategies, and methods into
their elements with difficulty
Breaks down theories,
strategies, and methods into
their elements with minimal
difficulty
Breaks down theories
strategies, and methods into
their elements with accuracy
Synthesis
No
evidence
for
synthesis
No
evidence
for
evaluation
Integrates relevant
knowledge from diverse
business perspectives with
little depth and breadth
Determines with a minimal
degree of effectiveness
business theories, policies, or
choices in problem solving
Integrates relevant knowledge
from diverse business
perspectives with some depth
and breadth
Determines with some degree
of effectiveness business
theories, policies, or choices in
problem solving
Integrates relevant
knowledge from diverse
business perspectives with
depth and breadth
Demonstrates ability to
assess the effectiveness of
business theories, policies, or
choices in problem solving
Understand
Application
Evaluation
Student
not
present
(N/A)
Explains/demonstrates
business ideas, concepts and
principles with limited
accuracy and irrelevant
examples
Applies business knowledge
and concepts with little
consistency or accuracy
Applies business knowledge
and reasoning with
consistently and accuracy
Score:
0-5