Supplementary File. Websites in data set Beauty/Health Websites AgeIn.com. How plant stem cells are changing the face of natural anti-aging skin care. Available at: http://www.agein.com/how-plant-stem-cells-are-changing-the-face-of-natural-anti-aging-skin-care546. Accessed August 5, 2014. AgeIn.com. Would you try this controversial anti-aging solution to look younger? Available at: http://www.agein.com/would-you-try-stem-cells-controversial-anti-aging-solution-to-look-younger3360. Accessed August 5, 2014. American Spa. Building blocks of beauty. 2013 December 30. Available at: http://www.americanspa.com/ americanspa/spa-treatments/building-blocks-beauty. Accessed August 5, 2014. AntiAging World. Stem cells and anti ageing: Looking and feeling your best. 2011 March 23. Available at: http://antiagingworld.net/stem-cells-and-anti-ageing-looking-and-feeling-your-best/. Accessed August 5, 2014. Beauty High. Why you need to start using anti-aging products in your twenties. 2013 April 17. Available at: http://beautyhigh.com/need-start-using-anti-aging-products-in-your-twenties/. Accessed August 5, 2014. BeautyLish. What can stem cells really do for your skin? 2013 October 13. Available at: http://www.beautylish.com/a/vxawr/stem-cells-in-skin-care. Accessed August 5, 2014. Be Naturally Well. Stem cell skin care - Human or plant? Available at: http://www.benaturallywell.com/ blog/stem-cell-skin-care-human-or-plant-stem-cell-skin-care-canada/. Accessed August 5, 2014. Be Youthful. What are apple stem cell products? 2013 September 24. http://beyouthful.net/what-are-applestem-cell-products/. Accessed August 5, 2014. Body+Soul. Stem cells: The anti-age coup. Available at: http://www.bodyandsoul.com.au/ beauty/news+reviews/stem+cells+the+anti+age+coup,13875. Accessed August 5, 2014. Fashion Gone Rogue. Ageless Derma’s Stem Cell and Peptide Anti Wrinkle Cream. 2013 February 22. Available at: http://www.fashiongonerogue.com/ageless-dermas-stem-cell-and-peptide-anti-wrinklecream/. Accessed August 5, 2014. Cosmetics Design. Com. Plant stem cell technology tipped to take off. 2013 April 3. Available at: http://www.cosmeticsdesign-europe.com/Market-Trends/Plant-stem-cell-technology-tipped-to-takeoff. Accessed August 5, 2014. Cosmetics Design. Com. First' skin care line combines BOTH human adult and plant stem cells. 2014 January 28. Available at: http://www.cosmeticsdesign.com/Formulation-Science/First-skin-care-linecombines-BOTH-human-adult-and-plant-stem-cells. Accessed August 5, 2014. Cosmetic Surgery and Beauty.com. 6 effective anti-aging ingredients for the skin. 2012 February 6. Available at: http://www.cosmeticsurgeryandbeauty.com/resources/skin/6-effective-anti-aging-ingredientsskin. Accessed August 5, 2014. FabFitFun. 5 things you need to know about stem cells in skin care. 2013 June 19. Available at: http://fabfitfun.com/stem-cells-in-skin-care. Accessed August 5, 2014. Holistically Haute. What’s the verdict on stem cell technology in cosmetics? 2011 July 30. Available at: http://www.holisticallyhaute.com/2011/07/whats-the-verdict-on-stem-cell-technology-incosmetics.html. Accessed August 5, 2014. Paula's Choice Skincare. Stem cells. Available at: http://www.paulaschoice.com/cosmetic-ingredientdictionary/definition/stem-cells. Accessed August 5, 2014. Primped. Are stem cells the future of anti-ageing? 2013 June 21. Available at: http://primped.ninemsn.com.au/skincare/are-stem-cells-the-future-of-anti-ageing. Accessed August 5, 2014. Stem Cell Anti Aging. Stem cell therapy cream is magical steps for beauty skin. 2012 December 17. Available at: http://www.stemcellforantiaging.com/stem-cell-therapy-cream-is-magical-steps-for-beautyskin.html. Accessed August 2014. The Beauty Insiders. Stem cell therapy: Does stem cell therapy work? Available at: http://www.thebeautyinsiders.com/stem-cell-therapy.html. Accessed August 5, 2014. Tiny Touchups. Natural skin moisturizer with anti-aging benefits: Cosmetic plant green stem. Available at: http://www.tinytouchups.com/natural-skin-moisturizer-10818/. Accessed August 5, 2014. Truth in Aging. Stem cell therapy antiaging cream. 2011 February 2. Available at: http://www.truthinaging.com/review/stem-cell-therapy-antiaging-cream. Accessed August 5, 2014. Truth in Aging. Anti-aging Swiss apple stem cells. 2012 May 31. Available at: http://www.truthinaging.com/review/dept-of-daft-anti-aging-swiss-apple-stem-cells. Accessed August 5, 2014. Vegan Beauty Review. Vbeauté: Plant stem cell anti-aging technology. 2013 July 16. Available at: http://www.veganbeautyreview.com/2013/07/vbeaute.html. Accessed August 5, 2014. Non-Stem Cell-Based Cosmetic Companies AnnMarie Gianni Cosmetics. Plant stem cells - The latest scientific breakthrough in anti-aging skin care. 2013 March12. Available at: http://www.annmariegianni.com/plant-stem-cells-the-latest-scientificbreakthrough-in-anti-aging-skin-care/. Accessed August 5, 2014. B4U. Dermo cosmetics stem cells. Available at: http://www.b4you.co.il/products-ac-stem-cells.asp. Accessed August 5, 2014. Bottega Verde. Vita Stem. Available at: http://www.bottegaverde.eu/skin-care/vita-stem/vita-stem-LS-13598.html. Accessed August 5, 2014. Cholley. Cholley Phytocell Program. Available at: http://www.cholley.com/ interna.asp?idarticolo=21506. Accessed August 5, 2014. Dr. Organic. Organic Moroccan Argan Oil Anti-Aging Stem Cell System. Available at: http://images.drorganic.co.uk/Organic-Moroccan-Argan-Oil-Anti-Aging-Stem-Cell-System-15ml88.asp. Accessed August 5, 2014. Etani Cosmentics. Active stem cell anti-aging facial serum. Available at: http://etani.co.uk/62-active-stemcell-anti-aging-facial-serum-8588004160378.html. Accessed August 5, 2014. G.M. Collin. Phyto Stem Cell. Available at: http://www.gmcollin.com/en/search_noJS.php? search_box=phyto+stem. Accessed August 5, 2014. Greensations. PhytoCellTec Swiss Apple Stem Cells. Available at: http://www.greensations.com/ PhytoCellTec-Swiss-Apple-Stem-Cell-Extract-p/swissapple.htm. Accessed August 5, 2014. Jeunesse. LUMINESCE™ Stem Cell Technology: Not stem cells, adult stem cell technology. Available at: http://site.baybridgecentral.com/skin/stemcell-skin-luminesce.html. Judith Williams Cosmetics. Special anti-ageing care for the modern woman! Available at: http://www.curabeauty.com/products/wrinkle-relax. Accessed August 5, 2014. Juice Beauty. Stem cellular moisturizer. Available at: http://www.juicebeauty.com/ store/stem-cellularmoisturizer.html. Accessed August 5, 2014. L'oreal Cosmetics. The revelation of stem cells. Available at: http://www.loreal.com/ researchinnovation/push-back-the-boundaries-of-knowledge/the-revelation-of-stem-cells.aspx. Accessed August 5, 2014. Lucrece. Stem cells. Available at: http://www.lucrece.com/anti-aging/anti-aging-stem-cells.php. Accessed August 5, 2014. Manicurity. Ageless derma stem cell and peptide anti-wrinkle cream review. 2013 July 23. Available at: http://www.manicurity.com/2013/07/ageless-derma-stem-cell-and-peptide.html. Accessed August 5, 2014. MD Lash Factor. MD® Ultimate Stem Cell Factor 55. Available at: http://mdlashfactor.com/productspage/skin-care/md-ultimate-stem-cell-factor-55. Accessed August 5, 2014. Med Beauty Swiss. Cell premium. Available at: http://www.medbeauty.com/en/products/ cellpremium.html. Accessed August 5, 2014. Oriflame. Phenomenal wrinkle repair, overnight. 2014 April 12. Available at: http://gb.oriflame.com/news/show.jhtml?content=ne_items68200004&CT.link=ecollagenexpertC6&CT.from=C2. Accessed August 5, 2014 Origins. Plantscription. Available at: http://www.origins.com/product/4173/24817/Skincare/MustHaves/Award-Winners/Plantscription-SPF-25/Anti-aging-cream/index.tmpl. Accessed August 5, 2014. QMS Medicocosmetics. Cellular Alpine. Available at: http://www.qmsmedicosmetics.com/ shop/eye-and-lipcare/cellular-alpine. Accessed August 5, 2014. Ulta. Eclos anti-aging cellular activator facial serum. Available at: http://www.ulta.com/ ulta/browse/productDetail.jsp?productId=xlsImpprod2200003. Accessed August 5, 2014. Online News Sources American News Report. Anti-aging cream uses stem cell technology. 2011 March 21. Available at: http://americannewsreport.com/anti-aging-cream-uses-stem-cell-technology-889865. Accessed August 5, 2014. Chicago Tribune. Do anti-aging skin creams work? Mostly no, dermatologists say. 2011 January 31. Available at: http://articles.chicagotribune.com/2011-01-31/health/ct-met-skin-creams-20110131_1_antiaging-drug-claims-products. Accessed August 5, 2014. Daily Mail. Could this stem cell cure for wrinkles end the endless hunt for the perfect skin cream? 2012 September 9. Available at: http://www.dailymail.co.uk/health/article-2200642/Could-stem-cell-curewrinkles-end-endless-hunt-perfect-skin-cream.html. Accessed August 5, 2014. Digital Journal. Op-Ed: Stem cell derived anti-aging cream is on its way, and it works. 2013 June 20. Available at: http://digitaljournal.com/article/352715. Accessed August 5, 2014. Examiner. Ageless derma stem cell and peptide anti-wrinkle cream review. Available at: http://www.examiner.com/review/ageless-derma-stem-cell-and-peptide-anti-wrinkle-cream-review. Accessed August 5, 2014. Huffington Post. Stem cell facelifts: The new Botox? 2013 January 7. Available at: http://www.huffingtonpost.com/2013/01/07/stem-cell-facelifts-the-n_n_2412316.html. Accessed August 5, 2014. Huffington Post. Tried and tested beauty: Can the sheep's placenta facial give me the skin of a 10-year-old? 2013 June 9. Available at http://www.huffingtonpost.co.uk/ 2013/09/06/sheeps-placenta-facial-antiageing_n_3880604.html. Accessed August 5, 2014. Huffington Post. Fountain of youth discovered by awakening skin's 'sleeping' stem cells, researchers say. 2013 June 28. Available at: http://www.huffingtonpost.com/ 2013/06/28/fountain-of-youth-skinsleeping-stem-cells_n_3516187.html. Accessed August 5, 2014. King 5. Bellevue doctor tests stem-cell cream as anti-aging therapy. 2012 April 27. Available at: http://www.king5.com/health/Bellevue-doctor-tests-stem-cell-149317185.html. L.A. Times. Stem cell face-lifts on unproven ground. 2010 September 13. Available at: http://articles.latimes.com/2010/sep/13/health/la-he-skeptic-stem-cell-facelift-20100913. Accessed August 5, 2014. RedOrbit. Cosmetic Surgeon Dr. William Middleton claims the Vampire Stem Cells Facial as an exceptional anti-aging solution. 2013 June 18. Available at: http://www.redorbit.com/news/health/ 1112877289/cosmetic-surgeon-dr-william-middleton-claims-the-vampire-stem-cells/. Accessed August 5, 2014. Sydney Morning Herald. Stem cells latest front in anti-ageing battle. 2013 June 18. Available at: http://www.smh.com.au/lifestyle/beauty/stem-cells-latest-front-in-antiageing-battle-201306182ofua.html. Accessed August 5, 2014. The Advertiser. Stem cells: The anti-age coup. 2011 August 27. Available at: http://www.adelaidenow.com.au/ipad/stem-cells-the-anti-age-coup/story-fn6jaj16-1226122771053. Accessed August 5, 2014. The Globe and Mail. Turning stem cells into snake oil. 2011 January 7. Available at: http://www.theglobeandmail.com/technology/science/turning-stem-cells-into-snakeoil/article586061/?page=all. Accessed August 5, 2014. The Star Online. Credibility of stem cell therapy offered by cosmetic products. 2010 December 13. Available at: http://www.thestar.com.my/story.aspx/?sec=lifefocus&file=%2f2010%2f12% 2f13%2flifefocus%2f7229149. Accessed August 5, 2014. The Telegraph. Stem cells from blood may banish wrinkles. 2012 September 9. Available at: http://www.telegraph.co.uk/science/science-news/9530312/Stem-cells-from-blood-may-banishwrinkles.html. Accessed August 5, 2014. The Telegraph. Stem cells in skincare: The low-down. 2013 July 22. Available at: http://fashion.telegraph.co.uk/beauty/news-features/TMG10194757/Stem-cells-in-skincare-the-lowdown.html. Accessed August 5, 2014. The Telegraph. Revolution beauty: Top ten new products. 2013 October 1, 2013. Available at: http://fashion.telegraph.co.uk/beauty/news-features/TMG10331666/Revolution-beauty-Top-tennew-products.html. Accessed August 5, 2014. Stem Cell-Based Cosmetic Companies Adore Cosmetics. About Adore Cosmetics Store. Available at: http://www.adorecosmetics.com/shop/ index.php/about-adore-store. Accessed August 5, 2014. Ars Medical. Available at: http://www.arsmedical.info/products/anti-aging.html. August 5, 2014. Biorestorative Therapies. BRTX-C cosmetic program. Available at: http://www.biorestorative.com/content/ brtx-c-cosmetic-program. Accessed August 5, 2014. Cell Vitals. Why stem cells? Available at: http://www.cellvitals.com/index.php/why-stem-cells. Accessed August 5, 2014. Corpore Sano. Stem cell history. Available at: http://stemcreams.co.uk/stem-cells-history. Accessed August 5, 2014. DOASA. Total rejuvenation with stem cell therapy. 2011 August 16. Available at: http://www.doasa.com/hl.html. Accessed August 5, 2014. Eshee Esthetic. Technology. Available at: http://www.esheeesthetic.com/technology.php. Accessed August 5, 2014. Fytofontana stem cells. Intense anti-aging serum with stem cells for deep wrinkles. Available at: http://www.f-stemcells.com/en/products/botum-intense. Accessed August 5, 2014. HydroPeptide. HydroStem+6: Anti-wrinkle stem cell regeneration serum. Available at: http://www.hydropeptide.com/products/HydroStem%252b6%3A-Anti%252dWrinkle-Stem-CellRegeneration-Serum.html. Accessed August 5, 2014. Le Parfait Apple Stem Cell Crème. Le Parfait apple stem cell anti aging creme reviews. 2013 August 9. Available at: http://leparfaitantiagingcream.com/. Accessed August 5, 2014. Lifeline Stem Cell Skincare. Stem cells: Anti aging stem cell serums renew skin. Available at: http://www.lifelineskincare.com/stem-cells/anti-aging-products-renew-skin. Accessed August 5, 2014. Personal Cell Sciences. Are adipose derived stem cell products better for anti-aging than traditional skin care products? 2013 April 24. Available at: http://personalcellsciences.com /stem-cell-skincare/areadipose-derived-stem-cell-products-better-for-anti-aging-than-traditional-skin-care-products/. Accessed August 5, 2014. Proteoderm. Anti-aging skin care system. Available at: http://www.proteoderm.com/. Accessed August 5, 2014. RG Cell. Reinventing the skin you were born in. Available at: http://rg-cell.com/. Accessed August 5, 2014 Signals 120. The stem cell anti-aging miracle! lable at: http://www.signals120.com/. Accessed August 5, 2014. StemCellLift. Stem cell technology skincare products. Available at: http://www.stem-celllift.com/stem_cell_technology_skincare_products.html. Accessed August 5, 2014. Stemology. Can anti aging stem cell creams really make you look younger? 2013 November 11. Available at: http://stemologyskincare.com/blog/can-anti-aging-stem-cell-creams-really-make-look-younger/. Accessed August 5, 2014. Online Magazines Cosmopolitan. Stem cell facelifts are adding a whole new level of WTF to plastic surgery. 2013 April 5. Available at: http://www.cosmopolitan.com/celebrity/news/stem-cell-facelift. Accessed August 5, 2014. Details Magazine. Can you freeze the aging process? 2014 March 1. Available at: http://www.details.com/ culture-trends/critical-eye/201403/stem-cell-technology-reverse-aging-process. Accessed August 5, 2014. Elevate Magazine. Should you save your stem cells? 2013 April 5. Available at: http://www.elevatemagazine. com/anti-aging/757-should-you-save-your-stem-cells. Accessed August 5, 2014. Elle Magazine. Cell division. 2013 February 26. Available at: http://www.elle.com/ beauty/makeup-skincare/stem-cell-creams-skin-care. Accessed August 5, 2014. Forbes. Human body's fat seen as best source of stem cells for regenerative therapies. 2011 August 28. Available at: http://www.forbes.com/sites/genemarcial/2011/08/28/human-bodys-fat-seen-as-bestsource-of-stem-cells-for-regenerative-therapies/. Accessed August 5, 2014. GCI Magazine. Anti-aging solutions in today's marketplace. 2013 November 25. Available at: http://www.gcimagazine.com/marketstrends/segments/antiaging/233358711.html. Accessed August 5, 2014. Glamour Magazine. Anti-aging skincare: Read this and you'll never need plastic surgery. Available at: http://www.glamour.com/lipstick/2010/08/anti-aging-skincare-read-this-and-youll-never-needplastic-surgery/1. Accessed August 5, 2014. Marie Claire. The science of anti-aging skincare. 2011 February 15. Available at: http://www.marieclaire.com/hair-beauty/trends/antiaging-skincare. Accessed August 5, 2014. New You Magazine. Anti-aging: Stem cells. Available at: http://www.newyou.com/ antiaging/anti-agingtherapies/anti-aging-stem-cells/. Accessed August 5, 2014. Prevention. Would you get a stem cell face-lift? 2013 October. Available at: http://www.prevention.com/beauty/beauty/would-you-get-stem-cell-face-lift. Accessed August 5, 2014. Real Simple Magazine. What is stem-cell face cream? Available at: http://www.realsimple.com/beautyfashion/skincare/face/stem-cell-cream-00100000098415/index.html. Accessed August 5, 2014. Red Online. The best anti-ageing stem cell skincare. Available at: http://www.redonline.co.uk/beauty/10best/stem-cell-skincare. Accessed August 5, 2014. Scottsdale Living Magazine. Fat stem cells can be used cosmetically, medically, as an anti-aging alternative. 2013 February 11. Available at: http://azbigmedia.com/scottsdale-living-magazine/beauty/newyou/fat-stem-cell-cosmetic-medical-antiaging-alternative. Accessed August 5, 2014. Whole Foods Magazine. Plant-based stem cells: The future of anti-aging. 2013 August. Available at: http://www.wholefoodsmagazine.com/hbc/features/plant-based-stem-cells-future-anti-aging. Accessed August 5, 2014. Women's Health. Plant stem cells: An anti-aging miracle? Ingredient Lab. 2012 May 29. Available at: http://www.womenshealthmag.com/beauty/plant-stem-cells. Accessed August 5, 2014. Beauty/Health Blogs AntiAging Circle. The power of stem cell technology. Available at: http://antiagingcircle.com/the-power-ofstem-cell-technology/. August 5, 2014. Clinic DDR Heinrich. Press interview about stem cell facelift and wrinkle treatment. 2012 July 9. Available at: http://ddrheinrich.com/2012/07/press-interview-about-stem-cell-facelift-and-wrinkle-treatment/. Accessed August 5, 2014. Daly Beauty. Wrinkles & acne? Try Neostrata Anti-Aging Gel with fruit stem cells. 2013 August. Available at: http://dalybeauty.ca/wrinkles-acne-try-neostrata-anti-aging-gel-with-fruit-stem-cells/. Accessed August 5, 2014. Supplement Geek. Stem cell therapy cream: Does it help wrinkles? 2011 July 10. Available at: http://supplement-geek.com/stem-cell-therapy-cream-review-anti-aging-wrinkles/. Accessed August 5, 2014. Stem Cell Supplement Companies Stem Cell 100. Look younger, feel better and improve your health with Stem Cell 100® or Stem Cell 100+®. Available at: http://www.stemcell100.com/. Accessed August 5, 2014. StemCode. Available at: http://www.maxlifesolution.com/stem-code/. Accessed August 5, 2014.