U.S. CHINA FILM & TV INDUSTRY EXPO ANNOUNCES
PARTICIPATION OF ENTERTAINMENT INDUSTRY LEADERS
Inaugural Expo to Host Government Dignitaries and Executives from Relativity, Sony
Pictures, NBC Universal, The Weinstein Company, Technicolor and more
LOS ANGELES – July 16, 2014 – Industry leaders from the world’s entertainment
superpowers are set to attend the U.S. China Film & TV Industry (UCFTI) Expo,
September 15-16 at the Los Angeles Convention Center. With support from the Mayor’s
Film Czar, Ken Ziffren, advisor Sid Ganis and U.S. Congressman Ed Royce, the
inaugural Expo will serve as a platform for major players from the U.S. and China to
leverage their respective successes and network for future partnerships.
“Hosting our two worlds’ entertainment dignitaries and key players under one roof will
be enlightening to say the least,” said Bianca Chen, CEO of the UCFTI Expo. “In the
midst of the current changes in Hollywood, and China’s exponential industry growth,
now is the perfect time and the Expo is the perfect place for the collaboration of great
minds.”
Major industry players are confirmed to speak at the Expo, including representatives
from Relativity, The Weinstein Company, Legendary Films, Sony Pictures, NBC
Universal, Technicolor and entertainment attorneys from O’Melveny & Myers LLP. Other
participants include former managing director of Sony Pictures China Barbara Robinson
and partner of Mayer Brown LLP and former Assembly Speaker Bob Hertzberg.
Also in attendance will be more than 800 Chinese dignitaries from a variety of influential
organizations including Shanghai Municipal Administration of Culture, Radio, Film & TV,
Shanghai Media Group, Hangzhou Film & TV, and entertainment representatives from
China real estate associations. Chinese producers, writers and talent will also be in
attendance, including three time Golden Horse award-winning actress Lisa Lu, and
writer, director and television producer Zheng Xiaolong.
“Our goal is for the Expo to foster deeper relationships and bridge the gap between the
U.S. and China, as they are the powers that will shape the future of film and TV,” said
Chen.
Building upon the reputation of U.S. and China as the two largest entertainment markets
in the world, Expo panels will cover co-productions, distribution, film financing, deal
making in China, capitalization and equity, the foreign film quota, technology and postproduction, investment conditions and trends, and most importantly the overarching
cultural divide, and strategic communications to maneuver the business norms of each
country.
-moreSept. 15 & 16, 2014
LA Convention Center
UCFTIEXPO.com
(888) 639-1668
Press Contact:
Melissa England
melissae@finnpartners.com
(310) 552-4163
More than 150 exhibitors will be showcasing their products and services at the Expo,
ranging from location guilds and lawyers to hardware and software technology and
equipment. At the heart of the Expo will be the production, post-production and
distribution companies.
The Expo is also host to a film competition, currently open for entries from aspiring
filmmakers in both the U.S. and China. The grand prize winner will receive a $5,000
check and the winning video trailer will be showcased at the Expo. The second and third
prize winners will receive $3,000 and $2,000, respectively, while ten semi-finalists will
win admission to the Expo.
Sponsors of the Expo include The Hollywood Reporter, Shanghai Media Group, Los
Angeles Tourism & Convention Board and Galloping Horse.
To learn more about the Expo, including exhibitor and sponsor information, please visit
ucftiexpo.com.
About The UCFTI Expo
The U.S. China Film & TV Industry Expo, taking place September 15-16, 2014 at the
Los Angeles Convention Center, will bring together top executives, producers and
creative teams from the world’s two leading entertainment markets to tackle the big
issues and tough questions related to U.S.-China collaboration. Expo participants will
gain insights and contacts to help them successfully work in each other’s markets. The
program is designed to bridge cultural differences and foster real exchange and
collaboration among potential creative and business partners. For more information,
please visit ucftiexpo.com.
###
Sept. 15 & 16, 2014
LA Convention Center
UCFTIEXPO.com
(888) 639-1668
Press Contact:
Melissa England
melissae@finnpartners.com
(310) 552-4163
U.S. China Film & TV Industry Expo
Fact Sheet
General
The UCFTI Expo aims to foster collaboration by helping U.S. and Chinese companies
and individuals navigate Chinese and U.S. industry processes while connecting
potential creative, financial and business partners.
The Expo will feature exhibitors from both China and the U.S. showcasing products and
services that are instrumental in making today’s films, television shows, news
segments, etc.
• film and television production equipment
• film/television studios and production companies
• display/projection equipment
• transmission systems
• management and information systems
• mobile media
• post-production
• audio equipment
• radio equipment
Exhibitors will benefit from access to revenue streams in China that they may not have
explored yet; giving them the opportunity to develop brand awareness and increase
sales.
The Expo will play host to dignitaries from a variety of influential Chinese organizations
including:
• Shanghai Municipal Administration of Culture, Radio, Film & TV
• Shanghai Media Group
• Hangzhou Film & TV
• China Real Estate Association
The UCFTI Expo takes place September 15 and 16, 2014 at the Los Angeles
Convention Center’s West Hall.
Panels
The UCFTI Expo will host multiple panels of experts discussing various topics including
but not limited to:
• China and U.S. film and television development
• Project financing
Sept. 15 & 16, 2014
LA Convention Center
UCFTIEXPO.com
(888) 639-1668
Press Contact:
Melissa England
melissae@finnpartners.com
(310) 552-4163
• Chinese government regulations for filming
• U.S. government processes for filming
• Navigating and structuring deals with Chinese and American partners, investors
and studios
• Communication with local production teams
• Bypassing the foreign film quota
• Tips from major players in traditional and digital distribution in China
Sept. 15 & 16, 2014
LA Convention Center
UCFTIEXPO.com
(888) 639-1668
Press Contact:
Melissa England
melissae@finnpartners.com
(310) 552-4163
U.S. China Film & TV Industry Expo
Q&A
What is the goal of the UCFTI Expo?
We are at the point of exponential growth for China’s film and television industry – which
makes this a key moment for U.S. and Chinese industry leaders to educate each other
about opportunities in their respective markets. The UCFTI Expo will allow exhibitors
and attendees to gain access and insights to China’s film and television industry,
encouraging collaboration with creative and business leaders/partners.
When and where is the UCFTI Expo?
The UCFTI Expo is taking place September 15 and 16, 2014, at the Los Angeles
Convention Center (West Hall).
Why is this event important now?
In 2013, China became the second largest movie market by total box office sales with
overall ticket revenues topping $3.3 billion. Additionally, we are in a key moment for
growth and job creation in Hollywood. The UCFTI Expo connects U.S. and Chinese
industry leaders to get their foot in the door and learn about China’s booming film and
television industry. Helping Hollywood navigate filming in China can only benefit the
U.S. economy. Furthermore, this Expo allows industry leaders to explore new financing
avenues, injecting money into Hollywood.
How is this event different from other industry-centric shows such as NAB and
CineGear?
The UCFTI Expo is the only conference that brings together U.S. and Chinese leaders
to educate on the opportunities and joint partnerships in these two major markets. In
fact, half of the exhibitors will be American while the other half will be from China.
The Expo will provide insights and job opportunities through understanding the complex
processes in the film and television industries in both nations – from permitting, coproductions and financing to end distribution.
Additionally, the Expo is giving exhibitors access to a whole new market for sales. Many
of them have not explored China as a potential new revenue stream due to lack of
relationships and/or knowledge base. This is the perfect opportunity for them to
potentially increase sales and develop brand awareness further.
Will there be an educational component to the Expo such as seminars or panels?
If so, what topics will be addressed?
Attendees will have access to a number of panels held throughout the Expo covering
topics such as:
• China and U.S. film and television development
• Project financing
Sept. 15 & 16, 2014
LA Convention Center
UCFTIEXPO.com
(888) 639-1668
Press Contact:
Melissa England
melissae@finnpartners.com
(310) 552-4163
• Chinese government regulations for filming
• U.S. government processes for filming
• Navigating and structuring deals with Chinese and American partners, investors
and studios
• Communication with local production teams
• Bypassing the Chinese foreign film quota
• Tips from major players in traditional and digital distribution in China and the U.S.
Sept. 15 & 16, 2014
LA Convention Center
UCFTIEXPO.com
(888) 639-1668
Press Contact:
Melissa England
melissae@finnpartners.com
(310) 552-4163
Bianca Chen
U.S. China Film & TV Industry Expo
CEO, Founder
Bianca Chen is the founder and CEO of the U.S. China Film & TV Industry Expo. As
CEO, Chen utilizes her years of expertise in the film and TV industry to bridge
relationships in both the U.S. and China.
Chen comes from a long line of artists: her father is a famous writer and director of
plays and films; her mother is a well-known actress and voiceover director in Shanghai.
Chen has a diploma in Contemporary Literature and Philosophy from Hangzhou
University and a degree in Film & Television Production from Shenzhen University. She
also studied visual effects in the Film, Television & Digital Media Department at UCLA.
Chen began her career in the early 1990s serving as director/editor/scriptwriter for
Guangdong TV station (GDTV) in Guangzhou, Guangdong. Chen also produced and
partnered with China Dubbing Company, which provided voiceovers for Hong Kong
Cable Television (CATV). She went on to write and direct three films in China.
In 1995, Chen moved to the U.S. and launched her Hollywood career working on
“Hollywood Star Congratulations for HK Phoenix TV Movie Channel Grand Opening”
(director), “Rose Parade Live” (director) and 911 News Live (producer) for a Chinese
communication channel in Los Angeles. In 1997, Chen opened Media 2000
Productions, a full-service production house for television commercials both in the Asian
communities and the mainstream media.
In 2007, Chen started bridging the Chinese and Western markets with the production of
the Superstars Concert for the North American audience. Shortly after, Chen coorganized the 2011/2012 China U.S. Real Estate Summit.
To set up an interview, please contact:
Melissa England
melissae@finnpartners.com
(310) 552-4163
Sept. 15 & 16, 2014
LA Convention Center
UCFTIEXPO.com
(888) 639-1668
Press Contact:
Melissa England
melissae@finnpartners.com
(310) 552-4163
Raymond Cheng
U.S. China Film & TV Industry Expo
Chief Operating Officer
Raymond Cheng is the Chief Operating Officer of the U.S. China Film & TV Industry
Expo, and worked to develop the Expo from its inception. His 10-year track record of
profitable small business and e-commerce ownership and marketing implementation
continues to magnify his cachet in the business world.
Since 2001, Cheng has been the owner and operator of the e-commerce development
company, PC Networks, Inc. As a self-taught graphic designer, Cheng has mastered
the art of communicating technical and artistic concepts in a simplified fashion, resulting
in the vast client base that is standing beside him today.
In addition to his professional endeavors, Raymond Cheng is an active member of the
community and has been part of the Walnut Valley Rotary Club and served as the
Director of New Generations. He was responsible for the direction of two college
Rotaract Clubs and three high school Interact Clubs within the club boundaries.
Cheng is also an active member of the Friends of Rowland Unified Schools Foundation
and serves as their treasurer. He obtained his Bachelor of Arts in Architecture from the
University of Southern California.
To set up an interview, please contact:
Melissa England
melissae@finnpartners.com
(310) 552-4163
Sept. 15 & 16, 2014
LA Convention Center
UCFTIEXPO.com
(888) 639-1668
Press Contact:
Melissa England
melissae@finnpartners.com
(310) 552-4163