Purvaai
Textile
Design
Competition
2013
PURVAAI TEXTILE DESIGN
COMPETITION 2013
Purvaai, which means ‘Winds from the East’, is a venture whose goal is to explore
and reflect the diversity of ancient art and craft and its varied influences on modern
home décor.
Its unique products largely use locally sourced natural fabrics, handcrafted textiles
and traditional embroidery techniques. The exquisite art-like designs resonate with
its philosophy of Contemporary Tradition.
Having received accolades for their ideology, Purvaai last year launched a textile
design competition for the current students and recent graduates of UK design
schools.
The competition last year was very well received with a number of entries from
students and recent graduates of well-known design programmes of UK universities.
The winning entries were put into production, with the winners being given due credit
in all our communication.
This year, Purvaai once again presents a Textile Design Competition for design
students and recent graduates.
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Entry requirements
Design Brief
Submission guidelines
Important dates and policies
Award details
Registration Form
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Purvaai Textile Design Competition 2013
Please find in this document a detailed description of:
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PURVAAI TEXTILE DESIGN
COMPETITION 2013
ENTRY REQUIREMENTS:
Purvaai’s Textile Design Competition 2013 is open to all students who are based
in the United Kingdom and either pursuing a design degree or diploma from a UK
University, college or design institute, or are recent graduates (having received
a design degree or diploma in the last 3 years from any design institute based in the
UK.)
To enter the competition, please register by emailing the completed and signed
registration form on page 10 to competition@purvaai.co.uk no later than 1st April
2013.
The registration form may be completed electronically by downloading it in MS Word
format from the website, attaching a digital passport-sized photograph and a digital
signature. It should then be saved as a PDF file and emailed to
competition@purvaai.co.uk.
Once you have registered yourself, you have until midnight on 30th April 2013, to
submit your designs.
For Submission Guidelines please refer to page 6.
Purvaai Textile Design Competition 2013
Alternatively, you may print out the form, fill it in by hand, attach a passport-sized
photograph, sign and scan it and send the scanned copy to
competition@purvaai.co.uk.
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PURVAAI TEXTILE DESIGN
COMPETITION 2013
DESIGN BRIEF:
The competition entails planning a range of home linen or personal accessories, as
detailed below, based on the theme “Naturally Yours”.
1. Cushions-only– A range of cushions comprising at least three unique designs
(no restrictions on size or shape of the cushions in the range)
2. Cushions and Throw set- Must include at least two unique cushion designs
and one throw design
3. Cushions and curtain set- Should include at least two unique cushion designs
and one curtain design.
4. Personal accessories range- Choose from either stoles or scarves and come
up with at least 3 unique designs (no restrictions on size)
‘Emerald Green’ is Pantone’s colour of 2013. Green reflects nature and nature
reflects diversity. Nature knows no boundaries; there can be a microcosm in a dew
drop and there is a universe in our seas. A garden with its flowers, beetles, birds and
trees belongs to tended nature, whereas the forests that are teeming with amazing
flora and fauna showcase the wild, untamed side of nature. Marine life is vivid with
colours and textures of corals, fish, plants and other aquamarine life. The molten
lava settled as beautifully coloured igneous rocks, giving us precious and semiprecious stones are all part of this wonderful element of nature.
Apart from providing us with immense inspiration, nature has also provided us with
fabulous fibres such as linen, cotton, silk, wool and natural dyes like madder and
indigo to with which to colour them.
In keeping with need of the hour and believing in ethical and sustainable fashion,
Purvaai invites talented young designers to create a fresh new range based on the
theme ‘NATURALLY YOURS’.
Designers are being offered the chance to take their pick from colours, textures,
patterns and forms that nature has to offer and to design a range of soft furnishings /
personal accessories. This is an opportunity for them to present their take on the
theme by unleashing their own natural powers of creativity.
Purvaai Textile Design Competition 2013
THE THEME:
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Designers are welcome to interpret this theme in their own special way through any
or all of the following:
1. There is perhaps no better way to reflect the inherent beauty of natural fibres
and textiles than through Surface Manipulations. Fabrics could be low key
but the challenge is to bring out the emotional side of textiles as well as the
technical possibilities and aesthetics.
2. Designing of Print(s) (including running prints or graphics), where the motifs
and colour schemes are inspired by nature- Flora, fauna, gems, minerals etc.
3. Embellishment and embroidery in natural motifs or using natural materialswood, metal, wool- to achieve a 3-D effect.
4. The use of Natural Dyes
IMP: Designers must include a concept note of about 150 words suggesting fabric
choices. You may also send in detailed inspirational pictures and notes, if you so
desire with each design, however this is not mandatory.
The designs should be absolutely original in composition. The colour palette should
be relevant to the theme, and ideally each range should use the same colour palette
or complimentary colours.
Purvaai Textile Design Competition 2013
For Submission guidelines refer to pages 6 and 7.
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PURVAAI TEXTILE DESIGN
COMPETITION 2013
SUBMISSION GUIDELINES:
Registration1. Register yourself by completing, signing and sending the registration form to
competition@purvaai.co.uk by 1st April 2013.
2. If there is more than one member in a design team, each one must
complete a separate registration form. A team should comprise of no more
than 3 members. If you enter as a team, your team must have a name and it
should be mentioned in the registration form.
3. If it is an individual submission, you may leave out the team name in the
registration form.
4. The file name of your registration form should be – Registration Form–
your name.pdf. If you are participating as a team then the file name format
should be – Registration Form–team name.pdf.
1. The last date for submission of designs is midnight 30th April 2013.
2. The designs may be made manually or by using design software, but they
should be submitted in PDF or JPEG formats ONLY.
3. Your design file should contain –
a. The over-all pattern / graphic design as per the design brief
b. Suggested placement of your design on each of the cushion covers,
throw, curtain or stoles/scarves
c. A 100-150 word concept note, with your name and/ or team name,
name of your school and a contact email.
4. You must also submit suggested fabric options in keeping with the theme.
5. You may include inspirational images with your designs, however this is not
mandatory.
6. Please note that the aesthetics of presentation will have a bearing on
evaluation.
7. An individual or a team may submit any number of entries for their chosen
category, and also enter designs under as many categories as they like (so,
for e.g., if you choose to design cushion covers, you must submit at least 3
designs, but may submit more if you like OR, you may choose to enter in
more than one category- for e.g. designing a range of cushions covers AND
stoles/ scarves.)
Purvaai Textile Design Competition 2013
Design Files’ submission-
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Purvaai Textile Design Competition 2013
5. If it is an individual submission, the name of your design file should be –
Your name-Design1.PDF e.g. if your name is John Smith and you are
submitting your 2nd design then the file name will be – JohnSmithDesign2.PDF but if it is a team that is submitting a design then the file
name should be – Team Name-Design1.PDF
6. If the submission lacks the necessary components, Purvaai reserves the
right to request for more information or reject it.
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PURVAAI TEXTILE DESIGN
COMPETITION 2013
IMPORTANT DATES AND POLICIES:
Registration opens:
1st March 2013
Registration Closes:
1st April 2013
Last date of Submission of designs
30th April 2013
Declaration of results:
1st June 2013
Please note that the submitted designs will remain the copyrighted property of
Purvaai and if deemed suitable will be displayed on Purvaai’s website, so
kindly ensure quality. Due credit will be given to the designer / designers while
displaying their designs.
Please note that by submitting your designs to Purvaai, you claim the
originality and ownership of your design(s), if found guilty of plagiarism, you
will be disqualified.
Purvaai Textile Design Competition 2013
Please note that Purvaai reserves the right to reject the submission if
submission guidelines are not followed.
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PURVAAI TEXTILE DESIGN
COMPETITION 2013
AWARD DETAILS:
Purvaai Textile Design Competition 2013 aims to provide a platform for the budding
textile designers to showcase their creativity. This competition also encourages
young designers to explore the cultural and social influences on textile design. The
most creative and innovative designs have an opportunity to win fabulous awards
and recognition.
The team at Purvaai has empanelled a jury of not only academics but relevant
industry specialists including design bloggers, manufacturers, interior stylists and
buyers from independent retailers. This provides a compelling platform to the
students to impress with their potential.
Winners will be announced via Purvaai’s website www.purvaai.co.uk on 1st June
2013. Individual emails to winners and winning teams will be sent by Purvaai to
confirm their awards.
An award ceremony will be held in London in June (location and date will be
communicated subsequently) where the winners will receive their awards and get an
opportunity to network with influencers from the design industry.
Criterion for design evaluation:
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An interesting interpretation of the design brief
Neatness and originality of design
Practicality of execution
Aesthetic Presentation
Innovative placement of design motifs
A well written concept note
The results will be based on a cumulative jury evaluation. Final decision of awards
will be based on the sole discretion of Purvaai.
Purvaai Textile Design Competition 2013
The award winning design will receive a Cash prize of £250 as well as a
possibility of realization of their design with due credit to them. The Runner Up will
receive a Cash Prize of £150 as well as a possibility of realization of their design
with due credit to them. For ten (10) other designs that were brilliant and yet could
not make it to the top two; certificates of excellence will be issued. There can also be
an opportunity for internship with the young and vibrant team at Purvaai.
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PURVAAI TEXTILE DESIGN
COMPETITION 2013
REGISTRATION FORM:
Name __________________________________________
Please
Team Name _____________________________________
Attach a
Mobile Number___________________________________
Passport size
Email ID ________________________________________
photograph
Name of School / College___________________________
Address of School / College__________________________________________
________________________________________________
Post Code ___________________
Name of Course _______________________________________
Year of course (if a recent graduate, year of graduation)_________
Email ID of tutor _______________________________________
Number of designs to be entered (maximum 5) ________________
The information given in this form is correct to the best of my knowledge.
Sign ____________________ Dated_________________________
Kindly submit the completed form to competition@purvaai.co.uk as a PDF file.
Please save the file as RegistrationForm-YourName.PDF
Purvaai Textile Design Competition 2013
Name of Tutor _________________________________________
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