MEDIA CONTACT: Erin Foster/Lanmark360 efoster@lanmark360.com Tel: 732-389-4500 x128 FOR IMMEDIATE RELEASE: Brasseler USA® Introduces the ESX™ Rotary File Designed for Powerful yet Precise, Minimally Invasive Endodontic Procedures SAVANNAH, GA (May 15, 2014) – Brasseler USA®, a leading manufacturer of quality instrumentation, is pleased to introduce the ESX™ Rotary File. Designed with several performance-enhancing patented features, ESX Rotary Files are designed for a powerful yet minimally invasive performance, maximizing the long-term success of the treated tooth. The ESX Rotary File is equipped with a patented ACP™ (alternating contact point) design that efficiently cleans 3 dimensionally as its sharp cutting edges engage with the canal walls at opposing intervals. The asymmetrical flute design alternates between zero to three points of engagement while moving debris coronally in a wave-like motion. This mechanism allows the ESX to operate at a low torque setting yet at a higher speed, reducing stress on the file and root. In addition, the triangular cross section of the ESX Rotary File supports sharper cutting edges and a larger chip space for more effective debris removal. As with all Brasseler USA rotary files, the ESX Rotary File surface is treated with Brasseler’s exclusive proprietary electropolished finish. The electropolished treatment greatly improves resistance to cyclic and torsional fatigue often associated with the longterm use of dental rotary files. Another significant feature of the new ESX Rotary File is its patented booster tip. The BT Tip™ maximizes safety and efficiency and provides the user stress-free apical progression and clearing of debris while respecting even the most challenging canal anatomy. The BT Tip features six cutting edges that smoothly transition to a true reamer design for increased cutting efficiency, and has an anti-ledging and anti-perfing centering mechanism that provides superior performance each and every time. For more information about the ESX Rotary File, please visit http://brasselerusadental.com/index.cfm/esx/ or call 800-841-4522. About Brasseler USA® Brasseler USA® is a leading ISO Certified healthcare company, providing quality instrumentation to healthcare professionals for use in restorative dentistry, endodontics, oral surgery and oral hygiene. Over the past 35 years, Brasseler USA has developed a reputation as an innovative market leader in diamonds, carbides, polishers, endodontics, hand instruments and handpieces. Today, Brasseler USA offers the most comprehensive assortment of instruments and power systems under one brand in the world. For more information, please visit www.brasselerusa.com. ###