Role Title
Reporting to
Main Purpose of the Role
Location
Key Responsibilities
Supporter Relationships
Head of High Value Giving
Director of Philanthropy and Partnerships
 To raise a minimum of £1m per annum from
individuals by initiating and developing long
term relationships between existing and
prospective supporters.
 Identify and cultivate key prospects within
the high value spectrum through research, a
programme of cultivation events, managing
an extensive range of personal relationships
including prospects, supporters and other
stakeholders, pursuing these relationships to
a positive outcome.
 Working closely with the Head of
Communications, Direct Giving and Data
teams to ensure supporters have an
integrated and consistent programme of
communication.
 Develop a short term strategy to establish
the programme and a long term strategy to
set the gold standard of supporter
stewardship.
 To provide regular reports for the SMT on
the performance of fundraising activity
within the High Value cohort.
Work with the Director of P&P to share
opportunities cultivating major donors and
recruiting Appeal Board members.
 A London base details tbc.
1. Raise income in line with agreed personal
and team fundraising targets.
2. Lead, manage, coach, motivate, set
objectives and evaluate the performance of
the High Value Team.
3. Develop and implement a high value
fundraising strategy.
4. Work with the DM team and data team to
ensure a consistent and integrated “Circle of
Care” gold standard level of stewardship.
5. Ongoing analysis of the current supporter
base to highlight key opportunities. Develop
a robust pipeline of prospects and ensure
the team are focused and prioritising.
6. Work with the Major Donor, Trusts and
Corporate teams on appropriate prospects.
7. Create and manage face to face
opportunities to engage supporters and
prospects in the work of WCR.
8. Create bespoke approaches to engage and
steward prospects where applicable.
9. Manage a cultivation plan for each prospect.
Events
Other
10. Manage a Prospect pipeline to demonstrate
activity around prospects.
11. Initiate and maintain an appropriate and
consistent level of contact with each
prospect either personally or through a
relevant member of the campaign board,
trustee board or SMT.
12. Identify individual projects and match them
to supporters’ particular interest whilst
maintaining a focus on the overall fund.
13. Undertake face to face fundraising
solicitations with prospects to deliver agreed
targets.
14. Develop and execute an annual cultivation
plan using existing events and tailored
activity to attract and retain supporters.
15. Ensure detailed records compliant with Data
Protection Law are kept on Raiser’s Edge.
16. Have in depth knowledge of WCR projects
and cancer related issues.
17. To work across departments where relevant
expertise will add value to other projects.