Analyzing Property More Effectively Using STDB
Birmingham, AL
A Student Handbook
1
Introductions
Objective
Professionals can’t make intelligent real estate decisions without understanding
market analysis. State-of-the-art geospatial technology provides valuable
information for investors, lenders, developers, brokers and other real estate
professionals. In addition to reviewing the features of our newest GIS platforms,
we will examine real-world case studies of comprehensive analyses for each of the
four major property types: office, industrial, residential, and retail.
After completing this course, you will:
 Have a better understanding of the application of GIS in the commercial
real estate industry
 More efficiently and effectively use GIS analysis in your business
 Feel empowered to make better commercial real estate decisions by acting
upon the data that can be derived from the GIS tools
Overview
Business Analyst Online – Maps, Standard Reports, Comparison Reports
ArcGIS Online
Business Lists
Aerial Imagery
Flood Maps
Esri Maps for Office
Maps
Color-Coded Maps
Smart Maps
Standard Reports
Demographic Reports
Business Reports
Tapestry Reports
Retail Spending Reports
Expenditure Reports
Traffic Reports
2
Comparison Reports
Comparing Popular Variables
Creating Custom Variables/Comparison Reports
Business List
Adding Businesses to the map
Using Business lists as a prospecting tool
Resources
 STDB Learning Center – www.stdblearningcenter.com
 Training Videos – Learning Center Training Videos
 Webinars –
o Scheduled Webinars
o Previously Recorded Webinars
 Best Practices – Report Recommendations
 STDB Support
o www.ccimtechsupport.com
o support@ccimtech.com
o 469-232-2615
 Birmingham Trainings page – Training Resources
3
Hands on Business Analyst Online
Log into www.STDB.com, select esri BAO
 Select “log into Business Analyst Online” and then “Using Your STDB
Login Provider Account”
 If you receive a pop-up telling you that the webpage is trying to close the tab
select yes, this should take you to the Business Analyst Online homepage.
Define Areas For Reports (Creating Study Areas)
Find Location –3501 Independence Drive, Birmingham, AL, 35209
a. Name Location – Birmingham Training
b. Add Rings, Drive Times, Bands – 5 Minute Drive Time
Reports, Standard Reports
Select Area
a. Choose your 5 minute drive time study from 3501 Independence
Drive, Birmingham, AL, 35209. Uncheck any of the other study areas
that you may have selected.
Add Reports
a. Choose the following reports –





Business Summary Report
Demographic & Income Profile
Housing Profile
Retail MarketPlace Profile
Tapestry Segmentation Area Profile
Run Reports
a. Choose Run All
View Reports
a. Review Reports in pop-up, or email…answer the following
questions from the reports generated
4
1. If green represents a leakage and red a surplus, which segment
within the Retail MarketPlace Profile denotes the largest dollar
value of leakage, what about surplus? _______________________
______________________________________________________
2. According to the Housing Profile, what is the median home value
of this market area? _____________________________________
3. Using the Housing Profile, what is the projected total vacancy rate
of housing by 2020?
4. Within The Tapestry Segmentation Area Profile, select the top
tapestry segment. How many households fall into this tapestry
segment nationwide? ____________What is the median age? ____
What are the top occupations for this segment? ______________
Where are some places this segment likes to shop? ____________
_____________________________________________________
5. From the Demographic and Income Profile, what is the population
of the study area?___________ Is it projected to grow between
now and 2015?___________At what rate? __________Is that less
or more than the projected growth of the state?________________
6. You are an assisted living developer looking for areas with a high
concentration of people over 65. How many are in this market
area? (Demographic and Income Profile Report) ______________
7. Using the Business Summary report, assess the possibility of a
lunch time focused sandwich shop based on daytime population.
___________________________________________________
8. If we were working with a medical related office moving to this
location, what is the likelihood of them having an employee pool
that fits their business type? (Use the NAICS code page from the
Business Summary report)________________________________
______________________________________________________
5
Define more areas for reports
Select Geography –
a. Cities and Towns (Places) –Birmingham
Reports, Comparison Reports
Select Areas to Compare –
a. Choose the 3501 Independence Drive study area
b. Choose the City of Birmingham study area
View Graphs or Customize Comparisons –
a. Choose between the graphic/tabular comparisons of
population, households, income, housing or you can customize the
criteria
b. When customizing your criteria, you can choose as many variables as
you like
c. Select the following 5 variables:
-
2015 Total Population
2015 Median Household Income
2015 Population Age 25+ Bachelor’s Degree
2015 Top Tier (1A) Tapestry Households
2015 Median Age
Now answer the following questions:
1.) Which study area has the higher Median Household
Income?_______________________________________________
2.) What is the number of people over the age of 25+ with a
bachelor’s degree within the city of Birmingham? _____________
3.) How many households within the 5 minute drive time of 3501
Independence Drive, Birmingham are in the Top Tier Tapestry
Segment? _____________________________________________
4.) Which study area has a higher median age?___________________
5.) What is the 2015 population of city of Birmingham?____________
6
Draw Polygon
a. Draw polygon using the following boundaries:
a. Lakeside Parkway on the west
b. West Oxmoor/Shades Crest Road to the east
c. Al-150 to the south
b. Remove the transparency from the polygon, leaving border
Create Maps from Data
Color-Coded Maps Select the “Maps” tab, then click on “Create Maps from Data” then on
“Color-Coded Maps.”
 Select “Crime” from the list of variables
 Select “Block Groups” from the drop down menu
 Hover over the map to see the actual Crime Index in the different
block groups
Import A File
Use Three Address file on Birmingham Training Page at
www.stdblearningcenter.com
1. Import File Workflow, browse select the file and upload.
2. Change symbol or upload your own
3. Create 3 mile radii rings around the 3 sites.
Smart Map Search –
Map up to 5 different variables simultaneously within the Business Analyst
Online system.
 Select the “Maps” tab, then click on “Create Maps from Data” then on
“Smart Maps.”
 On the left side of the screen select “Income” from the list of
variables, map:
o 2015 Median Household Income
o 2015 Median Age
o 2015 Population Age 25+: Bachelor’s Degree.”
7
Adjust any of the variable ranges along the sliding toolbars to reflect your
preferred analysis.
 Median Household Income $50+
 2015 Median Age – 25-45
 25% + Bachelor’s Degree
Determine which site most closely fits the criteria of the customer.
Clear Map.
You have now created 6 analysis areas
1.
2.
3.
4.
5 minute drivetime around an address
The city of Birmingham
Hand-drawn polygon
Imported file which was created by mapping 3 mile radii studies around
each address uploaded (3 sites)
Business and Facilities Search – Search for Businesses in an area of relevance to
you using the Business and Facilities Search.
 Clear map
 Create a competition map in the state of Alabama for Home Depot
and Lowes
DataBaseUSA – Search for Businesses by name, type or location
 Clear Home Depot and Lowes
 Search in Alabama by NAICS codes for Home Centers
8