Job profile
This post is funded by the European Union
Job Title:
Reporting to:
Business Development Manager
Head of Business Growth
Job Purpose

This role reports directly to the Head of Business Growth and will focus on
delivering expansion projects, which will lead to significant job creation across
the project area over the year, as well as managing the delivery of key
corporate programmes and relationships with commercial partners that
generate sustained and incremental commercial income for the company. A
rigorous performance management framework will support these objectives,
requiring a highly motivated and engaging individual to ensure they are met.

A role with a high degree of client-facing responsibility, the successful
candidate will preferably have relevant and proven experience of providing or
promoting a service within one or more of Birmingham’s target sectors;
Business, professional and financial services, ITEC, Advanced Engineering,
Life Sciences and Food & Drink.

The role will be instrumental in delivering Marketing Birmingham’s Investor
Development programme and its alignment with our Commercial Partnership
programme with support from the Investment Director and Head of Business
Growth

The successful candidate will need to be a visible and credible ambassador
for Birmingham and support the organisational efforts to attract and secure
inward investment. They will also be able to demonstrate how they have
delivered an intelligence-lead sales process and achieved results in the area
of business to business sales.
Key Accountabilities

Support the Head of Business Growth and in conjunction with other team
members in delivering the strategic objectives related to the Investor
Development programme

Engage with existing employers in a consistent, structured manner to develop
ongoing relationships based on regular and relevant contact and drawing on a
Job profile
“virtual team” of subject matter experts locally and nationally as required to
provide bespoke support to investors.

Liaise with UK Trade and Investment (UKTI) and the Department for
Business, Innovation and Skills (BIS) in relation to engagement with
organisations listed as strategic FDI employer accounts that reside within our
region

Implement the strategy as defined by the Head of Business Growth to identify
and secure inward investment expansion jobs for Birmingham within clearly
defined timeframes, refining as trends or themes develop.

Work with the Senior Business Development Manager to implement activity
from the strategic business development plan to ensure incremental revenue
increase in line with company objectives and a cross-fertilisation of business
support, supply chain and partnership programmes

Work with the Senior Business Development Manager to deliver new
commercial revenue opportunities and platforms, recruiting new members
and partners to agreed sectors and targets

Regularly represent Marketing Birmingham professionally at key business
events and actively raise the profile of Marketing Birmingham and stakeholder
benefits at all times

Collaborate with the marketing team to ensure development of promotional
campaigns that increase spend from existing stakeholders, welcome back
lapsed members and attract new members

Regularly review and evaluate all activity in terms of growth and retention and
providing information to assist the performance measurement of the sales
activity and inform commercial partners/stakeholders of return on investment
levels

Contribute to operational delivery of commercial targets related to key
corporate programmes such as MIPIM and Expo Real
Person Specification
Abilities, Skills and Knowledge
Essential Criteria

Excellent inter-personal and team working skills, and a proven ability to form
partnerships, motivate, enthuse and drive individuals.
Job profile

Excellent communication and presentational skills, with the ability to
communicate ideas, issues, systems and procedures successfully at all levels
to a variety of audiences.

Experience of B2B sales and business development environment with proven
track record in identifying and winning new business across broad sectors.

Strong negotiating skills with the ability to influence key decision makers.

Commercially aware, credible and able to build relationships with mid to
senior staff across the private and public sector.
Desirable criteria

Proactive, target and results driven as an individual and in a team
environment.

Political sensitivity around the public/private sector environment.

Experience of establishing and managing complex relationships with a range
of external partners and stakeholders.

Ability to quickly build rapport with key stakeholders.

Ability to act and think independently and within broad strategic parameters.

Knowledge of up to date sales channels and techniques.

Good knowledge of broad marketing principles in a commercial environment.
Personal style and behaviour

Articulate, energetic and able to translate broad objectives into delivering real
outcomes.

Self-motivation, commitment and enthusiasm, not easily discouraged, a deliverer.

Prepared to share expertise, know-how and skills.

Personal and professional demeanour, credibility, sensitivity and integrity that
maintain the confidence and trust of current and potential partners and other
stakeholders.