Keep Virginia Beautiful
Mike Baum
804-665-2908
www.keepvirginiabeautiful.org
Natura Wines Partners with Keep Virginia Beautiful to Bring
Beauty and Vibrancy to Powhatan State Park
Partnership Focuses on Shared Values of Environmental Responsibility and Respect for Nature
October 20, 2014 – Natura Wines, produced by Emiliana Organic Vineyards, the world’s leading
organic winery, and Keep Virginia Beautiful are working together on planting native trees at
Powhatan State Park.
A partnership between Natura and national nonprofit Keep America Beautiful (KAB), which
builds and sustains vibrant communities, includes a grant for Keep Virginia Beautiful’s project.
The Natura grant will provide funding for planting 10 large native Virginia trees in an open field
at Powhatan State Park to help establish a wildlife corridor for local inhabitants to allow a
covered/protected crossing to the other side of the park. Additionally, the oaks, maples,
birches and dogwoods that were planted will provide beauty and shade to the park visitors for
many years to come.
"We are extremely grateful to Natura Wines for this opportunity to help create wildlife habitat
and sustainable beauty at Virginia's newest State Park", said Michael Baum; Executive Director
of Keep Virginia Beautiful.
“Natura’s consumers are engaged and aware. They make mindful, meaningful decisions,” says
Lauren Marano, brand manager for Natura Wines. “They also have a love of the outdoors and
an appreciation for a pure lifestyle. The connection with Keep Virginia Beautiful is a natural fit.”
As part of the Natura and KAB partnership, select KAB community-based affiliates will focus on
local beautifying and “greening” projects, storm water management projects, and improving
the overall vibrancy of outdoor spaces.
Most of these projects will emphasize native plantings, which aligns with Natura and Emiliana’s
philosophy in the vineyards. The biodiversity of native trees and flowers is fundamental to
Emiliana, as native plantings are naturally more resistant to weather and water conditions,
protect the land against erosion, and help to reforest the estate.
“In our effort to build and sustain vibrant communities, it’s increasingly important that we focus
on the planting of more ecologically appropriate native species,” said Jennifer Jehn, president
and CEO of Keep America Beautiful. “Keep America Beautiful’s partnership with Natura will help
us toward that end as we bring people together to transform public places into beautiful
spaces.”
Additionally, Keep Virginia Beautiful would like to thank Watkins Nurseries in Midlothian, VA for
providing reduced pricing and free delivery in order to maximize the number of trees and to the
Friends of Powhatan State Park for providing the labor and planting for this project.
About Keep Virginia Beautiful
The mission at Keep Virginia Beautiful is to engage and unite Virginians to improve our natural and scenic
environment through these impact areas: Litter Prevention, Waste Reduction, Recycling, Beautification, and
Environmental Education. For more information on KVB, go to http://www.keepvirginiabeautiful.org.
About Natura
Natura, imported by Banfi Vintners, is the #1 imported organic wine brand and is produced by Emiliana Organic
Vineyards, the world’s leading organic winery. It is a top 10 brand in the Chilean category, showing incredible
momentum and the strongest growth trends amongst top players in the segment. Natura produces a range of
well-balanced wines with new world style and sophistication. Certified organic by IMO, produced with 100%
organically grown grapes and vegan friendly – a statement of quality and purity. For more information, visit
http://www.emiliana.cl/.
About Banfi Vintners
Banfi Vintners was founded in New York in 1919 by John F. Mariani, Sr. and built into America’s leading wine
marketer over the last four decades. The company continues to be family-owned by the founder’s children and
grandchildren, who are also proprietors of the Castello Banfi vineyard estate in Montalcino, Tuscany; Vigne Regali
Cellars in Strevi, Piedmont; and Pacific Rim Winery in Washington’s Columbia Valley. For more information, visit
www.banfiwines.com.
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