Enrollment Management Core Competencies and Core Proficiencies
Core Competencies:
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Holistic and Systemic thinker = Employs the ability to view the Institutional culture, holistically
and systemically.
Problem Solving = Employs a logical approach to address problems, drawing on one’s knowledge
and experience and seeking assistance as necessary.
Leadership Management = Ability to identify the functions and business processes necessary to
operate an office, develop an operating budget, and build a professional staff to conduct the
activities of the office.
Professional Integrity ?
Accountability?
Ability to facilitate change
Effective use of technology to improve systems and delivery of services
Collaborative decision maker, consensus builder
Possess strong interpersonal skills
Adaptable
Strong customer service orientation
Ethical
Core Proficiencies:
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Develop, articulate and implement a comprehensive strategic enrollment management plan that
aligns with the institutions strategic initiatives ensuring a strong link between student demand,
institution-wide priorities and financial planning.
Develop and maintain a quality, student-oriented financial aid and enrollment services by
developing and implementing efficient, effective, and integrated policies, procedures and
systems.
Develop and maintain strong, collaborative and facilitative relationships with leadership across
the Institution, working collaboratively, with the Academic and Student Affair Leadership, faculty,
and others to develop and implement short- and long-term enrollment plans including outreach to
potential students, program marketing, student satisfaction.
Contribute to the development and implementation of the Institutions comprehensive strategic
enrollment processes including market research and segmentation, performance marketing,
promotional strategies, recruitment tactics, admission practices, and enrollment advising to meet
the Institutions enrollment goals.
Continue to increase enrollments in specific Academic programs, branches, and online;
geographic diversity; socio-economic and racial/ethnic diversity; and, other student populations
outlined in the institutions mission and strategic initiatives.
Establish strategic direction, priorities and goals for the overall strategic enrollment management
unit making data-informed proposals and decisions and linking budgets and expenditures to
measurable outcomes while seeking both standard and creative ways to achieve enrollment
goals.
Work with Institutions leadership to envision and strengthen a future centralized admissions office
that recruits a diverse student population, fostering a culture of openness and inclusion.
Utilize technology and innovation to enhance the strategic enrollment management processes
and services to students that enhance the experience of the educational life cycle of students at
the institution.
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Work collaboratively to with Institutional Research in order to affectively, analyze, and produce
regular business intelligence reports on the Institutions enrollment and retention data, resulting in
the development of action plans to increase/correct any trend analysis.
Ensure compliance with federal and state laws, regulations and guidelines and external reporting
requirements.
Recommend and implement techniques and strategies to improve department policies, practices,
budget forecasting, and communications to increase efficiency and access to services.
Perform other duties as assigned.
Admissions Core Competencies and Core Proficiencies (DRAFT 1-20-14)
Core Competencies:
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Holistic and Systemic thinker = Employs the ability to view the Institutional culture, holistically
and systemically.
Problem Solving = Employs a logical approach to address problems, drawing on one’s knowledge
and experience and seeking assistance as necessary.
Leadership Management = Ability to identify the functions and business processes necessary to
operate an office, develop an operating budget, and build a professional staff to conduct the
activities of the office.
Professional Integrity ?
Accountability?
Ability to facilitate change
Effective use of technology to improve systems and delivery of services
Collaborative decision maker, consensus builder
Possess strong interpersonal skills
Adaptable
Strong customer service orientation
Ethical
Core proficiencies:
1. Analyze the enrollment landscape for your institution and develop a recruitment plan to help
reach your enrollment goals. This includes utilizing search tools to develop a prospect base
(such as PSAT and AP), conducting outreach visits to high schools and community colleges,
selecting appropriate recruitment fairs both in and out of state- including international, and
identifying opportunities to deploy students, faculty, alumni and other potential recruiters.
2. Develop marketing material to promote the institution and its programs. This could include
general search pieces, viewbooks, program and department information in both hard copy and
web formats.
3. Create a communications plan that provides prospective students with appropriate messages at
specific points in the admissions decision cycle. Collaborate with other departments and
academic units to insure a consistent flow of communications from the point of inquiry through
arrival on campus and registration.
4. Understand social media and develop strategies to integrate it into your recruitment and
communications plan.
5. Develop speeches and presentations that highlight your institution and encourage students to
enroll. These should include a variety of formats that can be delivered to students, parents,
counselors, and others, from individual and small group settings to large assemblies.
6. Evaluate the staffing structure of the Admissions office and identify the optimal configuration to
complete necessary tasks and meet the enrollment goals of the institution.
7. Research and evaluate emerging technologies in the admissions field and, in collaboration with
other enrollment units and IT, develop strategies to implement and deploy solutions that
improve business processes and student satisfaction.
8. Develop reports to help inform faculty and administration of progress toward achieving
enrollment goals.
Registrar Core Competencies and Core Proficiencies
Core Competencies:
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Holistic and Systemic thinker = Employs the ability to view the Institutional culture, holistically
and systemically.
Problem Solving = Employs a logical approach to address problems, drawing on one’s knowledge
and experience and seeking assistance as necessary.
Leadership Management = Ability to identify the functions and business processes necessary to
operate an office, develop an operating budget, and build a professional staff to conduct the
activities of the office.
Professional Integrity ?
Accountability?
Ability to facilitate change
Effective use of technology to improve systems and delivery of services
Collaborative decision maker, consensus builder
Possess strong interpersonal skills
Adaptable
Strong customer service orientation
Ethical
Core Proficiencies:
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Understanding of curriculum development
Experience implementing academic policy in collaboration with campus constituencies
Wealth of knowledge of current best practices in academic records and curriculum management
Sophisticated process/project management skills
Familiarity with undergraduate, graduate, and professional degree programs, as well as hybrid
and online learning environments
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This individual must be able to think and work independently. Must be well organized,
team-oriented, possess strong interpersonal and customer service skills, as well as
knowledge of general office procedure.
Ability to deal effectively with college faculty, students, administrators, and staff, as well
as various outside organizations and agencies
Must have ability to work on a variety of projects simultaneously and to maintain
confidentiality and attention to detail.
Must possess strong computer skills and proficiency in word processing and
spreadsheets. Experience with on-line information systems is required
Ability to effectively communicate both verbally and in writing.
Ability to write reports, business correspondence, and procedure manuals.
Excellent planning, organizational, and interpersonal skills.
Ability to pay attention to detail and accuracy required.
Ability to analyze a variety of administrative problems, to make sound recommendations
as to their solutions, and to prepare working procedures.
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Ability to be sensitive and respond appropriately to the needs and concerns of students,
faculty, college staff and the public.
Ability to work under pressure with a high tolerance for interruptions, and the ability to
work with diverse groups of people.
Ability to maintain confidentiality for sensitive information.