Name: ____________________________________ Date: _______________________ Period: ________
Persuasive Advertisement Project – Part One
Advertising is all around the world and takes much effort to produce.
Advertising is a form of marketing communication used to promote or sell a
product, experience, or service. Creating an advertisement is not easy because many factors
must be considered such as targeting a specific audience, establishing credibility, using logic,
and emotionally appealing to consumers. This is known as ethos, logos, and pathos. There is
definitely an art to creating effective advertisements--do you have what it takes?
Directions:
1. BRAINSTORM: Invent a product, service, or experience called "Sparkle"; be creative!
Brainstorm here:
Be sure to answer:
What is “Sparkle?”
What is special about “Sparkle”?
What makes it the best?
What does it look like? Color, shape, size, etc.
Name: ____________________________________ Date: _______________________ Period: ________
Persuasive Advertisement Project – Part Two
VISUAL: Create a visual advertisement on an 8x11 sheet of computer paper that integrates the following
elements:
a. Title:
b. Drawing or printed image(s) from the computer:
Brainstorm here:
c. Logos
Brainstorm here:
d. Ethos
Brainstorm here:
e. Pathos
Brainstorm here:
Name: ____________________________________ Date: _______________________ Period: _______
Advertisement Rubric
Criteria
Exceeds Expectations
(10 Points)
Meets Expectations
(7 Points)
Project Sheet:
Brainstorm
Brainstorming
activities are complete;
obvious effort with
this step.
Creative, original (not
already on the
market), relevant,
sought-after; relates to
the title.
Neat, colorful; free of
grammatical errors
(spelling,
capitalization,
punctuation).
The majority of the
white space is used;
eye-catching; unique
layout; organized; easy
to understand.
Uses logical and
realistic facts,
statistics, and/or
percentages; the
consumer knows
everything about
“Sparkle”.
Appeals to emotions;
instantly gets a
reaction from
consumer.
Proves credibility;
reliability, and/or
worth.
Brainstorming activities
are complete.
“Sparkle” Invention
Advertisement
Visual of “Sparkle”
Logos
Pathos
Ethos
Does NOT Meet
Expectations
(5 Points)
Brainstorming activities
are somewhat complete;
minimal effort.
Did NOT
Attempt
(0 Points)
Incomplete OR
zero effort.
Creative, relevant; relates
to the title.
Relevant; does NOT
relate to the title. OR
lacks creativity.
Incomplete OR
zero effort.
Neat, colorful; only one
or two grammatical
errors.
Sloppy, lacks color; OR
contains grammatical
errors.
Incomplete OR
zero effort.
The majority of the white
space is used; organized;
easy to understand.
The majority of the
white space is NOT
used; it is NOT
organized; or it is
difficult to understand.
Does NOT use logical
and realistic facts,
statistics, and/or
percentages; more
information is needed.
Incomplete OR
zero effort.
Appeals to emotions; gets
a reaction from
consumers.
Does NOT appeal to
emotions; does not get a
reaction.
Incomplete OR
zero effort.
Attempts to prove
credibility; reliability,
and/or worth.
Does NOT prove
credibility; reliability,
and/or worth.
Incomplete OR
zero effort.
Uses facts, statistics,
and/or percentages; the
consumer knows a lot
about “Sparkle”.
Total Points: ___________/70 points=___________
Incomplete OR
zero effort.
Name: ____________________________________ Date: _______________________ Period: ________
Persuasive Advertisement Project – Part Three
WRITTEN PORTION/3rd Person Point-of-View/Typed/Printed:
f. Paragraph explaining how advertisement uses logos
Rough draft here:
g. Paragraph explaining how advertisement uses ethos.
Rough draft here
h. Paragraph explaining how advertisement uses pathos.
Rough draft here:
Name: ____________________________________ Date: _______________________ Period: _______
Written Portion of Advertisement Rubric
Logos Paragraph
Pathos Paragraph
Ethos Paragraph
3rd person POV;
clearly explains how
logos is used by
making direct
references to the
definition and
advertisement.
3rd person POV;
clearly explains how
pathos is used by
making direct
references to the
definition and
advertisement.
3rd person POV;
clearly explains how
ethos is used by
making direct
references to the
definition and
advertisement.
3rd person POV; explains
how logos is used in
advertisement.
Does NOT use 3rd
person POV; OR does
NOT correctly explain
how logos is used in
advertisement.
Incomplete OR
zero effort.
3rd person POV; explains
how pathos is used in
advertisement.
Does NOT use 3rd
person POV; OR does
NOT correctly explain
how pathos is used in
advertisement.
Incomplete OR
zero effort.
3rd person POV; explains
how ethos is used in
advertisement.
Does NOT use 3rd
person POV; OR does
NOT correctly explain
how ethos is used in
advertisement.
Incomplete OR
zero effort.
Total Points: ___________/30 points=___________