MASTER CLASS DIGITAL DESIGN
5 fundamentals design thinking
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Empathy: what do people feel, what r the motivations, experience what ur
user experiences
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Reframing: different perspective
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Visualization
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Collaboration
Solutions
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App for rating
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Website for info, info should be given at appointment making
Following parts of the master class were practical. In duo’s we listened to each
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other’s experiences in healthcare and how we could possibly solve it.
MASTER CLASS SOCIAL MEDIA
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Age is the most influential factor in use of social media just as trust
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In healthcare patients expect companies facilities to be on social media
1. When starting social media
a. Check your footprint google your name, review settings,
b. SWOT analysis
c. Analytics by google: traffic referral by social media, what are the first
pages, audience demographics, check AdWords for knowing what
words are most effective, check your profile every month
d. What are your objectives ? SMART goals Write down your three social
media objectives
Vision critical has research & pew research Centre have most numbers on social
media.
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Notes on this subject
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59% on Pinterest interested in healthcare , 49% on twitter
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Choosing platform is important.
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Elements of consisting branding:
How to streamline everything
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Brand design
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Brand images
www.marjore.net | margot.vanfleteren@marjore.net | twitter.com/marjoreducation
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Personality who tweets is that person OK doing that
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Brand you: be consistent
1. Content marketing
Content is nearly as important as how many times you do something.
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Blogging: Reasons blogging is interesting
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Blogging: builds credibility when done properly.
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Checklist of blogging :
 How many new blog post per week am I able to write(editorial
calendar)
 Important to have image
 Use keywords
 End your blog post with call to action
 Include meta message
 Write down keywords I meta description and in title and also in
link to website
2. On facebook
1.
Facebook advertising: confusing, but you can try. Always determining
what are your objectives? Design your add, with pictures is best, where
do you place add? You need to identify audience ! Determining the
budget is most important/challenging.
3. On twitter
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How many times will you tweet
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Easy to sign up for tweets
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You decide goal
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Write action oriented tweet . Pictures work good on twitter.
4. LinkedIn
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Write on pulse is better than blog.
Flipboard is good for tracking your interest environment. By example you’re
interested in health care: you can add this as a subject and this way you see on
www.marjore.net | margot.vanfleteren@marjore.net | twitter.com/marjoreducation
one page what’s happening in the world of health care. (simplified)
https://flipboard.com/explore
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Tools for management:
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Twitter analytics
2.
google analytics
3.
Tweet reach measures the reach to your followers
4.
Klout
5.
Buffer: social media platform with planning possibilities
MIND MAPPING IN HEALTHCARE
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Mind mapping increases productivity(20%) and recall(15%).
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Mind mapping reduces communication errors
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The creation of mind maps can be automated and personalized
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Mind map is a technique not a science
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Good book on mind mapping: introduction to the application of mind mapping
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Idea mapping is an evolution from mind mapping
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Idea mapping was introduced in 1970s in USA as a spinoff with less restrictions
in use
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In mind maps you have always collapsed view
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A mind map is in digital terms simply a file
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You can attach it to mail in order to communicate more simply
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Mind map can seen as multidimensional PDF
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Mind maps solve or at least reduce the attention deficit
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There are three types of attention
1. Controlled attention
2. Stimulus driven attention
3. Sustained information
www.marjore.net | margot.vanfleteren@marjore.net | twitter.com/marjoreducation
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What challenges do mindmaps solve:
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Less linear text
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Complex information on websites
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400 000$ are coming from preventable medical errors
Scientific proof of mind mapping
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Evolution wise
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We are primary visually focused. The very first premature
could see but not write
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Detect food
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Detect danger
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Lateralization of the brain
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Images work as mnemonic element
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Colors facilitate STM to LTM
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Visual word form area is more developed
Advantages of mind mapping
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Mind mapping enhances context awareness
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Mind mapping uses chunking
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Meta view and details at the same time
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Right mix of visuals and text
Why so much linear text
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Habit
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Mind mapping has not always been available
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Irrationally: infra cost med error
What can we expect in future
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Speech recognition in mind map
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AI + mind mapping : google projects results in mind map
www.marjore.net | margot.vanfleteren@marjore.net | twitter.com/marjoreducation
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BCI -> mind mapping
Usefulness of mind mapping
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Features: fast processing in brain, chunking, online collaboration,
multimedia, viewable relationship between the parts, hierarchical
organization
MARJORE, MARGOT VANFLETEREN:
“MAYBE HELPING PATIENTS IS HELPING MDs”
If you are interested in our story we wish to invite you to our website. On our website
you can subscribe for updates. www.marjore.net
Currently our survey is still open for people living with diabetes.
Marjore closed the first round of research last year in December.
The research ran over a two month time frame. We are happy to tell you that all data
gathered are an eye-opener to our team and as well outside of Marjore we are
frequently asked to present the results of the research. Because of the lasting demand
for information on our research we decided to take this one step further and make the
results more trustworthy. We aim now for 200 study participants.
In case you didn’t participate in the survey yet and are a person living with diabetes
please participate now. Click the link to our website underneath.
Sharing is caring so please share this survey so we can advance with the study and
share the results with you. We are looking forward to getting to know you on our
symposium.
Marjore’s team is making all of you one promise: when we reach our 200 participants
we invite every single one of you to a symposium where all results will be explained.
And no, we did not forget to send the white paper, we do this once we’ve reached the
200 participants.
Underneath online resources on Marjore:
 Our website: www.marjore.net
 Infographics released as result of the study we ran:
www.marjore.net | margot.vanfleteren@marjore.net | twitter.com/marjoreducation
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https://drive.google.com/open?id=0B69rMFebRYbheG93QzlKSmt3VFE&a
uthuser=0
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https://drive.google.com/open?id=0B69rMFebRYbhNmFxeC0zTVJqb2s&
authuser=0
 Twitter account: @Marjoreducation
 Facebook account: facebook.com/Marjore.education
www.marjore.net | margot.vanfleteren@marjore.net | twitter.com/marjoreducation