Name: Ashley, Clarence, Clark, Daniel, Diana, James, Mickey, So hee
Phillip Webster
IB English Lang & Lit SL Block G
March 19, 2014
I. Introduction:
A. Identify the Text type
a. Advertisement, guardian newspaper
B. Thesis
a. This text uses different types of literary devices and stylistic features to
achieve the purpose of getting donation.
II. Body Paragraph 1:
A. Speaker: Charity organization, Crisis. Published by a British newspaper
a. ethos: repetition of their past experiences in the campaign (e.g. “since
1972, when we opened our doors for the very first Crisis at Christmas, we’ve
seen how a little comfort and support, given at the right time, can trigger a real,
lasting change.”
b. Gives a success story of John to show that the project can actually change
someone’s life.
A. Purpose: To inform and persuade readers of the Guardian to donate money
to Crisis at Christmas for a Christmas dinner and presents for single homeless
people.
a. “You can help fill that space for someone, for just a few pounds – for 23.39
euros, in fact.”
b. “You can help us turn our plan into reality, by reserving a place at Crisis at
Christmas for someone who’s homeless today.”
c. “Please reserve a place for a homeless person this Crisis at Christmas.”
C. Tone: Dedicated, yearning, persuasive
a. “we need your help – and we need it urgently.”
b. “…that is where your gift could be so crucial.”
c. “In our 40th anniversary year Crisis at Christmas will be needed more than
ever before.”
III Body Paragraph 2:
A. Context:
a. Written in 2011
i. "since 1972....", "In out 40th anniversary year..." (1972+40=about
2011~2012)
b. During the winter (nearly Christmas)
i. "Crisis at Christmas", "This Christmas, we want to double our efforts.."
ii. snow flake images
iii. The heading "We're planning to take on homelessness this Christmas.
Will You?"
1. These evidence show that the appeal is for specific time: Christmas
c. During the economic downturn
i. "As the economic downturn hits home..."
1. since the economy is not in its good shape, the charity wants more
donation to help those who are vulnerable.
d. published in England
i. "for just a few pounds..." "Crisis is the national charity..."
1. shows that this article/appeal is aiming English citizens.
B. Subject
a. The charity wants donation and gifts from people
i. "You can help....", "for just a few pounds..."
1. repeats words like "just", "only" to seem that the price of donation
seems not that much
b. Reliability
i. "We know that it works"
1. appeals to ethos, gives extra information about the charity
c. features story of John
i. appeals to pathos for more donation. Story: he is poor, but is now happy
because of the donation.
d. notice for important information
i. "Crisis at Christmas has to open on...."
1. give information to those who are interested in giving donaiton and
gifts.
e. where to contact
i. website "www.crisis.org.uk"
ii. phone "08000....."
iii. post "Room 042........"
IV. Body Paragraph 3:
A. Topic sentence: There are many stylistic features present in this
advertisement which help make it an effective ad.
B. Illustration:On the first page there is an advertisement for Crisis
a. 2nd page: Old man's testimony and extra information about Crisis
b. At the end of the advertisement there is contact information.
c. Explanation: To have ethos persuading the audience to trust what they say.
C. Visual:Some images on this advertisement are:
a. Snowflakes on the heading's background
b. The old man
c. The price tag stating that they have been around for 40 years
d. There official website
e. Crisis logo
f. Explanation: To have pathos and ethos. The old man looks happy which
shows he was intent with the aid provided to him by Crisis. The picture of the
old man also makes people sympathize the homeless people by using
snowflakes, showing that it is cold out there as well as the fact that it is christmas
and we should pitty the genuin homeless people.
D. Different sizes and colors of fonts are used for emphasizing certain points
a. Banner: used bolded and bigger fonts
b. COLD WEATHER ALERT: used differnt font
c. "Changing Lives for 40 years"
i. emphasizing that they've been doing such activites for a long time
d. Short description of 'crisis at christmas' on 2nd page
i. the date is emphasized
V. Body Paragraph 4:
A. Topic sentences: Testimonials and rhetorical devices (ethos, pathos and
logos) are common methods used in advertisement.
B. Stylistic Feature
a. Testimonials are statements from ordinary people, recommending
a certain product.
b. The use of testimonials appeals to the audience ethos.
i. Example: John story. Use of quote “…” he says
c. Testimonials can also be used appeal to the audience’s emotions
à audience can connect or understand a real life story better.
i. Example: John’s tragic life, in which he is not responsible for any of the
obstacle.
d. Dictions and Tri-colon
i. The choices of words are also important in appealing to all
three qualities of persuasive speech. In this case, the writer choses to use words
that appeal to emotion the most (reason relate back to the purpose).
ii. Example: Use of negative words: “homeless”, “hardest time of all”,
“worse than ever”
e. Tri-colon: list of three words, phrases, parts or clauses. àcumulative of
three have a powerful effect.
i. Example: “Cold, hungry and alone”, “…nothing to enjoy, no one to be
with, and little hope of anything better.
f. Use of the word “just” when mention about money.
i. Example: “…for just a few pounds”, “One place costs just…”
C. Effect: makes the audience feel as if the money they’re losing is a small
amount when compared to the greater change they’ll give to the homeless
people.
VI. Conclusion:
A. The use of literary divices, rhetorical devices, and stylistic features to
effectivlely persuade the audience to make donation to Crisis.
B. Ethos and Pathos is expressed throughtout the usage of literary devices, and
stylstic features.
C. Restate thesis
Paper 1 Frankenstein Mock Commentary
The text type of this passage is an advertisement in probably a
newspaper. This is because the text type is written in two pages. It has a
short summary box, and its printed. This text used different types of literary
devices and stylistic features to achieve the purpose of getting donation.
The speaker of this text is Crisis, a British national charity organization.
The speaker establishes ethos throughout the text by repeating past success
stories of the campaign. For example, it says “since 1972, when we opened
our doors for the very first Crisis at Christmas, we’ve seen how a little comfort
and support, given at the right time, can trigger a real, lasting change.” It also
gives an anecdote of John’s story of the changes that were made in his life
after receiving help from Crisis, using its experiences as a way of proving that
this charity is reliable. The purpose of the speaker is to inform the audiences
of their Crisis at Christmas campaign and persuade them to donate money for
dinner and presents for single homeless people. This is seen when it uses
direct requests like “You can help fill that space for someone, for just a few
pounds – for 23.39 euros, in fact,” and “You can help us turn our plan into
reality, by reserving a place at Crisis at Christmas for someone who’s
homeless today.” Also, it repeats at the end of the text “Please reserve a
place for a homeless person this Crisis at Christmas,” reassuring the
audience of its main purpose. Moreover, the speaker uses a dedicated tone
when asking for help, making the project sound more urgent and significant.
As a result, the speaker sounds more persuasive and yearning. In this way,
the speaker, Crisis, aims at achieving its purpose of receiving donations with
its humble and devoted tone.
The time when the text was published was during the 40th anniversary
of the charity Crisis at Christmas, which opened in 1972. Hence, it can be
implied that the text was published in 2012. This advertisement was released
during winter when Christmas was approaching. For instance, when it says
“Crisis at Christmas”, and “This Christmas, we want to double our efforts,” the
audience can clearly see that this advertisement was released near
Christmas, an annual event during winter. The heading of the text also says
“We’re planning to take on homelessness this Christmas”. Another context of
the text is that this advertisement is situated in during an economic downturn,
because the advertisement states, “As the economic downturn hits home…”
Since the economy is not in good shape, the charity wants more donations
from the public to help those who are vulnerable. The location where the text
is published is the United Kingdom. For instance, the currency that is
mentioned throughout the text is pounds, which is the national currency for
the UK. This shows that this article mainly targets English citizens.
The subject of this appeal gives more information about the charity to
the readers. The objective of this appeal is to receive donations and gifts from
people during the annual Crisis at Christmas event. This appeal repeats, "You
can help… For just a few pounds..." to make it seem that the amount of
donation required is not that expensive. Also, the charity appeals to the ethos
and pathos of the readers. For example, "We know that it works" appeals to
ethos, because this lets the readers know that the charity is experienced and
reliable and that their money will be placed in good hands. John's story
appeals to the pathos of readers making them more inclined to donate. John
benefitted from the charity and the donation from people, which gives the
readers an example of how their money can help support the homeless
people during Christmas. Important information is also given to the readers:
"Crisis at Christmas has to open on...” This extra information tells those who
are interested in donating about the specific deadline before the charity gives
all donations they collected to those in need. There is also information about
where and how to contact Crisis and Christmas. Website address, phone
number, and zip code are written for people who are interested in donation.
The advertisement begins with using a bolded font for the banner. This
bolded font and its distinctive color contrast with the banner effectively grabs
the attention and convey the message to the readers. As the banner that is
likely the first thing to be read by the audience, it completes its job of grabbing
the audience's attention through using bolded font and its color contrast. The
phrase "COLD WEATHER ALERT" is written under the banner with a different
form and all caps. The capitalization and special font also helps grab attention
and reminds readers about the cold weather. On the 2nd page, the short
description of 'crisis at Christmas' is highlighted as well as the banner. The
text is highlighted to emphasize important information about the date of that
event.
There are many stylistic features present in this advertisement, which
help make it an effective ad. On the first page it shows an advertisement for
Crisis, which tells us what Crisis and Christmas is about. On the 2nd page it
shows an old man's real life story to give us an idea of how the old man’s life
has changed since he was aided by Crisis at Christmas. At the end of the
advertisement, you can find the contact information, showing that they are
trying to get those who are interested in donating money to call them. Also,
this allows Crisis to have ethos in persuading the audience to trust them,
since it allows the audience to check their website or to call them can get the
audience to verify that this event is real.
Another example of stylistic features in this advertisement are the
snowflakes on the heading's background, which helps us understand the
coldness of winter, allowing us to feel sympathy for the homeless individuals
that are out there suffering. The old man that is on the 2nd page looks happy
and he is dressed up properly, which shows the audience that he was intent
with the aid provided to him by Crisis. It also shows how homeless peoples’
lives can be changed when volunteers help out Crisis. The tag that states that
the Crisis national charity organization has been around for 40 years, which
allows the audience to trust them because this even has been hosted by
Crisis at Christmas every year for the past 40 years. This shows that Crisis is
very successful and trustworthy. The Crisis logo at the end of the
advertisement can also leave an impact on the audience, because the two “I”s
in the word crisis was made like a head and a body together, which represent
people. This could imply that when there is a crisis, people are needed to help
so that the problem can be resolved.
Testimonials and rhetorical devices (ethos, pathos and logos) are
common methods used in advertisement. The use of statements from
ordinary people recommending a certain product is called testimonials. It is
used to appeal to the audience ethos in this particular text type. For example,
an excerpt of John’s story was used to increase the reliability of the
advertisement. The audiences felt as if they could trust the charity since they
were able to give an evident of a real life-changing event. Testimonials can
also be used to appeal to the audience’s emotions. By providing information
about John’s tragic life the audience was able to connect to the ‘single
homeless people’ more as if they have met them personally leading them to
feel the urge to donate money. Furthermore, the choices of words are also
important in appealing to all three qualities of persuasive speech. In this
particular case the writer chose to use words that appeal to emotion for the
sake of a better persuasion. For example, the writer intentionally used several
words that provoke negative or sympathetic emotions such as “homeless”,
“hardest time of all” and “worse than ever”. The word “just” was also
mentioned several times throughout the advertisement when the topic of
money was introduced. For example, “…for just a few pounds – for £23.39, in
fact” and “One place costs just £23.39 ”. This makes the audience feel as if
the money they’re donating is just a small amount when compared to the
greater change they’ll help bring to the homeless people. Additionally, the tricolon was used to create a powerful effect on the audience. Some examples
include “Cold, hungry and alone”, and “…nothing to enjoy, no one to be with,
and little hope of anything better”. Both testimonial and diction have a
significant effect on the extent this particular advertisement could persuade
the audience to donate money for the ‘Crisis’ charity.
In light of these facts, this text has achieved its purpose through the
usage of literary devices, rhetorical devices, and stylistic features to effectively
persuade the audience to make donation to Crisis. Ethos and Pathos is
conveyed clearly through the appropriate placement of logos, and real life
examples within the text.
(1529 words)