Media Release
Target Audience: Fitness, Health
Target Media: Consumer Lifestyle & Fitness
Objectives: Educating readers on the benefits of Functional Food and importance of eating a balanced meal
Approval:
Date: June 2014
HEALTHY MEALS BUILD HEALTHY BODIES
We’re all familiar with the phrase You Are What You Eat, but with today’s hectic lifestyle it’s easy to succumb
to the “Fast-Food trap” that often leave us feeling lethargic, heavy and bloated. Luckily there’s hope! As life
has evolved so too has food. Today healthy, balanced, on-the-go meals have become a convenient reality with
the rise of Functional Foods. These are foods that not only provide fuel for the bodies everyday functions but
also offer additional benefits beyond basic nutritional requirements in a way that has been shown to improve our health
and reduce the risk of disease. Brands such as Futurelife have identified the need for such smart foods and developed
convenient formats for balanced nutrition on-the-go.
Whether you are young or old, your body needs energy to take on the challenges of the day. This energy
comes from the food that you eat, so making the right choices and getting the correct nutrition is key to a
healthy body and mind.
Healthy eating is no secret. It simply requires that you eat moderate amounts of a variety of food and fluids
that contains the complete range of nutrients your body needs to function properly. These include
carbohydrates, proteins, fats, vitamins and minerals. The difficulty is making good health choices to ensure a
healthy lifestyle even when it isn’t most convenient.
A healthy meal is one that includes a balanced combination of all your essential macro nutrients in the correct
proportions. A good guide is that 60% of your energy from your meal should come from carbohydrates, 20%
from protein and 20% from fats; but why is this important?
Carbohydrates are your body’s fuel and gives energy to the whole body, including your brain and muscles.
Foods that contain carbohydrates include potatoes, rice, cereal, fruit, milk and yoghurt.
Healthy fats are needed for hair growth, skin rejuvenation, hormone production and a healthy immune
system. Good sources are nuts, avocado, olives, olive oil, peanut butter and margarine.
Proteins are the body’s building blocks. They are important for growth, muscle repair and wound healing.
Fish, meat, chicken, eggs, dairy and legumes like beans and lentils are excellent sources of protein. Instead of
skipping meals, when you are pressed for time equip yourself with healthy snacks and food alternatives so
that you are not tempted to hit the vending machine or fast food outlets.
A protein shake with a handful of berries can help stabilize your blood sugar levels, with the berries containing
added vitamins and minerals to support your immune system to keep you healthy. You should aim for 5
portions of fruit and vegetables a day. Products like Futurelife contain this balance of carbohydrates, proteins
and fats, alongside 25 vitamins and minerals, omega-3 fatty acids, dietary fibre and immune supplement,
Moducare under license from Aspen Pharmacare. Its’ unique formulation allows for instant mixing with either
milk or water into a convenient porridge, shake or smoothie, and can be enjoyed at anytime of the day.
You make food choices every day that influence your body’s health for better or for worse. When these
choices are repeated over years, the rewards or consequences become major. Carelessness about food
choices from a young age can contribute to many chronic diseases including heart disease, cholesterol,
diabetes and some cancers. By making sure your healthy eating starts with every meal in front of you, you can
be rest assured that you’re doing everything you can to protect as well as promote your family’s well-being.
ENDS
For further media queries please contact:
Peter Mokoko
FleishmanHillard
+ 27 11 548 2000
peter.mokoko@fleishman.co.za
Note to the editor:
About Futurelife®
Initially born out of a desire to help disadvantaged people to eat more nutritious food and to offer them a chance of a
happy and healthy ‘future life’, the brand Futurelife® has become one of the fastest growing and most credible health
brands in South Africa.
From very humble beginnings, Futurelife® has over the past four years grown into South Africa’s fastest growing health
brand providing all-in-one health food products used by anyone who values their health and aspires to be healthy. The
customer base is very diverse from a professional sportsman to diabetics and everyday individuals and families.
The secret to the success of Futurelife® lies in the fact that they are designed to offer “convenient health” all-in-one
products that are nutritionally complete and balanced, can be enjoyed as a meal or a shake and tastes great without the
need to add any sugar. The products mix instantly in liquid and due to the growing trend of moving away from milk, it
has been specially designed to taste great by just adding water.
Futurelife® is leading the field of functional foods in South Africa in a number of respects, in particular product
innovation. Futurelife® developed South Africa’s first Low GI energy meal to contain clinically tested Moducare®, a daily
immune supplement under license from Aspen Pharmacare. Futurelife has pioneered the way in Non GMO products in
the functional food market.
The FUTURELIFE ® range currently consists of: FUTURELIFE® HIGH ENERGY Smart food; FUTURELIFE® HIGH PROTEIN
Smart food ; FUTURELIFE® ZERO Smart food; FUTURELIFE® CRUNCH; FUTURELIFE® Smart food for KIDS as well as the
new FUTURELIFE® SmartBars® Range