Secretary – Marketing Sponsorship & Events
The Secretary for Marketing, Sponsorship and Events is responsible for overseeing the
implementation of the club marketing plan and sponsorship agreements as well as the
chief organiser of fundraising and social events for the season.
Objective
 To promote and market the club in a positive way at all times.
 To establish a broad fundraising and social calendar for the season and end of
season to provide a range of appropriate entertainment for all Club members and to
enhance the appeal of the Club to the wider community.
 To provide support to the Executive and Committee members to ensure the
efficient operation of the club.
Responsible To
The Secretary for Marketing, Sponsorship and Events is directly responsible to the
President and the club members.
Responsibilities
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Develop (as part of the club plan) in conjunction with the Committee the club
marketing plan and sponsorship packages
Work with the Treasurer to develop a budget for the marketing plan and other
events
Oversee the implementation of the strategies in the marketing plan
Submit regular reports to the club committee
Co-ordinate all sponsorship for all areas of the club
Meet the sponsorship budget target set as part of the annual financial planning
process
Ensure all existing sponsors are contacted three months prior to the season
commencement
Seek out new sponsors to supplement existing sponsors
Ensure sponsors signage is in place and all other aspects of sponsorship
packages are in place prior to the commencement of the season
Arrange a sponsors functions (if applicable)
Ensure all sponsorship agreements are put in writing and honoured
Maintain contact with all corporate sponsors throughout the season
Maintain strong relationships with all Club sponsors.
Manage Fundraising or Event subcommittee (if applicable)
Plan and coordinate social events for the season
Organise the End of Year Presentation night
Organise other club associated fundraising events (if applicable)
Relationships
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Reports to the Club Committee.
Liaises with the Executive.
Liaises with official Club suppliers & other key stakeholders.
Accountability
 The Secretary for Marketing, Sponsorship and Events is accountable to the
President and the General Committee.
 The Secretary for Marketing, Sponsorship and Events shall provide a monthly
report to the General Committee.
Knowledge and Skills Required
Ideally the Secretary for Marketing, Sponsorship and Events is someone who is:
 Can communicate effectively and has good interpersonal skills
 Is positive and enthusiastic
 Is well organised and can delegate tasks
 Is innovative and dynamic
 Has the ability to motivate others