Homecoming 2014 - Core Project Management Group
14 October 2011
1.
Core Project Management Group
 Role of the Group
 Remit of the Group
 Membership of the Group
2.
Project Updates from Group Chairs
 Strategic Group (ST)
 Programme Group (JDep)
 Marketing and Communications Group (DH)
 Business Engagement Group (JS)
 Monitoring and Evaluation Group (LT)
3.
Key items of Progress to Report and Record
4.
Risks and Issues
5.
Project Timelines and Milestones.
Homecoming Scotland 2014
Group 2 - Core Project Management Group, Meeting 1 - 14/10/11
Present - Stuart Turner (Chair), Joanne Deponio, Jenni Steele, Denise Hill, Leon Thompson, Marie Christie, Basis Haddad, Kari
Coghill
Apologies - None, all members present
No.
Item
Action
By and Date
1
Core Project Management Group
 Role and remit of the Group - It was agreed that the role of the group should be
as outlined in the paper to Strategic group as follows
• To oversee the day to day management of the project
• To co-ordinate all outputs for other groups
• To take responsibility for reporting processes to Strategic Group
• To take actions from Strategic Group and allocate to appropriate groups or
individuals
• Design staffing structure for project
• Put in place processes for all staff recruitment, secondment and placement.
• Manage all HR issue relating to the project
• To develop a top level budget for Homecoming 2014 from financial year
2011/12 to financial year 2014/15
• To liaise with all project staff and group leaders in managing and controlling
budget spend
• To reforecast budget as required
• To monitor spend across all areas
Monitor role and
ST - ongoing
It was agreed that this should be reviewed regularly as the project progresses.
remit
 Membership of the Group - It was agreed that the current membership is
correct.
2
Project Updates from Group Chairs
 Strategic Group (ST) - Meeting scheduled for September was postponed due to
CSR and need for clarity on ministerial lead. Both now resolved so agreed to
progress with a new meeting date. Fergus Ewing keen to have a Ministerial
meeting with four related ministers in November (now 14 December). Agreed
Establish date for
JDep -
that Strategic Group should happen before this. Strategic Group will be asked to
sign off information and proposals to be taken to ministerial group. Need for a
separate approach to determine how Mr Ewing feels about ‘Scotland Welcomes
the World’ as the overall proposition. Agreed that Denise Hill will speak to
Malcolm Roughead and then liaise with Basil Haddad on this.


next Strategic Group
Determine how use
of ‘SWTW’ can be
raised with minister
24/10/11
(set for 16
Nov)
DH - 21/10/11
Programme Group (JDep) - Group will have its first meeting on 3 November.
Original aim was to have programme approach agreed by end of year. There is a
need for programme content to be ready for Expo in Spring 2012. Approach of
‘signature’ events reflecting the five themes has been accepted in principle.
Programme group to develop thoughts.
Convene Prog Group
and report back on
outcomes
JDep - 3/11/11
Marketing and Communications Group (DH) - First meeting will be set
following initial meeting of Programme Group
Convene Marketing
and Coms Group
Business Engagement Group (JS) - First meeting will be set following initial
meeting of Programme Group. Jenni Steele still considering membership.
Finalise membership
and convene
Business Eng Group
DH - 30/11/11


3
Confirm SG rep on
Evaluation group
BH - 21/10/11
Key items of Progress to Report and Record

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
4
Monitoring and Evaluation Group (LT) - First meeting set for 3 November.
Basil Haddad noted that there will be an internal SG meeting to discuss
approach to evaluation. Stuart Turner asked that conversations on evaluating
Homecoming (and Ryder Cup) be held at relevant meetings. SG representative
for both Homecoming and Ryder Cup evaluation groups is still being sought
JS - 30/11/11
CSR lays out £5.5m budget for Homecoming 2014
Fergus Ewing has been identified as lead minister for Homecoming 2014
Two initial jobs (Homecoming Manager and Ryder Cup/Homecoming Programme
Manager will be advertised within the next week
Group meetings are being initiated as noted above
Progress with job
advert
ST - by
21/10/11
Templates for risk
ST - by
Risks and Issues

It was agreed that there should be a risk register and an issues log. Templates for these
to be developed in time for next meeting of this group.
5
7/11/11
Create Project
Milestones and
Actions document
ST - 28/10/11
Seek dates for
meetings for next six
months
ST - 28/10/11
Project Timelines and Milestones.

6
register and issues
log to be developed
It was agreed that there is a need to further develop the Project timeline and
milestones as listed below. It was agreed that this would be created as a separate
document, owned by the core Project Management Group and discussed and updated
at Group meetings.
Date of Next Meeting / Meeting Frequency


It was agreed that meetings should be held monthly at present
It was agreed that ST would arrange for dates to be found for the next six months.
Key Milestones and Actions
Action
Agree initial membership of all project teams and ask leaders to accept their role
and convene first meeting
Engage with Stirling Council and partners on Bannockburn 700 and its positioning
within Homecoming 2014
Commence recruitment for two initial staff members
First meeting of all project teams held and each group remit refined
Budget confirmed (following Spending Review)
Agree deliverable outcomes and targets against allocated budget for Ministers
approval.
Two staff recruited
Signature events approach developed and key stakeholders consulted on this
Events Programme structure and timelines developed and key stakeholders
consulted on these (including industry)
Signature Programme approach agreed and ready for implementation
Responsible
Date
Core Group
July 2011
(completed)
Ongoing
Core Group and Scottish
Government
EventScotland
Project team leaders
(Chairs)
Scottish Government
Homecoming 2014
Strategic Group and
Scottish Government
EventScotland
EventScotland
EventScotland
EventScotland
Aug / Sept 2011
September/October
2011
September 2011
September
/October 2011
October 2011
November 2011
November 2011
December 2011
Homecoming 2014 - Core Project Management Group
21 November 2011

Role and remit of the Group

Project Updates from Group Chairs

Key items of Progress to Report and Record

Risks and Issues

Project Timelines and Milestones.

Date of Next Meeting / Meeting Frequency
Homecoming Scotland 2014
Group 2 - Core Project Management Group, Meeting 2 - 21/11/11
Present - Stuart Turner (Chair), Joanne Deponio, Denise Hill, Leon Thompson, Marie Christie, Basis Haddad, Kari Coghill
Apologies - Jenni Steele
No.
Item
Action
By and Date
1
Notes and Actions from Meeting 1


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

2
Role and remit of this group will be raised with new Homecoming staff when they start
Strategic group meet took place 16 November 2011 and update is below
Programme Group met on 3 November, and update is below
Marketing and Coms group will meet after ministerial meeting on 14 December
Business engagement group will meet after ministerial meeting on 14 December
Update on staffing to be provided under item 3.
Templates produced and will be discussed under item 4
Milestones document first draft was produced and circulated with the notes.
It was agreed that there was a need to determine what the use of ‘Scotland Welcomes
the World’ would be. To be considered under Marketing and Coms Group update in
point 2.
Project Updates from Group Chairs
 Strategic Group (ST) - Strategic group received updates and agreed the outline
approach for the presentation to ministers on 14 december. Also agreed the
concept of using Scotland Welcomes the World as an overall strapline. Malcolm
Roughead updated the strategic group on the ‘Winning Years’ and highlighted
that it is a shorthand way of referring to the opportunities over the next three
years. Presentation from NTS on Bannockburn was interesting but highlighted
that their event ambitions are limited at present. JDep and P Bush to follow this
up in meeting with R Maxwell at Stirling Council.
 Programme Group (JDep) - What will be key areas? Need for programming
strategy which outlines purpose of the year and what makes it stick together.
Context in terms of C Games and Ryder cup is important. Need to develop
meetings with key individuals to pull together. Framework - community
engagement and business engagement in objectives which was not the case in
2009. This may reduce focus and therefore available spend and ROI on events
Update on 15 Dec
Update on 15 Dec
DH - 15/12/11
JS - 15/12/11
Update at next meet
JDep 15/12/11



3
and marketing aspects. JDep plans to work on framework for Programme with
input from MC and ST over next few weeks and circulate a discussion document
in advance of the next meeting of this group.
Marketing and Communications Group (DH) - SWTW is a suite of messaging
rather than an actual brand. The vision will be that SWTW is a verbal message
given by C Games and R Cup. Not one unifying theme but aspects which are
interrelated and cross promoting. Ryder cup concert may be titled ‘Scotland
Welcomes the World’? Digital requirements need to be considered as a priority.
DH to discuss with colleagues in digital and report back to next meeting.
Business Engagement Group (JS) - No update. Group will meet early in new
year.
Monitoring and Evaluation Group (LT) - Helpful, several people new to
Homecoming. Need to take a view on how to evaluate economic impact. Link
economic impact from HS 2014 to C Games and Ryder Cup. Same company
working on all 3? Joint evaluation? How we plan to evaluate the year will be
discussed in detail in advance which may be better. Jacqui Souter has already
raised the need for cross referencing of evaluation with Ryder Cup. Contacts
have also been made in Scottish Govt Team working on evaluation of
Commonwealth Games. LT will convene a second meeting of the Monitoring
and Evaluation Group in due course but needs objectives to be completed by
other groups in order for measurement sections to be completed.
Key items of Progress to Report and Record




Interviews for Homecoming Manager and Programme Manager were held week
commencing 14 November. Across the two posts 9 candidates were interviewed. A
second stage of interviews will be held shortly with a view to making appointments in
next two weeks.
Programme Group and Monitoring and Evaluation Group have met and started to
develop their areas of work.
Process of engaging with NTS, Stirling Council and Clan Societies around 2014 has
commenced.
Graduate post in EventScotland has been identified as a Homecoming resource.
Document circulated
JDep 12/12/11
Update at next
meeting
DH - 15/12/11
Ensure objectives
are fully reviewed
and finalised
ST - 20/12/11
4
Risks and Issues


5
Draft and circulate
risk Register
ST - 9/12/11
Send and risks and
issues to ST
All - 12/12/11
Draft plan
Discuss and report
back
Draft initial timeline
ST - 15/12/11
DH - 15/12/11
Project Timelines and Milestones.

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
6
ST introduced the risk register which is in the format used by ES and Ryder Cup and
also used for Homecoming 2009. All agreed the format and ST agreed to work with
colleagues on an initial risk register in advance of next meeting.
ST introduced the risks and issues log as the immediate way of capturing any risks and
issues raised by group meetings or individuals. This will be stored on the
EventScotland folder in sharepoint. It will be the responsibility of all group chairs to
add risks and issues. These will then be either added to the risk register or given to an
individual to mitigate or manage. The format was agreed and ST asked that all
members of this group send through any immediate risks and issues by 12 December.
Staff needed. - recruitment plan to be drawn up in draft
Digital marketing strategy - freelance or contract basis, discussions needed internally
to determine best way forward
Programme funds announced by March 2011 with deadlines later in the year. Need to
work out timeline to lead to this announcement and also for programme launches
Criteria for programmes to be developed by programme group
Key players need to be engaged. To help new staff in this task it is essential that a list
of key contacts is developed. This to be brainstormed on 15/12/11
Creative Scotland role in Homecoming to be considered and strategy for engaging CS
and their activity planned through 2012-14 work developed. Need to ensure that the
advantages of Homecoming are presented.
All to add in milestone dates. ST to ask CF (Graduate) to convert milestones to an excel
document for ease of reference and adding info.
St Andrews menu should be considered in helping to make St Andrews a potential
major food and drink event.
Date of Next Meeting

15 December 2011at 1pm, EventScotland Board Room.
Key Milestones and Actions (This is to be converted to an excel document)
JDep 15/12/11
Criteria drafted
JDep - TBC
Initial thoughts on
Creative Scotland
engagement
Add milestones
Doc converted
Consider in
programming
MC - 15/12/11
All - by
15/12/11
ST - 15/12/11
J Dep - TBC
Action
Responsible
Date
Agree initial membership of all project teams and ask leaders to accept their role
and convene first meeting
Engage with Stirling Council and partners on Bannockburn 700 and its positioning
within Homecoming 2014
Commence recruitment for two initial staff members
First meeting of all project teams held and each group remit refined
Core Group
July 2011
(completed)
Ongoing
Budget confirmed (following Spending Review)
Agree deliverable outcomes and targets against allocated budget for Ministers
approval.
Two staff recruited
Signature events approach developed and key stakeholders consulted on this
Events Programme structure and timelines developed and key stakeholders
consulted on these (including industry)
Signature Programme approach agreed and ready for implementation
Core Group and Scottish
Government
EventScotland
Project team leaders
(Chairs)
Scottish Government
Homecoming 2014
Strategic Group and
Scottish Government
EventScotland
EventScotland
EventScotland
EventScotland
Oct 2011
September/October
2011
September 2011
September
/October 2011
December 2011
Homecoming Scotland 2014
Group 2 - Core Project Management Group, 24/2/12
No.
Item
1
Notes and Actions from previous meeting
2
Project Updates from Group Chairs
 Strategic Group (ST)  Programme Group (JDep) .
 Marketing and Communications Group (DH) - .
 Business Engagement Group (JS) - .
 Monitoring and Evaluation Group (LT) -
3
Key items of Progress to Report and Record
4
Risks and Issues
5
Project Milestones.
6
Date of Next Meeting
Homecoming Scotland 2014
Group 2- Core Management Group, 24/2/12
Present - Stuart Turner (Chair), Joanne Deponio, Denise Hill, Leon Thompson, Kari Coghill, Kevin Hanlon, Tim Dent, Tom
Chambers, Marie Christie, Jenni Steele
No. Item
Action
By and Date
1
Notes and Actions from Meeting #4


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
2
JDP circulated the draft programming strategy outline in lieu of last meeting
however there have been updates.
LT and ST objectives and roles of subgroups against milestone objectives,
gaining strategy group approval. To be carried forward
Mike Cantly presented to the cabinet on the 22 February, presenting to junior
ministers next Wednesday, also presenting to the government next week. There
may be an opportunity to present to special advisors
ST and TC went to the Tourism Innovation Group (JPD raised issue last meeting).
Lot of info already there, no real overlap, however need to pull together with
external partners (e.g. Scottish Enterprise).
TD taken ownership of risk documents and management
JDP 2014 WW1 events, possibility of one at the end June and on the 4th August,
however other peoples responsibility not ES
TC will update on Stirling 2014 in meeting
KH
Next meeting
KH
Next meeting
Project Updates from Group Chairs

-
Strategic Group ST
o Last meeting went well, very productive. Discussion on how “Scotland
Welcomes the World” connects to Homecoming and connecting the
Winning Years to SWTW.
o Issues raised over the conflicting messages over Winning Years,
Homecoming and SWTW.
Confusion over whether the Winning Years is SWTW or is used to build up to
SWTW. Need for timeline to indicate change between Winning years and SWTW
KH to share communication between John Mason and Barbara Clark to clarify
ST raised issue that Core Management group should lead the strategy group on
SWTW message
DH to pick up with Barbara to clarify position and invite her to following Core
Management group meetings

-
-

-
-
DH
Programme Group JDP
o Last meeting discuss programme strategy which was sent to the
strategy group.
o Objective to showcase Scotland on an international stage
o TD and TC to update process procedures
o Was suggested by Iain Munro of Creative Scotland that signature events
should include all themes.
MC raised issue that programme should achieve overall aim of project and the
feasibility and balance of programme could be affected. Should look at
opportunities over the year and objectives rather than specific themes.
TC to lead on Funded Events guidelines, develop with Programme group next
week
JDP to amend Programme Strategy to incorporate Iain Munro’s comments
Need for definition of Homecoming and what that means DH suggested that it
the theme of Home is the glue holding events and themes together. TC raised
issue of the need for differentiation between SWTW and HC.
TC to further define the concept of Homecoming and its objectives, and how
themes glue together for next week.
No specific dates had been agreed for HC, Strategy Group agreed to run from
Hogmanay to Hogmanay.
Issue raised on how to use the programme group moving forward.
Marketing and Communication Group DH
o Next meeting 6/3/12
o Discussing audience segmentation and messaging for SWTW.
DH raised the issue of whether the group actually needs to meet every month
LT There is a possible Homecoming announcement for Scottish Tourism Week
(on the 6/3/12), more comms activity should happen after therefore monthly
meet fine
There is also going be a session for exhibitors at Expo to share the road to
Homecoming
LT also raised issue over the proposed Irish Homecoming plans and
announcement on St Patricks Day.
By next meeting
TC
JDP
TC
JDP
WB 27/2/12

-

-
-
Digital Media Sub Group LT
o First meeting discussed the fit of HC digital comms into wider VS dgital
comms and how HC links into project.
o Chelsea Charles set up meeting however there is difficulty in setting up
meetings. Digital Media want HC contact
Issues raised over the co-ordination of groups and what resources are needed.
MC raised issue over urgent need for Marketing and comms strategy, stating
the objectives, key messages & requirements. Resources then mapped out
TC mentioned need to identify gaps and resources and how best to fill/utilise
them
DH suggested that DH, TC and BC set up a meeting to clarify Marketing and
comms messaging
The need for someone to drive Homecoming in Digital Media on a day to day
basis was highlighted. Issue of staffing budget arose with KH stating that any
constraints should be identified for discussion on how to best resolve.
Business Engagement Group JS
o Joanne Blanusa from the growth fund is to join the group (the growth
fun which was due to finish in 2014 has now been made a core VS fund)
o Completed customer segmentation, can now make info more practical
for different businesses about WYs/HC and what they can do.
o Expo opportunity to promote industry comms
Discussion arose about how to engage all businesses sectors and the need to
involve groups/associations and how they can in turn involve their members
The need for an established strategy on how to approach industry partners and
expand current partnerships was highlighted
DH reminded the group that in HC2009 the First Minister made the big
partnerships happen and while UK &Ireland Marketing can achieve partnerships
with Tiso and Highland Spring, need to choose who would make the best
impact.
The need to involve local communities discussed and define route to local
communities (through DMOs, regional groups etc) and what is in turn is
expected from them. Potential tie-ins with Ryder Cup and Glasgow 2014
TC
TC
Ongoing
By next meeting
By next meeting
JS
-

-
-
3
Monitoring and Evaluation Group LT
o Revised Monitoring and Evaluation document, international profile
measure added, however there are still points to be included. LT to
circulate.
o They have not met since 1st meeting
ST raised issue of the over complicated strategy paper, not everything can be
measured. ST to circulate Games Legacy Evaluation to show how they plan to
measure against their aims
The use of multipliers was discussed and whether HC would be measures using
them or input output tables .KH said there was a need to agree on
measurement before HC. JDP suggested that for the moment do both as they’re
not embedded and can do at the end. Decision comes from strategy group and
LT still defining
By next meeting
ST
TC 2 EventScotland posts had been advertised with 48 applicants for the 2 roles.
However also looking at individuals who applied for the Tom’s role. Interviews
will be held on 8th and 9th March
Risk and Issues TD




5
By next meeting
LT
Key Items of Progress to Report and Record

4
Paul approaching Scottish Enterprise about a 2 year secondment post to
develop partnerships and liaising with businesses
Actions: Developing a plan to target segments and pulling together of resources
and organisations
Risk register - Using same format, just updated, using heat cluster to flag
immediate risk. Need for systematic review/ showing what process is in place
on risk actions.
Ongoing discussions with Stirling
JS raised issue of potential drowning of businesses toward Homecoming as too
much is asked of them and the saturation of ideas which could cause them to
lose interest.
It was decided that for reporting to the group the mitigating actions were to be
reported so that actions could be delegated
Project Milestones

TD issued milestone document which is replacing existing spreadsheet, still
TD
Carry Forward
TD
Carry forward


6
work in progress. Ability to sense check with group diaries and see if there are
any risks arising. New doc allocates ownership to milestone. Aim to get
milestones structured now.
JDP raised issue that after 13/3/12 questions will be asked
For next meeting/ end of March, milestones will be structured and TD will
report back on tools they have developed
Next meeting
TC
On going
AOB


TC Stirling 2014 - paper issued to council about what they want to achieve (now
in public domain). Issues arising over the scale of ambition of the Clan
Gathering, no detailed costing.
o Issues with Stirling council, budget was thrown out, new budget being
submitted on the 1/3/12. TC working with Stirling Council to try and
establish a detailed proposal and cost by 1/6/12.
o ST raised issue that if there wasn’t an announcement soon and Stirling
council changes idea could get thrown out. HC needs a clan gathering
but questioned raised over whether Stirling can achieve that
o The need for a default position was raised, JDP stated that there ideally
should be an announcement on signature events to industry in August
o TC working with Stirling Council planning and engagement but also
highlighted the need for a full time resource for event
o Challenge also finding site
LT Going to be a press release on 6/3/12 and a speech from the First Minister,
developing a Homecoming core script which can be used for Q&As, JDP
suggested using the Q&As from June ’08 as basis. Depending on Stirling Council
use script for Winning Years conference
TC will be chairing future meetings from now on and will carry out a review of
group structure and roles and whether they are ultimately needed.
7
TD
Date of Next Meeting

30 March 2012 at 1300 - 1500, EventScotland Boardroom
TC
1/3/12
LT
1/3/12
TC
On going
Homecoming Scotland 2014
Group 2 - Core Project Management Group, Meeting 4 - 26/1/12
No.
Item
Notes and Actions
1
2
Project Updates from Group Chairs
 Strategic Group (ST)
 Programme Group (JDep)
 Marketing and Communications Group (DH)
 Business Engagement Group (JS)
 Monitoring and Evaluation Group (LT)
3
Key items of Progress to Report and Record
4
Risks and Issues
5
Project Milestones.
6
AOB
7
Date of Next Meeting
Homecoming Scotland 2014
Group 2 - Core Project Management Group, Meeting 4 - 26/1/12
Present - Stuart Turner (Chair), Joanne Deponio, Denise Hill, Leon Thompson, Kari Coghill, Kevin Hanlon, Tim Dent
Apologies - Marie Christie, Jenni Steele
No.
Item
Action
By and Date
1
Notes and Actions from Meeting 3 #


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2
Marketing and Comms group had their first meeting this morning (26/01/12)
JDP has completed a draft programming strategy outline which she is taking to the
Programme Group meeting later today (26/2/12). JDP will circulate to Core
Management group when alteration have been made and agreed.
LT and ST will now sit down and discuss the objectives and roles of the subgroups
before the measurements can be agreed at the monitoring and evaluation group
meeting.
The Key Milestones document was circulated and CF will re-circulate the link.
The strategic group met on 23rd January. Overall, it was a positive meeting. Key
points from the meeting are:
 Discussion around how the messaging around 2014 will work.
 Agreed that there has to be consistency on how Scotland Welcomes the
World is used
 Agreed that it would be beneficial for a presentation to be made to the full
cabinet with Mike Cantly leading this. Tentative date of 22 February was
put forward. Kevin Hanlon to follow up.
A meeting was held with Stirling Council and ES are offering assistance and
guidance to them. ST will call Deborah to offer help and assistance.
Project Updates from Group Chairs
 Strategic Group (ST) 



The strategic group met on 23rd January. Overall, it was a positive meeting. Key
points from the meeting are:
Discussion around how the messaging around 2014 will work.
Agreed that there has to be consistency on how Scotland Welcomes the World is
used
Agreed that it would be beneficial for a presentation to be made to the full cabinet
JDP
By next meet
LT and ST
By next meet
CF
03/02/12
KH
By 22/2/12
ST
01/03/12




Programme Group (JDep) 


The programme group meeting is being held later today (26/01/12).
In advance of this meeting JDP has drafted a stepping stones document to the
programme group for comment and revision and this will come to the
management and strategic group upon revision. JDP will circulate.
Marketing and Communications Group (DH) 








with Mike Cantly leading this. Tentative date of 22 February was put forward.
Staffing Update as follows:
Tim Dent started at ES on 09/01/12 and Tom Chambers will join ES on 06/02/12.
Having the same staff budget as 2009 is a challenge. The most urgent staffing
appointments were identified as programming staff and it was suggested that an
early appointment of someone to manage the programme should be advertised in
February. The rest is still a working progress.
Held an internal meeting this morning (26/01/12) and will hold a meeting within
the next month for the wider group.
At this morning’s meeting, the group considered:
Looking to share the Scotland Welcomes the World presentation and the strategy
around it.
Beginning the audience segmentation process.
Starting work on the key themes and products grids to underpin each of the HC14
pillars.
Additional milestones to add to the agenda.
The possible need to announce signature events around August 2012.
Chelsea Charles is organising a digital sub group.
LT proposed using social media to create early world-wide awareness and buzz
of HC14.
Business Engagement Group (JS)

JS updated through e-mail that the group members have been nominated and only
waiting for a rep from HIE. The group have had discussions and would prefer to
JDP
By next meet
have ‘virtual’ or email group updates for the moment, at least until Spring due to
other more urgent project deadlines and that we meet when we have enough
detail to discuss - given the members are scattered around Scotland, I want to
ensure any meeting will be productive for them to give up the best part of a day.
Once there is a definitive steer on Scotland Welcomes the World branding and
messaging, this will be circulated to all group members.
Winning Years Conference: The members of the group have all been invited to the
Winning Years conference on 13 March, as the final event in Scottish Tourism
Week.
JDP raised the issue of the event organised by the Tourism Innovation Group for
businesses to maximise the opportunities from Ryder Cup and Homecoming. It was
agreed that this could potentially disengage the businesses as the opportunities are
not yet clearly identified. It was further agreed that ST would call and get more
information on the seminar.



Monitoring and Evaluation Group (LT)



3
The group have not met to give an update. However, LT met with Anita Morrison
and Gillian Moffat and discussion included the need for the major events
(Commonwealth Games and Ryder Cup as well as the Major Homecoming events)
to be acknowledged in the evaluation of the year of Homecoming. Including
shared activities and outcomes.
ST suggested that it would be possible to link the Major events in questions in
questionnaires.
LT re-iterated that the objectives and measures need to be in place before they
can share.
Key items of Progress to Report and Record




Most of key items to update have been covered throughout agenda points one
and two.
Additionally, the Winning Years Conference is taking place on 13 March 2012 and
it is the view that some key announcements will be made there around the year of
Homecoming.
It was agreed that the name for the funding applications for Homecoming will
need to be considered.
JDP highlighted that the programme for HC09 was lunched 14 months previous to
ST
the kick off and the group agreed that it is important to have the criteria for
applications for funding ready for the Winning years conference in March
although we do not have to open for application then.
JDP

4
Risks and Issues







5
The risks and issues are currently bound up in timelines.
Major :
appointment of staff
The Gathering event is not very clear at present.
Danger of not having enough to say publicly at the Winning Years Conference.
TD can take ownership of the risk documents.
Re-iterated that it is important for ALL CHAIRS to be copied into group minutes
and important to flag any Risks and Issues.
The use of standardised meeting and agenda grids was agreed.
TD
26/1/12
CF
03/02/12
Project Milestones.


6
JDP re-iterated that VS had a meeting with Stirling council. They intend to put a
report to the committee on the 1st March to host the Gathering event and there is
intention for alignment of the Gathering event with the Stirling Highland Games.
KC informed that Historic Scotland had a meeting with Stirling council, scoping out
what Stirling could offer as products. A major issue identified was that Stirling has
relatively poor visitor infrastructure.
Re-iterated that the intention of this document is a capture exercise for TD and Tom
Chambers so that they can use and go forward with it. CF will send the link to all group
members.
Discussion was had around the structure and it was agreed that the current set up will
stay the same for the time being but may change in the future.
AOB
 KC shared that they had been asked by Fiona Hyslop about the possibility of creating
events around WW1 in 2014. ST suggested that if the events were to happen, they
should be around commemoration and not celebration. CF will check dates of when
Britain declared War.
 ST reminded the group of the interest from the Diaspora tapestry group and
announced that there will be a meeting with the Diaspora tapestry team and ES on
February 16th. Also, the Scottish Government may be able to find some money in the
short term in order to allow this project to progress. KC suggested that Historic
Scotland could tie in with this project by offering tapestry workshops. Tom Chambers
to follow this up when he starts.
7
Date of Next Meeting

24 February 2012 at 1130am - 1.30pm, EventScotland Board Room.
CF
030/02/12
Tom Chambers
29/2/12
Homecoming Scotland 2014
Group 2 - Core Project Management Group, Meeting 6 - 30/3/12
No.
Item
1
Notes and Actions from Meeting 5
2
Project Updates from Group Chairs
 Strategic Group (ST)  Programme Group (JDep) .
 Marketing and Communications Group (DH) - .
 Business Engagement Group (JS) - .
 Monitoring and Evaluation Group (LT) -
3
Key items of Progress to Report and Record
4
Risks and Issues
5
Project Milestones.
6
Date of Next Meeting

? 2012 at 1300 - 1500, EventScotland Board Room.
Homecoming Scotland 2014
Group 2 - Core Project Management Group, Meeting 6 - 30/3/12
Present - Tom Chambers (Chair), Stuart Turner, Joanne Deponio, Kari Coghill, Kevin Hanlon, Tim Dent
Apologies - Denise Hill, Leon Thompson, Marie Christie, Jenni Steele
No. Item
1 Notes and Actions from Meeting 5








2
KH Mike Cantly presented to junior ministers and some special advisors. Also presenting to Scottish
Government department directors and has written to the opposition cabinet.
ST 2013 platform for HS2014 and YoNS messaging should be for HC. Need to discuss change over from
WYs/YoNS to SWTW/HS2014
TC to circulate Programme Strategy and define event guidelines. By 27/4/12 Prog strategy will be sent
to Strategic Group and be signed off
TC, DH and BC had discussion about messaging moving forward and how to resource going forward
JS - Targeting segments plan? Next BE group meeting on 11/4/12
LT - M&E group, next meeting set up. JDep commented that the events programme has to return
greater than 8:1 to compensate.
ST Fed back to the Scottish Government, Beginning of March starting to look at how to reference HC,
Ryder Cup for legacy
LT - Core Script - been sent to Fergus Ewing for Scotland Week. JDep taken budget breakdown out of
core script as it has not been announced
Project Updates from Group Chairs
 Strategic Group ST
o
o
o

Haven’t met since 07/02/12, next meeting on 27/04/12
ST suggested as fewer meetings are needed, members could be kept informed via an eblast. TC suggested that quarterly stakeholder meetings would work better with emails
used to keep info fresh and momentum going.
JDep recommended that every 3 CPM group meetings Paul Bush and Malcolm Roughhead
be invited.
Programme Group JDep
o
o
o
Haven’t met since 02/03/12 however TC has now completed the Programme Strategy
N.B. Scotland is now host to all pipe band championships in 2013,2014,2015
JDep raised issue of how the PG moves forward. ST stated that once the programme
strategy is finalised, group is no longer needed. TC suggested that once the strategy is
Action
By and Date
TC
By next meet
JS
Carry forward
o

Marketing and Communications Group (DH) - .
o
o
o
o
o
o
o

By next
meeting
TC
30/4/12
TC
By next
meeting
TC meeting Linda McDowell from Scottish Enterprise next week to align activities.
Not met since 3/11/11
Meeting with Scottish Government on 16/4/12
End of April stakeholder mapping/comms plan will be complete
JDep suggested that if planning to use existing VS brand tracking etc, should establish
monitoring system now
Key items of Progress to Report and Record


TC
Monitoring and Evaluation Group (LT) o
o
o
o
3
TC - DH pulling together and establishing roles. DH, BC, LH and TC discussed how to pull
resources. DH is planning to have monthly meetings until plan is complete
VS should drive messaging as they have the channels - Risk of ownership and who does the
extra push. TC to talk to Vineet Lal (Brave manager) over how to co-ordinate VS marketing
TC has concerns over managing of delivery therefore the inclusion of Paul and Malcolm in
core group is necessary. Need a dedicated Homecoming marketing resource to co-ordinate.
TC checking resources and capacity issues - Digital media biggest risk as for HC09 there was
dedicated ES resource, is it needed again? DH pushing Chelsea Charles to keep meeting
with subgroup.
By end of April, need to have marketing strategy agreed
BC created message deck. SWTW message deck pushing forward to include Glasgow 2014
and Ryder Cup.
TC and LT developing VS/ES milestone event mapping/comms plan. Will share once
complete
Business Engagement Group (JS) - .
o

agreed, group could change into funding panel/advisory group.
TC proposed that a meeting be scheduled for after the Strategic group
TC and TD have completed project management tools
Recruitment
o Have filled Events Prog role, starts 16/4/12. Signature Event role not filled, need to re-advertise
o Dedicated HS2014 marketing resource needed, need to decide whether dedicated PR is needed.
o TC pulling forward HC administrator recruitment
o Discussion arose over whether recruiting a PR agency would be appropriate, ST stated that with
VS PR team being so large, wouldn’t be viable, JDep reminded group that in HC09 having a
TC
30/4/12




4
Risks and Issues


5
Since last meeting risk register has been developed includes format changes, monthly updates
ownership for individual risks and ‘by when’ dates
TD will circulate document once amendments are made
TD
By next
meeting
TC
16/4/12
Project Milestones.

6
London based agency didn’t achieve aims
End of May all strategies should be signed off and move onto delivery
Meeting with Stirling on 29/3/12 was well attended however Stirling doesn’t have internal capabilities.
Looking to appoint a consultant to establish a business case and delivery. Looking to get paper to
council on 1/6/12 to get signed off. By mid-May Stirling will have appointed 2014 project co-ordinator
ST raised issue that homecoming communication between Stirling and government should go through
TC only.
Issue also raised over the risk of level of aspirations vs. capabilities
After Easter TC will circulate comms plans - looking to build up partner activities
Date of Next Meeting

11 May 10:00 - 12:00, Portobello Meeting Room, 8th Floor.
Homecoming Scotland 2014
Group 2 - Core Project Management Group, Meeting 7 - 10/05/2012
No. Item
1 Notes and Actions from Meeting 6
2
Updates
a) Strategic Group Update
b) Marketing Group Update
c) Paper to ministers
3
Key items of Progress to Report and Record
4
Risks and Issues
5
Project Milestones.
6
AOB
7
Date of Next Meeting
TBC - but to be moved to bi-monthly.
Homecoming Scotland 2014
Group 2 - Core Project Management Group, Meeting 7 - 10/05/2012
Present - Tom Chambers (Chair), Stuart Turner, Joanne Deponio, Kari Coghill, Kevin Hanlon, Tim Dent, Marie Christie
Apologies - Denise Hill, Leon Thompson, Jenni Steele
No. Item
1 Notes and Actions from Meeting 6
2

TC: Programme strategy has been circulated to Strategic Group for updates and comments; Sam Hunt is to developing the
signature programme

Paper to ministers 17th May needs to address business engagement. Business Engagement group still needs to meet. JDep
remarks full attendance and engagement could be challenging in peak periods

TC met with Veneet Lal to discuss how Brave and HS2014 could be aligned and related

Marketing strategy and audiences have not been agreed; after a discussion, it is agreed that HS2014 audiences are domestic and
international and need to be included in the plan

Comms Plan draft to be discussed with Janice MacGregor to review milestones for PR and comms strategies (delivery, alignment,
messages and timeline); stakeholder mapping underway (Jenny S and Barbara C).
Updates
d) Strategic Group Update
Aims Discussion on SWTW
TC Concern over ‘Scot’s pride’ in the current political climate. Relevant for discussion with Ministers on 17 May; Discussion
about sensitivity of this issue: JDep ‘pride’ is not an objective in HS14 and it was a weakness HS09; ST ‘pride’ should be
coupled with SWTW and avoid political connotations; JDep the message should focus on pride in terms of Scotland’s welcome
and what it offers to the world.
e) Marketing Group Update
TC: MG met this week and will meet again in July; points discussed : audience development, channels and key messages;
Marketing plan to be finished by end of May (Denise Hill); further support by new HC marketing manager Gillian Swan.
f)
Paper to ministers
TC Core programme strategies to be presented to ministers next week (17th May); rationale of programme, business
engagement, measures and updates are key elements (to present especially to Fergus Ewing)
KH regarding HC14 strategies, measuring the economic impact of HS14, timeline and plans; more solid plans need to be
presented to Ministers to manage expectations; - measures to be discussed on 17th May.
ST comments on the current reporting structure; information needs to circulate constantly between strategic groups, VS and
government; KH remarks that Strategic Group must report consistently back to ministers to keep them informed; MC suggested
visuals and images need to be included in presentations and reporting to government.
3
Key items of Progress to Report and Record
a) Recruitment
TC Signature Event role not filled; alternatives may be necessary; Marketing Manager: Gillian Swan is starting in June; Project
Executive still to be appointed. (Update Sam Hunt now Signature Events Manager and Stephen McLean joining as Events
Programme Manager in July)
b) Stirling clan 2014
TC and Stirling will be appointing a consultant this week to develop a business case for Clan 2014; aim to send draft business
case to be sent to Stirling Council before Council Meeting on 29 June; final report to be finished by September/October
ST remarks that the report might need to expand to cover other areas if ES and ScotGov are commissioning.
c) Glasgow 2014
TC, MC working on how to mix the cultural program and HS14 and identify where the opportunities for HS2014 lie
TC Feedback from CCQPR presentation; Funding - needs to kick-start in July; by end of May responsibilities and timeline must
be set
JDep remarks that the Culture Division of ScotGov in not strategically involved in HS14 and YoCS - Issue raised over how
HS14 is positioned the summer celebrations and winter festivals; when and where is the appropriate time to communicate HS14
messages in line with the Cultural Programme
MC ES needs to be leading HC14 and drafting the tender
ST approach to sports programme could be applied to cultural programme; partners around the table advising the government on
what could and needs to be done.
4
Risks and Issues
TD headlines from the International Risk Management Seminar:
a) Current ES risk management processes are in line with event best practice
b) Importance of collaboration with event organisers on risk management - needs to be at an appropriate level
c) Importance of contingency planning in the form of table top exercises
d) Importance of risk management being part of and embedded into the culture of the organisation i.e. it is everyone’s job.
TD Risk register update: ‘Event fatigue’ impacting on public and business engagement - only new risk since last meeting - ST
highlighted need to consider business fatigue mitigating actions likely to be different to public fatigue.
5
Project Milestones.
TD showed the current project plan with key project milestones across the various work-streams.
6
AOB
TC Core PMG to meet bimonthly from now on
KC Brave and YoNS pressure - what is the timeline JDep remarks that consistent communication is needed to remind ministers
that priorities at present are on Brave and YoCS
KH Indicators could be aligned with the economic impact study of HS09.
7
Date of Next Meeting
TBC - but to be moved to bi-monthly.
Action
Confirm date of next meeting
Comms & PR plan draft to be discussed with JM
Appointing Signature Event Manager and Project Executive
Initials
TC
TC
TC
Due Date
ASAP
15/05/2012
-
Homecoming Scotland 2014
Group 2 - Core Project Management Group, Meeting 8 - 17/08/12
Present - Tom Chambers (Chair), Stuart Turner, Denise Hill, Leon Thompson, Kari Coghill,
Kevin Hanlon, Tim Dent, Marie Christie, Jenni Steele
No.
1
Item
Notes and Actions from Meeting 7
2
Group updates:
- Marketing and Communications
- Programme
- Business Engagement
- Monitoring and Evaluation
Key items of Progress to Report and Record
- Recruitment
- Stirling Clan 2014
- Glasgow 2014 and Creative Scotland
3
4
Risks and Issues
5
Project Milestones
6
Date of Next Meeting
Homecoming Scotland 2014
Group 2 - Core Project Management Group, Meeting 8 - 17/08/12
Present - Tom Chambers (Chair), Stuart Turner, Denise Hill, Leon Thompson, Kari Coghill, Kevin Hanlon, Tim Dent, Jenni Steele, Barbara Clark
Apologies - Marie Christie
No.
Item
1
Notes and Actions from Meeting 7
 Date confirmed for meeting - Complete
 Communications & PR plan draft to be discussed with JM - continually updating
 Appoint Signature Event Manager and Project Executive - Complete
2
Group updates:
Marketing and communications

Gillian has joined team as Marketing Manager - workshop set-up on 24th August for a brainstorming session for all marketing &
communications, looking as lessons learned etc. By end of Sept, an updated marketing plan will be established with more detail.

We will have a separate GDPP for marketing and communications

Gillian has been working with Chelsea from a digital perspective, work still ongoing. Plans are for one main hub within VS site
which will then point to separate sections for ES, .ORG, consumers etc

KC - HS using same model and has good feedback through Brave campaign

DH - Scotland House update - Homecoming themed pre-promotion along with Ryder cup and Commonwealth Games. Marketing
interest meeting in September looking to put Homecoming on agenda - Gillian to attend and update on our strategy model.
Linda Macalister organising for 16th/18th September.

DH - finished ancestral research and shared with Bruce Durie

Actions - DH & BC to provide concise high-level summary of findings from this research and circulate - press release will also
follow

TC - Scotland welcomes the world - DH action to pull together document on how to use the message. BC to attend workshop in
two weeks time to look at messaging

Industry rep 5th September, 12th September - mike Malcolm, minister - winning years - how is Scotland welcomes the world going
to fit into this - LT action will develop some lines regarding evaluation from last time

BC - FOI & enq. from Economist regarding Homecoming
Programme

TC - Focus has been on funded programme - two workshops & webinar, one coming up, ETAG workshop in September

TC - received positive feedback from pre-application process

TC - looking at programme to ensure even spread across regions and year. Also looking at how Glasgow’s cultural programme
will fit through discussions with Leoni Bell with the intention of having someone from that group to sit on our programmed
group. Glasgow are primarily focusing on 40 days before Games through to end of festivals in Edinburgh. Conversations about
Glasgow co-funding signature events in particular Hogmanay and John Muir.

TC - Advice from Creative Scotland not to have two funding rounds but there might still be scope for additional events once the
programme has been established.

TC - Homecoming team are monitoring pre-apps to ensure we have events in each local authority - if we are missing events in
certain area, regional partnership directors can help with this

KC - programme to be developed from 1st world war so this will have to be considered for HS14.

TC - Enquiry process - if applicants are rejected we will be following normal EventScotland procedures but we will also advise of
alternative funding opportunities and make them aware of Partner Programme.
Business Engagement


JS - big meeting set for 5th September encompassing focus years, homecoming, what comes next, Malcolm will be attending and
30 key partners - good cross section of industry. Networking lunch with presentation from TC - HS14, MS - Year of Natural & MR.
TC - hope to get feedback from partners with what their milestones are, not just ours.
TC - Programme of engagement with top 100 organisations plan to be established this month
Monitoring and Evaluation

Group last met at end of June - working session with grid on screen aiming to arrive at a final set of objectives and targets.

KH - no spec drawn up as yet for economic impact for Commonwealth Games.
3
Key items of Progress to Report and Record
Recruitment

TC- full team in place
Stirling Clan 2014

Rebecca will be leaving at end of month and Tara Kildare has been appointed to look after HS14 in general. Two issues: who is
going to lead strategically on this? How can we pull together their marketing communications plan? We will provide good level of
support without delivering the event itself.

ST - need to discuss whether external resources should be brought in to Stirling council to help them manage the risk

TC - Stirling partner group meeting on Tuesday where we can discuss getting some one in charge and collating focus
Glasgow 2014 and Creative Scotland

TC - Need an aligned message and programme with HS14, we have made a strategic move to give higher weighting to events out
with the Glasgow timings
4
Risks and Issues
 TD - Stirling Clan 2014 - need to work closely with project coordinator post, encourage Stirling to appoint director
 TD - Very high risk - macro economic matters, High risk - negative coverage of HS14
5
Project Milestones
 TC - Marketing plan needs to be established by end of September

How are we going to fully engage communities - need to re-look at this

Education - no objective around this but can be used for engagement of communities

KH - Education - attended legacy for learning group meeting. Looked at how Ryder Cup used educational materials. Given success
of Olympics and how legacy has worked, ministers are looking to review this looking at lessons learns.
6
Date of Next Meeting
Early October - exact date TBC
ACTIONS
 DH & BC to provide concise high-level summary of findings from this research and circulate - press release will also follow
 DH to pull together document on how to use the message of Scotland Welcomes the World
 KH to confirm if economic impact for Commonwealth Games will be assessed using indicators applied by Ryder Cup and Homecoming
 TC & TD action - rework education stream of planning doc and re-issue for feedback
Homecoming Scotland 2014
Group 2 - Core Project Management Group, Meeting 9 - 02/10/12 - Ocean
Point, Duddingston
Present - Tom Chambers (Chair), Stuart Turner, Denise Hill, Leon Thompson, Marie Christie, ,
Kevin Hanlon, Tim Dent, Jenni Steele, Barbara Clark
Apologies - Kari Coghill
No.
1
Item
Notes and Actions from Meeting 8
2
Updates:
- Marketing and Communications
- Programme
- Business Engagement
- Monitoring and Evaluation
Key items of Progress to Report and Record
- Stirling Clan 2014
- Glasgow 2014 and Creative Scotland
3
4
Risks and Issues
5
Project Milestones
6
Date of Next Meeting
AGENDA
HOMECOMING SCOTLAND 2014 PROGRAMME GROUP (MEETING 1)
EventScotland Offices, 5th Floor, Ocean Point One, 94 Ocean Drive, Edinburgh
Thursday 3 November 2011, 3pm-4.30pm
1. Welcome, Introductions & Apologies
2. Update on strategic planning for Homecoming Scotland 2014
3. Role, remit and membership of the Programme Group
4. Open discussion including:


Positioning of H2014 events programme within overall 2014 landscape
Existing proposed framework document
5. Existing projects already initiated
6. Timelines, priorities and next steps
7. AOB
8. Date of next meeting
Homecoming Scotland 2014
Group 3 - Programme Group
Meeting 2 - 26 January 2012
EventScotland Boardroom, 5th Floor, Ocean Point One, 94 Ocean Drive, Edinburgh, EH6 6JH
Present: Joanne Deponio (chair), Tim Dent, Stuart Turner, David Taylor, Ian Sirrell (rep Kevin Hanlon), Malcolm MacGregor, Ian
Gardner, Gareth Cheeseman, Marie Christie, Kay Livingston.
Apologies: Kevin Hanlon, Mark Stewart, Vicky Miller.
Notes
No. Item
Action
By and Date
1
Notes and Actions from Meeting 1

2
Notes agreed and all actions completed.
Agreement on Role & Remit of Programme Group




The Group discussed the Remit circulated with the agenda
for the meeting. It was agreed the following amends would
be made:
- The first bullet would be amended to read “To provide
guidance and input to the development of the
Programme Strategy”
- The fourth bullet point would be amended to read “To
advise and approve detailed assessment criteria,
timelines and funding allocations for all event
programmes”
Agreed that the group would discuss initial ideas around
programming and Tom Chambers could explore and
develop these ideas with internal and external
stakeholders.
It was agreed a further approach would be made to SNH,
Scotland Food & Drink and sportscotland to invite them as
years of focus strategic partners to participate in the
Programme Group.
It was also agreed that each member of the group would
send a line through to JDP on their organisations specific
JDp
To be
cirulcated
with meeting
notes.
JDp
In advance of
next meeting
All
10 Feb
contribution in order for this to be included in the remit.
3
Programming Strategy









ST brought attention to the diagram at the back of the
programming strategy document to highlight that although
this has been approved, it is a principle and therefore
changes can be made.
Discussions took place on the relevance of ‘through
positioning Scotland as an international stage’ (para 2.3). It
was agreed that more suitable phrasing would be ‘to
enhance Scotland’s profile as an international stage.’
It was agreed point 5 in para 2.3 would be amdended to
read “Deliver a co-ordinated programme linking with Ryder
Cup 2014 and Commonwealth Games.
Discussion took place on how ‘Scotland Welcomes the
World’ will be used in 2014. It was noted that Malcolm
Roughead will present on this topic to the Strategic Group
on 7 Feb and this would be shared with the Programme
Group.
It was noted that para 2.3 would benefit from additional
points which directly relate to the community and business
engagement objectives.
MC raised the issue there is no specific project objective
around enhancing Scotland’s international profile.
DT raised the question of whether partner events are
required to meet the criteria for HC14. JDP confirmed the
partner events programme would be as inclusive as
possible but with some screening to ensure events are
relevant to the themes of the celebration.
Discussion was held on the thread to connect the events
which will create the programme. It was agreed the thread
running through the programme should be ‘Scotland
Welcomes the World’.
There was discussion around the need to ensure if this was
JDP
1 Feb
JDP
1 Feb
JDP
next meeting
JDP
1 Feb
JDP
1 Feb





4,
the connecting thread that communications included clear
messaging explaining the relevance of calling the year
Homecoming Scotland
‘Signature events’ are defined as events which are a key
driver for international visitors. It was agreed that the
principle that each theme has a signature event may not be
the most effective in achieving the tourism revenue
objective. It was also suggested that the position could be
taken that the ‘active’ element of 2014 is already covered
by the Ryder Cup and Commonwealth Games. It was
agreed that the Homecoming Manager would need to take
forward the elements highlighted in the Programming
Strategy paper before this issue could be resolved.
It was agreed that RC2014 and G2014 are considered
signature events of H2014, although in messaging terms
only. Ie. they will not receive funding from H2014
A discussion took place on the delivery of the
Communication & Education Programme. It was agreed
this would be led by partners and if the budget allocation
against this was confirmed as staffing resource that this
should move to the overheads/staffing budget. If this
budget is consequently higher than the cap suggested by
Scot Govt this needs to be addressed directly.
KL informed that EducationScotland are involved in the
Games Legacy Plan and that she chairs the Legacy for
Learning group. KL suggested that this group could be
explored as a group for H2014 Community Learning.
IS asked when the signature events programme is likely to
be announced. JDP stated that the Comms and Marketing
group are looking for it for August 2012 due to imperative
for international marketing. MM noted that people
travelling for ancestry would take two year to plan the trip.
Measures & Targets, Risks & Issues, Project Timelines and
TC
13 March
TC
Ongoing
TC
Ongoing as
part of
budget
planning
KL
By next
meeting.
5, 6
Milestones.


7
JDp
1 Feb
JDp
ASAP
AOB



8
Due to time, it was agreed that points 4, 5 and 6 would be
carried over to the next meeting.
KL noted that it would be important to build measures and
targets into the strategy document as question around
them may be raised.
MM updated on ancestral activity. The latest activity is that
Stirling Council is giving serious consideration to holding a
Gathering type event. The Standing Council is planning to
hold another Clan Convention in H2014, likely to be in
Stirling or Edinburgh.
The Group agreed a Clan event was essential as the
signature event under the ancestry theme. JDP noted that
EventScotland had a meeting with Stirling Council and they
are due to submit a report to Committee on the subject of a
Gathering type event March 1st.
MM offered spread any marketing messages through
ancestral channels and highlighted that the ancestral
business would be aided by a gathering announcement by
May.
Date of Next Meeting :
Around 20 Feb - a Doodle will be circulated.
Homecoming Scotland 2014
Group 3 - Programme Group
Meeting 3 - 2nd March 2012
th
EventScotland Boardroom, 5 Floor, Ocean Point One, 94 Ocean Drive, Edinburgh, EH6
6JH
Agenda
No.
Item
1
Welcome & apologies
2
Matters arising and actions from Meeting 2
3
Programming Strategy
-
Signature Programme
Funded Programme
3
Timelines, priorities & next steps
4
Measures & targets
5
Risks & issues
6
AOB
7
Date of Next Meeting
Monitoring and Evaluation Meeting Briefing Note
In advance of Thursday 21 June 2012, 12.00 - 1.30pm, Portobello Suite, Ocean Point One
Purpose
Consider the best way to monitor and evaluate Homecoming Scotland 2014 against agreed objectives.
Objectives of the session
1.
2.
3.
4.
Identify What will be measured
How we are going to measure it
Who will take ownership for each element
Develop targets.
Session format
1. Introduction - Overview, Tom Chambers
2. Background - Current state of play - Homecoming Scotland 2014 objectives, outcomes and targets - Leon Thompson
3. Agree broad parameters - Tim Dent

Economic Impact - Additional tourism revenue - number of events, attendances, length of stay, spend

Promotion: PR/Social media - awareness, tone, reach

Participation: Domestic participation + legacy and social benefit e.g. education, community engagement, partner engagement

Collaboration: Businesses signed up, using Homecoming tools/materials and participating.
4. Interrogate draft framework (below) and agree specific monitoring and evaluation activities - Tim Dent
5. Next steps:

How do we combine all elements into a final HS2014 report and who will do this?

How can outcomes be knitted into an overarching report (Commonwealth Games/Ryder Cup), to help ‘tell the story’ of 2014?

How do we ensure there is no double counting of Commonwealth Games or Ryder Cup impacts AND double counting within
HS2014 programme

Timeline to procure consultants and next steps.
Draft - Homecoming Scotland 2014 Monitoring and Evaluation Framework 190612
Programme objectives
What
How
Who
Yes/No
1. Economic impact
- Number of spectator attendances/overnight stays
-Spectator average spend (including accommodation)
- Event outcome reports, surveys and consultants
methodology
Consultants
- Conversion - visitors influenced to travel as a result of
marketing campaigns
TNS equivalent - online conversion study ‘value of
additionality delivered by visitors who responded to
the campaign and accessed information provided by
VistScotland’
-Survey; The GBTS and IPS surveys measure overall
TNS or others
Outcome: Deliver an 8:1 ROI on a
budget of £5.5m.
Target:
The events programme will generate a
minimum of £44m
Do we need to breakdown by
Signature, Funded and Partner
programmes?
2. Promotion
Outcome: Generate a positive impression
of Scotland and the HS2014 celebrations
around the world.
Target:

Tone: 70% of tone is
favourable/positive

Reach: HS2014 campaign
message to reach more than XXm
people across target markets.
3. Participation
Outcome: The people of Scotland
supportive and engaging positively with
Homecoming by attending events.
Target:
Increased tourist visits (by international and domestic
visitors)
Spectator profile age, origin, socio-demographic
Value/number of supplier contracts won by Scottish
companies - possible?
-Survey
-% won by tier 1 contractors
-% won by tier 2 sub-contractors
Accommodation occupancy compared to baseline
-Scottish Accommodation Occupancy Survey (Will
be able to obtain overall Scotland level occupancy
on a monthly basis.
- Press cuttings
- Social network traffic and tone; visits to website;
transfer rate to partner websites; click throughs,
bounce rates; time on site and other metrics - What
level of detail required?
- Press cuttings
- Media measurement
PR, digital and social media impact: tone and reach
PR : Advertising Equivalent Value - build up from 1
January 2013 - discuss validity (2009 - £154m)
Increased awareness among Scots of Homecoming
Scotland 2014
- Omnibus Survey (supplier tbc)
Awareness of the ‘Scotland’ brand - and enhanced
reputation and credibility of Scotland- ‘The Perfect
Stage’ and ‘Scotland welcomes the world’.
-At event and/or post-event spectator survey,
sponsors, corporate hospitality and decision
makers/influencers survey. Brand tracker with
quarterly results
- Consumer responses/approval of TV ads
Number of groups engaged with
Outcome reports
Event listings
Number of partner events recorded
Local authority research and Legacy for Life data
Lasting and positive engagement with diaspora
Domestic attendances at HS2014 events
Partner engagement - LA’s/national agencies involved
Community engagement
Number of schools using and engaging with HS2014
VisitScotland
volume & value of tourism to Scotland so could be used
to determine whether there is an increase in tourist visits
in 2014?
Consultants
Consultants/
Scottish
Enterprise?
VisitScotland
Vocus
Media
Measurement
VisitScotland
Vocus
Media
Measurement
VisitScotland
Consultants
VisitScotland
VisitScotland
Consultants
EventScotland
Consultants
EventScotland


300 partner/community events
Others?
4.Collaboration
Outcome: Businesses using the
Homecoming brand as part of their
promotions and products
Target: x businesses signed up as part of
the HS2014 campaign.
educational resources
Number of businesses ‘signed up’ - define
Value in kind - validity?
Number of international tour operators developing
HS2014 packages
Other?
Legacy - increased capacity of the Scottish events industry.
How?
VisitScotland registration/toolkits downloaded
Marketing equivalent to purchase
VistScotland monitoring
VisitScotland
Consultants
VisitScotland
AGENDA
HOMECOMING SCOTLAND 2014 MONITORING AND EVALUATION GROUP
VisitScotland, Ocean Point One, 94 Ocean Drive, Edinburgh, EH6 6JH
(Portobello Meeting Room)
Thursday 23rd August 2012, 14:00 - 16:00
1. Review current objectives
2. Update on alignment of HS2014 evaluation with Commonwealth Games and The Ryder
Cup
3. Update on Economy, Energy and Tourism Committee evidence session (12 September)
4. AOB
5. Date of next Meeting
2014 CO-ORDINATION MEETING
4 OCTOBER 2012, 10.00-11.00
ROOM GW.08, ST ANDREWS HOUSE
AGENDA







“Fit” with overall 2014 events;
Safety and security;
Volunteering;
Ticketing;
Collective resourcing;
Collective risk;
Ministerial group / collective governance.
2014 Key Events Co-ordination Group (Officials)
4 October 2012, 10.00-11.00, St Andrews House
Attending:
John Mason, Director of Business, Scottish Government
Francesca Osowska, Director of Housing, Regeneration, the Commonwealth Games and Sport
Malcolm Roughead, Chief Executive, VisitScotland
David Grevemberg, Chief Executive, Glasgow 2014
Malcolm Pentland, Head of Tourism and Major Events Team, Scottish Government
Note/Action Points:
1. Agreed that the senior officials’ group should aim to meet on a monthly basis and with
relevant Ministers (Cabinet Secretary for Culture and External Affairs, Minister for
Energy, Enterprise and Tourism and Minister for Commonwealth Games and Sport) on a
quarterly basis. Given recent ministerial reshuffle, FO to confirm whether the Cabinet
Secretary for Health and Wellbeing should also be invited.
Actions: MP to liaise with JM's Office in setting up next meeting of the officials'
group for a date after 5 November and a date for officials and ministers for
December. FO to confirm whether or not Mr Neil to be invited.
2. Agreed that the group should routinely consider the following areas:









Safety and security;
Volunteering;
Ticketing;
Sponsors;
Collective resourcing;
Collective risk;
Ministerial group / collective governance;
Transport;
Media and Marketing
3. Agreed that a complete timeline for key events in 2014 needed to be developed. This
should build on the existing timeline that VisitScotland manages for the 2014 Ryder Cup
to include the Commonwealth Games and Homecoming. The timeline should also
include other significant events, conferences and summits and key dates relating to First
World War commemoration activity (in time, it may also need to show a pre-referendum
purdah period). The timeline will be an important tool in showing that clashes are being
avoided, in developing a wrap-around programme for the year and in demonstrating the
significant pressure on resource in 2014.
Actions: MR to circulate an adapted version of the existing Ryder Cup timeline and
all to populate by 26 October.
4. On safety and security, there was interest in whether there are variations between what
the police are doing/saying in relation to the Ryder Cup as compared to the
Commonwealth Games and agreement that there was a need to ensure the approaches
around safety and security are fit for purpose, consistent and that messaging around this
is considered on a broad 2014 basis.
Action: Work with police to date in relation to Ryder Cup and Commonwealth
Games to be compared.
5. On volunteering, it was agreed that there would not necessarily be competition for
volunteers between the Games and Ryder Cup (and some individuals may volunteer for
both events) but that there was sense in co-ordinating in terms of the timing of calls for
volunteers and that this should be considered and planned into the timeline. More
thought also to be given to sign-posting to potential volunteers and to the possibility of
shared training for volunteers around providing a hospitable welcome to
visitors/spectators. The Volunteer Guidelines provided for the 2010 and 2012 Ryder Cup
competitions are to be shared.
Actions: JM to share the Volunteer Guidelines from Medinah with others and MR
to source and share the Volunteer Guidelines from Celtic Manor with others.
6. On ticketing, discussion confirmed that there are significant differences between the
events and their audiences.
Action: JM and FO to make this point to the SG’s Executive Team.
7. On sponsorship, opportunity in relation to BMW and the supply of vehicles for the events
identified. RCE has secured sponsorship with a fleet of 250 cars. Glasgow 2014 need
1,000 cars and are progressing discussions with BMW. MR in discussion with Emirates
with a view to securing a broad sponsorship for all of 2014.
8. On resourcing, SG is in the process of ensuring the lessons from the Olympics (and the
operation of a Hub in Edinburgh, a Resilience Room Glasgow and Scotland House in
London) are being learned and work is on-going. DG highlighted that a C3 Workshop
would be taking place and that those involved with Gold Command for the Ryder Cup
could attend that.
Action: DG to provide details on the C3 workshop.
9. On risk management, JM highlighted the work being done by Tim Dent (EventScotland)
on the Ryder Cup. Agreed that DG and FO (and/or others) should attend a presentation
by Tim on this.
Actions: DG and FO to advise who should attend Ryder Cup Risk Management
presentation from a Games perspective and JM’s office to liaise with Tim on dates
etc for a presentation.
10. On marketing, MR commented that it would be good if, from January next year, the
group could work collectively on securing all the point of entry sites for the duration of
2014.
Action: Marketing and promotion to be discussed in more detail at the next meeting.
Malcolm Pentland
Tourism and Major Events
9 October 2012
MINUTES OF MEETING
HOMECOMING SCOTLAND 2014 STRATEGIC GROUP
VisitScotland Boardroom, Ocean Point One, 94 Ocean Drive, Edinburgh
Wednesday 12 January 2011, 3pm-4.30pm
Present:
Henk Berits
Eddie Brogan
Paul Bush
Barbara Clark
Joanne Deponio
Iain Herbert
Denise Hill
Stephen Leckie
Paul McLaughlin
Stuart Ogg
Malcolm Pentland
Malcolm Roughead
Leon Thompson
Stuart Turner
National Trust for Scotland
Scottish Enterprise
EventScotland
VisitScotland
EventScotland
Scottish Tourism Forum
VisitScotland
Tourism Leadership Group
Scotland Food & Drink
sportscotland (representing Stewart Harris)
Scottish Government
VisitScotland
EventScotland
EventScotland
Apologies
Stephen Duncan
Bruce Durie
Kenneth Fowler
Stewart Laing
George MacKenzie
Historic Scotland
University of Strathclyde
Scottish Natural Heritage
Scottish Development International
National Archives Scotland
Item 1: Welcome, Introductions & Apologies
Item 2: Context
A handout was circulated which included slides on the mandate letter; the focus years; and the
proposed remit and role of members of the Homecoming Scotland 2014 Strategic Group.
Copies of the mandate letter can be requested from Joanne Deponio. [Copy of handout
included with circulation of minutes]
Action: It was agreed that clarification of roles, responsibilities and accountability; and
consideration of options post 2014 would be incorporated into the draft remit of the Strategic
Group and circulated to members.
Item 3: Project Development
Objectives & Targets
Following discussion it was agreed the objectives of Homecoming Scotland 2014 (HS14) should
be focused, simple and measurable. It was agreed four objectives would be drafted around
each of the following:
 Economic impact
 Growth of international visitors
 Events and community activity
 Engaging and mobilising Scottish businesses
There was agreement the measurement of objectives would be complex in 2014 and
consideration will be given to measuring the impact of all activity in 2014 and specific HS14
activity. This will be progressed when the objectives are confirmed.
Action: EventScotland and VisitScotland will draft the objectives and Iain Herbert and Stephen
Leckie will give consideration to the final objective and potential measures for industry
engagement..
Themes
There was agreement the following themes should be developed for HS2014:
 Food & Drink
 Active
 Creative
 Natural
 Ancestry
It was agreed that each of the above should have subsets which highlight some of Scotland’s
key strengths. For example Food & Drink could incorporate whisky; Active could incorporate
golf, mountain biking, sailing; Creative could incorporate design; and Ancestry could incorporate
Commonwealth. Each of these subsets could be used to determine events, product
development and marketing initiatives.
Action: EventScotland will develop the themes and subsets and circulate round to members in
advance of the “Road to 2014” stakeholder event on 21 February
Framework for events programme
The proposed framework for the events programme was approved. It was decided that it was
the role of the group to agree the signature events. Each of the themes should aspire to have
one major event in 2014.
Programme of engagement and communication
Communications around HS2014 will commence following the Scottish Parliament elections
which will be held in May. This will focus on both knowledge of the year and commitment of
actions to contribute towards achieving the project objectives.
It was agreed case studies should be identified to demonstrate how businesses can maximise
the opportunities presented by Homecoming Scotland 2014.
Item 4: Stakeholder event
Leon Thompson provided an overview of the format and content for the event on 21 February
2011 at the Macdonald Holyrood Hotel in Edinburgh.
Action: The invite list will be circulated round the group and members are requested to
feedback additional individuals and organisations to be invited.
Item 5: AOB
No AOB
Item 6: Date of next meeting(s)
It was agreed that the next Strategic Group meeting should take place March/April.
Action: Joanne Deponio to circulate date in due course.
MINUTES OF MEETING
HOMECOMING SCOTLAND 2014 STRATEGIC GROUP
Conference Room 2, Scottish Government, Victoria Quay, Edinburgh, EH6 6QQ
Wednesday 16 November 2011, 2.00pm - 4.00pm
Present:
Barbara Clark
Richard Davidson
Joanne Deponio
Stephen Duncan
Bruce Durie
Denise Hill
Carly Lamberty
Stephen Leckie
David McAllister
Iain Munro
Stuart Ogg
Malcolm Pentland
Malcolm Roughead
Leon Thompson
Gordon Todd
Stuart Turner
Davina Williams
James Withers
VisitScotland
Scottish National Heritage
EventScotland
Historic Scotland
Ancestral Tourism Group
VisitScotland
National Trust for Scotland (representing Henk Berits)
Scottish Tourism Forum
National Trust for Scotland (representing Henk Berits)
Creative Scotland
sportscotland
Scottish Government
VisitScotland
EventScotland
Scottish Enterprise (representing Eddie Brogan)
EventScotland
National Records of Scotland, (representing George McKenzie)
Scotland Food & Drink
Apologies
Henk Berits
Paul Bush
Marie Christie
Steve Grimmond
Stewart Laing
George McKenzie
David Taylor
National Trust for Scotland
EventScotland
EventScotland
SOLACE
Scottish Development International
National Records of Scotland
Creative Scotland
Item 1: Welcome, Introductions & Apologies
Item 2: Minutes and Matters Arising from Last Meeting
The minutes of the meeting held on 22 June 2011 were approved.
All actions relating to amendments to paper were made.
Action: All to forward significant moments known in 2014 to JDeponio to enable mapping of
anniversaries and existing events.
Item 3: Project Development
Update on Presentation to Ministers
 Presentation to Fiona Hyslop, Shona Robison, Stewart Stevenson and Fergus Ewing on 14
December on Winning Years incorporating H2014, Ryder Cup, London 2012 and Years of
Focus.
 Purpose to get buy-in and approval for Scotland Welcomes the World message and overall
aim and objectives for H2014.
 Meeting as a result of trilateral ministerial meeting. Fergus Ewing confirmed as H2014
Minister with Fiona Hyslop retaining Bannockburn Celebrations within her portfolio.
 Winning Years is metaphor for next 3 years. All roads lead to 2014 - need to maximize
opportunities.
 Core budget from Scottish Government for H2014 is £5.5m
 Additional budget identified for Winning Years within VisitScotland’s grant in aid which can be
levered/deployed in support of H2014.
 Group agreed the National Trust for Scotland should be considered as part of the
presentation team given the profile of Bannockburn Celebrations.
 Group agreed on approach to presentation.
 BD suggested it may be worth coordinating the finalisation of the ancestral tourism plan which
will be presented to Ministers with the presentation on 14 December.
 IM informed the group that Creative Scotland has received a request from Scottish
Government Culture Division for an outline of the impact of the spending review on Games
Legacy. It was agreed other agencies receiving similar requests from Scottish Government
will work on a coordinated response.
Action: LT to consider NTS representation
Update on Progress of Project Implementation






As stated earlier in the meeting, the Ministerial lead for H2014 has been confirmed as Fergus
Ewing and the core budget has been confirmed at the Spending Review as £5.5m core.
Recruitment for Homecoming Manager and Programme Manager underway.
Group structure agreed at last meeting has been implemented and first meetings are taking
place.
Need to understand how H2014 and 2012 - 2014 National Cultural fit together. IM provided
an overview of the Plan and the framework it provides for all cultural activity 2012 - 2104.
Creative Scotland has allocated £14m to additional 2012-2014 activity - primarily mass
participation and signature events.
Discussion on practical mechanisms for bringing together the cultural activity which Creative
Scotland will be supporting in 2014 and H2014 activity to take place and be reflected in the
H2014 Programming Strategy.
Item 4: Update on 2014 Activity Already Initiated
Presentation on Bannockburn Celebrations


Presentation by NTS on Bannockburn Celebrations and new Visitor Centre
The new Visitor Centre is a partnership between NTS and Scottish Government (through
Historic Scotland). NTS are currently at stage 2 of a £4m Heritage Lottery Fund - decision
expected end of January 2012. Key dates include:
- Soft launch March 2014;
- Visitor Centre opening 23 / 24 June 2014;
- Major re-enactment 28 / 29 June 2014.
Action: JDeponio to progress discussions with Stirling Council around how the Bannockburn
events sit within the wider Stirling 2014 celebration plans, in particular the Gathering-type event.
Partner Updates











BD - Major family history / genealogical event likely to take place in Glasgow in 2014.
JW - early stages of feasibility of Scotland Food & Drink Expo for 2013 (a week-long series of
event with international buyers). This would have potential to build for 2014.
SD - internal structures in place for Historic Scotland to look at activity and opportunities for 2
year events plan for 2013 and 2014. Very commercially focused over this time.
HS - good to get H2014 in planning of Local Authorities. HS keen to discuss how that is
achieved.
BC - Comms plan being created with Scottish Government Culture Division on Winning
Years. Includes Winning Years conference event during 2012 Tourism Week. Will include
workshops and Local Authorities will be key to that.
JD - H2014 funding applications will also help provide strong hook for communicating H2014.
Could work well coming on the back of Winning Years conference.
SO - Community Sports Hubs will provide an opportunity for community engagement for
people of Scotland in 2014. Pertinent with Active Scotland.
DW - National Records of Scotland has records relevant to anniversaries and strands in 2014.
Email to teams in the organisation could help identify opportunities e.g. digitise WWI soldiers’
wills.
RD - focus for SNH is currently on Year of Natural Scotland in 2013. There may be pontetial
to bring together the large number of recreation events which take place to generate greater
impact and communication. Iconic species and landmarks also provide potential for public
engagement. John Muir Trail (name tbc) will be a route from Dunbar to Loch Lomond. The
feasibility is being looked at for launch in 2014 (anniversary of John Muir’s death).
IM - Focus on Year of Creative Scotland which will also build momentum for H2014. The
London 2012 Festival programme in Scotland was launched earlier this month. Fiona Hyslop
will make an international announcement on 29 November about the Year of Creative
Scotland whilst in Canada. A domestic announcement on new elements of programming for
2012 will take place on 12 December. Creative Scotland has commissioned Leith Agency to
develop a participation communications message - what culture means to people of Scotland
and participation in it. The plan is to roll it out in Spring 2012. ‘Net Gains’ event will take
place in Pitlochry to help broker practical ideas to develop product and packages which bring
together culture and tourism sectors. The second deadline for the £1m YoCS Culture and
Tourism investment programme is January 2012.
SL - the STF will support partners in communicating H2014 messages to the tourism industry
the earlies opportunity.
Item 5: AOB
No AOB
Item 6: Date of next meeting(s)
It was agreed that the next Strategic Group meeting should take place the first couple of weeks in
February.
Action: Joanne Deponio to circulate date.
MINUTES OF MEETING
HOMECOMING SCOTLAND 2014 STRATEGIC GROUP
Conference Room 2, Scottish Government, Victoria Quay, Edinburgh, EH6 6QQ
Wednesday 16 November 2011, 2.00pm - 4.00pm
Present:
Barbara Clark
Richard Davidson
Joanne Deponio
Stephen Duncan
Bruce Durie
Denise Hill
Carly Lamberty
Stephen Leckie
David McAllister
Iain Munro
Stuart Ogg
Malcolm Pentland
Malcolm Roughead
Leon Thompson
Gordon Todd
Stuart Turner
Davina Williams
James Withers
VisitScotland
Scottish National Heritage
EventScotland
Historic Scotland
Ancestral Tourism Group
VisitScotland
National Trust for Scotland (representing Henk Berits)
Scottish Tourism Forum
National Trust for Scotland (representing Henk Berits)
Creative Scotland
sportscotland
Scottish Government
VisitScotland
EventScotland
Scottish Enterprise (representing Eddie Brogan)
EventScotland
National Records of Scotland, (representing George McKenzie)
Scotland Food & Drink
Apologies
Henk Berits
Paul Bush
Marie Christie
Steve Grimmond
Stewart Laing
George McKenzie
David Taylor
National Trust for Scotland
EventScotland
EventScotland
SOLACE
Scottish Development International
National Records of Scotland
Creative Scotland
Item 1: Welcome, Introductions & Apologies
Item 2: Minutes and Matters Arising from Last Meeting
The minutes of the meeting held on 22 June 2011 were approved.
All actions relating to amendments to paper were made.
Action: All to forward significant moments known in 2014 to JDeponio to enable mapping of
anniversaries and existing events.
Item 3: Project Development
Update on Presentation to Ministers
 Presentation to Fiona Hyslop, Shona Robison, Stewart Stevenson and Fergus Ewing on 14
December on Winning Years incorporating H2014, Ryder Cup, London 2012 and Years of
Focus.
 Purpose to get buy-in and approval for Scotland Welcomes the World message and overall
aim and objectives for H2014.
 Meeting as a result of trilateral ministerial meeting. Fergus Ewing confirmed as H2014
Minister with Fiona Hyslop retaining Bannockburn Celebrations within her portfolio.
 Winning Years is metaphor for next 3 years. All roads lead to 2014 - need to maximize
opportunities.
 Core budget from Scottish Government for H2014 is £5.5m
 Additional budget identified for Winning Years within VisitScotland’s grant in aid which can be
levered/deployed in support of H2014.
 Group agreed the National Trust for Scotland should be considered as part of the
presentation team given the profile of Bannockburn Celebrations.
 Group agreed on approach to presentation.
 BD suggested it may be worth coordinating the finalisation of the ancestral tourism plan which
will be presented to Ministers with the presentation on 14 December.
 IM informed the group that Creative Scotland has received a request from Scottish
Government Culture Division for an outline of the impact of the spending review on Games
Legacy. It was agreed other agencies receiving similar requests from Scottish Government
will work on a coordinated response.
Action: LT to consider NTS representation
Update on Progress of Project Implementation






As stated earlier in the meeting, the Ministerial lead for H2014 has been confirmed as Fergus
Ewing and the core budget has been confirmed at the Spending Review as £5.5m core.
Recruitment for Homecoming Manager and Programme Manager underway.
Group structure agreed at last meeting has been implemented and first meetings are taking
place.
Need to understand how H2014 and 2012 - 2014 National Cultural fit together. IM provided
an overview of the Plan and the framework it provides for all cultural activity 2012 - 2104.
Creative Scotland has allocated £14m to additional 2012-2014 activity - primarily mass
participation and signature events.
Discussion on practical mechanisms for bringing together the cultural activity which Creative
Scotland will be supporting in 2014 and H2014 activity to take place and be reflected in the
H2014 Programming Strategy.
Item 4: Update on 2014 Activity Already Initiated
Presentation on Bannockburn Celebrations


Presentation by NTS on Bannockburn Celebrations and new Visitor Centre
The new Visitor Centre is a partnership between NTS and Scottish Government (through
Historic Scotland). NTS are currently at stage 2 of a £4m Heritage Lottery Fund - decision
expected end of January 2012. Key dates include:
- Soft launch March 2014;
- Visitor Centre opening 23 / 24 June 2014;
- Major re-enactment 28 / 29 June 2014.
Action: JDeponio to progress discussions with Stirling Council around how the Bannockburn
events sit within the wider Stirling 2014 celebration plans, in particular the Gathering-type event.
Partner Updates











BD - Major family history / genealogical event likely to take place in Glasgow in 2014.
JW - early stages of feasibility of Scotland Food & Drink Expo for 2013 (a week-long series of
event with international buyers). This would have potential to build for 2014.
SD - internal structures in place for Historic Scotland to look at activity and opportunities for 2
year events plan for 2013 and 2014. Very commercially focused over this time.
HS - good to get H2014 in planning of Local Authorities. HS keen to discuss how that is
achieved.
BC - Comms plan being created with Scottish Government Culture Division on Winning
Years. Includes Winning Years conference event during 2012 Tourism Week. Will include
workshops and Local Authorities will be key to that.
JD - H2014 funding applications will also help provide strong hook for communicating H2014.
Could work well coming on the back of Winning Years conference.
SO - Community Sports Hubs will provide an opportunity for community engagement for
people of Scotland in 2014. Pertinent with Active Scotland.
DW - National Records of Scotland has records relevant to anniversaries and strands in 2014.
Email to teams in the organisation could help identify opportunities e.g. digitise WWI soldiers’
wills.
RD - focus for SNH is currently on Year of Natural Scotland in 2013. There may be pontetial
to bring together the large number of recreation events which take place to generate greater
impact and communication. Iconic species and landmarks also provide potential for public
engagement. John Muir Trail (name tbc) will be a route from Dunbar to Loch Lomond. The
feasibility is being looked at for launch in 2014 (anniversary of John Muir’s death).
IM - Focus on Year of Creative Scotland which will also build momentum for H2014. The
London 2012 Festival programme in Scotland was launched earlier this month. Fiona Hyslop
will make an international announcement on 29 November about the Year of Creative
Scotland whilst in Canada. A domestic announcement on new elements of programming for
2012 will take place on 12 December. Creative Scotland has commissioned Leith Agency to
develop a participation communications message - what culture means to people of Scotland
and participation in it. The plan is to roll it out in Spring 2012. ‘Net Gains’ event will take
place in Pitlochry to help broker practical ideas to develop product and packages which bring
together culture and tourism sectors. The second deadline for the £1m YoCS Culture and
Tourism investment programme is January 2012.
SL - the STF will support partners in communicating H2014 messages to the tourism industry
the earlies opportunity.
Item 5: AOB
No AOB
Item 6: Date of next meeting(s)
It was agreed that the next Strategic Group meeting should take place the first couple of weeks in
February.
Action: Joanne Deponio to circulate date.
AGENDA
HOMECOMING SCOTLAND 2014 STRATEGIC GROUP
MEETING 5
VisitScotland, Ocean Point One, 94 Ocean Drive, Edinburgh, EH6 6JH
(please report to VisitScotland reception on 7th floor)
Tuesday 7 February, 1.30pm-3pm
9. Welcome, Introductions & Apologies
10. Minutes and actions from last meeting
 For accuracy
 Matters arising
11. Update on Ministerial Presentation
12. Update on Focus Years


Year of Creative Scotland
Year of Natural Scotland
13. Presentation on how ‘Scotland Welcomes the World’ will work in 2014
14. Update on Project Development
a. Staffing
b. Programming Strategy
c. Stirling Clan event
15. Partner updates
16. AOB
17. Date of next Meeting
AGENDA
HOMECOMING SCOTLAND 2014 STRATEGIC GROUP
MEETING 6
VisitScotland, Ocean Point One, 94 Ocean Drive, Edinburgh, EH6 6JH
(please report to VisitScotland reception on 7th floor)
Friday 27 April, 10am -12noon
18. Welcome, Introductions & Apologies
19. Minutes and actions from last meeting
 For accuracy
 Matters arising
20. Programme update

Events Programme Strategy

Signature Events Update

Timelines

Governance Update
21. Partner updates
22. AOB
23. Date of next Meeting
MINUTES OF MEETING
HOMECOMING SCOTLAND 2014 STRATEGIC GROUP
VisitScotland Boardroom, Ocean Point One, 94 Ocean Drive, Edinburgh, EH6 6JH
Friday 27 April 2012 10:00 - 12:00
Present:
Malcolm Pentland
Malcolm Roughead
Margaret O’Connor
David Taylor
Henk Berits
Eddie Brogan
Tom Chambers
Marie Christie
Barbara Clark
Tim Dent
Bruce Durie
Steve Grimmond
Kevin Hanlon
Leon Thompson
Davina Williams
Marilyn Bibby
Denise Hill
Richard Davidson
Laura Cheyne
Scottish Government
VisitScotland
VOCAL (representing Heather Stuart)
Creative Scotland (representing Iain Munro)
National Trust for Scotland
Scottish Enterprise
EventScotland
EventScotland
VisitScotland
EventScotland
Ancestral Tourism Group
SOLACE
Scottish Government
EventScotland
National Records of Scotland, (representing George McKenzie)
Scottish Tourism Leadership Group (representing Stephen Leckie)
VisitScotland
Scottish Natural Heritage
Historic Scotland (representing Stephen Duncan)
Apologies
Paul Bush
Stuart Turner
Joanne Deponio
Stephen Leckie
George McKenzie
James Withers
Stuart Ogg
Iain Munro
Stephen Duncan
Heather Stuart
Kenneth Fowler
James Withers
EventScotland
EventScotland
EventScotland
Scottish Tourism Leadership Group
National Records of Scotland
Scotland Food & Drink
sportscotland
Creative Scotland
Historic Scotland
VOCAL
Creative Scotland
Scotland Food and Drink
1. WELCOME, INTRODUCTIONS & APOLOGIES
2. MINUTES AND ACTIONS FROM LAST MEETING
The minutes of the meeting held on 07 February 2012 were approved.
Action: ‘Scotland Welcomes the World’ needs more work - to be carried over to next
meeting
All other actions were completed.
3. PROGRAMME UPDATE
a) Events Programme Strategy
TC discussed plans to deliver the 2014 programme.
Signature Events programme is about telling the story of Homecoming throughout the year using
themed events and tying in with Ryder Cup and Commonwealth Games.
Currently in discussion with Glasgow Life and Creative Scotland to map out the cultural
programme to go alongside the Commonwealth Games - working closely with them to align
events.
MR raised questions over the economic impact of these events, mention needs to be made in
minister’s notes and make the financial objectives more explicit.
TC looking at 2014 across the 3 major programmes - Homecoming, Ryder Cup and
Commonwealth Games and how to align these in a way so they don’t clash and compete for
space.
Discussion on who target audience are took place as documentation only reflects International
Marketing at present.
Action: paper to be updated to reflect the economic targets that the programme will
deliver
Action: paper to be reviewed to ensure it is explicit in who the target markets are taking
into account the three separate groups (Local, UK & Ireland and International).
b) Signature Events Update
Hogmanay launch - looking into dual initiative, TC working through this with Glasgow Life and
Creative Scotland to co-ordinate.
Burns events can create huge media and PR opportunities.
Celtic Connections generating lot of interest and demand, TC discussing this with Glasgow Life to
determine best fit (Ryder Cup in Chicago this year also presenting some opportunities).
‘Who do you think you are?’ live show - interest to bring it to SECC and to work alongside
historical/ancestral groups - steering group is underway to work on this project as there is the
potential to draw big audiences.
John Muir events in April: lot of work on Year of Natural Scotland in 2013 leading into 2014. Idea
to make April 21 (Muir’s birth date) a national holiday, with the John Muir Trail opening on 21 April
2014 - potential to be a stand out signature event.
May will likely be whisky month with both Scottish Whisky Association and Scotch Whisky
Experience involved in early discussion with the latter developing the draft programme.
Diageo may be involved with helping to build the programme.
June - Bannockburn will create many opportunities, leading into July which will also be the time of
the Clan Gathering.
Matters in Stirling are progressing with Clan Gathering business case tender document issued 30
April; this will position the business case for investment. It will also to help determine who to
target and why and recommend other programme elements to maximise the impact of this event.
Planning the cultural programme for the Commonwealth Games will begin this year - after
London Olympics. Focus on community and local elements.
TC and MC are to enter into discussions with Edinburgh Festivals and discuss strategic
development with Glasgow.
Food and Drink fortnight in September may well develop into a month of focus, Scotland Food
and Drink to lead on this.
Ryder Cup in 2014 held in Scotland, strong Home of Golf message - emphasis on trying to draw
in as many people as possible with complimentary events in order to attract more than just
golfers..
Looking at ways to shape and develop St Andrews day.
Important to work with partners to avoid diary clashes in the events programme and ensure there
is the capacity for events in terms of capacity, (bed space) and travel and infrastructure.
c) Timelines
30 September is currently deadline for funded programme applications - TC mentioned that there
was a plea from the Local Authorities to extend this but explained that as the launch of the
HS2014 programme will begin in April 2013 the deadline needs to remain as there is a lot of
planning and coordination to happen beforehand to ensure the events programme is sufficiently
developed for the guide.
d) Governance
TC & TD working on draft document to explain the roles of all the groups within HS2014 and how
they work.
Deloittes recently carried out an audit of EventScotland’s 2014 planning and project management
processes - feedback was very positive and they acknowledged that systems are working well.
The project groups currently in place are;
Strategic Group/Core Group/Programming Group (this will slightly change focus to concentrate
on funding assessments). Others are: Marketing and Comms Group; Monitoring and Evaluation
Group; Business Engagement Group.
Strategic Group currently meets quarterly the others are likely meet monthly, initially.
Risk Register - TD has updated and revised the risk register
Effective risk management is crucial to successful delivery of the Homecoming programme. A
stronger document has been created based on the VisitScotland template. Risks have been
redefined - and accountability for actions assigned to individuals.
Intention for future meetings is to provide a summary of risks; flag very high level risks to the
group and any risks which have increased in score in the period.
Action: Summary sheet of very high and high risks to go out with the minutes from this
meeting.
4. PARTNER UPDATES
Scottish Government
KH - Provide ministers’ updates on planning which keeps everyone informed and provides an
opportunity to feed back on opportunities for the year.
HS 2014 touches across all portfolios so important to manage across the broader ministerial
team.
MP - Ministers are now beginning to think beyond 2014 to the themed years of 2015 and beyond
and will be looking for ‘year of...’ proposals to go forward in the near future.
National Trust for Scotland
HB - Looking to put Stirling back on the map with Bannockburn, currently working with local
council over potential infrastructural and capacity issues.
Looking towards a soft opening in November 2013 and probably have a few opening events over
a period of weeks to include all stakeholders. Anniversary of Bannockburn is key opening
Scottish Enterprise
Working on Year of Natural Scotland Business Engagement - Wildlife Tourism Guide is near
completion and the idea is to use it as a platform to encourage businesses to build programmes
around it.
Aim to get more businesses to get more value out of their events.
Ryder Cup used to target major programme of business development.
Creating programme to help clubs improve the quality of their offer and take the quality of golf
tourism up a level.
Creative Scotland
Encouraging sector to respond to HS2014 and discussed how best to engage with Local
Authorities.
Themed year’s events support may lead to extended life for some projects coming up over the
next 2 years.
Discussion over how to get important information regarding the stakeholders and chief executives
and how it is necessary to have one central contact to allow for easier dissemination of
information.
5. AOB
TC & LT comments on purpose and aim in terms of the idea of generating pride within the Scots
goes back to 2009 when this was a key objective, discussion over why a tourism initiative would
focus on pride of a nation. Scope to rework the ‘pride’ concept to show that Scots should be
proud ambassadors of Scotland which fits in with tourism objectives and promotional activity.
Discussion over generating pride within the Scottish Diaspora regardless of where they are in the
world and for non-nationals generating a feeling of affinity and positive engagement with
Scotland.
MR - Interested to find ways to appeal to a diverse audience to avoid accusations of being too
narrow in scope.
End of the year should ideally encompass the previous 4 themed years and build upon them to
create something effective.
St Andrews events in 2009 morphed into ‘Winter Festivals’. MC and TC are in discussion over
how to build on this.
6. NEXT MEETINGS (all at Ocean Point One, Edinburgh)
 2pm, Weds 22 August, 2012
 10am, Friday 23 November, 2012
 10am, Friday 1 March, 2013
AGENDA
HOMECOMING SCOTLAND 2014 STRATEGIC GROUP
MEETING 7
VisitScotland, Ocean Point One, 94 Ocean Drive, Edinburgh, EH6 6JH
(please report to VisitScotland reception on 7th floor)
Wednesday 22nd August 2012, 14:00-16:30
Present - Siobhan Clark, Barbara Clark, David Taylor, Denise Hill, Bruce Durie, Henk
Berits, Iain Munro, James Withers, Kenneth Fowler, Kevin Hanlon, Malcolm Pentland,
Richard Davison, Steven Grimmond, Stuart Ogg, Tim Dent, Margaret O’Connor
Apologies - Chris Taylor, Eddie Brogan, George MacKenzie, Heather Stuart, Leon
Thompson, Marie Christie, Stephen Duncan, Stephen Leckie
24. Welcome, Introductions & Apologies
25. Minutes and actions from last meeting
 For accuracy
 Matters arising
26. Programme update

Signature Events Update

Funded Events Update

Marketing and Communications Update

Business Engagement

Upcoming milestones
27. Partner updates
28. AOB
29. Date of next Meeting - 23rd November 2012 - 10:00-12:00
AGENDA
HOMECOMING SCOTLAND 2014 STRATEGIC GROUP
MEETING 7
VisitScotland, Ocean Point One, 94 Ocean Drive, Edinburgh, EH6 6JH
(please report to VisitScotland reception on 7th floor)
Wednesday 22nd August 2012, 14:00-16:30
Chair - Stuart Turner
Present
Barbara Clark
Bruce Durie
David Taylor
Denise Hill
Henk Berits
Iain Munro
James Withers
Kevin Hanlon
Malcolm Pentland
Marc Crothall
Margaret O’Connor
Richard Davidson
Siobhan Clark
Steve Grimmond
Stuart Ogg
Stuart Turner
Tim Dent
Tom Chambers
Kari Coghill
Apologies
Eddie Brogan
George McKenzie
Heather Stuart
Kenneth Fowler
Leon Thompson
Malcolm Roughead
Marie Christie
Paul Bush
Stephen Duncan
VisitScotland
Ancestral Tourism Group
Creative Scotland
VisitScotland
National Trust for Scotland
Creative Scotland
Scotland Food & Drink
Scottish Government
Scottish Government
Scottish Tourism Alliance/TLG
VOCAL (representing Heather Stuart)
Scottish Natural Heritage
EventScotland
SOLACE
sportscotland
EventScotland
EventScotland
EventScotland
Historic Scotland
Scottish Enterprise
National Records of Scotland
VOCAL
Creative Scotland
EventScotland
VisitScotland
EventScotland
EventScotland
Historic Scotland
Stephen Leckie
Scottish Tourism Leadership Group
30. Welcome, Introductions & Apologies
31. Minutes and actions from last meeting
 For accuracy
Page 3 - re: John Muir noted as ‘National Holiday’ - should be ‘National Day’
 Matters arising
Scotland Welcomes the World - Ongoing
Actions surrounding economic matters - actioned.
32. Programme update
 Signature Events Update
TC - Sam Hunt leading on Signature Events. Currently have eight or nine events which will be
reviewed.
A joint launch will be taking place at Hogmanay with Glasgow’s 2014 Cultural Programme..
There are plans to put out a tender document for creative organisations to come up with
concepts for Hogmanay - in particular ideas that will fit within cultural programme but extend to
Homecoming.
John Muir Steering Group (third meeting this week) working on activity based around 21st April
(his birthday) with anticipated opening day of John Muir way. YON looking forward to 13/14 to
ensure continuity throughout Homecoming.
May - Whisky Month - Working with Scottish Whisky Experience. Steering group to be set up building on existing events including Spirit of Speyside and Islay Festival. There is also a
potential of incorporating World Whisky Day which would have to be moved from April.
June - Bannockburn including opening plans for reenactment.
July - Stirling 2014 - Ministers continue to provide support for the event - Rebecca Maxwell at
Stirling will be leaving at end of August.
A meeting will be taking place next week to further develop plans with the Glasgow Cultural
Programme and how Homecoming will sit within this.
September - Food and Drink focus - enhancing and supporting Food and Drink fortnight. There
are plans for a potential opening and/or closing event.
Ryder Cup - This will include a concert in Glasgow which Sam Hunt will be leading on. Also
looking at how we can engage with golf clubs as host for an international campaign.
October - MOD will be taking place in Inverness as well as Shore to Shore/Struileag - has a
good strategic fit with Gaelic focus. Looking to bring these together under wider banner.
BC - Observation that the programme is not as full either side of summer
TC - There is a three-year Winter Festivals plan which will help to develop the programme
around these times. There will also be the funded programme to help fill out the programme for
these months.
ST - EventScotland are also working on other events with growing International Engagement.
Additionally there will be focus on events such as Burns Night which may not drive international
tourism, but will definitely enhance engagement and will be part of the Homecoming
Programme.
DT - book week running this October
TC - A challenge faced is that we don’t know when the referendum will be held, which may have
a bearing on the programme.
ST - All partners are encouraged to submit any ideas for original and new events.
 Funded Events Update
TC - This is the first time we are doing a two stage process, something we are trialing from
lessons learned from HS2009 & YoCS. Homecoming are asking for pre-applications which
outline what the event is and how it may fit with HS2014 aims and objectives.
Two workshops have taken place, in Stirling and Inverness and one webinar has taken place
with another planned for the end of August. Lots of positive feedback received and it has helped
Event Organisers to create the best full application possible. So far, we have received 62 preapps, 31 full applications have been issued, 4 events have been advised against applying and
have been directed to the most suitable funding bodies. The deadline for the full applications is
30th September 2012 and as such we will be doing a reminder in early September.
Events are being monitored by month and local authority to ensure an even spread.
There will be some flexibility with regards to ideas that arrive post deadline as we have a
‘managed’ programme in place. This gives us the flexibility to ensure an even spread of events,
but also include new and additional events at a later stage. There is also a Partner Programme
for events that do not receive funding.

Marketing and Communications Update
DH - Gillian Swan has been appointed as Homecoming 2014 Marketing manager. Gillian used
to be Ancestral Tourism Manager. She is currently working on milestones and a date for next
the next Marketing and Communications meeting
Relatively little consumer activity at the moment with focus on establishing the Programme.
There will be a big push on main site in October with the full pages being ready for launch in
April. Homecoming will also feature in the main guide for 2013 in the ancestral spread.
At present moment, strategy is via intermediaries. Working with gatekeeper database - Travel
Trade (world travel market October/November). Also looking at Scottish industry - reassuring
them of longer lead-in time.
An online toolkit will be developed for industry with the first iteration will be up for Oct/Nov - this
will be a selection of materials for their own pre-promotion
Expo 2013 will also have a focus on Homecoming
In March there will be an industry event launching ‘Scotland Welcomes the World’ as part of
tourism week.
There has been a major piece of ancestral tourism research carried out 2012 in anticipation for
2014. Aim to use finding of this study going forward. Currently working on a summary which will
be shared with group.
BD - notes some errors on VS website
ST - Glasgow 2014 - VS will be targeting markets that Glasgow wouldn’t ordinarily target (North
America and Canada etc)
Denise Hill is also on Commonwealth Games group where they will see how they can dovetail
and complement each event.
All activities in the year will come under ‘Scotland Welcomes the World’ banner, encompassing
Commonwealth Games, Ryder Cup, ES, VS, Homecoming.
TC - postcard has been created with three logos and images
HB - Scotland welcomes the world is also a focus on good customer service and great
hospitality
Question was asked in relation to focus on App development in response to the success of
London 2012?
DH - There will be a large digital focus building on social media tools and Apps will be
considered as part of this.

Business Engagement
TC - A meeting will be taking place with 25-30 key industry representatives looking at three
elements; YON, feedback from Homecoming 09 and beyond 2014 (Malcolm will be presenting
this). Jenni Steele will focusing on Scottish Tourism Alliance and how we can work with them
and align understanding of focus years.
Looking to engage with top 100 organisations that aren’t necessarily involved in VS already.
Global scot network - how this can be used
ST - Beginning to look at ‘on pack promotion’
Was identified that in 2009 the First Minister writing to businesses has been successful in the
past and should be used again.
ST - Success of Scottish athletes in the games will be celebrated and we will capitalise on
Olympics/ambassadors throughout Glasgow 2014.
Sporting events out with the Commonwealth Games will still be celebrated and be part of
programme throughout the year.
 Upcoming milestones
TC - Closure of Funded Programme - 30th September 2012
Preparation for International Travel Trade events
November/December - Allocate funding and make awards
Looking forward after this to launch in April
 Risk Register
TD - Summary of Risk Register - Score from last quarter is indicated in brackets.
Three risks:
 macro economic matters
 failure of high profile HS 2014 EVENT due to cancellation etc - this was flagged
from Stirling event where key person is leaving their post who was leading on
event, what can we do to ensure there is no vacuum?
 Milestones overrunning - we have a number or procedures in place to monitor
status of milestones
Economic Impact - For funded events, this will be calculated on an event specific basis.
Question used will be determined once consultants appointed but will be focused around “Was
this even the main or only reason you came to Scotland”. Most important factor is not to double
up on data.
TD - A shared issues log has been implemented to capture shared issues with Ryder Cup and
Homecoming
ST - ES sit on Risk Group for Glasgow 2014 & Scottish Government involved too, ensuring we
have a good overview.
33. Partner updates
BD - Next Ancestral Steering Group meeting - 11th September 2012.
George MacKenzie leaving NAS - Anne Slater will replace him in this role.
TC - ‘Who do you think you are’ - ongoing work - high on our agenda
KH- Update paper on Homecoming issued to cabinet prior to recess in mid June. A key
outcome will be ensuring MSPs and Ministers all have Homecoming in their sights.
MR& KH in discussions on how we engage wider Scottish Government in Homecoming and will
feedback to Strategic Group.
DT - Year of Creative going well, still a lot to come - ongoing with Historic Scotland - working on
plans for Year of Natural with key opportunity through John Muir. In 2014 CS will join with
Glasgow life overseeing cultural programme . Framework has been out there for some time but
there will be an open fund as well as commissioned work. £1m going into homecoming activity John Muir will continue into 2014 - Hogmanay 2014 - project involving bridges, light and digital
technology.
RD - NTS - Apps being developed around public journeys around Scotland but also working
with Young Scot. Awareness of John Muir is relatively low in Scotland so hoping there will be
high level support for 21st April (John Muir Day) and this will be supported by the Big Day Out in
2013 - hoping that transport providers provide free or reduce fees for public transport.
Margaret - VOCAL - Conference will take place on 25/26 October addressing opportunities for
local government to plug into activity (e.g. Torch relay). John Muir Way passes through 12 local
authorities so looking at how LA’s can get involved. Update: Heather Stuart will be attending
meetings from now on.
MC - STA - 5th September - open meeting for members in Glasgow to address Year of Natural
for businesses. Scottish Tourism Week dinners - want to make it a big showcase event.
JW - SF&D - Food and drink fortnight coming up - Food and Drink opportunities will come
through showcasing throughout the year - if any partners hit stumbling blocks on building on
Food or Drink themes, contact James.
HB - Projects ongoing are Bannockburn, Stirling, joint marketing with Wallace monument etc there is an aim to drive tourism and ensure a smooth, seamless experience. Challenges are
faced by event organisers with long lead-in time.
SO - There will be a major parade after Paralympics of successful Scottish Olympians. It is
anticipated that team Scotland will perform well in 2014 but depends on funding streams that
come out of Olympics. Some sports have done well so might get additional funding for Rio so
watching what comes out of that. Sport Scotland starting to look at wider outdoor sports - will
need to make links through activity that is part of Scottish Tourism Alliance strategy.
KC - Historic Scotland - Working on funded event applications with upcoming deadline.
Speaking with Bruce Durie about family footsteps which took people around historic properties still in early planning stages.
34. AOB
TC - Ryder Cup have been looking at procurement opportunities with Commonwealth Games
TD - Weather might be added to risk register as it has just been logged in The Ryder Cup
version.
HB - Iain Gardner at NTS is leaving in September. Please inform Henk if there is a void on any
of the groups he has been sitting on. If you know anyone who has worked closely with Iain,
there will be a reception at the Georgian house next week.
35. Date of next Meeting - 23rd November 2012 - 10:00-12:00
Actions
 Denise Hill to distribute Ancestral Research Summary to group members
 Tim Dent - Share risk register mitigations with group members
 Risk register to be included on agenda from now on
 KH - to feedback info from discussions with Malcolm about involving wider government
within Homecoming.
Points to consider
 All group members to look at anniversaries over the next five years and feedback
 All organisation representatives are encouraged to cascade key points from these
meetings