GlobalScot
An International Business
Network
Jim Reid, Stakeholders & Networks Director
Scottish Enterprise
Scottish Enterprise
• Scotland’s National Economic Development Agency
• Focus on Delivering Transformational Change for Scotland
Growth Companies
Growth Sectors
Growth Markets
GlobalScot – What and Who
GlobalScot is:
• An International Business Network (founded in 2001) with the objective of
Harnessing the Drive, Ambition and Talent of High Profile, Successful Scots
(and those with an Affinity with Scotland) who are Committed to Advancing
Scotland’s Economic Success
GlobalScots are:
• Senior and Experienced, with a Track Record
• Willing to Engage
• Influential in Corporate Decision Making
• Part of Extensive Professional and Social Networks
• Motivated to Promote and Enhance the Scottish Economy
GlobalScot – How
Advice
Aspirations
Access
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Business Efficiency
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Advisory Boards
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New Markets
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Business Start Up
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Business Mentoring
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New Customers
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Internationalisation
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Company Visits
New Suppliers
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Investment, Legal, HR
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Hosting Student Internships
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Decision Makers
Non Exec. Director Roles
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Market Development
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School/University Visits
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Sales & Marketing
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Speaking Opportunities
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Strategy Development
GlobalScot Membership
680 Globally Based Members
EMEA
45%
Americas
36%
Asia Pacific
19%
A Truly International Business Network
A Truly International Business Network
A Truly International Business Network
GlobalScot – Network Facilitation
• Core Team
Membership, Intelligence, Communications, Engagement
• Core Focus
Companies, Sectors, Markets
• Broader Engagement
Promotion, Education, Culture
GlobalScot – Core Areas of Impact
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Relationship Gain
- Access to Key Decision Makers
- Accelerating Penetration of New Markets
- New Leads and Contacts
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Business Results
- Increased Sales in New Markets
- Jobs
- £GVA
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Strategic Development
- More Robust Strategies for Market Entry and Business Growth
- Improved Business Efficiency
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Attitudinal Change
- Improved Attitudes to Networking
- Better Networking Capability
GlobalScot – for example
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Relationship Gain – Global Expertise and Reach
Companies
Sectors
Markets
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Business – A Case Study – Mackays, Arbroath, Scotland
GlobalScot Jody Hall, Director of Global Sourcing HEB, Texas, USA
Now Selling to 113 Stores across Southern Texas
Number One British Producer of Preserves in the US (£150k PA)
Fastest Growing Imported Brand in their Field in the USA
Now Export 35% of Output to 43 Markets Worldwide
GlobalScot – for example
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Strategic Development – New Market Opportunities - Africa
GlobalScot - Supporting Scottish Business in Emerging Growth Markets
Key Sector Focus - Oil & Gas, Construction, Food & Drink, IT, Financial
Services
Attitudinal Change – Impact in 2011/12
GlobalScot had its most successful Year to Date
450 Individual Company Requests for Assistance
3,500 email Requests to 680 Members
50 Events with 430 Attendees and 140 One to One Company Meetings
470 Meaningful Interactions
GlobalScot – Future Priorities
• Activity Levels
• Membership Validation
• Impact
• Wider Engagement
GlobalScot – Some Things We’ve Learned....
• Strong Framework
• Core Proposition
• Long Term Commitment
• Membership Management
Thank You
Jim Reid, Stakeholders & Networks Director
Scottish Enterprise