Michael O. Williams
3121 Central Avenue NE
Washington, DC 20018
202.309.5940
thebetterimagegroup@comcast.net
Senior Management Profile
Achieving institutional growth objectives in the post-secondary education industry
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Dynamic leadership career success in a highly competitive industry combined with proven senior
management expertise in delivering goals aligned with the mission and strategic plan of the institution.
A consummate business professional with the creative and strategic vision to build an organization's
infrastructure, increase market share, and promote goodwill that positions the institution for favorable
outcome assessments, and long-term revenue and profit growth.
A solutions-focused, results-driven collaborative management style with strong analytical, problem-solving,
communication, and negotiation skills.
Qualifications
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Strategic Business Planning and Development
Competitive Sales and Marketing Strategies
New Venture Startup and Operational Leadership
Product Performance and Market Optimization
Logistics Development and Management
Partnership and Alliance Development
Education/Professional Development
Strayer University, Washington, DC
Master of Science in Business Administration
Dillard University, New Orleans, Louisiana
Bachelor of Arts in Communications and Business Administration
Professional Experience and Accomplishments
Founder and Principal, The Better Image Group
2006 - Present
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Conduct human capital search and consulting services for the post-secondary education industry.
Michael O. Williams
Director of Educational Outreach and Alumni Affairs, Strayer University
2004 - 2006
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Conceptualized, developed, and implemented Strayer University Alumni NetWorks
Increased alumni membership from 1500 to 4500 members
Staffed, trained, and managed a team of twelve educational outreach liaisons
Covered contiguous states from Florida to Pennsylvania, and Tennessee
Established and maintained relations with corporate, government, military, and educational alliances
Generated 20,000 leads
Regional Director, Strayer University
2001 - 2004
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Managed ten campuses in Region I from Washington, DC to Pennsylvania
Staffed, trained, and evaluated a team of ten campus directors and four regional support officers
Gained approval for operations in the state of Pennsylvania
Opened 3 campuses in Delaware, Bucks, and Chester Counties
Increased regional population 25% to 7200 students
Managed the seven mature campuses in Region II from Washington, DC to Virginia
Staffed, trained, and evaluated a team of seven campus directors and four regional support officers
Opened the new Arlington Campus and corporate offices
Increased regional population 7% to 8800 students
Director of Human Resources, Strayer University
2000 – 2001
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Managed human resource department
Assessed and implemented new healthcare provider
Transitioned new executive management team
Campus Director, Strayer University
1995 – 2000
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Head administrator for the downtown flagship campus
Managed six departments with staff of 25 full-time and ten part-time employees including nine admissions
officers
Designated School Official (DSO) for immigration and naturalization services
Secured strategic alliances with the Department of Transportation (DOT) and General Services
Administration (GSA)
Established 4 satellite campuses on DOT and GSA premises
Increased campus enrollment 50% to 1800 students in 3 years
Admissions Officer, Strayer University
1992 – 1995
 Recruited domestic and international students for enrollment in undergraduate, graduate, and certificate
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programs
Advised students on educational programs; administered the admissions process thru to enrollment
Michael O. Williams
3121 Central Avenue NE
Washington, DC 20018
202.309.5940
thebetterimagegroup@comcast.net
Professional Biography
Michael O. Williams is the founder and principal of The Better Image Group, a business and professional
development company located in Washington, DC. The Better Image Group provides human capital search
and consulting services for the post-secondary education industry.
In 1992, Michael decided to pursue a master’s degree to enhance his marketability and entrepreneurial
opportunities. He accepted a position with Strayer College, a post secondary proprietary educational
institution as an admissions officer because of their master’s program and tuition discount for employees.
Michael completed the Master of Science in business administration in 1995 and was promptly promoted to
campus director of the main campus with a total population of 1200 students. Michael managed a staff of 25
full time and ten part time employees including nine admissions officers. He also served as the Designated
School Official (DSO) to international students applying for visas and admission to attend the college. Michael
and his staff secured educational alliances with the Department of Transportation, Washington, DC to offer
on-site classes for the Master of Science in business administration in 1997 and three satellite campuses with
the General Services Administration. Under his leadership as campus director, the campus population grew
50% to 1800 students in 3 years.
After five years as campus director, Michael was promoted to a senior position as director of human
resources. As director of human resources, Michael worked diligently with the new executive management
team in logistics, staffing, and strategic planning. His expertise, experience, and work ethic proved valuable
and led to a promotion as regional director of the largest region in 2001. The region contained the seven
mature campuses with five in northern Virginia and two in Washington DC. The expectation was to maintain
market share (student population) in the mature campuses. However, under his leadership, the region grew
7% to 8800 students.
In 2003, Michael was transferred to head a newly designed region consisting of the two Washington campuses
and five Maryland campuses with the goal of expanding into the state of Pennsylvania. Approval was granted
to operate in the state of Pennsylvania and campuses were opened in Delaware and Bucks Counties. In 2004,
a third campus was opened in Chester County. The region grew 25% to 7200 students.
Later in 2004, Michael was assigned a new position as director of educational outreach and alumni affairs. In
this duo capacity, Michael conceptualized, developed, and implemented Strayer University’s first alumni
program, Alumni NetWorks, and increased alumni membership from 1500 to 4500 in the first year. His
other responsibilities were staffing, training, and managing a team of twelve educational outreach liaisons. The
liaison’s covered contiguous states from Florida to Pennsylvania, Washington, DC, and Tennessee in support
of the campuses in their respective territories. The liaisons established and maintained relations with existing
and prospective corporate, government, military, and educational partners as well as represented the
University as active members in consortiums, chambers, SHRM, ASTD and other professional organizations.
The liaisons generated over 20,000 leads in the first year.
Michael resigned from Strayer University in July of 2006 to pursue investment, entrepreneurial, and other
business opportunities.