Enrollment Services Strategic Plan 2013-14
Correlation of University Goals, Enrollment Services, Departmental and Programmatic Goals
The purpose of this document is to identify College level (enduring goals) and SMART (annual) goals that provide direction as to what we want to achieve, help us
establish priorities, increase faculty and staff ownership, reflect our mission and values, and are compatible with university goals and priorities. SMART goals are
specific, measurable, attainable, realistic, and timely. Red indicates 6 month updates. Blue indicates year end updates.
University Goal 1: Offer high quality, challenging academic programs that influence and respond to a changing society.
Enrollment Services Goal:
Enrollment Services SMART Goals:
Continue to work on articulation agreements with partner
institutions (Admissions/Enrollment services)
Responsible Person(s),
Program(s) or Department(s)
Linda Young
Resources Needed
LTE to assist
Timeline
June 30
Evidence of Completion
All articulation
agreements are updated
University Goal 2: Preserve and enhance our educational processes through the application of active learning principles.
FOCUS 2015 Goal: Expand early and ongoing experiential learning opportunities including undergraduate applied research and entrepreneurship.
Enrollment Services Goal:
Enrollment Services SMART Goals:
Conduct an educational Financial Aid pilot program that
provides greater detail on regulations, attendance of
courses, dropping of courses, repeating classes, and
making satisfactory academic progress (FA)
Campus wide conversation regarding Financial Aid and
student indebtedness (FA)
Examine process of student billing and inclusion of
scholarships/aid for parents/students
Develop video explaining Satisfactory Academic Progress
Responsible Person(s),
Program(s) or
Department(s)
Beth Boisen/Barb
Cloutier
Resources Needed
Timeline
Evidence of Completion
Beth Boisen
Beth Boisen/Pam
Holsinger-Fuchs
Megan DeRusha, Beth
Boisen
Work Study
Jan. 2014
University Goal 3: Promote excellence in teaching, research, scholarship and service.
Enrollment Services Goal:
Enrollment Services SMART Goals:
T:\Enrollment Management Goals Strategic Plan Grids\ES Goals 2011-12
Responsible
August 10, 2011
Resources Needed
Timeline
Evidence of Completion
*SMART = Specific, Measurable, Attainable, Result Oriented
Include Research Services at all Campus Preview days, continue to
include presentation at Stout Scholars day
Promote scholarships and leverage them to attract higher profile
students (Admissions/FA/Foundation) Discussions with
foundation board on smaller awards to more freshman
Person(s), Program(s)
or Department(s)
Joan Ebnet/Britta
Miller
Pam HolsingerFuchs/foundation
board
Create a parent/new student resource library
Britta Miller
Create a research brochure that can be shared with prospective
students/families
Pam H-F/Melissa
Perez
N/A
Scholarship
funding
$300
Oct. 2-13
University Goal 4: Recruit and retain a diverse university population.
University FOCUS 2015 Priority: Develop and execute integrated enrollment management. Increase Retention.
Enrollment Services Goal:
Enrollment Service SMART Goals:
Continue group visit program targeting low income/first generation and students of color
(Admissions/Enrollment Services)
Monthly outreach to Hmong and Hispanic students (Admissions/Enrollment Services)
Responsible Person(s),
Program(s) or
Department(s)
GaoNhia Moua/Caitlin
Hinke
GaoNhia Moua
Hold three large multicultural campus preview days focused on Hmong, Native American and
Hispanic communities (Admissions/MSS) Goal to increase multicultural student numbers by
2%
Utilize information from Ruffalo Cody to target students specific needs through enhanced
communication plan (Admissions/Enrollment Services)
Specialized mailings for out-of-state students with variable data customization of their name
and then a link to the program video in their area of interest (Enrollment Services/Integrated
Marketing/Cross Media)
Expand texting to prospective, applicant, and accepted students
GaoNhia Moua/Caitlin
Hinke
Train UG PD’s on Hobson’s and integrate letters for all majors into Comm plan
Melissa Perez
Create Transfer Recruitment videos
Melissa Perez/Linda
Young
Pam HolsingerFuchs/Alumni office
Joel Helms
Recruitment card in alumni magazine, training of tele-an-alum recruiters (Admissions)
Enhance group visit registration process by creation of on-line signup (Admissions)
Resources
Needed
Timeline
Evidence of
Completion
Exceed previous
year’s numbers
Melissa Perez/Counselors
Melissa Perez/Amy
Luethmers
Melissa Perez
PD support
June
2014
Dec
August
2013
Response to the
insert
*SMART = Specific, Measurable, Attainable, Result Oriented
Establish a communication plan including parents and texting to continue to be
cutting edge in reaching our parent/student population (Admissions)
Minimum of three High school visits in classrooms of alumni
Melissa Perez
Three coffee meetings in area communities to meet with parents of students
All counselors
Create sub-committees for the Wisconsin Covenant Leadership team…budget, event
planning, communications/marketing to help better promote Wisconsin Covenant
programming and retention.
Visit all 16 of the Wisconsin Technical Colleges
Britta Miller
Create Event Tour Guides position and incorporate into the Campus Preview and Stout
Saturday events to keep tours smaller and more personalized.
Joan Ebnet
Reach out to the Independent College Counselors of MN and present information about
Stout.
Visit all 13 of the 2-year UW Colleges
Joan Ebnet
Mailing to all Independent College Counselors in WI, MI, MN and Northern IL
Pam H-F
Create targeted mailing to US News and World Report Peer Colleges
Pam H-F/Amy Luethmers/
Don Steffen
Pam H-F/ Joel Helms
Jan. 2014
Andrew Straub
May
2014
Targeted purchase of ACT names out-of-state for our top 15 unique majors and leverage
Graduate from WI funds (if available)
Visit 2-year Colleges in at least 3 other states besides Wisconsin
All counselors
Andrew Straub
May
2014
Andrew Straub
Create communication flow for multicultural applicants (admits and incompletes) to increase
number of multicultural students on campus; prospective students and pre-college students
to increase participation with campus and keep UW-Stout at the forefront of their minds
when choosing a college.
Establish community outreach to build relationships, partnerships, and collaboration with
parents, schools, and organizations to provide education on college requirements, application
process, and FAFSA.
Strengthen visibility and effectiveness for accessing college information, request for group
visits and classroom presentations, and resources on the UW-Stout website for students of
color, parents, high schools, stakeholders, and community members.
Purchase new table banners for events on and off campus.
GaoNhia Moua
Establish a process to keep track of the number of application waivers we receive.
Joel Helms
Write a formal procedure for how we review students who appeal their admission decision.
Joel Helms
May
2014
GaoNhia Moua
GaoNhia Moua
Joel Helms
Approx.
1000.00
Sept.
2013
Nov.
2013
Dec.
2013
We have new
banners.
*SMART = Specific, Measurable, Attainable, Result Oriented
Purchase TOEFL, Intl SAT and GRE International names, create a messaging campaign
Increase our International numbers by creating 2 new articulation agreements (IL and MI)
Bethany Risler/Melissa
Perez
Bethany Risler
Create a training process to teach counselors how to conduct a comprehensive review.
Joel Helms
Work with Linda Young to learn transfer evaluations for international transfer students
Bethany
Begin working with ELS in Milwaukee, WI to recruit for International Admissions
Bethany
Develop partnerships with 2-3 two year institutions with high international numbers
Bethany
Jan. 1014
University Goal 5: Foster a collegial, trusting and tolerant campus climate.
FOCUS 2015 Priority: Develop knowledge, respect and validation of differing values, cultures and beliefs in students, faculty and staff.
Enrollment Services Goal: Do three training events with the Enrollment Services staff to foster better working relationships within our unit (Enrollment Services)
Enrollment Services SMART Goals:
FERPA and If Disney ran our University training
Safe Zone training for all Enrollment Management Team
First Generation training for Enrollment Services and Dean of
Students staff
Create a preferred name option for GLBTQ, International and other
students that would prefer this option (Enrollment Services/R & R)
Have WI Covenant Students attend at least 2 cultural events over the
course of the year.
Responsible Person(s),
Program(s) or
Department(s)
Pam Holsinger-Fuchs/Scott
Correll/ Britta Miller
Pam Holsinger-Fuchs/Julie
Miller
Bethany Risler
Scott Correll/campus team
Resources Needed
None
Timeline
None
Aug. 27,
2014
Feb. 12, 2014
$257
Feb?
EIS/LIT programming
support; buy-in from
campus community
September
2013
Evidence of Completion
Held training, Dr. Bessie
introduced
All students will have the
ability to choose a
preferred name in
AccessStout.
Britta Miller
University Goal 6: Provide safe, accessible, effective, efficient and inviting physical facilities.
FOCUS 2015 Priority: Focus on sustainability: Implement key elements of the President’s climate commitment and educational and applied research initiatives.
Enrollment Services Goal:
Enrollment Services SMART Goals:
Renovate Registration and Records to create a private office for
Responsible Person(s),
Program(s) or
Department(s)
Scott Correll
Resources Needed
SPF and/or #30K to
Timeline
Space
Evidence of Completion
Three large offices will be
*SMART = Specific, Measurable, Attainable, Result Oriented
Veterans (Registration and Records/Enrollment Services)
Assist in Jarvis and Heritage Hall with signage and marketing our
programs for use with tours to make the buildings more attractive
and promote our programs including research templates
(Admissions/Integrated Marketing/CEHHS/College of STEM)
convert three large
offices into standard
size.
Pam Holsinger-Fuchs/Pete
Schlosser/Amy Luethmers
Request –
September
2013,
Construction
January
2014,
Completion
Spring 2014
Spring 2014
converted into five – 120
sq ft office increasing
space without the need
for additional buildings.
University Goal 7: Provide responsive, efficient and cost-effective educational support programs and services.
Enrollment Services Goal:
Enrollment Services SMART Goals:
Implement Guest access component to Access Stout (Registration
and Records/Enrollment Services)
Responsible Person(s),
Program(s) or
Department(s)
Scott Correll
Provide College Scheduler to students to increase student credit
hours and decrease frustration levels (Registration and
Records/Enrollment Services)
Scott Correll
Revamp Lifelong learning (Over 60 audit) program to make it more
user friendly and expand participants (Admissions, R & R, Academic
Advising)
Melissa Perez/Scott
Correll/Darci Ward
Expand wait list to all courses (except co-op, internship, field
experience, etc.) to aid in better course planning (R & R)
Scott Correll/Deans
Provide the transfer website with a new look making it more
Linda Young
Resources Needed
Bundle 30 delivery
from Oracle. EIS
programming
support. FA, SBS,
AD, and RR
collaboration to setup individual pieces.
EIS integration with
AccessStout Support
Timeline
Bundle 30 will
be delivered
and load by
October 2013.
All students will be able
to delegate record
access – fees, payment
processing, grades, etc…
to those who they wish
to have access.
November 2013
Student will have the
ability to use College
Scheduler to pick and
arrange courses.
Over 60 audit with ease
had been implemented
and executed for the fall
2013 term. Enrolled
seniors
All courses will be
scheduled with an
electronic waitlist in
AccessStout.
Completed
September
2013
Campuswide
departmental
collaboration.
Evidence of Completion
October 2013
for Spring 2014
course
registration.
*SMART = Specific, Measurable, Attainable, Result Oriented
appealing and user friendly (Admissions/Communications)
Create a separate transfer viewbook targeted at the special needs of
this population
Examine the need for transfer student specific Fin Aid info
Linda Young/Melissa Perez
Create final high school transcript process that gets more transcripts
submitted earlier
Joel Helms/Beth
Boisen/Pam H-F
Beth/Admissions
Printed 4,000 for
distribution
TBD
June 2014
All transcripts received
by Oct. 30th