DIRECTOR OF ENROLLMENT MANAGEMENT
OVERALL RESPONSIBILITY
The director of Enrollment Management reports to the President of the school and is a member
of the school’s Cabinet. The Director is responsible for providing creative vision and dynamic
oversight for all student recruitment operations, managing all re-enrollment and retention efforts,
and achieving strategic goals by enrolling mission exemplary students.
SPECIFIC RESPONSIBILITIES
ADMISSIONS
1. Direct and oversee Central Catholic High School’s student recruitment efforts that
results in meeting targeted goals in enrolled students.
2. Coordinate and execute effective student recruitment events including but not limited
to Open House, Parent Information Night, School Tours and Shadows, and
participating in local community events.
3. Oversees the organization and administration of the high school placement test.
4. Organizes and supports the Chair of the Enrollment Management Committee and
supervisors the enrollment process while maintaining the applicant pool as necessary
to optimize the size of the school.
5. Organizes and directs recruitment efforts for our International Student Program. As
needed, works closely with local representatives to find housing for International
Students.
6. Organizes and oversees the Student Marketing Team to promote and provide
information to support students, parents and community in marketing Central
Catholic High School.
7. Serves as a primary marketing liaison for parent organizations including but not
limited to Parent Teacher Group and Boosters.
8. Serves as the spokesperson for the school.
9. Serve as gate keeper for all publications and graphic designs for brand standards
insuring that graphic and editorial for brand, identify and logos are maintained.
COMMUNICATIONS
1. Develop a comprehensive communications plan for the school, which conveys a
compelling and consistent message from pre-enrollment through alumni through a
variety of vehicles including print publications, web, e-newsletters, email,
advertising, media relations and the use of social networking sites.
2. Write, edit and oversee the design, production and distribution of all external
publications for the school including but not limited to the monthly newsletter (The
Issue) weekly e-newsletters, and the Annual Report.
3. Produce a variety of publications including brochures, e-newsletters, flyers,
programs, scripts and postcards including writing, editing and proof reading content,
art direction, overseeing printing and distribution. Work with the Cabinet Team to
produce the Annual School Handbook and Calendar.
4. Seek opportunities for local media; write and distribute press releases and calendar
announcements.
5. Assist with writing scripts for special events such as the President’s Breakfast, Senior
Ethics Day, Career Day, Swing for Central and BASH.
6. Conduct annual survey of school’s publications to generate best practices for Central
Catholic High School communication tools.
7. Manage timing and content of communications in order to maximize outreach with
current and prospective families, the alumni community and the broader community.
8. Serves as web-site content editor, providing the vision for web communication and
design. Work with enteral groups and departments to gather and organize web
content.
9. Serve as Press Secretary to the President, Principal and Development Director by
facilitating media interviews, identifying opportunities for public speaking and
commentary and assisting with speech writing.
MANAGEMENT
1. Support and participate in all aspects of the Schools strategic planning processes.
2. Supervise the admissions process and communications including the creation of
annual goals.
3. Develop and manage the admissions and communications annual budget, meeting
goals and objectives of the program with budget restrictions.
4. Attend all Cabinet Team meetings and Retreats.
5. Serve as delegate of the President and Principal in interrupting the schools mission,
philosophy and instructional program.
6. Participate in meetings of school’s committees, Foundation Board of Trustees, School
Board and Corporate Board.
7. Perform additional duties as assigned by the President.
8. Archive and manage all photos “non-yearbook” for school.
WORK YEAR
To Be Determined
SALARY
Classified Management
QUALIFICATIONS
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Superb writing, editing and proof reading skills.
Experience in the direct management of staff in a goal driven environment.
Experience and comfort with facilitation of committee meetings, preparing presentations
and speaking effectively in a variety of public forums.
Strong experience in operational and strategic planning, organizational management, and
personnel mentoring.
Experience in Catholic schools is advantageous.
Commitment to Catholic education and the development of youth.
Working knowledge of web design and content management.
Working knowledge of social media including but not limited to Facebook, Twitter and
Linked In.
Demonstrated ability to coordinate and manage a variety of tasks and deadlines.
Demonstrated experience developing a budget and monetary expenditures.
Demonstrated knowledge of event planning, public relations and marketing principles
and practices.
Demonstrated skill in the use of Desk Top publishing and word processing including
word, excel and PowerPoint.
Knowledge of research methodology, interrupting results and data analysis.
Willingness to work a flexible schedule including evenings and weekends.
Desired Qualification:
Bachelor’s degree with 3-5 years of experience in marketing, communications and/or
admissions.
Ability to work cohesively and independently on complex projects.
Ability to establish cooperative, tack full, effective and harmonious working relationships
with a diverse group of individuals, ranging from administration, board members, faculty,
staff, volunteers and the general public.
Ability to effectively work under pressure is flexible, use independent judgment and
produce quality work within tight time constraints.
Ability to respond to sensitive matters and situations with discretions and tack.
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Ability to bring energy, creativity, professionalism and community relations expertise
that will make a substantial impact on special events while enhancing the image and
positive relationships of the school.
Integrity, self-awareness, sense of humor and a confidence-inspiring attitude.
PERSONAL COMPETENCIES
A Director of Enrollment Management at Central Catholic High School is a person of integrity
who:
 Exhibits knowledge of one’s gift, beliefs, and limits
 Lives an active faith life characterized by:
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An ability to articulate one’s faith journey
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An integrated spiritual life (prayer, worship, discernment)
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An ability to base decisions and moral responsibilities in gospel values
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An ability to invite, accept and reverence another’s faith experiences.
 Is emotionally mature:
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Handles stress, conflict, failure and ambiguity in life giving ways
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Is accepting, empathetic and open to diversity
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Has a sense of humor
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Fosters appropriate relationships.
 Committed to secondary education and ministry in secondary education at Central
Catholic High School
REPORTS TO:
President
Updated December, 2013