English-taught Courses for Postgraduates School of Management Zhejiang University 1 List of 15 English-taught Courses for Postgraduates Course Credits Lecturers Term Managerial Economics 2 Longbao WEI, Xudong CHEN fall-winter Organizational Behavior 2 Zhongyuan ZHANG Fall-winter Research Methods 3 Zhongming WANG, Fan ZHOU Spring-summer Managerial Statistics 3 Nan LIU, Lei WANG Fall-winter Organization and Management Studies 2 Gang ZHANG Fall-winter Strategic Management 2 Xiaobo WU, Chunguo YU Fall-winter Human Resource Management 2 Zhongming WANG Spring-summer Operations Management 2 Yongyi SHOU Fall-winter Marketing 2 Hongxin CHEN Spring-summer Information System Research 2 Xi CHEN, Wenguang QU, Manlu LIU Spring-summer Operations Research (II) 2 Weihua ZHOU, Yongyi SHOU Fall-winter Empirical Accounting Research 2 Yanheng SONG Spring-summer Innovation Management 2 Bin GUO Spring-summer Topics in Family Business Management 2 Ling CHEN Spring-summer Macroeconomics 2 Hongyun HAN Spring-summer 2 COURSE CURRICULUM – 2010 Managerial Economics I. Objectives Managerial economics provides a systematic, logical way of analyzing business decisions that focus on the economic forces that shape both day-to-day decisions and long-run planning decisions. Although profit maximization framework will be primarily employed in our lectures, our objective is to cultivate the capability of thinking in an economic way about real-world business decision making, which will provide all attendees with a powerful set of tools and insights for their future managerial careers. Intuition rather than rigorous will be emphasized during the course. In this course we will learn how to apply microeconomic theory in analyzing real-world business decisions. The focus will be on how to make profitable business decisions in front of the current market forces that create both opportunities and constraints for business enterprises. We will try to hit a balance between theoretical rigor and intuition. The topics covered in the lecture will be grouped as four parts, namely, econ-analysis basics, understanding consumer behaviour, production and cost analysis, and profit maximization in various market structures. II. Content Topic I: Preliminaries for Managerial Economic Analysis Chapter 1 Chapter 2 Managers, Profits, and Markets Demand, Supply, & Market Equilibrium Topic II: Demand Analysis in Theory and Practice Chapter 6 Chapter 7 Elasticity and Demand Demand Estimation & Forecasting Topic III: Applied Production and Cost Analysis Chapter 8 Production and Cost in the Short Run Chapter 9 Production and Cost in the Long Run Chapter 10 Production and Cost Estimation Topic IV: Profit-Maximization in Various Market Structures 3 Chapter 11 Managerial Decisions in Competitive Markets Chapter 12 Managerial Decisions for Firms with Market Power Chapter 13 Strategic Decision Making in Oligopoly Markets 4 Organizational Behavior I. Objectives This course is designed to introduce both approaches – the mainstream psychological approach as well as the critical social approach – to students of organizational behavior. It intends to lend students a multiplicity of theoretical perspectives, so that when confronted with practical managerial problems, students not only know what theories they could apply to, but also why they choose to use those particular theories, and how the theories of their choice are (always) open to rather different questionings and hence may not be regarded as final or definite. To put it figuratively, this course aims to help students with the construction of their own cognitive maps of basic debates in the area of organizational behavior: a sort of mental bookshelf where theories – even seemingly contradictory ones – are not heaped upon one another, but categorized with logical orders. The ability to evoke such ‘bookshelves’ in reflexive thinking is important in students’ ways towards their future academic careers. II. Content Session 1: introducing organizational behavior Session 2: motivation, self and personality Session 3: leadership Session 4: group dynamics Session 5: learning and innovation Session 6: culture Session 7: power and conflict Session 8: bureaucracy and post-bureaucracy 5 Research Methods I. Objectives The objective of this course is to create awareness and skills about business and management methodology, to master the most frequently used empirical methods on business research, and to better understand evolution of methodology and the tendency of the development. II. Content In this course we will study the importance of business research methods in scientific problem-solving. The focus is on business research proposal, design, measurement, quantitative analysis and reporting. The course will prove valuable framework and techniques for a wide range of business and management research questions and areas. The main topics include research in business, research process, research proposal building, ethics in business research, design strategies, sampling, measurement, experimentation, data analysis, and result reports. Students are required to read papers beforehand and actively participate in class discussion. The papers are selected from both methodological issues in business research and sample empirical research reports relevant the topic. There are eight topics in this course: Topic 1: Empirical Management Research Methods. Topic 2: Research Proposal Building Topic 3: Research by Archival Data Topic 4: Measurement and Survey Methods Topic 5: Experiment and Quasi-experiment Topic 6: Case Studies Topic 7: Strategy on Data Analyses Topic 8: Issues on Publication: to Choose a Journal, to Deal with Reviewers 6 Managerial Statistics I. Objectives This course develops ideas for helping to make decisions using four fundamental statistical methods: Regression analysis, the analysis of variance, logistic regression, and time series. Students beginning the course should be familiar with the key ideas covered in Statistics 101: data displays (including boxplots, histograms, the normal distribution, scatterplots), summary statistics (including mean, standard deviation), and basic properties of statistical estimates and tests (including standard error, confidence intervals, p-values). II. Content The course covers the following subjects: Data Collection, Descriptive Statistics, Probability and Its Distributions, Sampling and Its Distributions, Interval Estimation, Hypothesis Testing, Analysis of Variance, and Regression Analysis. In order to enable students to master techniques and tools for solving real statistical problems, the course also teaches students some popular statistical software including MS-Excel and SPSS (Statistical Software for Social Sciences) . Introduction and Data Collection General introduction to statistics Data Collection Descriptive Statistics Population, Sample Descriptive statistics, Inferential statistics Probability and Its Distributions The normal distribution The standardized normal distribution Evaluating the normality assumption The exponential distribution Sampling and Its Distributions Introduction to sampling distribution Sampling distribution of the mean Sampling distribution of proportion Interval Estimation Estimation process 7 Point estimates Interval estimates Confidence interval estimation for the mean ( known) Determining sample size Confidence interval estimation for the mean ( unknown) Confidence interval estimation for proportion Hypothesis Testing Hypothesis testing methodology Z test for the mean ( known) P-value approach to hypothesis testing Connection to confidence interval estimation One-tail tests T test for the mean ( unknown) Z test for the proportion Analysis of Variance Comparing two independent samples a) Independent samples Z test for the difference in two means b) Pooled variance t test for the difference in two means F test for the difference in two variances The completely randomized design: one-factor analysis of variance a) ANOVA assumptions b) F test for difference in c means Regression Analysis Types of regression models Determining the simple linear regression equation Measures of variation Assumptions of regression and correlation Residual analysis Measuring autocorrelation Inferences about the slope Correlation - measuring the strength of the association Estimation of mean values and prediction of individual values Multiple regression 8 Organization and Management Studies I. Objectives This research-oriented course is designed primarily for graduate students majoring in management, and builds around a series of class sessions organized to offer an opportunity for students to understand organizational and managerial behavior through different theoretical perspectives. Each perspective draws attention to significant aspects of the organizing process, and provides a distinctive means of understanding and managing organizational situations. This course will help you learn about how to use these perspectives as tools for observing and analyzing organization in the real world. This course has two objectives. First, to provide students with a systematic and critical understanding of organizational and managerial theory and research, and the factors involved in the functioning and analysis of complex organizations. Second, to show how these ideas can serve as useful tools for the analysis and management of organizational situations. II. Content Session 1: Course introduction and overview of theoretical perspectives in management and organization studies Session 2: Mechanical model for organization and management studies Session 3: Open system and contingency theory Session 4: Organizational ecology Session 5: Institutional theory Session 6: Cultural analysis of organization Session 7: Organizational economics Session 8: Managerial and organizational cognition Session 9: Network and organization 9 Strategic Management I. Objectives This course aims to build up the students’ theoretical foundations in strategic management research and to train them to become informed researchers who are able to make contributions to this literature. The materials developed in this course would be a foundation for other extended research topics in this field such as entrepreneurship, innovation, market entry strategies, strategic alliance, competitive dynamics, product & geographic diversification, mergers, acquisitions, and corporate restructuring, organizational learning and knowledge management, corporate governance, and corporate social responsibility. II. Content This course focuses on the four most fundamental questions in strategic management: Why are firms different? How do firms behave? What determines the boundary of the firm? What determines the success and failure of firms? To answer these questions, students are required to read all selected readings under each of the following topics and submit the critique reports to the instructors ahead of time. Session 1: Strategy and Research Session 2: Industrial Organization and Strategic Group Research Session 3: Transaction Cost Economics Session 4: Resource-Based View and Corporate Diversification Session 5: Dynamic Aspects of Strategy and Dynamic Capabilities Session 6: Organizational Learning and Knowledge Management Session 7: Behavioral Theory of the Firm and Prospect Theory Session 8: Agency Theory and Governance Structure Session 9: Stakeholder Theory Session 10: Institution-Based View Session 11: Relational View, Network, and Social Capital Session 12: Real Options 10 Human Resource Management I. Objectives In this course we will study the challenges of globalization and entrepreneurship in strategically managing human resources, from the perspective of person-organization fit. The focus is on strategic human resource management using a Chinese approach. The course will prove valuable framework, models and techniques for global human resources competitiveness. Both Chinese and global cases are used and developed for teaching, learning and course projects. Experience from different countries and regions will be discussed and shared II. Content This course uses organizational behavior as theoretical base, economic reform, innovation and entrepreneurship as background, research findings from at home and abroad as evidence, human resources development as objectives. Topics of this course include human resource management evolution, global business/entrepreneurship environment, competence-modelling and recruitment, training and development, performance model and appraisal systems, motivation and compensation, career development and cross-cultural HRM, and high-performance systems under the Chinese context. The course requires students to relate the lectures with own experience and local cases. Through lectures, discussions, assignments, case study, literature review, the students will be able to deeply understand the strategic approach to HRM, its cultural implications and management techniques. They will be able to systematically obtain HRM knowledge, methods and research progresses and gain a good foundation for further learning, studies and applications. 11 Operations Management I. Objectives The purpose of Operations Management is to effectively integrate and utilize the scarce resources available for production or services, to plan, organize and control the value creating processes. It covers the topics of operations strategy, demand forecasting, operations system design, quality management, inventory management, enterprise resource planning, supply chain management, service operations management, and etc. The students are required to master the fundamentals of operations management, including its core concepts, methods, and tools. They are also encouraged to understand the trends and frontiers of this research area. II. Content There are eight sessions in this course: Session 1: Introduction of Operations Management (Chapters 1 and 2 in Jay Heizer, Barry Render. 2006. Principles of Operations Management, 6th edition. Peking University Press) Session 2: Product Design and Innovation (Chapter 5 in Jay Heizer, Barry Render. 2006. Principles of Operations Management, 6th edition. Peking University Press) Session 3: Process Design and Improvement (Chapter 7 in Jay Heizer, Barry Render. 2006. Principles of Operations Management, 6th edition. Peking University Press) Session 4: Location and Layout Strategy (Chapter 8 and 9 in Jay Heizer, Barry Render. 2006. Principles of Operations Management, 6th edition. Peking University Press) Session 5: Process Control and Quality Management (Chapter 6 and Supplement 6 in Jay Heizer, Barry Render. 2006. Principles of Operations Management, 6th edition. Peking University Press) Session 6: Inventory Control (Chapter 12 in Jay Heizer, Barry Render. 2006. Principles of Operations Management, 6th edition. Peking University Press) Session 7: Material Requirement Planning & Just-in-Time (Chapter 14 and 16 in Jay Heizer, Barry Render. 2006. Principles of Operations Management, 6th edition. Peking University Press) Session 8: Supply Chain Management (Chapter 11 in Jay Heizer, Barry Render. 2006. Principles of Operations Management, 6th edition. Peking University Press) 12 Marketing I. Objectives This course is aimed to advance professional knowledge, higher level research methodology, and the ability of knowledge integration and contribution. Students are required to get familiar with key literature from the award-wining papers in the top one marketing journal in the world, the Journal of Marketing. Students are also required to be familiar with important scholars and their background in the field. Most importantly, students should be able to make constructive critiques to those award-wining papers according to current relevant literatures, and make constructive comments for the future research directions toward research proposal building. II. Content The Journal of Marketing has been recognized as the top one journal by marketing academicians in the world. Each year, the leading professional marketing society, American Marketing Association, announces 3 awards for best marketing papers, including Journal of Marketing (JM) Harold H. Maynard Award, Journal of Marketing (JM) Marketing Science Institute/H. Paul Root Award, and Journal of Marketing (JM) Sheth Foundation/Journal of Marketing Award. Topics including marketing strategy, consumer behavior, product management, pricing strategy, channel management, and marketing communications. All major branches in marketing management theories have been included. Students are required to read through these articles in great details, to get familiar with those leading authors in the field, and to appreciate the landmarks behind their award-wining theoretical contribution. Most importantly, guided by lecturing professor who is an experienced reviewer for several international journals, students are required to learn how to make effective theoretical critiques, and make constructive suggestions toward a modified research model, and propose a research proposal with theoretical contribution. So far, only handful Chinese scholars have published their studies in the Journal of Marketing. Through systematic training, students are expected to be confident enough to challenge those award-wining articles. Finally, students are required to study an important editorial letters chosen by lecturing professor each week. By doing so, students should have better understanding on editors’ preference, criteria, and priority. Important research directions in the near future are often indicated clearly by these leading scholars in the editorial letters. 13 Information System Research I. Objectives This graduate course addresses IT issues by assessing the research conducted on IT and its effects on individuals, organizations, and societies. By the end of this course, students will have an understanding of the classical theories, current trends and main methodologies in information systems (IS) research and should be able to evaluate the quality of different studies and assess their respective contributions. To achieve this, related research on IS conducted over the last 30 years will be introduced to students and assessed in the course. This course favors the in-depth analysis and understanding of topics rather than an overview of a large number of subjects. Students will be invited to actively participate in discussions and to present their thoughts on different topics. Although this course relies essentially on the information systems literature, it is open to students of all fields who are interested in understanding how the essential role of IT in today’s world. II. Content Session 1: Introduction to IS Research Session 2: The Theoretical Methodological Background of IS research Session 3: IS Classical Theories (I) Session 4: IS Classical Theories (II) Session 5: IS Research: Current Trends Session 6: IS Research Methodologies Session 7: IS Research: Design Science and Economics Session 8: Publication: Writing, Submission, and Revision 14 Operations Research I. Objectives The objective of this course is designed to give students the insight and the analytical skills of operations research; develop the capability to do independent studies; enables the PhD to a) apply knowledge of math and engineering, b) identify, formulate, and solve engineering problems, and c) use techniques, skills, and modern engineering tools necessary for engineering practice. II. Content The course of Operations Management includes eight parts: 1. Linear Programming:the basic concept of linear programming; the basic theory of linear programming; simplex method; application of linear programming; integer programming; applications of integer programming; 2. Dual problem of linear programming: the dual theory of linear programming; economic explanation of the dual theory; dual simplex method; sensitivity analysis; 3. Dynamic Programming: the basic concept of dynamic programming; the basic principle of dynamic programming; application of dynamic programming; 4. Network Programming: network and tree; network planning; transportation problem; minimum cost flow, maximum cost flow; assign problem, the shortest path problem 5. Decision Theory: the concept of decision analysis; rules of decision analysis; methods of decision analysis; information value; prior probability and posterior probability; utility theory; sequence planning; multi-objective decision;。 6. Game Theory:Zero-sum game; normal-form representation;dominated strategy 7. Queuing Theory:M/M/1 Model;M/M/S 8. Inventory Theory: deterministic inventory problem; EOQ model; New-vendor model; multi-period inventory problem. Empirical Accounting Research 15 I. Objectives The primary objective of the course is to provide an introduction to the mainstream of financial accounting research literature. The course will focus on capital market studies, i.e., that portion of the empirical accounting research literature which focuses on the role that accounting information plays in the formation of capital market prices. The course aims to develop: • An appreciation of the roles of theory in accounting research. • A knowledge of the research methods and designs employed in empirical accounting research to examine various accounting issues • An ability to critically analyze, evaluate, and apply various research methods and designs employed in empirical financial accounting research • An ability to generate, design and conduct empirical financial accounting research II. Content This course will discuss different research topics in financial accounting field. In the first class, we will discuss the development of current empirical accounting research; provide you with an overview of archival financial accounting research. In the following seven sessions, we will provide you with an in-depth analysis of each research field, including agency theory, earnings management, accounting conservatism, role of accounting in valuation and auditing. We will discuss at least three classical papers in each session. For each paper that is discussed you are expected to read it before class and one of you will be assigned to present the paper in class. Session 1: Introduction to Financial Accounting Research and discussion on course requirements Session 2: Agency Theory-Information Asymmetry Session 3: Earnings Management Ⅰ Session 4: Earnings Management Ⅱ Session 5: Earnings Management Ⅲ Session 6: Auditor’s role in accounting quality Session 7: Conservative Accounting Session 8: Role of Accounting in Valuation Innovation Management 16 I. Objectives This course is to provide a foundation of managing technology and innovation. It is aimed to: • Offer an overview of basic concepts and theoretical research in the various sub-domains within Management of Technology and Innovation (MoTI) • Gain insights about how innovation affects the competitive dynamics of markets; help managers and future managers better interpret their technological environments and identify meaningful trends • Understand the interaction between Strategy and Technology, and how firms can strategically manage innovation, and how firms can implement their innovation strategy to maximize their likelihood of success • Learn how to design research in the field of technological innovation II. Content The teaching, reading, and discussion will focus on the concepts, frameworks, and practices for analyzing how firms can create, commercialize, and capture the values from industrial innovations. The following parts will be include in this course: (1) Understand the dynamics of industrial innovation, (2) Create value through innovation, and (3) Capture value from innovation. Session 1: Introduction to Innovation Theory – history and development (1) Session 2: Dynamics of Industrial Innovation - The Evolution of Technologies, Industry and Markets Session 3: Managing Disruptive Innovation Session 4: Case discussion—HBS case Session 5: Managing creativity And/or Entrepreneurship and Intrapreneurship Session 6: Organizing for Innovation Session 7: New product development: concept generating, selecting, and testing Topics in Family Business Management 17 I. Objectives A family business is a synthesis of • Ownership control by members of a family or consortium of families • • • Strategic influence of a family in the management of the firm Concern for family relationships The dream (possibility) of continuity across generations Since most business start from single or two families, family business is one important perspective for our Business Research. This course helps to understand what makes a family business different and explain how a family business emerges and evolves in the economy. Both theories and cases are introduced for further research or practice. This course is aimed to: • Gain an understanding and respect for family business continuity • Understand better the challenges and advantages faced by a family business • Learn managerial, governance, and family practices that increase odds of family business success II. Content This course helps the students to be familiar with important topics in family business research from economic, management and sociological perspectives. Through this course the students gain an understanding and respect for family business continuity. They learn managerial, governance, and family practices that increase odds of family business success and so they can understand better the challenges and advantages faced by a family business. Main contents of the course include the following parts: • Introduction: The definition, traits and importance of family business. The role of family business in economy and society. How to make a scientific discussion or research about family business. • Succession and continuity of family business; Exit styles of first generation and training of the next generation. • The dual identity of family business. Dual governance of family and business. • The family dynamics and life cycle of family; How to deal with personal relationship in the family and business. The Critical Role of Nonfamily Managers. • Family and business culture and future of family business. • The making of an entrepreneur and his family background. • The comparison of family systems in the history and in different culture. Macroeconomics 18 I. Objectives This course looks at the behavior of economy as a whole. The key variables include total output in the economy, wage rates, the aggregate price level, employment and unemployment, interest rates, and foreign exchange rates. The subject matter of macroeconomics includes factors that determine both the levels of these variables and how the variables change over time: the rate of growth of output, the inflation rate, changing unemployment in periods of expansion and recession, and appreciation or depreciation in foreign exchange rates. Macroeconomics is policy oriented. It asks, to what degree can government polices affect output and employment. To what degree is inflation the result of unfortunate government policies? What government polices are optimal in the sense of achieving the most desirable behavior of aggregate variables, such as the level of unemployment or the inflation rate? Should government policy attempt to achieve a target level for foreign exchange rates? II. Content Part 1 Classical macroeconomics Chapter 1 measurement and definition the main macroeconomic aggregates Chapter 2 classical macroeconomics: equilibrium output and employment. Chapter 3 classical macroeconomics: money, prices, and interest Chapter 4 long-run economic growth: origins of the wealth of nations Part 2 Keynesian macroeconomics Chapter 5 the Keynesian system: the role of aggregate demand Chapter 6 the Keynesian system: money, interest, and income Chapter 7 the Keynesian system: policy effects in the IS-LM model Chapter 8 the Keynesian system: aggregate supply and demand Part 3 Macroeconomics theory after Keynes Chapter 9 the monetarist counterrevolution Chapter 10 output, inflation and unemployment: Alternative views Chapter 11 new classical economics Chapter 12 real business cycles and new Keynesian economics Part 4 Open economy macroeconomics Chapter 13 exchange rates and the international monetary system Chapter 14 monetary and fiscal policy in the open economy Chapter 15 policies promote economic growth Faculty 19 Hongxin CHEN Associate Professor, Ph.D. Research Areas: Marketing Strategic Alliance Marketing Management for Medical Institutions Transnational Management Ling CHEN Professor, Ph.D., Supervisor in Ph.D. Programs Research Areas: Family Business Growth and Management Comparative Business History, China, Japan and Western Countries Human Resource Management Political Economics and Institutional Economics Xi CHEN Lecturer, Ph.D. Research Areas: Data Mining Mobile Business Hospital and Health Information System Xudong CHEN Professor Research Areas: Corporate Governing Industry Analysis and Enterprise Strategy SME Growth and Government Policies Bin GUO Professor, Ph.D., Supervisor in Ph.D. Programs Research Areas: Technology Innovation and Strategic Management Industrial Economics Innovation Economics Hongyun HAN Professor, Ph.D., Supervisor in Ph.D. Programs Research Areas: Resource Utilization and Environment Management Theory of Agricultural Economics and Policies Enterprise Management Nan LIU 20 Professor, Ph.D., Supervisor in Ph.D. Programs Research Areas: Logistics and Supply Chain Management Transportation Planning anD Management Transportation Economics and Policy Quantitative Economics Analysis Yongyi SHOU Associate Professor, Ph.D. Research Areas: Project Management Decision-making Optimization Innovation Management Lei WANG Associate Professor, Ph.D. Research Areas: Decision Making Analysis (Financial) E-Commerce Innovation Management Zhongming WANG Professor, Ph.D., Supervisor in Ph.D. Programs Research Areas: Human Resources Assessment and Leadership Models Management Decision Making and Organizational Behavior Entrepreneurship and Venture Management Strategic Human Resources Management Longbao WEI Professor, Ph.D., Supervisor in Ph.D. Programs Research Areas: Agricultural and Food Policy Agri-food Trade and Marketing Township Enterprise Development and Rural Industrialization Urbanization and Small Town Development Xiaobo WU Professor, Ph.D., Supervisor in Ph.D. Programs Research Areas: Strategic Management Technological Innovation and Competitive Strategy Information Technology and Management Innovation Strategies for Globalized Manufacturing Yanheng SONG 21 Associate Professor, Ph.D. Research Areas: Intermediate Accounting Accounting Theories Empirical Accounting and Finance Chunguo YU Associate Professor, Ph.D. Research Areas: Internationalizaton Strategy Technology Innovation Strategy Strategic Alliance Gang ZHANG Professor, Ph.D., Supervisor in Ph.D. Programs Research Areas: Theory of Organization and Organizational Innovation Research Theory of Enterprise Knowledge and Knowledge Management Enterprise Strategic Improvement and Advantage of Competition Technology Innovation and Technological Entrepreneur Management Zhongyuan ZHANG Lecturer, Ph.D. Research Areas: Organizational Space Organizational Imagination Weihua ZHOU Associate Professor, Ph.D. Research Areas: Supply Chain Management 22