Adult Students: Meeting Market Demands Both Online and In the Classroom
Tuesday, January 27th - 1:00-3:00 EST
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Adult Students: Meeting Market Demands Both Online and In the
Classroom: January 27th
Key Website Features for Better Adult Student Recruitment: February 17th
Overview
This session will review the results of market data gathered among recent adult and
graduate students throughout the country in 2007 in order to profile the current state of
demand for higher education among busy working adults. Among the many questions
addressed: Are adults pursuing degrees, certificates, or other forms of credentialing? To
what extent are adults participating and interested in online study? How attractive and
convenient is hybrid study? What courses of study are most in demand? Gaining a full
understanding of these and other questions will allow you to position your institution to
recruit AND retain the ever burgeoning adult student market sector.
Webinar Topics
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Higher Education Enrollments: Adult Student Growth and Projections
Adults As Students: A 2008 Snapshot of Undergraduate and Graduate Demand
Market Trends in Online Education
Emerging Issues in Attracting and Serving Adult Students
Opportunities for Colleges to Increase their Market Shares of Adult Students
Who Should Attend?
If recruiting adult students – undergraduate or graduate – is an essential part of meeting
your recruitment enrollment goals, and if adult enrollments at your institution could be
better, you should attend this webinar.
Who is the Speaker?
Carol B. Aslanian is President of the Aslanian Group in New York City. The organization
was established in 2000 and focuses on assisting colleges and universities in the
recruitment and servicing of adult students in higher education. Aslanian Group provides
enrollment management services, including community-wide market studies, institutional
audits, and the development of education-employer partnerships. It also offers nationwide
professional development conferences on the topics of marketing to and serving the needs
of adult learners.
For more than 20 years, Carol Aslanian served as director of the Office of Adult Learning
Services at the College Board in New York. She also served as Director of the Office of
Community College Relations for the College Board and assisted in enhancing the mission
of the Board in service to community colleges.
Ms. Aslanian is a national authority on the characteristics and learning patterns of adult
students and has made hundreds of presentations to educational institutions, state
agencies, and national associations, focusing on her major area of expertise – access to
higher education for place-bound and time-bound students. During the past decade, she
has engaged in various activities related to meeting the needs of learners and corporate
partners, including those that helped colleges identify new locations, alternative
scheduling, and distance education instructional options. She has both designed market
studies to assist colleges in enhancing their share of the adult student market as well as
conducted onsite visits and consultations to analyze the current and potential status of
institutions in meeting the demands of adult students and area employers. She has
assisted hundreds of colleges, universities, state education agencies, regional consortia of
colleges, multi-institutional centers, chambers of commerce, in developing programs that
meet the needs of their constituencies, primarily working professional adult students and
corporations.
Ms. Aslanian is a member of the Halyard Education Partners Advisory Board, a member of
the Noel-Levitz Educational Leadership Advisory Group, a member of the Board of
Directors of the University of Phoenix, and a member of the Nontraditional Students
Report Board of Advisors. She is also past chair of the Non-Traditional Markets Program
Track of the American Marketing Associations Symposium on Marketing Higher Education.
She is also past Chair and current member of the Advisory Council for the College of
Human Ecology at Cornell University, a member of the Cornell University Council, and
president of the Cornell Association of Class Presidents. She is also a board member of
the Armenian General Benevolent Union, where she directed the organization’s education
programs worldwide for almost a decade.
Further, Ms. Aslanian co-authored two reports that described the causes and timing of
adult learning – Americans in Transition: Life Changes as Reasons for Adult
Learning – and the learning patterns of adult learners – How Americans in Transition
Study for College Credit.
Ms. Aslanian is a co-author of Higher Education in
Partnership with Industry, focusing her writing on the development of contract
education programs between colleges and employers.
She applied her extensive
knowledge of and experiences in program evaluation by serving as editor of Improving
Education Evaluation Methods: Impact on Policy. In 2001, her nationwide study on
adult students, Adult Students Today, was published by the College Board. This was
followed in 2006 with the publication Trends in Adult Learning – A Snapshot.
Ms. Aslanian received her degrees from Cornell University and Harvard University.
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Adult Students: Meeting Market Demands Both Online and In the Classroom
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