Inventory Management and Risk Pooling Designing & Managing the Supply Chain Chapter 3 Byung-Hyun Ha bhha@pusan.ac.kr Outline Introduction to Inventory Management Effect of Demand Uncertainty (s,S) Policy Supply Contracts Continuous/Periodic Review Policy Risk Pooling Centralized vs. Decentralized Systems Managing Inventory in Supply Chain Practical Issues in Inventory Management Forecasting Case: JAM USA, Service Level Crisis Background Subsidiary of JAM Electronics (Korean manufacturer) • Established in 1978 • Five Far Eastern manufacturing facilities, each in different countries • 2,500 different products, a central warehouse in Korea for FGs A central warehouse in Chicago with items transported by ship Customers: distributors & original equipment manufacturers (OEMs) Problems Significant increase in competition Huge pressure to improve service levels and reduce costs Al Jones, inventory manage, points out: • Only 70% percent of all orders are delivered on time • Inventory, primarily that of low-demand products, keeps pile up Case: JAM USA, Service Level Crisis Reasons for the low service level: Difficulty forecasting customer demand Long lead time in the supply chain • About 6-7 weeks Large number of SKUs handled by JAM USA Low priority given the U.S. subsidiary by headquarters in Seoul Monthly demand for item xxx-1534 Inventory Where do we hold inventory? Suppliers and manufacturers / warehouses and distribution centers / retailers Types of Inventory Raw materials / WIP (work in process) / finished goods Reasons of holding inventory Unexpected changes in customer demand • The short life cycle of an increasing number of products. • The presence of many competing products in the marketplace. Uncertainty in the quantity and quality of the supply, supplier costs and delivery times. Delivery lead time and capacity limitations even with no uncertainty Economies of scale (transportation cost) Single Warehouse Inventory Example Contents Economy lot size model News vendor model • Effect of demand uncertainty • Supply contract Multiple order opportunities • Continuous review policy • Periodic review policy Single Warehouse Inventory Example Key factors affecting inventory policy Customer demand characteristics Replenishment lead time Number of products Length of planning horizon Cost structure • Order cost • Fixed, variable • Holding cost • Taxes, insurance, maintenance, handling, obsolescence, and opportunity costs Service level requirements Economy Lot Size Model Assumptions Constant demand rate of D items per day Fixed order quantities at Q items per order Fixed setup cost K when places an order Inventory holding cost h per unit per day Zero lead time Zero initial inventory & infinite planning horizon Inventory Order Size Avg. Inven Time Economy Lot Size Model Inventory level Q TD Q T D Inventory Order Size (Q) Avg. Inven Time Cycle time (T) Total inventory cost in a cycle of length T hTQ K 2 Average total cost per unit of time KD hQ Q 2 Economy Lot Size Model Trade-off between order cost and holding cost 160 140 Total Cost 120 Cost 100 Holding Cost 80 60 Order Cost 40 20 0 0 500 1000 Order Quantity 1500 Economy Lot Size Model Optimal order quantity Economic order quantity (EOQ) 2KD Q h * Important insights Tradeoff between setup costs and holding costs when determining order quantity. In fact, we order so that these costs are equal per unit time Total cost is not particularly sensitive to the optimal order quantity Order Quantity 50% 80% 90% 100% 110% 120% 150% 200% Cost Increase 25.0% 2.5% 0.5% - 0.4% 1.6% 8.0% 25.0% Effect of Demand Uncertainty Most companies treat the world as if it were predictable Production and inventory planning are based on forecasts of demand made far in advance of the selling season Companies are aware of demand uncertainty when they create a forecast, but they design their planning process as if the forecast truly represents reality Recent technological advances have increased the level of demand uncertainty • Short product life cycles • Increasing product variety Effect of Demand Uncertainty Three principles of all forecasting techniques: Forecasting is always wrong The longer the forecast horizon the worst is the forecast Aggregate forecasts are more accurate News vendor model Incorporating demand uncertainty and forecast demand into analysis Characterizing impact of demand uncertainty on inventory policy Case: Swimsuit Production Fashion items have short life cycles, high variety of competitors Swimsuit production New designs are completed One production opportunity Based on past sales, knowledge of the industry, and economic conditions, the marketing department has a probabilistic forecast The forecast averages about 13,000, but there is a chance that demand will be greater or less than this Case: Swimsuit Production Information Production cost per unit (C) = $80 Selling price per unit (S) = $125 Salvage value per unit (V) = $20 Fixed production cost (F) = $100,000 Production quantity (Q) Demand Scenarios Sales 00 0 18 00 0 16 00 0 14 00 0 12 00 0 10 00 30% 25% 20% 15% 10% 5% 0% 80 Probability Case: Swimsuit Production Possible scenarios Make 10,000 swimsuits, demand ends up being 12,000 • Profit = 125(10,000) - 80(10,000) - 100,000 = $350,000 Make 10,000 swimsuits, demand ends up being 8,000 • Profit = 125(8,000) - 80(10,000) - 100,000 + 20(2,000) = $140,000 … Swimsuit Production Solution Problem Find optimal order quantity Q* that maximizes expected profit Notation di – ith possible demand where di < di+1 • (d1, d2, d3, d4, d5, d6) = (8K, 10K, 12K, 14K, 16K, 18K) pi – probability that ith possible demand occurs • (p1, p2, p3, p4, p5, p6) = (0.11, 0.11, 0.28, 0.22, 0.18, 0.10) ES(Q) – expected sales when producing Q EI(Q) – expected left over inventory when producing Q EP(Q) – expected profit when producing Q Expected profit EP(Q) = SES(Q) – CQ – F + VEI(Q) Swimsuit Production Solution Expected sales 6 ES(Q) pi min{di , Q} Case 1: Q d1 i 1 ES(Q) Q Case 2: dk < Q dk+1, k=1,…,5 k 6 i 1 i k 1 ES (Q) pi di Q pi Case 3: d6 Q 6 ES(Q) pi di i 1 Expected left over inventory (why?) EI(Q) = Q – ES(Q) Swimsuit Production Solution Quantity that maximizes average profit Expected Profit $400,000 Profit $300,000 $200,000 $100,000 $0 8000 12000 16000 Order Quantity 20000 Swimsuit Production Solution Question Average demand is 13,000 Will optimal quantity be less than, equal to, or greater than average demand? Note that fixed production cost is sunk cost • We have to pay in all cases Swimsuit Production Solution Look at marginal cost vs. marginal profit If extra swimsuit sold, profit is 125-80 = 45 If not sold, cost is 80-20 = 60 In case of Scenario Two (make 10,000, demand 8,000) • Profit = 125(8,000) - 80(10,000) - 100,000 + 20(2,000) = 125(8,000) - 80(8,000 + 2,000) - 100,000 + 20(2,000) = 45(8,000) - 60(2,000) - 100,000 = $140,000 That is, • EP(Q) = SES(Q) – CQ – F + VEI(Q) = SES(Q) – C{ES(Q) + EI(Q)} – F + VEI(Q) = (S – C)ES(Q) – (C – V)EI(Q) – F So we will make less than average Swimsuit Production Solution Tradeoff between ordering enough to meet demand and ordering too much Several quantities have the same average profit Average profit does not tell the whole story Question: 9000 and 16000 units lead to about the same average profit, so which do we prefer? Expected Profit $400,000 Profit $300,000 $200,000 $100,000 $0 8000 12000 16000 Order Quantity 20000 Swimsuit Production Solution Risk and reward Probability 100% 80% 60% Q=9000 40% Q=16000 20% -3 00 00 0 -1 00 00 0 10 00 00 30 00 00 50 00 00 0% Revenue Consult Ch13 of Winston, “Decision making under uncertainty” Case: Swimsuit Production Key insights The optimal order quantity is not necessarily equal to average forecast demand The optimal quantity depends on the relationship between marginal profit and marginal cost As order quantity increases, average profit first increases and then decreases As production quantity increases, risk increases (the probability of large gains and of large losses increases) Case: Swimsuit Production Initial inventory Suppose that one of the swimsuit designs is a model produced last year Some inventory is left from last year Assume the same demand pattern as before If only old inventory is sold, no setup cost Question: If there are 5,000 units remaining, what should Swimsuit production do? Case: Swimsuit Production Analysis for initial inventory and profit Solid line: average profit excluding fixed cost Dotted line: same as expected profit including fixed cost Nothing produced 225,000 (from the figure) + 80(5,000) = 625,000 Producing 371,000 (from the figure) + 80(5,000) = 771,000 If initial inventory was 10,000? 500000 300000 200000 100000 Production Quantity 16000 15000 14000 13000 12000 11000 10000 9000 8000 7000 6000 0 5000 Profit 400000 Case: Swimsuit Production Initial inventory and profit 500000 300000 200000 100000 Production Quantity 16000 15000 14000 13000 12000 11000 10000 9000 8000 7000 6000 0 5000 Profit 400000 Case: Swimsuit Production (s, S) policies For some starting inventory levels, it is better to not start production If we start, we always produce to the same level Thus, we use an (s, S) policy • If the inventory level is below s, we produce up to S s is the reorder point, and S is the order-up-to level The difference between the two levels is driven by the fixed costs associated with ordering, transportation, or manufacturing Supply Contracts Assumptions for Swimsuit production In-house manufacturing Usually, manufactures and retailers Supply contracts Pricing and volume discounts Minimum and maximum purchase quantities Delivery lead times Product or material quality Product return policies Supply Contracts Condition Fixed Production Cost =$100,000 Variable Production Cost=$35 Wholesale Price =$80 Selling Price=$125 Salvage Value=$20 Manufacturer Manufacturer DC Retail DC Stores Demand Scenario and Retailer Profit 30% 25% 20% 15% 10% 5% 0% 80 00 10 00 0 12 00 0 14 00 0 16 00 0 18 00 0 Probability Demand Scenarios Sales Expected Profit 500000 400000 300000 200000 100000 0 6000 8000 10000 12000 14000 Order Quantity 16000 18000 20000 Demand Scenario and Retailer Profit Sequential supply chain Retailer optimal order quantity is 12,000 units Retailer expected profit is $470,700 Manufacturer profit is $440,000 Supply Chain Profit is $910,700 Is there anything that the distributor and manufacturer can do to increase the profit of both? Global optimization? Buy-Back Contracts Buy back=$55 $513,800 500,000 400,000 300,000 200,000 100,000 0 retailer 600,000 500,000 $471,900 400,000 300,000 200,000 100,000 0 60 00 70 00 80 00 90 00 10 00 0 11 00 0 12 00 0 13 00 0 14 00 0 15 00 0 16 00 0 17 00 0 18 00 0 Order Quantity Manufacturer Profit 60 00 70 00 80 00 90 00 10 00 0 11 00 0 12 00 0 13 00 0 14 00 0 15 00 0 16 00 0 17 00 0 18 00 0 Retailer Profit 600,000 Production Quantity manufacturer Buy-Back Contracts Sequential supply chain Retailer optimal order quantity is 12,000 units Retailer expected profit is $470,700 Manufacturer profit is $440,000 Supply chain profit is $910,700 With buy-back contracts Retailer optimal order quantity is 14,000 units Retailer expected profit is $513,800 Manufacturer expected profit is $471,900 Supply chain profit is $985,700 Manufacture sharing some of risk! Revenue-Sharing Contracts Wholesale price from $80 to $60, RS 15% $504,325 500,000 400,000 Supply chain profit is $985,700 300,000 200,000 100,000 0 60 00 70 00 80 00 90 00 10 00 0 11 00 0 12 00 0 13 00 0 14 00 0 15 00 0 16 00 0 Manufacturer Profit 17 00 0 18 00 0 700,000 Order Quantity retailer 600,000 500,000 $481,375 400,000 300,000 200,000 100,000 0 60 00 70 00 80 00 90 00 10 00 0 11 00 0 12 00 0 13 00 0 14 00 0 15 00 0 16 00 0 17 00 0 18 00 0 Retailer Profit 600,000 Production Quantity manufacturer Other Types of Supply Contracts Quantity-flexibility contracts Supplier providing full refund for returned (unsold) items up to a certain quantity Sales rebate contracts Direct incentive to retailer by supplier for any item sold above a certain quantity … Consult Cachon 2002 Global Optimization What is the most profit both the supplier and the buyer can hope to achieve? Assume an unbiased decision maker Transfer of money between the parties is ignored Allowing the parties to share the risk! Marginal profit=$90, marginal loss=$15 Optimal production quantity=16,000 1,000,000 $1,014,500 800,000 600,000 400,000 200,000 0 60 00 70 00 80 00 90 00 10 00 0 11 00 0 12 00 0 13 00 0 14 00 0 15 00 0 16 00 0 17 00 0 18 00 0 Decision-making power Allocating profit Supply Chain Profit Drawbacks 1,200,000 Production Quantity Global Optimization Revised buy-back contracts Wholesale price=$75, buy-back price=$65 Global optimum Equilibrium point! No partner can improve his profit by deciding to deviate from the optimal decision Consult Ch14 of Winston, “Game theory” Key Insights Effective supply contracts allow supply chain partners to replace sequential optimization by global optimization Buy Back and Revenue Sharing contracts achieve this objective through risk sharing Supply Contracts: Case Study Example: Demand for a movie newly released video cassette typically starts high and decreases rapidly Peak demand last about 10 weeks Blockbuster purchases a copy from a studio for $65 and rent for $3 Hence, retailer must rent the tape at least 22 times before earning profit Retailers cannot justify purchasing enough to cover the peak demand In 1998, 20% of surveyed customers reported that they could not rent the movie they wanted Supply Contracts: Case Study Starting in 1998 Blockbuster entered a revenuesharing agreement with the major studios Studio charges $8 per copy Blockbuster pays 30-45% of its rental income Even if Blockbuster keeps only half of the rental income, the breakeven point is 6 rental per copy The impact of revenue sharing on Blockbuster was dramatic Rentals increased by 75% in test markets Market share increased from 25% to 31% (The 2nd largest retailer, Hollywood Entertainment Corp has 5% market share) Multiple Order Opportunities Situation Often, there are multiple reorder opportunities A central distribution facility which orders from a manufacturer and delivers to retailers • The distributor periodically places orders to replenish its inventory Reasons why DC holds inventory Satisfy demand during lead time Protect against demand uncertainty Balance fixed costs and holding costs Continuous Review Inventory Model Assumptions Normally distributed random demand Fixed order cost plus a cost proportional to amount ordered Inventory cost is charged per item per unit time If an order arrives and there is no inventory, the order is lost The distributor has a required service level • expressed as the likelihood that the distributor will not stock out during lead time. (s, S) Policy Whenever the inventory position drops below a certain level (s) we order to raise the inventory position to level S Reminder: The Normal Distribution Standard Deviation = 5 Standard Deviation = 10 Average = 30 0 10 20 30 40 50 60 A View of (s, S) Policy S Inventory Level Inventory Position Lead Time s 0 Time (s, S) Policy Notations AVG = average daily demand STD = standard deviation of daily demand LT = replenishment lead time in days h = holding cost of one unit for one day K = fixed cost SL = service level (for example, 95%) • The probability of stocking out is 100% - SL (for example, 5%) Policy s = reorder point, S = order-up-to level Inventory Position Actual inventory + (items already ordered, but not yet delivered) (s, S) Policy - Analysis The reorder point (s) has two components: To account for average demand during lead time: LTAVG To account for deviations from average (we call this safety stock) zSTDLT where z is chosen from statistical tables to ensure that the probability of stock-outs during lead-time is 100% - SL. Since there is a fixed cost, we order more than up to the reorder point: Q=(2KAVG)/h The total order-up-to level is: S=Q+s (s, S) Policy - Example The distributor has historically observed weekly demand of: AVG = 44.6 STD = 32.1 Replenishment lead time is 2 weeks, and desired service level SL = 97% Average demand during lead time is: 44.6 2 = 89.2 Safety Stock is: 1.88 32.1 2 = 85.3 Reorder point is thus 175, or about 3.9 weeks of supply at warehouse and in the pipeline Weekly inventory holding cost: .87 Therefore, Q=679 Order-up-to level thus equals: Reorder Point + Q = 176+679 = 855 Periodic Review Periodic review model Suppose the distributor places orders every month What policy should the distributor use? What about the fixed cost? Base-Stock Policy r r Inventory Level Base-stock Level L L L Inventory Position 0 Time Periodic Review Base-Stock Policy Each review echelon, inventory position is raised to the basestock level. The base-stock level includes two components: • Average demand during r+L days (the time until the next order arrives): (r+L)*AVG • Safety stock during that time: z*STD* r+L Risk Pooling Consider these two systems: For the same service level, which system will require more inventory? Why? For the same total inventory level, which system will have better service? Why? What are the factors that affect these answers? Warehouse One Market One Warehouse Two Market Two Supplier Market One Supplier Warehouse Market Two Risk Pooling Example Compare the two systems: two products maintain 97% service level $60 order cost $.27 weekly holding cost $1.05 transportation cost per unit in decentralized system, $1.10 in centralized system 1 week lead time Week 1 2 3 4 5 6 7 8 Prod A, Market 1 Prod A, Market 2 Prod B, Market 1 Product B, Market 2 33 45 37 38 55 30 18 58 46 35 41 40 26 48 18 55 0 2 3 0 0 1 3 0 2 4 0 0 3 1 0 0 Risk Pooling Example Risk Pooling Performance Warehouse Product AVG STD CV s S Market 1 A 39.3 13.2 .34 65 197 Avg. % Inven. Dec. 91 Market 2 A 38.6 12.0 .31 62 193 88 Market 1 Market 2 B B 1.125 1.36 1.25 1.58 1.21 4 1.26 5 29 29 14 15 Cent. Cent A B 77.9 20.7 2.375 1.9 .27 .81 118 304 6 39 132 20 36% 43% Risk Pooling: Important Observations Centralizing inventory control reduces both safety stock and average inventory level for the same service level. This works best for High coefficient of variation, which increases required safety stock. Negatively correlated demand. Why? What other kinds of risk pooling will we see? Centralized vs. Decentralized Systems Trade-offs that need to be considered in comparing centralized and decentralized systems Safety stock Service level Overhead costs Customer lead time Transportation costs Inventory in Supply Chain Centralized distribution systems How much inventory should management keep at each location? A good strategy: The retailer raises inventory to level Sr each period The supplier raises the sum of inventory in the retailer and supplier warehouses and in transit to Ss If there is not enough inventory in the warehouse to meet all demands from retailers, it is allocated so that the service level at each of the retailers will be equal. Supplier Warehouse Retailers Practical Issues Top seven effective strategies Periodic inventory reviews Tight management of usage rates, lead times, and safety stock Reduced safety stock levels Introduce or enhance cycle counting practice ABC approach Shift more inventory, or inventory ownership, to suppliers Quantitative approaches Forecasting Recall the three rules Nevertheless, forecast is critical General overview: Judgment methods Market research methods Time series methods Causal methods Forecasting Judgment methods Assemble the opinion of experts Sales-force composite combines salespeople’s estimates Panels of experts – internal, external, both Delphi method • Each member surveyed • Opinions are compiled • Each member is given the opportunity to change his opinion Forecasting Market research methods Particularly valuable for developing forecasts of newly introduced products Market testing • Focus groups assembled • Responses tested • Extrapolations to rest of market made Market surveys • Data gathered from potential customers • Interviews, phone-surveys, written surveys, etc. Forecasting Time series methods Past data is used to estimate future data Examples include • Moving averages – average of some previous demand points. • Exponential Smoothing – more recent points receive more weight • Methods for data with trends: • Regression analysis – fits line to data • Holt’s method – combines exponential smoothing concepts with the ability to follow a trend • Methods for data with seasonality • Seasonal decomposition methods (seasonal patterns removed) • Winter’s method: advanced approach based on exponential smoothing • Complex methods (not clear that these work better) Forecasting Causal methods Forecasts are generated based on data other than the data being predicted Examples include: • • • • • Inflation rates GNP Unemployment rates Weather Sales of other products Forecasting Selecting appropriate forecasting technique What is purpose of forecast? How is it to be used? What are dynamics of system for which forecast will be made? How important is past in estimating future? Summary Matching supply and demand Inventory management Reducing cost and providing required service level Taking into account holding and setup cost, lead time, forecast demand, and information about demand variability Demand aggregation Globally optimal inventory policies Global optimization