Chapter 19
Inference about a Population Proportion
BPS - 5th Ed.
Chapter 19
1
Proportions
 The
proportion of a population that has
some outcome (“success”) is p.
 The proportion of successes in a sample
is measured by the sample proportion:
“p-hat”
BPS - 5th Ed.
Chapter 19
2
Inference about a Proportion
Simple Conditions
BPS - 5th Ed.
Chapter 19
3
Inference about a Proportion
Sampling Distribution
BPS - 5th Ed.
Chapter 19
4
Standardized Sample Proportion

Inference about a population proportion
p is based on the z statistic that results
from standardizing pˆ :

– z has approximately the standard normal distribution
as long as the sample is not too small and the
sample is not a large part of the entire population.
BPS - 5th Ed.
Chapter 19
5
Building a Confidence Interval
Population Proportion
BPS - 5th Ed.
Chapter 19
6
Standard Error
Since the population proportion p is
unknown, the standard deviation of the
sample proportion will need to be
estimated by substituting for p.
BPS - 5th Ed.
Chapter 19
7
Confidence Interval
BPS - 5th Ed.
Chapter 19
8
Case Study: Soft Drinks
A certain soft drink bottler wants to estimate
the proportion of its customers that drink
another brand of soft drink on a regular basis.
A random sample of 100 customers yielded
18 who did in fact drink another brand of soft
drink on a regular basis. Compute a 95%
confidence interval (z* = 1.960) to estimate
the proportion of interest.
BPS - 5th Ed.
Chapter 19
9
Case Study: Soft Drinks
We are 95% confident that between 10.5% and
25.5% of the soft drink bottler’s customers drink
another brand of soft drink on a regular basis.
BPS - 5th Ed.
Chapter 19
10
Adjustment to Confidence Interval
More Accurate Confidence Intervals for a Proportion

The standard confidence interval approach
yields unstable or erratic inferences.

By adding four imaginary observations (two
successes & two failures), the inferences
can be stabilized.

This leads to more accurate inference of a
population proportion.
BPS - 5th Ed.
Chapter 19
11
Adjustment to Confidence Interval
More Accurate Confidence Intervals for a Proportion
BPS - 5th Ed.
Chapter 19
12
Case Study: Soft Drinks
“Plus Four” Confidence Interval
We are 95% confident that between 12.0% and 27.2%
of the soft drink bottler’s customers drink another brand
of soft drink on a regular basis. (This is more accurate.)
BPS - 5th Ed.
Chapter 19
13
Choosing the Sample Size
Use this procedure even if you plan to use the “plus four” method.
BPS - 5th Ed.
Chapter 19
14
Case Study: Soft Drinks
Suppose a certain soft drink bottler wants to
estimate the proportion of its customers that
drink another brand of soft drink on a regular
basis using a 99% confidence interval, and we
are instructed to do so such that the margin of
error does not exceed 1 percent (0.01).
What sample size will be required to enable us
to create such an interval?
BPS - 5th Ed.
Chapter 19
15
Case Study: Soft Drinks
Since no preliminary results exist, use p* = 0.5.
Thus, we will need to sample at least 16589.44 of the
soft drink bottler’s customers.
Note that since we cannot sample a fraction of an
individual and using 16589 customers will yield a margin
of error slightly more than 1% (0.01), our sample size
should be n = 16590 customers .
BPS - 5th Ed.
Chapter 19
16
The Hypotheses for Proportions
 Null:
H0: p = p0
 One
sided alternatives
Ha: p > p0
Ha: p < p0
 Two sided alternative
Ha: p p0
BPS - 5th Ed.
Chapter 19
17
Test Statistic for Proportions

Start with the z statistic that results from
standardizing :
 Assuming
that the null hypothesis is true
(H0: p = p0), we use p0 in the place of p:
BPS - 5th Ed.
Chapter 19
18
P-value for Testing Proportions

Ha: p > p0


Ha: p < p0


P-value is the probability of getting a value as large or
larger than the observed test statistic (z) value.
P-value is the probability of getting a value as small or
smaller than the observed test statistic (z) value.
Ha: p ≠ p0

P-value is two times the probability of getting a value as
large or larger than the absolute value of the observed test
statistic (z) value.
BPS - 5th Ed.
Chapter 19
19
BPS - 5th Ed.
Chapter 19
20
Case Study
Parental Discipline
Brown, C. S., (1994) “To spank or not to spank.” USA
Weekend, April 22-24, pp. 4-7.
What are parents’ attitudes and
practices on discipline?
BPS - 5th Ed.
Chapter 19
21
Case Study: Discipline
Scenario

Nationwide random telephone survey of
1,250 adults that covered many topics

474 respondents had children under 18 living
at home
– results on parental discipline are based on
the smaller sample
 reported
margin of error
– 5% for this smaller sample
BPS - 5th Ed.
Chapter 19
22
Case Study: Discipline
Reported Results
“The 1994 survey marks the first time a majority of
parents reported not having physically disciplined
their children in the previous year. Figures over
the past six years show a steady decline in
physical punishment, from a peak of 64 percent in
1988.”
– The 1994 sample proportion who did not spank or hit
was 51% !
– Is this evidence that a majority of the population did
not spank or hit? (Perform a test of significance.)
BPS - 5th Ed.
Chapter 19
23
Case Study: Discipline
The Hypotheses
 Null:
The proportion of parents who physically
disciplined their children in 1993 is the same
as the proportion [p] of parents who did not
physically discipline their children.
[H0: p = 0.50]
 Alt: A majority
(more than 50%) of parents did
not physically discipline their children in 1993.
[Ha: p > 0.50]
BPS - 5th Ed.
Chapter 19
24
Case Study: Discipline
Test Statistic
Based on the sample
 n = 474 (large, so proportions follow Normal distribution)
 no physical discipline: 51%
–
.50(1  .50)
 0.023
– standard error of p-hat:
474
(where .50 is p0 from the null hypothesis)
 standardized score (test statistic)
z = (0.51 - 0.50) / 0.023 = 0.43
BPS - 5th Ed.
Chapter 19
25
Case Study: Discipline
P-value
P-value
= 0.3336
pˆ : 0.431
z:
-3
0.454
0.477
0.500
0.523
-2
-1
0
1
0.546
2
0.569
3
z = 0.43
From Table A, z = 0.43 is the 66.64th percentile.
BPS - 5th Ed.
Chapter 19
26
Case Study: Discipline
1.
Hypotheses:
2.
Test Statistic:
3.
P-value:
4.
Conclusion:
Since the P-value is larger than a = 0.10, there is no strong
evidence that a majority of parents did not physically discipline
their children during 1993.
BPS - 5th Ed.
H0: p = 0.50
Ha: p > 0.50
P-value = P(Z > 0.43) = 1 – 0.6664 = 0.3336
Chapter 19
27