Sebastian W. Suh
Manager, Marketing & Sales
OLED Light Division

1
I. Introduction
 Introduction of LG Group
 Introduction of LG Chem

2
Introduction of LG Group
Chemicals
Electronics
Telecom
&
Services
Affiliated Companies
• LG Chem
• LG Household & Health care
• LG Life Science
• LG Hausys
• SEETEC
• LG Electronics
• LG Display
• LG Innotek
• LG Siltron
• Hiplaza
• Lusem
• LG U+
• LG International
• LG CNS
• LG N-Sys
• LG Sports
• Serveone
• V-ENS
• Medialog
• HS Ad
• G2R
• L.Best
Overview
 Foundation: January 5. 1947
 HQ Address
LG Twin Towers, 20 Yeouido-Dong,
Yeongdeungpo-Gu, Seoul 150-721, Korea
 Total Employees : 213,000
 2012 Total Sales : $145 Bil (1 USD=1,000 KRW)
87
31
27
Chemicals Electronics Telecom & SVC

3
Introduction of LG Chem
LG Chem Organization
Petrochemicals
Company
Battery
Company
LG Chem
IT & Electronics
Company
Optical Materials
Electronic Materials
LCD Glass Substrate
IT Film
OLED Light
LG Chem Sales
15
10
25
Bil. USD (1 USD=1,000 KRW)
20
15.8
10.8
11.4
5
22.7
2005 2007 2009 2011
23.3
2012
IT & E Materials Sales
2
1
4
3
5
Bil. USD (1 USD=1,000 KRW)
3.0
1.0
1.6
3.3
2005 2007 2009 2011
3.5
2012

4
II. OLED Light
 OLED as a Human-Friendly Light
 Proposed Cases
 Applied Cases
Enlightening the Future…Today

5
OLED as a ‘Human-Friendly’ Light
OLED’s Human-Friendly light quality has minimal health issues caused by artificial light
LED intensity (%)
100
80
60
40
20
0
400 500 600
 Side-effects of Artificial Light
→ Blue Light Hazard
→ Melatonin suppression
→ Negative influence on sleeping
& health
700 800 wavelength(nm)
OLED intensity (%)
100
80
60
40
20
0
400 500 600 700 800 wavelength(nm)
 Natural and Human-Friendly Light Qualities
→ Spectral Distribution and Color Wavelengths that possess positive characteristics from both a Psychological and Physiological perspective
→ The only high-efficiency / environment friendly light source to possess such characteristics

6
Proposed Cases
Office
Using OLED Light means lesser fatigue during meetings and real rest during breaks
Rest Area Meeting Room

7
Proposed Cases
VIP area
OLED can provide a comfortable and ‘premium’ atmosphere for distinguished guests
Reception/Information VIP Lounge

8
Applied Cases
As Office Lighting
Actual Applications being considered for Office Areas (Meeting Rooms)

9
Applied Cases
Actual Lighting Sculpture using OLEDs (June 2013)
As Decorative Sculptures
Atrium Chandelier
UN office
23m

10
Applied Cases
US Embassy, Finland (Acuity Brands)
Trilia, designed by Acuity Brands and equipped with LG Chem OLED Panels

11
III. OLED Characteristics & Advantages
 Light Quality Advantages
- Natural Light with No Glare
- High CRI at Higher Color Temperatures
- Uniformity
 Structural Advantages
- Thin
- Lightweight
- Low Heat

12
Light Quality
Natural Light with No Glare
OLED’s spectral characteristics provide natural and pleasant light with no glare
LED with Glare Issue OLED without Glare
Strong & Directional Light with Glare
Soft & Diffusive Light without Glare
Red Green Blue Red Green Blue retina fovea pupil lens iris optic nerve
Sleeping Room Dining Room
Decorative Lighting Make-Up Room Desk Stand

13
Light Quality
High CRI at Higher Color Temperatures
CRI
100
OLED is the only light source that can naturally achieve CRI >90 @ >4000K~3000K
High CRI at 4000K Potential Applications
OLED
90
CRI >90
@4000K
LED Fashion Shop Gallery
80
70
5000K 4000K
3000K
CCT
Fruit/Vegetable Shop Make-Up(Hair) Salon

14
Light Quality
Uniform Light Distribution
LG Chem OLED provides even luminance level and color uniformity
Luminance Uniformity Color change with angle
Max.
Color change w ith angle 100 mm
Δuv
Angle(degree)
*100x100mm @3,000 nit Min.

15
Simple Structure
Thin, Lightweight
OLEDs open the opportunity for unprecedented design with minimal loss of efficiency
LED
Structure
OLED Light Source
Flat Lighting Comparison
LED OLED
Shape
LED Package
-10~15%
LED Module
-5%
Frame
-5%
Lighting Guide
-5%
Diffuser
Efficiency
Loss
Panel
Size
Efficiency
Loss
Thickness
300x300mm
25~30%
6~20mm
300x300mm
0%
~2mm
Weight 2~3kg ~0.5kg

16
Simple Structure
Low Heat Generation
Watt
2.5
2.0
1.5
1.0
0.5
0
OLED panels generate very little heat and do not require heat sinks
Heat Generation of OLED panel
*100x100mm @3,000 nit LED
Structure
20
~40 ℃
40
31 ℃
28 ℃
60 80 100 lm/w
Heat Sink
LED Module
OLED
No Heat Sink needed
Module Frame

17
III. LG Chem OLED Light
 Product Roadmap / Performance
 Current Product Line-up
 New Product: Flexible (Bendable) OLED Panels
 Product Portfolio Overview
 Detailed Specifications
 Optimal Cost Structure
Development Status

18
Product Roadmap
Efficacy / Lifetime
Efficacy lm/W
150
100
50
45
60
80
100
135
0
2011 2012 2013 2014 2015 Year
Lifetime
KHr
40
30
20
12
15
10
20
30
40
0
2011 2012 2013 2014 2015 Year

19
Product Roadmap
Luminance / Shapes
Luminance
2000
1000
0 cd/m 2
5000
4000
3000
3,000 3,000 3,000
4,000
5,000
2011 2012 2013 2014 2015 Year
Size mm
300
Flexible
200x50
200
300x300
200x50
100
0
140x140
100x100
2011 2012
53x55
2013 2014 2015 Year

20
LG Chem OLED - Product Line-up
50x200 100x100
Flexible (200x50) 55x53

21
LG Chem - Flexible (Bendable) OLED Panels
Mass production to begin from 3Q 2013
Photo Specification
 Size : 200mm x 50mm
 Thickness : 0.20 mm
 CCT : 4,000K
 Efficacy : 45 lm/W
 Flux : 73 lm
 Uniformity : >85
 CRI : >90
 Voltage : 6.0
 DC current : 250mA
 LT 70 : Min. 15,000 Hrs
 Bending Radius : 65mm
* Above specifications are subject to change .

22
LG Chem Flexible OLED Panels
Product Examples

23
Product Portfolio
Type Rigid Flexible
Shape
Size
(mm)
Model
CCT
(K)
Thickness
(mm)
Efficacy
(lm/W)
CRI
Flux
(lm)
LT70
(Hrs)
N6SA40
4,000
1.8
55
>90
75
15,000
100x100
N6SA30
3,000
1.8
62
>90
75
18,000
N8SA30
3,000
1.8
80
>80
75
20,000
55
>90
155
TBD
140x140
N6SC40
4,000
1.0
55
>90
73
15,000
N6BA40
200x50
N6BA30
4,000
1.0
3,000
1.0
62
>90
73
18,000
55
>90
20
15,000
53x55
N6SB40
4,000
1.8
55
>90
73
18,000
200x50
F4BA40
4,000
0.2

Detailed Specifications
24
Type
Size(mm)
(active area)
Model
Thickness
(mm)
CCT
(K)
Efficacy
(lm/W)
Flux
(lm)
Uniformity
(%)
CRI
Voltage
(V)
DC Current
(mA)
LT70
(Hrs)
N6SA40
1.8
4,000
55
75
>85
>90
6.2
230
15,000
75
>85
>90
8.5
150
18,000
100x100
(90x90)
N6SA30
1.8
3,000
62
N8SA30
1.8
3,000
80
75
>85
>80
8.5
120
20,000
155
>85
>90
6.4
450
TBD
Rigid
140x140
(129x129)
N6SC40
1.0
4,000
55
73
>85
>90
6.2
223
15,000
200x50
(190x40)
N6BA40 N6BA30
1.0
1.0
4,000
55
3,000
62
73
>85
>90
8.5
145
18,000
20
>85
>90
6.2
62
15,000
53x55
(46x46)
N6SB40
1.8
4,000
55
73
>85
>90
6.0
223
18,000
Flexible
53x55
(46x46)
F4BA40
0.2
4,000
55

25
Optimal Cost Structure
Optimal Cost Structure
 All key components are produced by LG Chem.
 Korea is the No.1 country for OLED displays, surrounded by best OLED infrastructure.
LG Chem
OLED Light
OLED
Materials
LG Chem
Electronic
Materials
Glass
Substrate
LG Chem
LCD Glass
Substrates
Light
Extraction
Films
LG Chem
IT Film
Investment Plans
 LG Chem has begun mass production in Gen.2 line.
 Finalized initial development of Gen.5 line through government funded project
LG Chem’s
Gen. 2 in-line system
Gen. 5 Equipment
Development
Government
Funded Project
(2010.6~2012.8)

26
[ Appendix ]
 OLED Lighting Applications
 Co-Marketing / Exhibitions
 Additional Application Ideas
 LG Chem’s OLED Panel Photos

27
OLED Lighting Applications
Acuity Brands Lighting
Acuity Brands Lighting launched new OLED lightings using LG Chem OLED panels

28
OLED Lighting Applications
Acuity Brands Lighting
ABL’s OLED Lightings equipped with LG Chem OLED Panels, introduced at LFI 2013

29
OLED Lighting Applications
WAC’s OLED lightings equipped with LG Chem OLED panels
WAC Lighting

30
OLED Lighting Applications
Manta Rhei by SELUX
Selux’s OLED lighting equipped with LG Chem Panels, introduced at Light + Building 2012

31
OLED Lighting Applications
Italian Designer Project
Italian designers’ OLED Lightings using LG Chem OLED Panels, introduced at Euroluce 2013

32
Strategic Collaboration Proposal
Co-Exhibition
LG Chem’s exhibition booths displaying partners’ OLED products
Light+Building 2012 Euroluce 2013

33
Additional Application Ideas
Premium Shops (High CRI, Design Freedom) Glass Table (Transparent)
Shop
Display Showcase (High CRI, Design Freedom)

34
Additional Application Ideas
Study Room

35
Additional Application Ideas
Children’s Hospital

36
Additional Application Ideas
Elderly Hospital
Assisted Living(Silver Town)
Elderly Hospital Assisted Living(Silver Town)

37