TALL SHIPS 2012
DUBLIN- 23rd – 26th August, 2012
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The Tall Ships Races
• Organised annually for young people
• Attract a fleet of 80 -100 ships across all
races
• Average 7,000 crew from up to 50
countries – 3000 expected in Dublin
• Average of 4 million visitors per annum
– 1 million expected in Dublin
• 500 – 1000 media representatives
across all races
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Format of the Event
Day 1 Free Festival
– Fleet Arrival
– Captains’ Dinner
Day 3 Free Festival
- Crew Activities
Day 2 Free Festival
– Crew Parade
– Prize Giving
– Crew Party
Day 4 Free Festival
- Parade of Sail
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Festival Programme and Venues
Event Site
– Custom House to the Point Village
– Ringsend to Grand Canal Square
– Quays Butt Bridge to East Link Bridge
Programme
– Music Stages
– Fashion and Lifestyle Zone
– Heritage and Literary
– Markets
– Family Zone
– Water Activity
– Urban Games and Sports Zone
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Financial Information
Budget required
€3 – 4 million
Economic Impact as per Sail
Training international(STI) event
organisers
€30 – 75 million
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Attendance
Attendance estimated at 1 million +
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Newcastle
– 1.5 million in 2005
Waterford
- 500,000 in 2005
Belfast - 500,000 in 2009
Hartlepool - 970,000 in 2010
Waterford - 430,000 in 2011
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Cost and Economic Benefits
Cost – Dublin Event
Estimated €3.6 million
Local Economic Benefit - Waterford 2011
– €20.97 million - 93% generated by locals,
visitors and participants whose main purpose
of visit (MPV) to Waterford was to attend the
event
– €7.59 million media value of press and
broadcast coverage
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Cost and Economic Benefits
Attendance in Waterford – 430,000
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90% respondents were spectators
38% local
12.5% international
14% overnight stay
50% of respondents were over 35 years
44% of respondents attended as part of a
family group
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Management
Structure
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Management Structure
Dublin Tall Ships
Event 2012
Limited
Project
Management
Team
Finance
PR/Marketing/
Tourism/
Steering Group
Trainee
Recruitment
Land and
Event
Technical/
Logistical
Port Technical/
Logistical
Health, Safety
and Event
Management
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Dublin Tall Ships Event 2012
Limited
Main object of the company is to benefit
the community in the Dublin region by
• promoting, organising and
managing the The Tall Ships
Races 2012 – Dublin Festival
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Board /Steering Group Members
• Enda Connellan – Chair
• Philip Maguire – Deputy Chair
• Paul Clegg
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Bruce Lyster
Frank Magee
Kalanne O’Leary
Tom Leahy
Seamus McLoughlin
Jessie Walsh
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Role of the Steering Group
Provide input and advice as required
Ensure project objectives are met
Support the project manager in the
achievement of key deliverables
Help resolve differences and disputes
Assess project performance and
accountability
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Project Management Team
Main responsibilities
• management and delivery of the project
• administrative support for Company, Steering
Group and Working Groups
• Ship Recruitment in collaboration with STI
• Other tasks as required
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Project Management Team
• Mary Weir – Project Manager
• Conor Harrington – Project Assistant
• Carolann Harte - Project Assistant
• 2 additional administrative staff to be appointed
Key Project Management Service Providers
• Pr and Marketing –preferred bidder notified
• Festival Programmer – preferred bidder to be
notified week beginning 20th Feb
• Production Company- Magnum Events
• Volunteer Co-ordinator - Volunteer Ireland
• Health and Safety Consultant – preferred bidder
notified
• Trainee Recruitment - STIYD
• Sponsorship and Commercial Agent – Milestone
Inventive
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Working Groups
6 Working Groups with remit to:
• Oversee, assist and facilitate the
delivery of the project
• Review progress regularly
• Chair to report to the Steering Group
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Working Groups
Dublin Tall
Ships Event
2012 Ltd.
Project
Management
Team
Finance
PR/Marketing/
Tourism/
Steering Group
Trainee
Recruitment
Land and
Event
Technical/
Logistical
Port
Technical/
Logistical
Health, Safety
and Event
Management
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Tall Ships Project - Progress to Date
Cash - €2.65million - BIK – €950,000
•DCC - €1,587,000
•Failte Ireland - €450,000 confirmed
•Other €613,000
• Application to Waterways Ireland – pending
• Sponsorship Agent active on host port, media,
and corporate sponsors
• Trainee Recruitment - seeking Leargas
Funding and Youth Exchange support 21
Tall Ships Project - Progress to Date
PR/Marketing/Tourism - Social Programme
Social Programme – STI – Race Organisers
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Captain’s Dinner
Crew Parade
Crew Prize Giving
Crew Party
Final assessment of venues underway
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Tall Ships Project - Progress to Date
PR/Marketing/Tourism - Festival Programme
Linking with DCC Arts Office, Libraries and Sports
to develop Festival activity programme during
and in the run up to the event
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Summer Arts in Libraries programme
Water Sports activities during the Festival
Sporting activities for the crew
Trainee selection and orientation programme
Literary and Heritage programme – link with
Waterways Ireland, Libraries, Let Walk and Talk,
local history groups, etc.
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Tall Ships Project - Progress to Date
PR/Marketing/Tourism - Festival Programme
• Sponsorship agent consulting with various
business groups
• Collaboration with business sector and 3rd
level institutions on food and fashion events
• Health and well being activity theme
• Local Community engagement • Collaborate with 3 rd level institutions
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Tall Ships Project - Progress to Date
PR/Marketing/Tourism
• Event included in Discover Ireland print
Calendar and website
• Tourism Ireland Travel Brochure
• Website live
http://www.dublintallships.ie/
• Leaflets distributed to all libraries and
tourist offices
• Lightpole, flagpole and outdoor
advertising locations booked for August
– a number of sites identified for
advertising Feb/April
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Tall Ships Project - Progress to Date
PR/Marketing/Tourism
• Greening of the Jeanie Johnston for St.
Patrick’s Festival – on itinerary for 30 visiting
international media.
• Coco Television who produce for RTE have
been in contact to include promotion of Tall
ships event during St. Patrick’ s Festival.
• Feb /August – service provider will
programme PR and Marketing activity
• June – visit of the Tall Ship – George Stage
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Tall Ships Project - Progress to Date
Trainee Recruitment
Engagement with DCC Sports, Housing and
Community, Access for All and STIYD, OYTI and JST
Dublin City Tall Ships Fund
25 funded opportunities currently available register and apply on line at dublintallships.ie closing date - Sunday 11th Mar
• Offers – April
• Self fundraising - May – July
• Participate - August
• Cost approximately per trainee €2,500 trainees
asked to fund raise up to €400
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Tall Ships Project - Progress to Date
Trainee Recruitment
Other funding opportunities
• Sponsorship
• International Youth Exchange Programme
• Leargas
Commitment to provide trainees for the Lord
Nelson – adapted to facilitate all levels of
physical ability
136 persons have registered interest on line
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Tall Ships Project - Progress to Date
Port and Land Logistics
• Consultation with businesses in the IFSC
and all transport agencies re traffic
management
• 1st Draft Ship Berthing plan in process
based on current ships registered . – 28
including 17 Class A’s and B’s. 29 ships
now registered and 11 countries
represented. Another 12 ships known to
be interested in coming to Dublin and
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also a number of naval ships
Tall Ships Project - Progress to Date
Port and Land Logistics
• Draft event infrastructural requirements
complete. Critical elements of infrastructure
as per Waterford -– seating and toilets.
Focus at present is on procurement
• Weather contingency also important - looking
at use of indoor as well as outdoor venues
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Tall Ships Project - Progress to Date
Health/Safety and Event Management
Community Liaison
• Sub Group in place – DCC and DPC
• Community groups and other organisations
identified
• Communication Plan in draft
• Open Days proposed for April
• Formal community liaison process before and
during the Event Licensing Application
process
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Tall Ships Project - Progress to Date
Health/Safety and Event Management
• Production Management company in place
• Event Safety Services provider – preferred
bidder notified
• Volunteer Co- ordinator – Volunteer Ireland –
150 volunteers registered on line
• All statutory agencies engaged - Gardai, HSE,
Navy, Civil Defence, Fire Brigade, all Public
Transport Providers, DCC Emergency
Planning. Coastguard on board shortly
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Community Benefit
Residential Community
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Trainee Opportunities
Volunteer Opportunities
Festival Participant Opportunities
Fringe Festival/Events in local area
Business Community
• Increased Revenue and Sales
• Sponsorship Opportunities
• Showcase City Nationally/Internationally
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THANK YOU
Questions and Discussion
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