Corporate Biography
August 2013
WASHINGTON DC
AUSTIN
SAN FRANCISCO
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About Us
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History
ADVI, a merger of HillCo HEALTH and AccelusHealth Partners was
founded by Marc Samuels and Lawrence Leisure in 2013.
Our team members translate the value of client products and services into
the language and currency of payers, both public and private. In doing so
we create value for new or existing clients by accelerating time to revenue
and profitability with a higher degree of market certainty.
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Where we are
Primary Offices
Global Associate Network
London
EU
Menlo Park
Washington DC
Austin
Brazil
Australia
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Our Mission
Be unique among advisory firms
Provide a balanced viewpoint on
reimbursement, accelerating time to revenue,
and idea generation
Be relentless to ensure we do the right thing for
the right reasons for our clients with a view on
the world as it will be, not just as it is today
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Therapeutic Area Knowledge
Tech
 Healthcare Delivery Systems
 EMR
 Digital and Interactive Health
Media
 Diagnostics
 Image Processing
 Specialty Pharmacy
Distribution
 DME Distribution
Diagnostics
 Biomarkers
 Pan cancer Multianalyte
and NEXTGEN sequencing
tests
 Companion diagnostics
 In Vivo diagnostics
 Molecular diagnostics
 Point of Care tests
 Image Mapping
technology
Biotech & Drugs
Oncology
Oncology Supportive
Cardiovascular
Diabetes
Respiratory
Osteoporosis
Alzheimer’s
CNS
Radiopharmaceuticals
ESRD/CKD
Multiple Sclerosis
Dermatology
General Surgery
Transplant medicine
Sensory organs
Sports Medicine
Urology
Women’s Health
Devices
 Brain cancer mapping
and treatment
 Breast cancer
monitoring
 Bio stimulation
 Cardiovascular
technologies
 Bone Growth repair
 Urinary Incontinence
 Anal Bulking
 Ophthalmologic
 Spinal devices
 Transplant devices
 Sleep Apnea devices
 Deep Brain Stimulation
 Orthopedic Implant
 Wound Care
 Radiopharmaceuticals
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Our Strengths
VIP
PASS
Industry leading venture
capital, private equity and
investment banking cross firm
practice
Proven Results in pricing,
reimbursement and market
access strategies across US and
Global markets
Global Focus: International
team with payer, industry and
government experience
Pharmacist and physician
panels in oncology, radiation
oncology and diagnostics
Unique access to national,
regional and local payers
across the USA, in both public
and private settings of care
Modelling capabilities to
support health technology
assessment (HTA)/gap analysis
and business case development
Rare knowledge of the
people, politics and processes
inherent in CMS, FDA and HHS
as well as the cancer
community
Access to cutting edge data
analytics and research
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ADVI IS UNIQUE: Government, scientific,
industry, payer, and professional consultancy
experience and expertise in one company
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About Our Process
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ADVI Strategic and Tactical Expertise
Obstacles in Obtaining Reimbursement
 Inconsistent decision-making criteria
 Systems not designed to recognize medical value
 Different systems in each country
 Lengthy process
 Multiple agencies and parties
Data
Outcome
Scientific
Economic
Coding &
Payment
Strategy
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1
Value Foundation:
Clinical value and health
econ value established
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2
Payor
Strategy
2
Reimbursement/Payer
Strategy:
Targeted payers identified,
and approach developed
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3
Keeping Pressure:
Influencers identified
and managed,
momentum sustained
ADVI CAPABILITIES REACH ACROSS THE SPECTRUM
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Key Strategic Questions
Early
Engagement
Reimbursement
and Payer
Action Plan
Focus Resources,
Align Interests
?
?
?
1. Can you maximize the use of your resources by trying to capture
payer related evidence during clinical trials
2. Have you sought payer input to validate your clinical evidence
plan?
3. Are you engaging local KOLs that will support reimbursement
activities?
1. What is your reimbursement strategy? And do we need payer
specific strategies?
2. What is the optimal organization set up and process to deliver
success?
1. Who are the stakeholders in pushing / guiding Payers on
decisions?
2. How can you align and drive towards our Stakeholders’ defined
success?
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Possible Strategy
Investigate current opportunities and challenges
Understand coding, coverage and reimbursement
Identify challenges, barriers and opportunities
Develop strategies of how the organization can create and
maintain favorable access, reimbursement and across
payer types
Implement tactics to create such an environment
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Possible Strategic Implementation
Analyze coding scenarios and develop strategic product positioning
within the American Medical Association (AMA) CPT and RUC, CMS,
and key medical specialty organizations; and create strategic
solutions that complement marketing initiatives
Develop landscape assessments mindful of evolving legislative
and regulatory policies and national and local coverage trends;
facilitate advisory boards, focus groups, and interviews with payer
decision makers to assess issues and formulate strategies
Advance strategic policy plans with appropriate agencies (CMS,
AHRQ, state agencies, and targeted private payers); cultivate
patient and professional advocacy support to address policy
changes
ADVI KEY CAPABILITIES DRIVE SUCCESS
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ADVI.COM
202 509 0760
610 10TH STREET N.W.
SUITE 400
WASHINGTON, DC 20001
WASHINGTON DC
AUSTIN
SAN FRANCISCO
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