Vitamins in Motion
Shining a Spotlight on the
Power of Vitamins
About the Campaign
The Vitamins in Motion
campaign is an initiative to
raise awareness and
advocate for increased
access, through innovative
solutions, to the essential
vitamins all people need to be
healthy and well-nourished
Nutrition Needs for a
Healthy Life
Why Vitamins
Vitamins play a vital role throughout the lifecycle for
disease prevention, good health and wellness
What Should We Expect
from our Food?
Vitamins
Enzymes
Vitamin A
Vitamin E
Vitamin C
Vitamin D
Vitamin B1
Vitamin B2
Vitamin B6
Vitamin B12
…
Phytase
…
Omegas
DHA
EPA
ARA
Fibers
Minerals
Calcium
Magnesium
Iron
Zinc
Iodine
Selenium
…
Carotenoids
B-carotene
Lutein
Zeaxanthin
…
Amino acids
Methionine
Lysine
…
Micronutrient Intake:
A Snapshot of Global
Micronutrient Status
Micronutrient Deficiencies
Micronutrient Deficiencies:
Impact on Children
• Worldwide, 165 million children
are stunted
• More than 90% of stunted
children live in developing
countries
• Malnourished children:
• Never reach their full height or
cognitive potential
• Are less able to fight diseases such
as malaria, TB and pneumonia
• Do worse in school
• Earn at least 10% less as adults
• Are at higher risk of chronic
diseases later in life
Micronutrient Deficiencies:
Affecting the Wealthiest Countries
United States
Germany
Micronutrient Intake:
Health Impact
Micronutrient Deficiencies:
The Impact in Numbers
1.1 million
40-75%
200 million
36 million
of world population
estimated to be
vitamin D deficient
women estimated to
be affected by
osteoporosis worldwide
deaths due to
noncommunicable
diseases
600,000
18 million
children go blind or die
each year from
vitamin A deficiency
stillbirths due to
iron deficiency
babies born mentally
impaired due to maternal
iodine deficiency
Micronutrient Deficiencies:
Link to Noncommunicable Diseases
• 36 of the 57 million global deaths in
2008 were due to NCDs
• Worldwide:
– 366 million people have diabetes
– 200 million people have osteoporosis
– 1.6 billion people are overweight
• 80% of premature heart disease,
stroke & diabetes can be prevented
• Diet is an important modifiable
factor
The Power of Micronutrients
Throughout Life
Pregnancy
Infants & Toddlers
Adults
Pre-natal Health
Optimal Development
Staying Healthy
Longer, Healthier Lives
• Iron ensures
healthy
deliveries and
improves birth
weight of babies
• Power to fight off
diseases
• Prevention of
diabetes, heart
disease and
stroke
• Reduced cognitive
decline
• Folate helps
prevent neural
tube defects in
babies
• Higher
achievements in
school
• Lower risk of
chronic diseases
• Increased
productivity as
adults
• Multivitamins,
along with a
balanced diet,
have the
potential to
reduce the risk
of cancer by 8%
Seniors
• Lower risk of
dementia
• Lower risk of agerelated macular
degeneration
Micronutrient Intake:
Economic Impact
Micronutrient Deficiencies:
Impact on Economic Growth
• Malnutrition can decrease a country’s GDP by at least
2 to 3 percent
• Every $1 invested in micronutrient interventions yields
$30 in benefits
Micronutrient Deficiencies:
Impact on Health Care Costs
• Micronutrient deficiencies
increase the risk of diseases
from diarrhea to diabetes,
which place tremendous
strain on health care systems
and economies
• Vitamin D insufficiency costs
17 European countries €187
billion in direct and indirect
health care costs each year
Putting Vitamins in
Motion
Nutrition Solutions:
Putting Vitamins in Motion
1
2
3
4
5
Conducting innovative research
Forging partnerships
Convening key stakeholders
Raising awareness
Finding and implementing solutions
Conducting Innovative Research
in Vitamin and Mineral Science
• Scientists at DSM developed NutriRice™, which is added to natural
rice at a ratio of 1:100, improving the health and productivity of
whole populations
• Tolerase™ L – a highly effective digestive aid for people who suffer
from lactose intolerance – was developed by scientists at DSM to
support digestive health
Forging Partnerships with
Leaders in Nutrition
• In January 2013, DSM and the
World Food Programme (WFP)
extended their existing partnership to
2015 to combat hidden hunger and
malnutrition in the developing world
• In 2011, DSM partnered with a UKbased company called Provexis to
unlock the blood-flow benefits of
tomatoes, resulting in Fruitflow® - a
unique tomato extract that increases
cardiovascular health and aims to
help people live healthier and
longer
Convening Key Stakeholders at
Major Conferences and Events
• At the 2012 World Health Summit Asia, DSM hosted a High-Level Dialogue
on the Critical Importance of Nutrition in Sustained Health & Development
Outcomes. Partners included the GAIN Alliance, World Vision, Save the
Children and Essential Micronutrients Foundation
• In 2012, DSM and Sight and Life convened leaders at the United Nations
General Assembly for a reception – 100 Years of Vitamins: Celebrating
Progress and Promise
Raising Awareness of the
Essential Role of Vitamins
• DSM and Sight and Life support global
nutrition organizations and movements
like the Scaling Up Nutrition (SUN)
Movement – seeking to advance global
health and development through
improved nutrition
• DSM and the International Osteoporosis
Foundation launched a global vitamin D
deficiency map to advocate for
increased vitamin supplementation and
food fortification for at-risk groups, such
as the elderly
Finding and Implementing
Nutrition Solutions
• DSM is addressing the global issue of micronutrient deficiency through the
innovative MixMe™ powder, which is added to food without impacting taste,
combating iron and other micronutrient deficiencies
• Sight and Life has continued to address vitamin A deficiency by recently
transferring management of direct distribution of capsules to Vitamin Angels.
Through this, Sight and Life has consolidated and strengthened the capacity of
local NGOs to distribute vitamin A capsules
Turning Commitments into Action
• We are committed to putting Vitamins in Motion
• We have the
power to nourish
children, build
strong families
and create vibrant
communities
• So everyone, everywhere can contribute to a
shared, prosperous future
Vitamins in Motion:
Learn More
Visit www.VitaminsinMotion.com
Follow @DSMNutrition and @SightandLife on
Twitter
Tweet to the hashtag #VitaminsinMotion
Like our Facebook pages
www.Facebook.com/DSMcompany
www.Facebook.com/SightandLife
Thank You