Vitamins in Motion
Shining a Spotlight on the
Power of Vitamins
About the Campaign
The Vitamins in Motion
campaign is an initiative to
raise awareness and
advocate for increased
access, through innovative
solutions, to the essential
vitamins all people need to be
healthy and well-nourished
Nutrition Needs for a
Healthy Life
Why Vitamins
Vitamins play a critical role throughout the lifecycle for
good health and disease prevention
What Should We Expect
from our Food?
Vitamins
Enzymes
Omegas
Fibers
Vitamin A
Vitamin E
Vitamin C
Vitamin D
Vitamin B1
Vitamin B2
Vitamin B6
Vitamin B12
…
Phytase
…
DHA
EPA
ARA
Minerals
Calcium
Magnesium
Iron
Zinc
Iodine
Selenium
…
Carotenoids
B-carotene
Lutein
Zeaxanthin
…
Amino acids
Methionine
Lysine
…
Micronutrient
Deficiencies and
Insufficiencies:
A Snapshot of Global
Micronutrient Status
Micronutrient Deficiencies:
Global Snapshot
Micronutrient Deficiencies :
Impact on Children
• Worldwide, 165 million children
are stunted
• An estimated 80% of stunted
children live in just 14
countries
• Malnourished children:
• Never reach their full height or
cognitive potential
• Are less able to fight diseases such
as malaria, TB and pneumonia
• Do worse in school
• Earn at least 20% less as adults
• Are at higher risk of chronic
diseases later in life
Micronutrient Insufficiencies:
Affecting the Wealthiest Countries
United States
Germany
Micronutrient
Deficiencies and
Insufficiencies:
Health Impact
Micronutrient
Deficiencies/Insufficiencies:
The Impact in Numbers
1.1 million
40-75%
of world population
estimated to be
vitamin D deficient
200 million
people estimated to
be living with
osteoporosis worldwide
200 million
deaths due to noncommunicable diseases
600,000
18 million
children go blind or die
each year from
vitamin A deficiency
stillbirths due to
iron deficiency
babies born mentally
impaired due to maternal
iodine deficiency
Micronutrient
Deficiencies/Insufficiencies:
Link to Non-Communicable Diseases
• 36 of the 57 million global deaths in
2008 were due to NCDs
• Worldwide:
– 366 million people have diabetes
– 200 million people have osteoporosis
– 1.6 billion people are overweight
• 80% of premature heart disease,
stroke & diabetes can be prevented
• Diet is an important modifiable
factor
The Power of Micronutrients
Throughout Life
•
•
Pregnancy
Infants & Toddlers
Adults
Pre-natal Health
Optimal Development
Staying Healthy
Iron ensures
healthy
deliveries and
improves
birthweight of
babies
Folate helps
prevent neural
tube defects in
babies
•
Power to fight off
diseases
•
Lower risk of
chronic diseases
•
Higher
achievements in
school
•
Increased
productivity as
adults
•
•
Prevention of
diabetes, heart
disease and
stroke
Multivitamins,
along with a
balanced diet,
have the
potential to
reduce the risk
of cancer by 812%
Seniors
Longer, Healthier Lives
•
Lower risk of
dementia
•
Lower risk of agerelated macular
degeneration
•
Delayed progression
of Alzheimer’s
Micronutrient
Deficiencies and
Insufficiencies:
Economic Impact
Micronutrient Deficiencies:
Impact on Economic Growth
• Undernutrition can reduce a nation’s economic advancement by
at least 8 percent
• Every $1 invested in micronutrient interventions yields $30 in
benefits
Micronutrient Insufficiencies:
Impact on Health Care Costs
• Micronutrient insufficiencies
increase the risk of diseases
from diarrhea to diabetes,
which place tremendous
strain on health care
systems and economies
• Vitamin D insufficiency costs
17 European countries €187
billion in direct and indirect
health care costs each year
Putting Vitamins in
Motion
Nutrition Solutions:
Putting Vitamins in Motion
1
2
3
4
Conducting cutting-edge research
Forging partnerships
Convening key stakeholders
Raising awareness
Conducting Cutting-Edge
Research in Vitamin Science
• Scientists at DSM developed NutriRice™, which is added to natural
rice at a ratio of 1:100, improving the health and productivity of
whole populations
• Sight and Life has actively advanced research on the use of
multiple micronutrient supplements during pregnancy to improve
maternal nutrition and newborn outcomes
Conducting Cutting-Edge
Research in Vitamin Science
DSM Engages in Studies on The Role of Nutrients for Health
DO-HEALTH: Vitamin D3, Omega-3, Home Exercise, Healthy Aging and
Longevity Trial
Objective:
To improve healthy aging in European seniors and reduce health care
costs via the implementation of effective and broadly applicable disease
prevention interventions
Food4Me: Towards Personalized Nutrition
Objective:
To find solutions for how to address individual needs and determine whether
dietary advice based on a person’s genes and phenotypical characteristics
could deliver consumer benefits
Set-up:
25 partners from universities and industry and 9 countries in Europe
MARRIAGE: University of Groningen
Objective:
To determine markers of aging and the role of micronutrients
Forging Partnerships with
Leaders in Nutrition
•
As part of the Global Nutrition for
Growth Compact, DSM has committed
to help provide effective nutrition
interventions to 50 million pregnant
and lactating women and children
under 2 per year by 2020
•
In partnership with UNICEF, WFP,
CDC and the Home Fortification
Technical Advisory Group, Sight
and Life published ‘Home Fortification
with Micronutrient Powders (MNP)’ to
inform implementation of home
fortification programs globally
Forging Partnerships with
Leaders in Nutrition
• DSM scientists, in
partnership with the
International Osteoporosis
Society (IOF), developed a
global map summarizing the
vitamin D status in infants
and adults
• DSM, jointly with IOF,
nutrition experts and
scientists all over the world
are advocating for optimal
vitamin D levels to reduce
the risk for osteoporosis
Ref: Wahl DA et al, Archives of Osteoporosis 2012
http://www.iofbonehealth.org/facts-andstatistics/vitamin-d-studies-map
Convening Key Stakeholders
•
In early 2014, with partners from the World Food Programme and Columbia
University, Sight and Life convened key thinkers to start a much-needed
discussion on what the post-2015 nutrition workforce needs to look like to
ensure adequate, safe and nutritious food for all
•
In 2013, DSM and Sight and Life convened leaders at the United Nations
General Assembly for a reception – Celebrating Leadership in Global
Battle to End Undernutrition
Convening Key Stakeholders
Analytics Workshop With Key Stakeholders
Kaiseraugst, 4 - 5 November 2013
Conference: DSM supports the first
International Congress on Hidden Hunger
Germany, 6 – 9 March 2013
DSM Awarded and Rewarded
during 2013 CSN Conference
Hangzhou, China, 21 May 2013
DOHaD Conference
Singapore, 19 November 2013
IUNS Meeting
Granada, Spain, 15 – 20 September 2013
Raising Awareness of
Inadequate Micronutrient Intake
• DSM is at the forefront of research
efforts to set optimal intake
recommendations for vitamin E, a
powerful antioxidant that protects
cells, tissues and organs from
damage
• The Sight and Life Hidden Hunger
Index and Maps, launched in 2013, for
the first time illustrated the combined
prevalence, in preschool children, of
multiple micronutrient deficiencies –
vitamin A, zinc, iron and iodine
Turning Commitments into Action
• We are committed to putting Vitamins in Motion
• We have the
power to nourish
children, build
strong families
and create vibrant
communities
• So everyone, everywhere can contribute to a
shared, prosperous future
Vitamins in Motion:
Join Us
Visit www.VitaminsinMotion.com
Follow @DSMNutrition and @SightandLife on
Twitter
Tweet to the hashtag #VitaminsinMotion
Like our Facebook pages
www.Facebook.com/DSMcompany
www.Facebook.com/SightandLife
Thank You