Business
Communication and
Technical Writing
Topic
Presented To
Presented By
Ramada Hotel
Mr. Imran Hanif
Hira Tahir
Roll # 07-42
BS(IT) 2007-2011
Department of Computer Science,
Bahauddin Zakariya University
Multan
Organization
Ramada Hotel
Multan
About Ramada
• Ramada is located in the heart of the
Multan.
• Only 3 Kilometers away from the Multan
Airport.
• It offers Free Transport Service to the Airport.
• It is the only 4 Star hotel in the town.
• It is the only Hotel with a pool.
• There is a well equipped GYM and Health
Club Facilities for Gents and Ladies.
History
• Ramada opened its first hotel – with a 60room facility – on U.S. Route 66 at Flagstaff,
Arizona in 1954 and set up its headquarters in
Phoenix, Arizona
• The name "Ramada" was coined from the
Spanish definition of "shady resting place."
Continuing…
• Ramada's logo from its start, in
the 1950s until around 1976,
featured a friendly bald
innkeeper, dubbed "Uncle
Ben".
• He sported an apron (later a
suit and tie) and held a top hat
in one hand and in the other
hand, a red trumpeted banner
that read "Ramada Inn
Roadside Hotels"
Continuing…
Current logos of
Ramada
Ramada Tiers
•
•
•
•
Ramada Inn
Ramada Hotel
Ramada Plaza
Ramada Resorts
Ramada Inn
• Full-service properties with …
1.
2.
3.
4.
Restaurants
Exercise rooms
Room service
Free breakfast Items.
Ramada Hotel
• Found only in Canada and international
destinations.
• These are full-service hotels with room
service, a full-service restaurant, and fullydeveloped fitness centers.
• Many of the international hotels also offer
suites in addition to rooms, and a few have a
resort and hotel together.
Ramada Plaza
• Lower "upscale" properties offering…
1.
2.
3.
4.
Business centers
Full-restaurants
Enhanced room service
Concierges at many locations.
Ramada Resorts
• Found in international locations outside the
USA
• Located in tourist destinations and high-traffic
locations.
Best of Ramada
• Pinnacle Award is presented to the two
best Ramada properties in each North
American regions.
• These premier hotels consistently provide
exceptional guest service and outstanding
product quality.
Media Centre
• Get the latest news from Ramada in the
media center.
• Press releases are updated regularly to
give you the most up-to-date information.
Break Fast at Ramada
• "Breakfast is the most important meal of
the day”.
• Ramada feels the same way too.
• Ramada knows you want to start your day
with a complimentary, healthy breakfast in
a clean and comfortable setting.
100% Smoke-Free Hotels
• Need plenty of breathing room?
• Ramada smoke-free hotels are like a
breath of fresh air going far beyond the
smoke-free room.
• Guest rooms and public areas conform to
smoke-free guidelines.
• So you can breathe a sigh of relief even
before you check in.
Trip Rewards
• Trip Rewards lets you…
1. Dine
2. Thrill
3. Stay...for Free!
Why Trip Rewards?
• Trip Reward is the world's largest hotel
rewards program.
• You can start earning toward great
rewards from a wide variety of exciting
program participants.
Standards of a 4 star hotel
• Quality of food
• Quality of services
• Quality of accommodation
Departments
• There are many departments working
currently in Ramada Hotel.
• Marketing Department
• HR Department
• IT department
• Finance Department
These are the major departments
of Ramada Hotel.
Competitor
• The competitors of Ramada are Marriott and
pearl continental hotels.
• These hotels are international and they
provide best of their services.
• Ramada does not consider the Holiday Inn as
its competitor because it is a 3 star hotel.
Target Market
• Target Market for Ramada is the upper and
upper middle class.
• Also the business tycoons and the super stars.
• The cricket teams and the showbiz stars are in
the category of super stars.
• Ramada provide the luxury and the every
necessity for the target market and there is no
other place that could provide that much
comfort
What Ramada
Provide for Stars?
• Ramada provides…
1. The luxury rooms
2. The quality of breakfast
3. Lunch and dinner
4. Excellence of services
5. Pool
and many other features that attract the stars to join
Ramada.
• PCB puts the Ramada on priority for staying.
• PCB also arranges the stay of international teams
• in the Ramada hotel.
For Business
• Ramada provide the luxury and well-equipped
meeting rooms and conference halls for
business meeting
• Provides the most economical and luxury stay
for nights.
• All meeting tools like multimedia, rosters and
excellent sound system is provided to business
meetings.
Opportunities
• Ramada is not just a hotel.
• Ramada offers to the young and talented
people a variety of jobs and positions.
• It is an organization that include different
departments like IT, Finance and HR
department
• That allow talented people the opportunities
in technical and management fields and also
there is much growth for young people.
Total Quality
Management
• Ramada focus on total quality management as
it always fulfills the needs of its clients and
give the high priority to the customers.
• The international standard organizations
impose the implementation of TQM in the
organizations and that effects and attracts the
people.
Any Questions !!!
Thank You