GUIDELINES
DESIGN
of
[Layout Guidelines]
Bulls eye effect
Structure
Linkage
Dominance
Variety
Margins
[Visual Bulls Eye]
Verbal and visual elements interact
together to form a BASIC visual
bulls eye for design.
White space
Words
Photos
[Bulls Eye Effect]
Margins
Words
Photos
[Structure]
[Linkage, Dominance & Variety]
VARIETY
VARIETY
VARIETY
HORIZONTAL EYELINE
VARIETY
DOMINANCE
b
Place Photo
here
Draw a photo
box here. Place
Photo here
Draw a photo box here.
Place Photo here
This is the
dominant photo.
Draw a photo box
here. Every photo
box should be a
pica apart from
other photos and
text.
Place Photo Here
Draw a photo
box here.
Place Photo
here
Place
Photo
here
This is where your
headline goes.Myriad
Pro Condensed Bold
This is where the body
of the story goes.
Place placeholder text
here.
You will convert the
placeholder text to 3
columns and change the
font to Myriad Pro point
size 10 and leading at
15.
Starter Templates
Analyze content needs
Determine photos/copy/graphics
Review ladder plan
Confirm section/page location
YT=Open PageWizard
YTO=Create/Page Designer
Begin with a blank template
Choose PageSurfer
Select layout that best conveys content
Analyze content needs: photos/copy/graphics
“Cool Tools”
(isolated elements)

asterisk
carrot (> OR <)
 spanish sidebar
 reader relevant
sidebar
 myriad pro
 ayt chelsea
 section specific
colors
1) thumbnails (YearTech)
LQT story +
additional sidebars

OR
poster/checklist
for unifying graphics
2) image upload option
(YearTech Online)
Review ladder plan: confirm section/page #/template (if pre-chosen)
 multiples(flats) indicated by
alternating blue pages on ladder
 signature consists of all 16
pages (blue & white) on ladder
Open Page Wizard: begin with blank template/set folios
Choose YT PageSurfer: best displays content or utilizes graphic unifiers
Choose YTO PageSurfer: best displays content or utilizes graphic unifiers