SOCIAL COMMERCE IQ ™
RETAIL 2013
Annual Analysis of How Over 800 Retailers Are Using Social Commerce to Improve the Shopping Experience
SCIQ:RETAIL2013
About the Report
2
SCIQ:RETAIL2013
About the Report
Report Highlights
PAST
99%
OF RETAILERS
ARE PRESENT
ON FACEBOOK
- & -
FACEBOOK IS STILL
69%
OF ALL SOCIAL NETWORK TRAFFIC
PRESENT
FUTURE
69%
OF RETAILERS ARE NOW PRESENT ON
AND 38% ARE PRESENT ON
A R E
(22X MORE THAN PINTEREST)
vs
- & -
THE PIN IT BUTTON
AS FACEBOOK EVOLVED TO A
PAY FOR PLAY
MARKETING PLATFORM
R E V I E W S
86%
P L A N N I N G
F O R
SOCIAL SHOPPING FUNCTIONALITY
- & -
27%
B E Y O N D
- & -
TRAFFIC ONLY AVERAGES
FROM
FACEBOOK
ENGAGEMENT DROPPED
SOCIAL SHOPPING FUNCTIONALITY
- BUT -
- BUT -
2.16%
10%
OF ECOMMERCE
SITES PROVIDE
IN THEIR 2014 SITE DESIGN UPDATES
- & Like
OVERTOOK
THE FACEBOOK LIKE BUTTON
AND THE TWEET BUTTON
IT’S NOT JUST FOR PURE PLAYS
8 OF THE TOP 25
RETAILERS IN THIS YEAR’S SCIQ
ARE AMONG THE TOP 50 IN THE
ON THE PRODUCT PAGE
62% HAVE PIN IT BUTTONS
59% HAVE LIKE BUTTONS
2013 TOP 500 GUIDE
3
SCIQ:RETAIL2013
About the Report
Welcome Letter
Hello,
This is the third year 8thBridge is publishing its Social Commerce IQ (SCIQ) report. In this time, Social
Commerce has rapidly changed from ecommerce transactions on social networks to focus on
empowering people to discover new product ideas from each other while they shop with the brands
they love.
The launching of social discovery and curation solutions this year by some of the world’s largest
retailers, Toys”R”Us, eBay, Walmart, Target, and Amazon, is a strong indication that on-site social
discovery has gone mainstream.
While social network engagement declined and social traffic remained insignificant, on-site social
discovery was proven in 2013 to be the key to cracking the code on monetizing social - lifting revenue
per visit by 10-15% and doubling the time people spend shopping.
We almost doubled the number of brands we analyzed this year, 872 compared to 475 last year, to
include nearly all of the brands from companies in the Internet Retailer 2013 Top 500 Guide and
additional brands Internet Retailer determined were up and coming.
Please reach out to us at contact@8thbridge.com if you have any feedback or suggestions.
Wade Gerten
Founder & CEO
8thBridge, Inc.
4
SCIQ:RETAIL2013
About the Report
Executive Summary
SOCIAL COMMERCE IS ABOUT PRODUCT DISCOVERY
Two other signs of the changing role of the Facebook brand page are the significant
This year, Social Commerce accelerates its pace emphasizing product discovery via
user experience. Shopping applications (with and without checkout) on Facebook
product centric interest communities. Of the 872 ecommerce sites in this year’s SCIQ,
brand pages decreased from 62% last year to 15% having product browsing (no
Pinterest’s Pin It button overtook Facebook’s Like button on the product page with
checkout) and 2% having shopping (fully integrated checkout) this year. Although 90%
62% of the companies using the Pin It button versus 59% using the Like button.
of all companies have an average of 4 applications on their brand page, 40% of these
Although companies have embraced social discovery via Pinterest, the upstream
companies had applications that were either not functioning or out of date.
traffic to their sites from Pinterest is still underwhelming, averaging 0.1% of their total
decrease in shopping application and overall degradation of the Facebook application
traffic and twenty two times less than Facebook.
SOCIAL COMMERCE IS NO LONGER JUST FOR PURE PLAYS
ECOMMERCE SITE SOCIAL DISCOVERY GOING MAINSTREAM
Last year was a transition year; the SCIQ leaderboard was comprised of smaller, more
This year shows significant adoption of curation & social discovery features on
websites with social shopping functionality. This year, no one strategy guaranteed a
ecommerce sites. 86% of retailers planning site redesigns for 2014 are planning to
position on the Top 25 and as a result, only 6 companies from last year made the Top
add social shopping features and 10% of the retailers covered in this report already
25 SCIQ scores this year. Another year also allowed larger companies the chance to
support it. Even more significant is that the world’s largest retailers embraced on-site
catch up. Eight of the companies in the Top 25 list are among the Top 50 in the
social discovery in 2013, with Walmart, Target, Amazon, and eBay launching social
Internet Retailer 2013 Top 500 Guide.
discovery and curation features on their own sites.
FACEBOOK CONTINUES TO EVOLVE TO A TRADITIONAL
MARKETING PLATFORM
Meanwhile, Facebook continues to evolve to a Marketing Platform versus a social
commerce play involving brand pages. Overall, Facebook engagement on Facebook
brand pages was down 27% from 4.1% last year as measured by Talking About This/
Brand Likes. This decrease in brand engagement is being fueled by an exponential
increase in shared stories overall and brands have not invested in Facebook
advertising to compensate for the decrease in brand story distribution. On the bright
side, the most attractive marketing investment on the Facebook platform is
retargeting ecommerce site visitors via Facebook Exchange which is not really social,
but a more traditional advertising tool. Facebook Exchange is now dominating the
retargeting market.
agile companies with either strong social network strategies or that launched new
SCIQ METHODOLOGY
8thBridge analyzed 872 web retailers from the Internet Retailer 2013 Top 500 Guide
and an additional list of brands Internet Retailer magazine determined were up and
coming for its Social Commerce IQ (SCIQ) Report. The results show that the most
effective social media marketers are not only present on the social networks and
drive customer engagement, but they also have great website social experiences that
incorporate customer curation (or collections), crowd-sourced discovery and social
rewards.
In its analysis, 8thBridge measured 52 different social data points for each retailer
from the major U.S. social networks including Facebook, Twitter, Pinterest, YouTube,
Instagram, Google+, and Vine. These data points consisted of upstream traffic from
the social networks, engagement metrics including the number of followers and user
interactions, and metrics of how extensively a retailer has incorporated social
features onto its own ecommerce site.
5
SCIQ:RETAIL2013
Table of Contents
6
SCIQ:RETAIL2013
Table of Contents
Overview
Social Platforms Analyzed
Methodology and Classes
Categories
Top 25 Companies
Top 25 Companies Compared to All Other Companies
Brand Awareness on Social Networks
Social Upstream Traffic
Average by Category - Brand Awareness on Social Networks
Average by Category - Social Upstream Traffic
Adoption by Category - Website Social Lift
Findings
Adoption
Top 10 Facebook
Top 10 YouTube
Top 10 Twitter
Top 10 Pinterest
Top 10 Instagram
Top 10 Vine
Top 10 Klout Scores
Top 10 Comparison
Upstream Traffic from Social Networks
Social Website Integration
9
10
11
12
13
14-16
17
18
19-20
21-22
23-24
25
25
26
27
28
29
30
31
32
33
34
35
7
SCIQ:RETAIL2013
Table of Contents
Website Social Shopping
Applications on Facebook
Customer Survey Results
Retailer Survey Results
Case Studies
Free People
Walmart/Amazon/Target
Toys”R”Us & Babies”R”Us
Sur La Table
Deb Shops
Kipling
ModCloth
eBay
SCIQ Scoring
SCIQ by Category
Brand List
Index Classes
About 8thBridge
36
37-38
39-41
42-43
44
44
45
46
47
48
49
50
51
52
52
53-59
60-118
119
Authors
What We Do
How to Contact Us
120
121
122
Alphabetical Index
123-133
8
SCIQ:RETAIL2013
Overview
872 BRANDS
CUSTOMER SURVEY
8thBridge researched 872 brands beginning in July and ending in November 2013.
8thBridge conducted a survey of 502 customers in July 2013.
The brands researched were determined by the Internet Retailer 2013 Top 500
Guide and an additional list of brands Internet Retailer determined were up and
coming.
RETAILER SURVEY
8thBridge conducted a survey of 37 retailers in August 2013.
7 SOCIAL PLATFORMS
Facebook, YouTube, Twitter, Instagram, Pinterest, Google+, and Vine were analyzed.
4 AREAS
4 areas were taken into account when calculating the SCIQ scores: brand awareness
on social networks, social upstream traffic, website social lift, and Social CRM.
4 CLASSES
Scores were broken down into 4 classes: genius, superior, average, and deficient.
19 CATEGORIES
The 872 brands researched were broken down into 19 categories: apparel/
accessories, automotive, beauty, books/music/videos, children and baby,
computers/electronics, flowers/gifts, food, hardware/home improvement, health,
housewares/home furnishings, jewelry, mass merchant, office supplies, pets,
specialty, sporting apparel, sporting goods, and toys/hobbies.
9
SCIQ:RETAIL2013
Social Platforms Analyzed
Social Platforms Analyzed
Facebook
YouTube
Pinterest
Twitter
Google+
Instagram
Vine
10
SCIQ:RETAIL2013
Methodology and Classes
Methodology
Brand Awareness on Social Networks 30%
Number of Facebook Fans, Facebook Talking About This, Facebook Engagement (Talking About This/Fans),
Social Applications on Facebook, Number of Twitter Followers, Number of YouTube Subscribers, Number
of YouTube Video Views, Number of Pinterest Followers, Number of Pinterest Pins, Number of Pinterest
Boards, Number of Instagram Followers, Number of Instagram Posts, Number of Instagram Brand
Classes
Genius
75+
Genius brands represent the most socially-advanced
brands. At a minimum they are category leaders in
engagement rates and traffic. Leaders in this group
have already integrated advanced social functionality
into their ecommerce sites.
Hashtag Posts, Number of Vine Followers, Number of Vine Videos, and Klout Score.
Superior
45-74.9
Social Upstream Traffic 30%
Superior brands are generally proficient at
Facebook Upstream Traffic, Pinterest Upstream Traffic, Twitter Upstream Traffic, Instagram Upstream
basic social network integration into their
Traffic, and YouTube Upstream Traffic.
Website Social Lift 30%
maintaining their social network presence and have
ecommerce sites.
Average
20-44.9
Average brands are putting some effort into a social
Facebook Like Button on Product Page, Pinterest Pin It Button on Product Page, Twitter Tweet Button on
network presence although this is not driving reach,
Product Page, Google+ Button on Product Page, Ratings and Reviews on Product Page, Product
engagement, or traffic. They may have done some
Recommendations on Product Page, Facebook Custom Open Graph Actions, and Main Website Social
social network integration.
Shopping Application (Discovery, Curation, Rewards, or Contests).
Social CRM (SCRM) Potential 10%
Social Login, Data Collected Via Social Login, and Data Collected Via Facebook Custom Open Graph
Actions.
Deficient
0-19.9
Deficient brands have a minimal but ineffective social
network presence and integration with little or no
engagement, social traffic, or social data capture.
11
SCIQ:RETAIL2013
Categories
Computers/
Electronics
Flowers/Gifts
Jewelry
Mass
Merchant
Office
Supplies
Sporting
Goods
Toys/Hobbies
Apparel/
Accessories
Automotive
Beauty
Books/Music/
Videos
Children and
Baby
Food
Hardware/Home
Improvement
Health
Housewares/
Home Furnishings
21
Pets
Specialty
Sporting
Apparel
12
SCIQ:RETAIL2013
Top 25 Companies
Company
Rank
Brand Awareness
on Social
Networks Score
Free People
1
130.1
120.0
146.7
139.4
133.0
Lancome
2
114.4
180.0
106.6
119.4
132.2
Smashbox
3
109.6
160.0
113.3
151.5
130.0
Lolly Wolly Doodle
4
78.1
200.0
113.3
97.0
127.1
Plndr
5
92.7
160.0
113.3
109.1
120.7
Target
6
138.6
40.0
180.0
127.3
120.3
Bourbon & Boots
7
63.6
200.0
86.7
151.5
120.2
Toys”R”Us
8
102.6
50.0
180.0
200.0
119.8
WWE
9
148.7
180.0
66.7
0
118.6
ModCloth
10
119.3
100.0
120.0
139.4
115.7
Fab.com
11
91.4
120.0
126.7
127.3
114.2
BodyBuilding.com
12
126.8
80.0
120.0
139.4
112.0
Sears Holdings
13
101.9
33.3
173.3
181.8
110.8
Diamond Candles
14
80.5
200.0
53.3
97.0
109.8
TheKnot.com
15
117.3
80.0
120.0
139.4
109.1
American Eagle Outfitters
15
123.8
60.0
133.3
139.4
109.1
Birchbox
16
134.5
160.0
66.7
0
108.3
Zappos.com
17
108.1
120.0
100.0
97.0
108.1
BucketFeet
18
61.8
200.0
73.3
60.6
106.6
Etsy
19
154.5
120.0
66.7
36.4
106.0
Vans
21
132.2
80.0
120.0
60.6
105.7
ShoeDazzle
22
124.3
80.0
106.7
121.2
105.4
CCS
22
102.3
40.0
166.7
127.3
105.4
JustFab
22
104.7
100.0
100.0
139.4
105.4
Vat19.com
23
89.9
200.0
53.3
0
103.0
Social Upstream
Traffic Score
Website Social
Lift Score
SCRM Potential
Score
SCIQ
Toys”R”Us includes an average of toysrus.com and babiesrus.com, Sears Holdings includes an average of kmart.com, craftsman.com, and sears.com
13
SCIQ:RETAIL2013
Top 25 Companies Compared to All Other Companies
Top 25 Companies
Average
All Other Companies
Average
Multiple
Facebook Fans
3,045,994
943,859
3.2X
Facebook Talking About This
59,534
17,290
3.4X
Facebook Engagement
3.4%
3.0%
1.1X
Applications on Facebook Page
5
4
1.3X
Twitter Followers
280,365
79,609
3.5X
YouTube Subscribers
113,489
20,451
5.5X
YouTube Video Views
45,367,853
9,363,481
4.8X
Pinterest Followers
141,802
46,800
3.0X
Pinterest Boards
35
29
1.2X
Pinterest Pins
3,303
1,412
2.3X
Instagram Followers
105,744
55,616
1.9X
Instagram Posts
582
266
2.2X
Instagram Brand Hashtag Posts
391,581
85,156
4.6X
Vine Followers
5,995
3,968
1.5X
Vine Videos
14
9
1.6X
Klout Score
70
55
1.3X
14
SCIQ:RETAIL2013
Top 25 Companies Compared to All Other Companies
Top 25 Companies
Average
All Other Companies
Average
Multiple
Facebook Upstream Traffic
10.19%
1.90%
5.4X
YouTube Upstream Traffic
3.02%
0.75%
4.0X
Pinterest Upstream Traffic
0.60%
0.08%
7.5X
Twitter Upstream Traffic
0.09%
0.02%
4.5X
Instagram Upstream Traffic
0.02%
0.01%
2X
15
SCIQ:RETAIL2013
Top 25 Companies Compared to All Other Companies
Top 25 Companies
All Other Companies
Multiple
Facebook Like Button
86%
58%
1.5X
Pinterest Pin It Button
82%
61%
1.3X
Twitter Tweet Button
86%
60%
1.4X
Google+ Button
39%
42%
0.9X
Ratings and Reviews
82%
73%
1.1X
Product Recommendations
82%
84%
1.0X
Social Shopping Application
86%
8%
10.8X
Social Login
82%
15%
5.5X
16
SCIQ:RETAIL2013
Brand Awareness on Social Networks
Average
High
Low
Facebook Fans
1,011,748
34,939,845
53
Facebook Talking About This
18,654
906,268
0
Facebook Engagement
3.0%
93.95%
0
Applications on Facebook Page
4
10
0
Twitter Followers
86,176
4,054,217
2
YouTube Subscribers
23,684
4,344,885
0
YouTube Video Views
10,614,598
1,544,489,592
0
Pinterest Followers
50,223
5,658,789
0
Pinterest Boards
29
208
0
Pinterest Pins
1,481
33,886
0
Instagram Followers
57,955
2,321,385
0
Instagram Posts
281
3,867
0
Instagram Brand Hashtag Posts
94,995
15,488,549
0
Vine Followers
4,091
176,800
0
Vine Videos
9
147
0
Klout Score
55
99
0
17
SCIQ:RETAIL2013
Social Upstream Traffic
Average
High
Low
Facebook Upstream Traffic
2.16%
75.22%
0%
YouTube Upstream Traffic
0.82%
25.46%
0%
Pinterest Upstream Traffic
0.10%
9.67%
0%
Twitter Upstream Traffic
0.02%
3.57%
0%
Instagram Upstream Traffic
0.01%
3.41%
0%
18
SCIQ:RETAIL2013
Average by Category - Brand Awareness on Social Networks
Food
Hardware/
Home
Improvement
Health
206,223
1,732,928
310,538
433,018
21,547
4,926
22,108
7,688
8,403
2.6%
1.9%
2.6%
2.7%
2.3%
3.0%
2
3
3
4
4
3
4
75,676
132,764
8,191
73,010
6,845
199,301
15,551
52,248
5,720
13,738
43,493
804
42,815
957
1,928
6,838
8,511
6,611,890
2,261,886
3,124,512
63,028,107
274,112
7,673,292
986,821
1,032,651
60,77,999
2,177,006
Pinterest
Followers
82,770
228
12,031
3,552
7,061
2,110
3,728
8,093
195,065
5,044
Pinterest Boards
28
22
23
23
36
17
36
31
25
23
Pinterest Pins
1,993
448
1,019
865
1,670
389
3,728
849
1,077
1,247
Instagram
Followers
116,222
1,686
49,225
4,923
2,763
17,011
2,248
93,556
5,655
11,591
Instagram Posts
466
32
262
165
118
83
48
136
135
223
Instagram Brand
Hashtag Posts
220,240
1,752
84,751
54,179
7,074
77,865
8,574
224,139
5,912
17,578
Vine Followers
4,416
35
1,888
4,037
114
777
50
12,208
1,683
1,413
Vine Videos
12
0
6
6
0
3
3
3
7
23
Klout Score
62
42
62
67
46
51
47
58
41
58
Apparel/
Accessories
Beauty
Books/Music/
Videos
Children and
Baby
Computers/
Electronics
Automotive
Flowers/Gifts
Facebook Fans
1,646,948
210,701
1,029,709
1,150,084
337,994
1,105,096
Facebook Talking
About This
22,286
7,546
24,152
19,192
10,065
Facebook
Engagement
2.4%
3.8%
2.0%
4.2%
Applications on
Facebook Page
4
3
5
Twitter Followers
140,010
5,001
YouTube
Subscribers
16,552
YouTube Video
Views
19
SCIQ:RETAIL2013
Average by Category - Brand Awareness on Social Networks
21
Housewares/
Home
Furnishings
Jewelry
Mass Merchant
Office Supplies
Pets
Specialty
Sporting
Apparel
Sporting Goods
Toys/Hobbies
Facebook Fans
283,266
490,333
2,398,858
92,453
392,910
933,220
357,242
342,824
729,180
Facebook Talking
About This
8,877
15,194
40,302
4,736
63,854
30,340
5,144
5,772
9,108
Facebook
Engagement
3.0%
2.6%
2.8%
2.8%
17.4%
3.9%
1.9%
3.3%
3.1%
Applications on
Facebook Page
3
4
4
3
4
3
4
4
4
Twitter Followers
35,218
38,091
69,264
18,205
15,449
194,199
50,015
27,991
39,307
YouTube
Subscribers
2,874
1,524
2,215
828
1,234
86,763
181,597
5,374
9,759
YouTube Video
Views
1,877,550
743,047
2,369,856
419,979
969,534
39,661,805
65,968,820
3,189,053
6,549,994
Pinterest
Followers
41,813
6,163
10,387
519
1,267
122,645
165,051
1,489
7,335
Pinterest Boards
43
31
32
19
24
30
27
26
25
Pinterest Pins
1,813
1,325
2,333
772
800
1,549
1,078
740
906
Instagram
Followers
10,978
54,823
21,109
395
2,818
10,239
121,794
11,126
8,312
Instagram Posts
119
189
274
92
159
194
424
178
100
Instagram Brand
Hashtag Posts
18,240
21,006
71,045
1,235
12,028
28,106
157,107
8,246
54,916
Vine Followers
1,431
52
2,353
69
197
3,664
27,128
2,350
633
Vine Videos
2
2
8
7
2
5
24
11
11
Klout Score
47
51
61
45
45
54
63
51
54
20
SCIQ:RETAIL2013
Average by Category - Social Upstream Traffic
Apparel/
Accessories
Automotive
Facebook
Upstream
Traffic
2.84%
Pinterest
Upstream
Traffic
Food
Hardware/
Home
Improvement
Health
3.04%
1.23%
0.60%
2.14%
0%
0.09%
0.14%
0.01%
0.03%
0%
0.01%
0%
0.01%
0%
0%
0.01%
0%
0%
0%
0%
0%
0%
1.17%
0.50%
0.93%
0.28%
0.16%
1.43%
0.60%
Beauty
Books/Music/
Videos
Children and
Baby
Computers/
Electronics
Flowers/Gifts
0.93%
2.76%
1.92%
3.50%
0.86%
0.18%
0%
0.02%
0.09%
0.08%
Twitter
Upstream
Traffic
0.03%
0%
0%
0.05%
Instagram
Upstream
Traffic
0.02%
0%
0%
YouTube
Upstream
Traffic
1.02%
0.67%
1.52%
21
SCIQ:RETAIL2013
Average by Category - Social Upstream Traffic
21
Housewares/
Home
Furnishings
Jewelry
Mass Merchant
Office Supplies
Pets
Specialty
Sporting
Apparel
Sporting Goods
Toys/Hobbies
Facebook
Upstream
Traffic
1.47%
2.28%
2.39%
0.41%
4.07%
2.68%
2.58%
0.74%
1.61%
Pinterest
Upstream
Traffic
0.12%
0.06%
0.18%
0.01%
0%
0.15%
0.01%
0%
0.07%
Twitter
Upstream
Traffic
0%
0%
0.09%
0.01%
0.01%
0.04%
0.10%
0%
0.01%
Instagram
Upstream
Traffic
0%
0%
0.07%
0%
0%
0.01%
0.02%
0%
0%
YouTube
Upstream
Traffic
0.20%
0.71%
0.58%
0.15%
0.66%
0.92%
0.77%
0.56%
1.71%
22
SCIQ:RETAIL2013
Adoption by Category - Website Social Lift
Food
Hardware/
Home
Improvement
Health
53%
52%
38%
63%
34%
72%
65%
50%
44%
60%
49%
69%
48%
58%
63%
36%
27%
41%
50%
48%
63%
44%
97%
79%
60%
75%
63%
78%
88%
81%
56%
95%
79%
93%
79%
72%
87%
96%
74%
0%
13%
11%
17%
0%
10%
4%
4%
7%
Apparel/
Accessories
Beauty
Books/Music/
Videos
Children and
Baby
Computers/
Electronics
Automotive
Flowers/Gifts
Facebook Like
Button
68%
56%
55%
57%
60%
38%
Pinterest Pin
It Button
74%
19%
74%
32%
77%
Twitter Tweet
Button
66%
25%
63%
61%
Google+
Button
37%
31%
29%
Ratings and
Reviews
64%
69%
Product
Recommendations
85%
Social
Shopping
Application
11%
23
SCIQ:RETAIL2013
Adoption by Category - Website Social Lift
21
Housewares/
Home
Furnishings
Jewelry
Mass Merchant
Office Supplies
Pets
Specialty
Sporting
Apparel
Sporting Goods
Toys/Hobbies
Facebook Like
Button
60%
60%
49%
33%
53%
61%
69%
68%
58%
Pinterest Pin It
Button
79%
72%
67%
38%
27%
59%
76%
38%
61%
Twitter Tweet
Button
58%
52%
73%
50%
40%
63%
59%
60%
68%
Google+ Button
55%
40%
41%
38%
40%
42%
41%
55%
55%
Ratings and
Reviews
75%
72%
84%
71%
93%
54%
86%
85%
84%
Product
Recommendations
89%
72%
90%
67%
93%
83%
83%
87%
94%
Social Shopping
Application
14%
12%
29%
4%
0%
12%
7%
6%
6%
24
SCIQ:RETAIL2013
Findings
Adoption
FACEBOOK IS STILL THE MOST ADOPTED SOCIAL
PLATFORM BY RETAILERS
PERCENT OF BRANDS ON EACH SOCIAL NETWORK
(OUT OF 872 BRANDS)
99% 98%
89% 89%
99% of retailers have a Facebook page. YouTube comes in at a close
69%
second with 98% of retailers having a presence on the platform.
NEW SOCIAL NETWORKS SEE RAPID ADOPTION
38%
Rich Media sharing and mobile is driving the next generation of
product discovery. Adoption by brands has been rapid. In less than
one year, 38% of retailers have adopted the short video social
platform Vine. Pinterest has been adopted by even more retailers
this year, 89%, than last year, 78%, and has risen to the same
adoption rate as Twitter. Instagram, launched in 2010, has already
been adopted by 69% of retailers.
SOCIAL NETWORK LAUNCH DATE VS ADOPTION BY BRANDS
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
25
SCIQ:RETAIL2013
Findings
Top 10 Facebook
JUST BECAUSE YOUR BRAND HAS A LOT OF FANS AND A LOT
OF THEM ARE TALKING ABOUT YOU, IT DOESN’T MEAN YOUR
BRAND IS ENGAGING EFFECTIVELY
Top 10 Number of Facebook Fans
STARBUCKS
WALMART
ITUNES
VICTORIA’S SECRET
Although half of the Top 10 brands with the most Facebook Fans were also in the Top 10
for the most people Talking About This, none of them were in the Top 10 for Facebook
Engagement, showing that although they have a large Fan base and are engaging a large
TARGET
AMAZON
LEVI’S
DISCOVERY CHANNEL
H&M
number of people, they are not engaging a large percentage of them.
PETFLOW’S FACEBOOK FAN ENGAGEMENT IS LEADING TO
MORE TRAFFIC TO ITS WEBSITE
NATIONAL GEOGRAPHIC
Top 10 Talking About This on Facebook
ITUNES
PetFlow is highly effective in engaging its Fans on Facebook. Engaging Fans on Facebook
effectively means talking about what they care about, in this case, pets. If you were a
children’s clothing company, then you would talk about children.
PETFLOW
WALMART
NATIONAL GEOGRAPHIC
WWE
STARBUCKS
NOMORERACK
Top 10 Facebook Upstream Traffic %
AVON
For companies with over 200,000 monthly unique visitors
32.16%
PETFLOW.COM
NOMORERACK.COM
SPENCER’S
DISCOVERY CHANNEL
12.35%
ZULILY.COM
10.49%
SHOP.WWE.COM
10.23%
KINGARTHURFLOUR.COM
9.97%
GLASSESUSA.COM
9.97%
(Talking About This/Number of Fans)
RANGER UP
For Facebook pages with over 50,000 Fans
PETFLOW
SIMPLE TRUTHS
THINKGEEK
9.46%
OFFICE DEPOT
ZAPPOS.COM
9.25%
NOMORERACK
ONEKINGSLANE.COM
9.07%
AUTO PARTS WAREHOUSE
8.22%
906,268
799,124
679,731
665,701
490,426
408,926
379,651
324,064
295,416
238,614
Top 10 Facebook Engagement
COASTAL.COM
FANATICS.COM
34,939,845
31,208,894
30,229,127
22,661,550
21,942,444
19,540,520
18,868,990
17,273,987
16,644,841
15,758,390
SPEEDO USA
ALEX AND ANI
TOTAL HOCKEY
36.69%
21.68%
20.34%
20.31%
18.04%
17.02%
16.38%
55.51%
93.95%
82.82%
26
SCIQ:RETAIL2013
Findings
Top 10 YouTube
Top 10 YouTube Subscribers
BRANDS WITH THE MOST VIEWS ON YOUTUBE HAVE THE
MOST SUBSCRIBERS
4,344,885
NBA
2,881,233
NATIONAL GEOGRAPHIC
8/10 brands with the most subscribers on YouTube also had the most views on
YouTube, showing that customers will want to continue listening to a brand if they
are creating engaging content.
VAT19.COM’S YOUTUBE VIDEOS ARE EFFECTIVE IN DRIVING
WEBSITE TRAFFIC
Vat19.com drives 17% of its website traffic from YouTube. It is in the Top 10 for most
subscribers, video views, and upstream traffic. The brand’s videos are highly
effective in driving traffic back to the website because they demonstrate their
products in the videos in a way that grabs their customers’ attention.
2,190,025
WWE
1,441,649
APPLE
DISCOVERY CHANNEL
VAT19.COM
909,362
476,975
HULU
411,511
HBO
358,856
NHL
319,877
VICTORIA’S SECRET
304,476
Top 10 YouTube Upstream Traffic %
Top 10 YouTube Video Views
For companies with over 200,000 monthly unique visitors
21.46%
LANCOME-USA.COM
17.00%
VAT19.COM
14.48%
SPREADSHIRT.COM
VINE.COM
UNDERARMOUR.COM
ADIDAS.COM
9.15%
8.24%
7.91%
1,544,489,592
NBA
1,080,255,074
HULU
979,520,538
NATIONAL GEOGRAPHIC
WWE
DISCOVERY CHANNEL
VAT19.COM
731,140,041
622,228,473
299,186,339
GAMESTOP.COM
7.40%
PBS
BURBERRY.COM
7.22%
HBO
152,236,331
146,161,706
BIRCHBOX.COM
6.63%
NHL
AIRSPLAT.COM
6.60%
TIGER DIRECT
231,417,243
116,498,758
27
SCIQ:RETAIL2013
Findings
Top 10 Twitter
Top 10 Twitter Followers
Top 10 Twitter Upstream Traffic %
For companies with over 200,000 monthly unique visitors
4,054,217
STARBUCKS
3,933,243
NATIONAL GEOGRAPHIC
ZAPPOS
VICTORIA’S SECRET
2,809,863
2,427,751
3.57%
VINE.COM
1.55%
STORE.NBA.COM
GOHASTINGS.COM
0.88%
SHOP.WWE.COM
0.68%
0.68%
TOMS
2,218,586
KARMALOOP.COM
THREADLESS
2,203,129
SPREADSHIRT.COM
0.52%
ETSY
2,003,915
THEKNOT.COM
0.46%
BURBERRY
1,995,103
VANS.COM
0.44%
WOOT.COM
0.43%
THINKGEEK.COM
0.40%
MICROSOFT
FOOD NETWORK
1,856,946
1,737,913
28
SCIQ:RETAIL2013
Findings
Top 10 Pinterest
5 BRANDS IN THE TOP 10 HAVE SEEN THEIR FOLLOWERS
ON PINTEREST GROW BY OVER 2X
Top 10 Pinterest Followers
L.L.BEAN
JETSETTER
NORDSTROM
5 of the Top 10 most followed brands last year that were also in the Top 10 this year,
L.L.Bean, Nordstrom, Lowe’s, lululemon athletica, and ModCloth, have seen their
followers on Pinterest grow by over 2X. Of the 5, ModCloth has seen the highest
growth, 3.8X. ModCloth is also receiving 2.7% of its website traffic from Pinterest.
FOR FREE PEOPLE, MORE PINS EQUALS MORE WEBSITE
TRAFFIC
LOWE’S
QUIKSILVER
GAIAM
MODCLOTH
LULULEMON ATHLETICA
UGALLERY
ROCK/CREEK
Top 10 Brand Pinterest Pins
Free People is in the Top 10 for the most Pins and highest upstream traffic from
Pinterest. For this brand, the more the brand pins, the more traffic it gets from the
HEELS.COM
BLOOMINGDALE’S
social network.
FREE PEOPLE
BRAYOLA
Top 10 Pinterest Upstream Traffic %
For companies with over 200,000 monthly unique visitors
FAB.COM
3.57%
ETSY.COM
3.55%
FREEPEOPLE.COM
3.52%
3.04%
KINGARTHURFLOUR.COM
2.70%
MODCLOTH.COM
2.22%
BEAU-COUP.COM
2.03%
SCHOLASTIC.COM
ANTHROPOLOGIE.COM
HAMMACHER.COM
BROOKSTONE.COM
1.98%
1.75%
1.35%
5,658,789
4,610,226
4,510,274
3,593,786
2,948,151
2,738,897
2,253,034
1,975,634
1,751,255
1,061,772
URBAN OUTFITTERS
NASTY GAL
ZULILY
GOJANE
ONE KINGS LANE
BIRCHBOX
24,220
21,908
18,677
14,805
14,604
13,010
11,627
11,490
10,287
33,886
Top 10 Pinterest Boards
WAYFAIR
SPORTSMEMORABILIA.COM
SHINDIGZ
FANATICS
AMERICAN EAGLE OUTFITTERS
THE BOWL COMPANY
NOMORERACK
JEWELRY WAREHOUSE
ONE KINGS LANE
CITRUS LANE
116
113
111
105
104
143
186
185
171
208
29
SCIQ:RETAIL2013
Findings
Top 10 Instagram
MOST POPULAR BRANDS ON INSTAGRAM SHOWS IT IS
POPULAR AMONG SHOE LOVERS
Top 10 Instagram Followers
VICTORIASSECRET
NIKE
FOREVER21
4 of the Top 10 brands with the most Instagram Brand Hashtag posts are shoe
retailers. 3 of the Top 10 brands with the highest traffic coming from Instagram are
shoe retailers.
STARBUCKS
NBA
HM
LOUISVUITTON
GUCCI
BURBERRY
NASTYGAL
2,321,385
2,040,349
1,690,401
1,453,008
1,289,360
1,265,380
962,318
933,419
904,203
883,731
Top 10 Instagram Photos/Videos
3,867
FREEPEOPLE
KARMALOOP
BERGDORFS
MLB
NASTYGAL
Top 10 Instagram Upstream Traffic %
SHOPPLANETBLUE
For companies with over 200,000 monthly unique visitors
3.41%
VINE.COM
JIMMYJAZZ.COM
0.66%
DRJAYS.COM
0.60%
CHARLOTTERUSSE.COM
0.56%
BIRCHBOX
TILLYS
PROMGIRLXO
DRJAYS
Top 10 Instagram Brand Hashtag Posts
NIKE
WETSEAL.COM
0.43%
FOREVER21.COM
0.39%
STARBUCKS
STORE.NBA.COM
0.37%
NBA
FOOTLOCKER.COM
0.32%
URBANOUTFITTERS.COM
0.26%
APPLE.COM
0.26%
2,719
2,637
2,548
2,525
2,281
2,155
2,146
1,815
1,810
VANS
ADIDAS
APPLE
RAYBAN
TOMS
FOREVER21
GUCCI
5,757,419
4,523,913
3,545,803
2,690,719
2,494,765
1,928,645
1,713,522
1,708,265
1,649,658
15,488,549
30
SCIQ:RETAIL2013
Findings
Top 10 Vine
Top 10 Vine Followers
CUSTOMERS WANT BRANDS TO CREATE CONTENT ON VINE
3 of the Top 10 most followed Vine accounts haven’t created any content. By
following these brands without seeing any content beforehand, these customers are
trying to tell these brands they want to see videos from them.
SPORTS BRANDS FIND SUCCESS ON VINE
The NBA, NHL, and WWE are in the Top 10 for the most Posts on Vine and are also in
the Top 10 for the most Followers. The MLB just missed the Top 10 for the most
posts on Vine by 2 spots and it is in the Top 10 for the most Followers.
176,800
NBA
94,678
STARBUCKS
73,671
MLB
NHL
VICTORIAS SECRET
NIKE
60,633
57,870
51,992
URBAN OUTFITTERS
48,225
WWE
48,163
TOMS
FOOD NETWORK
34,386
28,175
Top 10 Vine Posts
147
URBAN OUTFITTERS
119
NBA
102
NHL
81
SOUTHMOONUNDER
73
BERGDORF GOODMAN
THREADLESS
70
WWE
69
BEACHBODY
69
KARMALOOP
Zero Posts When Research Was Conducted
SANUK FOOTWEAR
66
61
31
SCIQ:RETAIL2013
Findings
Top 10 Klout Scores
Top 10 Klout Scores
MICROSOFT
99
WWE
99
98
AMAZON.COM
95
PBS
94
HBO
NETFLIX
93
ITUNES
93
SONY
93
HP
91
NIKE
91
The Klout Score measures a brand’s overall online influence on a scale of 1 to 100, with 100 being the most influential. Klout’s system
analyzes multiple social networks based on a brand’s engagement. Learn more at Klout.com
32
SCIQ:RETAIL2013
Findings
Top 10 Comparison
FACEBOOK LEADS IN UPSTREAM TRAFFIC AND
FOLLOWERS/FANS/SUBSCRIBERS
Even though YouTube was launched just one year after Facebook, its retailer with
the highest following has 1/8th the following Facebook’s retailer with the highest
following has. Pinterest’s most followed retailer has 1/6th the following of
Facebook’s most followed retailer.
YouTube’s retailer with the highest upstream traffic has 2/3rd the upstream traffic of
Facebook’s retailer with the highest upstream traffic. Pinterest’s retailer with the
highest upstream traffic has 1/9th the upstream traffic of Facebook’s retailer with
the highest upstream traffic.
Top 10 Upstream Traffic by Platform
3.41%
3.57%
3.57%
21.46%
Top 10 Followers/Fans/Subscribers by Platform
176,800 4,054,217
5,658,789
2,321,385
4,344,885
32.16%
1
1
2
2
3
3
4
4
5
6
7
8
Facebook
YouTube
Pinterest
Twitter
Instagram
5
6
7
8
9
9
10
10
34,939,845
Facebook
Pinterest
YouTube
Twitter
Instagram
Vine
33
SCIQ:RETAIL2013
Findings
Upstream Traffic from Social Networks
FACEBOOK CONTINUES TO LEAD THE WAY FOR UPSTREAM
TRAFFIC
Facebook is off the charts for the amount of traffic it is giving retailers compared to
the other social platforms. Although Facebook has the most upstream traffic, much
of it is due to Facebook Exchange and being pay-to-play
TWITTER AND INSTAGRAM ARE NOT MAJOR SOURCES OF
TRAFFIC FOR RETAILERS
Average Upstream Traffic from Social Networks
Traffic from Twitter and Instagram is non-existent for most retailers. Only 85
retailers are getting traffic from Twitter and only 55 retailers are getting traffic from
Instagram. Vine.com is getting the highest amount of traffic from Twitter and
2.16%
Instagram at 3.57% and 3.41%, respectively. The retailers with the next highest
amount of traffic for Twitter is 1.55% and Instagram is 0.66%, which is incredibly low
compared to the traffic from Facebook, YouTube, and Pinterest.
0.82%
0.1%
0.02%
0.01%
34
SCIQ:RETAIL2013
Findings
Social Website Integration
PINTEREST’S PIN IT BUTTON MOST USED BUTTON ON
PRODUCT PAGE
Even though Pinterest was launched in 2010, it has been placed on more retailers’
sites than the Facebook Like button or Tweet button, which were launched several
years before Pinterest.
Social Website Integration
62%
61%
59%
42%
NOTE ABOUT OUR RESEARCH FOR BUTTONS ON PRODUCT PAGE
When conducting our research, we only recognized a product page having one of the buttons if the
page had a button directly on it. If a Pin It button, Tweet button, Facebook Like button, or Google+
button was buried under an AddThis button or if a customer was required to click on another button
before seeing one of the social buttons it was not counted as having one of the social buttons. We
believe having social buttons buried under another button on the product page requires too much
effort for a customer to share a product.
PIN IT BUTTON
TWEET BUTTON
FACEBOOK LIKE BUTTON GOOGLE+ BUTTON
35
SCIQ:RETAIL2013
Findings
Website Social Shopping
Website Social Shopping
SOCIAL SHOPPING ON-SITE IS ABOUT DISCOVERY AND
84%
73%
CURATION
Of the sites that had social shopping functionality, most of them were discovery or
curation. These retailers recognize that when social discovery is integrated directly
into the buying process it is a better experience for their customers.
Rewarding customers with discounts and prizes for rating and/or creating content
seeds awareness of social shopping features and gives retailers access to social
profile data.
17%
The move to Social CRM and Big Data applications is still immature, as companies
10%
are not collecting significant social profile data. The major issue is still that most
companies have not provided significant social features to justify to the customer
that accessing their data is warranted. Brands are still not harnessing the power of
social data. Only 27% are collecting customer Likes and they are not benefiting from
PRODUCT RECOMMENDATIONS RATINGS AND REVIEWS
the insights and personalization that can be gained from understanding their
List, it doesn’t provide much value. Requesting access to a customer’s Friend List
share similar interests and might be potential customers (more efficient use of ad
dollars).
90%
EMAIL
89%
FRIEND LIST
Website Social Shopping Functionality
58%
53%
22%
CURATION
REWARDS
28%
LOCATION
EDUCATION
18%
NEWS FEED
WORK HISTORY
DISCOVERY
47%
BIRTHDAY
27%
LIKES
33%
OTHER
CONTESTS
SOCIAL SHOPPING FUNCTIONALITY
Data Collection by Website Applications
(Facebook Authorization)
customer’s interests. Although 89% of the companies ask for the customer’s Friend
plus Friend Likes can provide a brand with insights of the hundreds of friends who
SOCIAL LOGIN
FRIEND LIKES
7%
4%
3%
2%
36
SCIQ:RETAIL2013
Findings
Applications on Facebook
APPLICATIONS ON FACEBOOK HAVE SHIFTED AWAY FROM
PRODUCT BROWSING/SHOPPING
Applications on Facebook
(Percent of brands that had at least one app in the category)
25%
CONTEST/SWEEPSTAKES
Only 15% of the brands with apps on Facebook had at least one product browsing
app on their Facebook page. Even fewer, 2%, had fully integrated checkout. Last
15%
PRODUCT BROWSING (NO CHECKOUT)
year, 62% of the brands with apps on Facebook had product browsing apps and 5%
of those apps included fully integrated checkout. Within the past year, retailers have
recognized that customers do not go to a brand’s Facebook page when they want to
12%
ENGAGEMENT
browse for products and they do not want to checkout on Facebook, and have
pulled their product browsing/shopping applications off their pages.
6%
CUSTOMER SUPPORT
CONTESTS/SWEEPSTAKES WORK BEST ON FACEBOOK
Brands have recognized that contests/sweepstakes work on Facebook. 25% of the
SHOPPING (FULLY INTEGRATED CHECKOUT)
2%
brands with apps on their Facebook pages had one or more active contests/
sweepstakes.
Applications on Facebook
(Percent of apps in each category)
10%
CONTEST/SWEEPSTAKES
5%
PRODUCT BROWSING (NO CHECKOUT)
4%
ENGAGEMENT
2%
CUSTOMER SUPPORT
SHOPPING (FULLY INTEGRATED CHECKOUT)
1%
37
SCIQ:RETAIL2013
Findings
Applications on Facebook
RETAILERS ARE NOT KEEPING CLOSE TABS ON THEIR APPS
ON FACEBOOK
This year, 40% of the brands with apps on their Facebook pages had one or more
apps not functioning or out of date. Last year, 35% of the brands with apps on their
Percent of Applications Not Functioning or Out-of-Date
(3,096 apps analyzed)
Facebook pages had one or more apps not functioning or out-of-date.
BEST PRACTICES FOR HAVING APPS ON FACEBOOK
Not Functioning
6%
83%
If you are going to have apps on Facebook, then make sure they are up-to-date and
functioning! Having out of date or not functioning apps creates a bad user
experience for your customers. Every touchpoint matters! Show your customers that
Out-of-Date
11%
you care about their experience everywhere, not just on your ecommerce site!
Percent of Brands with Applications
on Their Facebook Page
(867 brands had a Facebook page)
Percent of Brands with Applications
Not Functioning or Out-of-Date
10%
28%
40%
60%
90%
Percent of Brands with Applications
Not Functioning
72%
Percent of Brands with Applications
Out-of-Date
17%
83%
38
SCIQ:RETAIL2013
Findings
Customer Survey Results
How often do you browse for products online?
85% OF CUSTOMERS SHOP ONLINE WEEKLY, 50% SHOP
ONLINE DAILY
50%
DAILY
Since customers are shopping online so frequently, it is important that retailers give
them a shopping experience they want to keep coming back to. New product feeds
or ever-changing crowd-sourced content on the front page of your website are great
35%
WEEKLY
ways to keep your website fresh.
MOST CUSTOMERS PURCHASE A PRODUCT ONLINE EACH
MONTH, 24% PURCHASE A PRODUCT ONLINE EACH WEEK
MONTHLY
8%
Customers are not only browsing for products online frequently, most customers
are also purchasing online at least once per month.
NOT VERY OFTEN
7%
How often do you make purchases online?
39%
MONTHLY
WEEKLY
24%
A FEW TIMES A YEAR
24%
NOT VERY OFTEN
DAILY
8%
6%
502 Customers Surveyed in July 2013
39
SCIQ:RETAIL2013
Findings
Customer Survey Results
How often do you share a product on Twitter?
FACEBOOK IS THE LEADING SOCIAL CHANNEL FOR
9%
9%
6%
SHARING PRODUCTS
Even though the Facebook Like button is less prevalent on the product page than
the Pinterest Pin It button and Tweet button, customers are sharing products more
often on Facebook than on Pinterest or Twitter.
MONTHLY
WEEKLY
DAILY
MONTHLY INSTAGRAM SHARING HIGHER THAN TWITTER
AND PINTEREST
How often do you Pin a product on Pinterest?
Instagram, a newer social platform than Twitter and Pinterest, is inspiring more
11%
11%
people to share products they bought monthly than Twitter and Pinterest.
7%
How often do you share a product via Facebook?
13%
MONTHLY
12%
8%
WEEKLY
DAILY
How often do you post a picture of something you
bought on Instagram?
12%
7%
5%
MONTHLY
WEEKLY
DAILY
MONTHLY
WEEKLY
DAILY
40
SCIQ:RETAIL2013
Findings
Customer Survey Results
RETAILER SITES MOST EFFECTIVE METHOD FOR LEARNING
ABOUT NEW PRODUCTS
Customers rate browsing retailers‘ sites as the most effective method for learning
about new products (1-5 scale). They also say Twitter is the least effective method.
Rate how effective each method
is for learning about new products.
3.81
BROWSING RETAILERS’ SITES
2.87
EMAILS FROM RETAILERS
2.73
POST BY FRIENDS ON FACEBOOK
ACTIVITY FEEDS ON WHAT’S TRENDING ON RETAIL SITES
2.51
BROWSING PINTEREST PINS IN A CATEGORY WHICH INTERESTS YOU
2.49
FACEBOOK BRAND PAGES
2.45
PINS BY THOSE YOU ARE FOLLOWING ON PINTEREST
2.38
INSTAGRAM POSTS
2.13
TWITTER
2.11
41
SCIQ:RETAIL2013
Findings
Retailer Survey Results
Does your company plan on doing a
website redesign in the near future?
RETAILERS PLAN TO REDESIGN THEIR WEBSITES
WITHIN THE NEXT YEAR AND INTEGRATE SOCIAL
49%
NO
FEATURES
Retailers have recognized that social features are an important part of their
30%
YES, WITHIN THE NEXT 3 MONTHS
websites and are weaving them into future website designs.
16%
YES, WITHIN THE NEXT YEAR
YES, WITHIN THE NEXT 6 MONTHS
5%
Do you plan to socially enable
future website redesigns?
Yes
86%
No
14%
37 Retailers Surveyed in August 2013
42
SCIQ:RETAIL2013
Findings
Retailer Survey Results
Does your company plan to utilize
Social Login within the next year?
MOST RETAILERS THINK FACEBOOK HAS THE MOST
46%
POTENTIAL TO DRIVE SALES
41%
Retailers still think Facebook is the social platform that has the most potential to
drive sales. As mentioned previously in our findings, retailers think Facebook will
13%
drive sales, but these sales will not occur on Facebook, instead, Facebook will drive
sales by referring customers back to the ecommerce site through things like
Facebook Ads.
NO
SOCIAL LOGIN WILL BE ON MOST RETAIL WEBSITES BY
NEXT YEAR
to a retailer’s ecommerce site, it also helps the customer see what their friends or
MY COMPANY
ALREADY USES
SOCIAL LOGIN
Which platform does your company think
has the most potential to drive sales?
Retailers recognize that logging in socially has many benefits; to customers and to
retailers themselves. Not only does Social Login make it easy for a customer to login
YES
58%
other people on Facebook are doing on the retailer’s site as well as access social
features only available to customers who connect socially. For the retailer, Social
27%
Login helps them see their customers as people; what they literally look like via their
Facebook profile photo, what they Like, who their friends are, where they live, etc. It
also provides retailers with a true identity, minimizing fraud.
RETAILERS BUY FACEBOOK ADS
FACEBOOK
PINTEREST
5%
5%
5%
TWITTER
INSTAGRAM
MY COMPANY
DOESN’T THINK
ANY OF THESE
PLATFORMS WILL
DRIVE SALES
Retailers are already purchasing Facebook ads, why not make them more relevant to
customers? With social data, Facebook ads can be highly personalized, resulting in
higher click-through rates and more efficient use of marketing dollars.
Does your company buy Facebook ads?
Yes
78%
No
22%
43
SCIQ:RETAIL2013
Case Studies
Free People
SEAMLESS SOCIAL SHOPPING EXPERIENCE
Free People has the highest SCIQ score this year, with high scores in all areas
important to social commerce. As with many of the top rated companies in this
year’s SCIQ, Free People has implemented advanced social curation and discovery
functionality on their website including the ability for customers to upload style
pictures of themselves, create collections of products, “heart” their favorite products,
and follow other users and comment on their content.
All of these social interactions are used to provide social discovery on the product
pages for all visitors. And their “FP Me” social community has created over 30,000
active collections and uploaded over 20,000 style photos, giving all visitors the ability
to truly discover what’s trending. In addition to the seamless social shopping
experience, Free People emails a weekly social update to their community members
with the latest trending pictures and collections, all created by the community.
Advanced Social
Curation & Discovery
FP Me Social
Community
30,000+ active
collections
20,000+ style
photos
Emails Weekly
Social Update
44
SCIQ:RETAIL2013
Case Studies
Walmart, Amazon, Target
RETAIL GIANTS LAUNCH SOCIAL DISCOVERY
Walmart.com utilizes
crowdsourcing from
purchases, ratings, and
Pinterest Pins to provide
Pinterest-like visual grid of
trending products
One of the most significant trends this year in social commerce was the launch
of social discovery features by the retail giants Walmart, Amazon, Target, and
eBay (see separate case study).
Walmart.com first launched their beta version of social discovery late in 2012
and have refined it significantly to today’s version. Walmart’s Trending Now
feature has prominent navigation directly from the home page and utilizes
crowdsourcing from purchases, ratings, and Pinterest Pins to provide a
Pinterest-like visual grid of trending products.
Target’s feature is still it beta, and although briefly linked to the home page, it
is currently only reachable by the URL, awesomeshop.target.com. Target’s
Amazon.com provides
ability to create
collections and shows
trending products based
on these collections
awesome shop utilizes crowdsourcing from Pinterest Pins and ratings (4 stars
or higher) to present its social discovery.
Amazon implemented a more advanced path to social discovery with their
Collections feature this year. The Amazon Collections feature provides its
visitors with the ability to create collections of products and this data is used to
show trending products.
The trend to combine social network data (Facebook Likes, Pinterest Pins,
Twitter Tweets, etc) with both sales and user generated content on the
Target.com utilizes
crowdsourcing from
Pinterest Pins and ratings
to display popular
products
retailer’s website (Reviews and Ratings, wish lists, social expressions such as
“Love” or “Want”, and user generated collections) to create social discovery is
the beginning of a new era of social shopping functionality directly integrated
to the retailer’s ecommerce and mobile experiences.
45
SCIQ:RETAIL2013
Case Studies
Toys”R”Us & Babies”R”Us
TOY AND BABY BOARDS
Toys”R”Us and Babies”R”Us launched the Toy and Baby Boards social shopping
feature right before the Christmas holiday, proving that curation and discovery are
not features reserved for fashion apparel retailers or pure play startups. Social
discovery is available on all product pages in addition to a social shopping page with
feeds for recent activity, trending products and boards, brand boards, and people.
Toys”R”Us social shopping goes two steps further than most of the retailers in this
report by putting social discovery on one of the most trafficked home pages during
the holiday season and by integrating curation and discovery directly into their
mobile optimized sites. The mobile feature is the beginning of a new breed of socially
engaging, mobile enabled, in-store shopping experiences.
Toy and Baby Boards Social
Shopping Feature
Curation and Discovery on
Mobile Optimized Sites
Social Discovery on the
Home Page
46
SCIQ:RETAIL2013
Case Studies
Sur La Table
SOCIAL RECOMMENDATIONS
This year Sur La Table launched social shopping features on their ecommerce
website including customer created collections and social recommendations on its
product pages. An interesting distinction which differs from all retailers in this
study was the emphasis of the social recommendations on the product page. The
social discovery is the most dominate feature on the page using a horizontal grid
of large beautiful images which show the collection and with placement above the
traditional personalization recommendations. The social recommendations can
also infinitely scroll to allow social shopping without leaving the product page.
This type of user experience signals the beginning of more immersive integrations
of social shopping with the traditional ecommerce site. Sur La Table also provides
a social shopping page which shows trending products, collections, and people.
Customer Created Collections
Social Shopping Page
with Trending Products,
Collections, and People
Social Recommendations on the Product Page
47
SCIQ:RETAIL2013
Case Study
Deb Shops
DEB SHOPS SEES A 16% LIFT IN REVENUE PER VISIT WHEN
THE POWER OF SOCIAL DISCOVERY
USING SOCIAL DISCOVERY
But even in today’s “share everything world”, 85% of the visitors will still choose to
Deb Shops partnered with 8thBridge to create a social shopping experience on their
ecommerce site that has resulted in 16% more revenue per visit as measured via
extensive A/B testing. The objective of the solution is to create a better experience
that drives social discovery, engagement, and measurable sales lift. People are
empowered to discover new ideas from each other in an inspiring, Pinterest-like,
shopping experience. David Cost, VP eCommerce & Digital Marketing, launched the
Curation & Discovery solution in 2013 and has been able to cover 85% of his product
assortment with crowdsourced product collections called Style Boards. “We knew
remain anonymous. This is where Social Discovery brings real ROI to social
shopping. The socially engaged customers (Deb Shops’ best customers) curate and
share products. This content is discovered on the Deb Shops website via social
product recommendations and trending product and collection feeds. Social
Discovery of new and complementary products by the “Other” 85% of visitors drives
significant sales as these visitors discover products they were not originally
considering. To prove this, Deb Shops ran A/B testing to remove the social discovery
features from a control group of visitors.
our customer would like the new experience, but were skeptical that implementing
Social Discovery features on our website would have a large impact on sales. The
results of our tests blew us away,” said Cost.
ARE MY SOCIALLY ENGAGED VISITORS MY REAL CUSTOMERS?
The answer was a resounding - Yes! The customers who engage in social shopping
functionality are Deb Shops’ best customers (see The Socially Engaged Customer
Profile).
48
SCIQ:RETAIL2013
Case Studies
Kipling
KIPLING BUILDS AWARENESS AND INCREASES
ENGAGEMENT IN ITS SOCIAL COMMUNITY
Although social shopping features such as curation are engaging and fun
experiences for a retailer’s social community, a significant benefit is the social
discovery for all visitors. Kipling understood this when they launched their social
wishlist feature, which allows customers to build and share curated wishlists with
the community. Kipling immediately started building awareness by offering a
reward to their customers for creating a social wishlist. This first campaign resulted
in a 20X lift in engagement. They followed with a sweepstakes for creating social
content and this campaign produced similar results.
The two campaigns demonstrated that rewards and sweepstakes can build
dramatic awareness and spur engagement in the social community, but the effect
on social discovery for all visitors was even more dramatic.
Kipling now has 84% product assortment coverage and 96% of all product pages
viewed have a social recommendation. 20% of all visitors are browsing social
recommendations and spend 30% greater time on site while discovering products
from other people in the community.
96% of All Product
Pages Viewed Have a
Social Recommendation
20% of All Visitors Are Browsing Other
Customers’ Wishlists
Social Wishlist Feature
Allows Customers to Build
and Share Curated Wishlists
with the Community
49
SCIQ:RETAIL2013
Case Studies
ModCloth
SUCCESS ATTRIBUTED TO SOCIAL SHOPPING
ModCloth was ranked #4 in last year’s SCIQ and has been an innovator in social
shopping for many years. In July this year, CEO Eric Kober attributed their success
to social shopping and stated that the “love” button is the most used button on
their site. ModCloth uses this social expression to display a category specific “Most
Loved” feed on their product pages.
Late last year, ModCloth launched their Style Gallery which combines customer
uploaded photos with customer created product collections. After a customer
uploads a photo, they select the products which are represented in that photo.
ModCloth has implemented a unique feature which allows customers to not only
identify ModCloth products used in their photo, but also to select similar ModCloth
products which can be used to create the look. This feature allows more flexibility
for social discovery and harnesses the true power of user generated content. The
style gallery pictures are displayed on the product pages to let customers explore
how other users have worn that product. Finally, ModCloth integrates the social
community trends in all of their emails.
“Love” Button is the Most Used Button on Their Site
Style Gallery combines
customer uploaded photos
with customer created
product collections
50
SCIQ:RETAIL2013
Case Studies
eBay
A BLUEPRINT FOR LAUNCHING A SUCCESSFUL
SOCIAL SHOPPING EXPERIENCE
The launch of eBay Collections is particularly noteworthy because it provides a
case study on how to implement and launch social shopping. eBay followed
three steps, which are a blueprint for launching a successful social shopping
experience.
Step 1 - Build a Seamless Experience. eBay did this by deeply integrating social
shopping into their site. The home page is now eBay Today - a showcase for
eBay Collections. My Feed is the personalization page with banner callouts to
get started with collections and reminders and status after you start. The Shop
by Navigation has a special trending collections category.
Step 2 - Seed Curated Content. Launching with a mix of expert and customer
collections leads to a better social discovery experience by providing a blend of
expert, long tail, and authentic content. eBay did this by acquiring their own
experts through the acquisition of The Bureau of Trade and by recruiting
celebrity curators such as Solange Knowles, Pharrell Williams, and Kelly
Oxfordwill. Not all retailers will have the resources to take the same route as
eBay, but many retailers have an army of experts to help seed content such as
store associates and product vendors.
Build a Seamless
Experience
Step 3 - Build Awareness. As with any new feature, you need to build awareness
and educate. In addition to traditional campaigns including email, paid search,
and social media, eBay ran a $25,000 sweepstakes to get customers to share a
Seed Curated
Content
Build Awareness
collection. This sweepstakes not only spread the word about the new features
through social sharing, but it also jumpstarted the crowdsourcing of
collections, which is critical to displaying relevant trending feeds to visitors as
well as providing social proof.
51
SCIQ:RETAIL2013
SCIQ Scoring
SCIQ by Category
SCIQ BY CATEGORY
133.0
132.2
127.1
120.0#
109.8
100.0#
80.0#
112.0
101.4
89.2
121.7
120.2
High
105.4
96.2
95.2
86.7
57.6
34.0
47.5
52.2
49.0
38.8
Average
Low
Toys/Hobbies
Sporting Goods
3.8
2.6
Sporting Apparel
6.7
Specialty
11.0
11.3
21.2
14.4
14.1
Pets
Children and Baby
Books/Music/Videos
8.9
12.7
19.6
Office Supplies
1.1
0.0#
Beauty
14.8
Mass Merchant
Automotive
7.5
44.1
27.3
14.3
12.7
37.7
43.4
59.0
45.7
Jewelry
7.9
Apparel/Accessories
18.2
39.9
45.6
Housewares/Home Furnishings
33.6
7.5
44.9
Health
48.5
Hardware/Home Improvement
47.0
55.4
Food
54.0
40.0#
20.0#
109.4
120.3
69.9
Computers/Electronics
60.0#
94.8
90.3
Flowers/Gifts
140.0#
52
SCIQ:RETAIL2013
SCIQ Scoring
Brand List
APPAREL/
ACCESSORIES
51.8
bodenusa.com
19.7
drscholls.com
18.8
indochino.com
65.2
bodycentral.com
28.3
dsquared2.com
98.3
jackthreads.com
7forallmankind.com
96.3
bonobos.com
47.7
dsw.com
57.6
jcrew.com
55.6
80stees.com
58.8
bootbarn.com
26.4
dungarees.net
66.4
jimmyjazz.com
54.9
abercrombie.com
27.7
bootbay.com
73.2
eastbay.com
26.6
jny.com
86.7
adidas.com
47.5
bostonproper.com
49.8
ebags.com
39.5
jockey.com
ae.com
95.2
brayola.com
37.5
eddiebauer.com
49.8
josbank.com
66.7
brooksbrothers.com
38.4
eileenfisher.com
105.4
justfab.com
bucketfeet.com
15.8
emiliemshop.com
96.2
karmaloop.com
SCIQ SCORE: 48.0
109.1
95.1
aerie.com
66.9
aeropostale.com
27.9
ahnu.com
61.9
buckle.com
35.5
emiliopucci.com
28.2
kennethcole.com
26.7
albertaferretti.com
70.2
burberry.com
22.0
everlane.com
84.8
kipling-usa.com
51.9
aldoshoes.com
50.5
burlingtoncoatfactory.com
59.2
express.com
87.4
kitsylane.com
38.7
alloyapparel.com
80.8
cafepress.com
57.4
famousfootwear.com
59.7
lacoste.com
87.9
americanapparel.net
49.4
calvinklein.com
22.0
flirtcatalog.com
40.7
ladyfootlocker.com
75.0
amiclubwear.com
17.2
casualmale.com
66.2
footaction.com
23.1
lafayette148ny.com
52.1
anntaylor.com
charlotterusse.com
95.4
footlocker.com
53.2
landsend.com
59.8
anthropologie.com
57.8
chicos.com
39.3
footsmart.com
57.7
lanebryant.com
26.5
ardenb.com
35.6
christopherandbanks.com
93.3
forever21.com
31.0
lastcall.com
54.7
armani.com
34.9
cjbanks.com
56.5
fossil.com
47.8
leatherup.com
44.5
armaniexchange.com
74.2
coach.com
39.6
francescas.com
51.8
lee.com
52.9
ashleystewart.com
23.2
coccinelle.com
55.2
fredericks.com
54.6
levi.com
24.2
bagborroworsteal.com
51.2
coldwatercreek.com
133.0
freepeople.com
53.7
lids.com
38.7
bakersshoes.com
68.2
crocs.com
58.3
gap.com
57.4
lillypulitzer.com
13.4
bally.com
25.6
cusp.com
45.5
garnethill.com
57.8
llbean.com
48.8
bananarepublic.com
31.4
customink.com
35.0
gillyhicks.com
49.2
loft.com
23.9
barenecessities.com
81.5
davidsbridal.com
67.2
gojane.com
45.7
louisvuitton.com
80.8
barneys.com
92.4
debshops.com
40.0
greekgear.com
33.8
luggageonline.com
39.3
bcbg.com
57.4
delias.com
54.2
gucci.com
33.6
maidenform.com
74.7
bebe.com
51.7
destinationmaternity.com
64.3
guess.com
36.4
maisonmartinmargiela.com
49.6
bergdorfgoodman.com
29.0
destinationxl.com
59.8
gymboree.com
13.2
masseysoutfitters.com
38.7
beyondtherack.com
24.1
dexclusive.com
69.9
hautelook.com
68.1
maurices.com
58.1
bhldn.com
31.7
diesel.com
61.2
heels.com
45.5
menswearhouse.com
43.8
blair.com
24.6
dockers.com
53.2
hm.com
43.6
misskl.com
7.5
blanklabel.com
43.4
dolcegabbana.com
45.4
hollisterco.com
32.6
misssixty.com
76.4
bluecotton.com
48.2
dressbarn.com
31.4
hushpuppies.com
115.7
modcloth.com
44.9
bluefly.com
65.0
drjays.com
52.9
igigi.com
53.8
modnique.com
106.6
101.0
53
SCIQ:RETAIL2013
SCIQ Scoring
Brand List
APPAREL/
ACCESSORIES cont’d
56.5
sanuk.com
64.9
thenorthface.com
32.7
autoanything.com
38.4
scottevest.com
73.2
therealreal.com
41.5
autopartswarehouse.com
98.7
nastygal.com
36.1
sheplers.com
89.2
threadless.com
48.9
autozone.com
34.2
naturalizer.com
40.6
shiekhshoes.com
59.4
tillys.com
19.5
buyautoparts.com
98.1
nautica.com
33.1
shoebuy.com
60.3
timberland.com
77.7
net-a-porter.com
105.4
shoedazzle.com
72.3
71.9
newbalance.com
28.2
shoemall.com
83.2
nike.com
37.4
58.5
nikeid.nike.com
24.7
73.4
ninewest.com
42.1
7.9
go-parts.com
toms.com
24.5
jcwhitney.com
71.6
torrid.com
40.9
jpcycles.com
shoes.com
68.5
toryburch.com
44.3
lethalperformance.com
shop.ibex.com
39.8
truereligionbrandjeans.com
46.2
motorcycle-superstore.com
118.6
shop.wwe.com
53.9
tumi.com
18.9
napaonline.com
nixon.com
57.1
shopecko.com
54.2
uggaustralia.com
22.0
oreillyauto.com
88.9
nordstrom.com
37.3
shopjustice.com
21.0
ullapopken.com
17.8
rockauto.com
49.8
nyandcompany.com
38.4
shopplanetblue.com
73.7
urbanoutfitters.com
34.5
tirerack.com
66.8
oakley.com
62.4
skechers.com
61.1
oldnavy.com
19.1
smartwool.com
46.4
valentino.com
46.8
onlineshoes.com
45.5
sneakerhead.com
70.0
verabradley.com
70.4
pacsun.com
48.6
soma.com
41.2
vestiairecollective.com
12.3
pajamagram.com
30.7
sorel.com
10.5
viaspiga.com
56.2
aveda.com
38.6
paulfredrick.com
29.0
soul-flower.com
77.3
victoriassecret.com
29.9
aveyou.com
46.6
payless.com
30.9
southmoonunder.com
84.4
wetseal.com
71.5
avon.com
40.0
peruvianconnection.com
34.2
spanx.com
52.7
whitehouseblackmarket.com
62.7
bareescentuals.com
49.0
piperlime.com
48.6
speedousa.com
14.5
wolverine.com
46.6
bathandbodyworks.com
33.7
planetshoes.com
37.7
splendid.com
39.4
wrangler.com
36.1
beauty.com
plndr.com
88.4
spreadshirt.com
99.4
yesstyle.com
33.0
beautybar.com
71.9
promgirl.com
18.0
stoneisland.com
74.4
yoox.com
28.8
beautyencounter.com
22.9
queensboro.com
51.6
store-us.hugoboss.com
108.1
zappos.com
68.0
bhcosmetics.com
62.2
quiksilver.com
27.4
streetmoda.com
41.6
zazzle.com
33.5
blissworld.com
54.7
ralphlauren.com
45.9
sundancecatalog.com
42.4
zegna.com
92.7
bobbibrowncosmetics.com
rangerup.com
25.8
sunglasshut.com
80.0
zumiez.com
39.5
bumbleandbumble.com
60.2
ray-ban.com
56.5
sunglasswarehouse.com
75.8
burtsbees.com
74.9
reebok.com
54.2
swimoutlet.com
63.9
carolsdaughter.com
69.4
reef.com
37.6
talbots.com
63.6
clinique.com
20.9
reitmans.com
69.4
teva.com
90.3
dermstore.com
40.1
robertocavalli.com
41.4
thebay.com
52.2
advanceautoparts.com
52.4
dollarshaveclub.com
34.9
rockcreek.com
32.3
thecorner.com
69.9
americanmuscle.com
52.4
esteelauder.com
67.2
ruelala.com
43.3
thelimited.com
15.9
autoaccessoriesgarage.com
95.0
eyeslipsface.com
120.7
101.5
105.7
vans.com
AUTOMOTIVE
BEAUTY
54
SCIQ:RETAIL2013
SCIQ Scoring
Brand List
BEAUTY cont’d
41.9
fye.com
52.1
fabkids.com
45.0
gohastings.com
14.5
fashionplaytes.com
10.4
eforcity.com
36.0
folica.com
75.5
hbo.com
35.3
frenchtoast.com
39.1
firefold.com
87.8
fragrancenet.com
81.2
hulu.com
64.9
hannaandersson.com
35.3
focuscamera.com
30.3
labseries.com
55.6
lulu.com
12.7
janieandjack.com
29.8
frys.com
lancome-usa.com
17.4
moviemars.com
32.3
kidsafeinc.com
48.8
hhgregg.com
45.0
lovelyskin.com
90.3
netflix.com
51.4
kidsfootlocker.com
49.5
hp.com
49.6
lushusa.com
84.6
pandora.com
47.1
landofnod.com
39.6
jawbone.com
76.1
maccosmetics.com
42.2
powells.com
127.1
lollywollydoodle.com
38.3
jr.com
25.7
ojon.com
35.0
redbox.com
30.8
onestepahead.com
38.2
kellycodetectors.com
45.3
origins.com
62.7
scholastic.com
47.0
onestopplus.com
83.6
lifeproof.com
33.3
ouidad.com
59.8
shoppbs.org
47.9
oshkoshbgosh.com
71.2
microsoftstore.com
64.0
prescriptives.com
61.9
simpletruths.com
53.8
potterybarnkids.com
39.2
minisuit.com
51.3
sallybeauty.com
7.5
textbooks.com
50.9
teacollection.com
69.9
newegg.com
32.0
scentiments.com
22.9
thegreatcourses.com
98.9
zulily.com
44.8
norton.com
87.3
sephora.com
30.6
timelife.com
15.9
onecall.com
26.3
skincarerx.com
21.9
wowhd.co.uk
132.2
130.0
smashbox.com
18.2
stockngo.com
63.1
thebodyshop-usa.com
61.8
ulta.com
BOOKS/MUSIC/
VIDEOS
CHILDREN
& BABY
8.2
directron.com
30.5
outdoorspeakerdepot.com
COMPUTERS/
ELECTRONICS
51.8
panasonic.com
25.2
parts-express.com
14.6
47stphoto.com
11.9
pcconnection.com
23.8
abt.com
26.0
pcm.com
30.4
abercrombiekids.com
6.1
aedsuperstore.com
21.1
pcrush.com
26.3
albeebaby.com
8.6
alliedelec.com
34.0
philips-store.com
50.3
americangirl.com
72.0
apple.com
54.4
radioshack.com
babiesrus.com
17.5
bargainstation.com
18.9
secondipity.com
117.8
32.6
alibris.com
28.9
baby.steals.com
27.6
batteries.com
19.4
sewelldirect.com
63.2
barnesandnoble.com
34.2
babyage.com
46.8
bestbuy.com
28.0
shopjimmy.com
37.3
betterworldbooks.com
32.6
bigdotofhappiness.com
69.5
bhphotovideo.com
36.3
smarthome.com
33.7
biblio.com
23.2
birthdaydirect.com
37.6
bose.com
5.5
softchoice.com
44.8
blockbuster.com
39.8
birthdayexpress.com
42.3
buy.garmin.com
9.5
softmart.com
47.0
booksamillion.com
51.7
carters.com
65.9
case-mate.com
19.3
solidsignal.com
60.4
chapters.indigo.ca
46.6
childrensplace.com
27.0
cdw.com
38.5
sonicelectronix.com
28.7
chegg.com
69.7
citruslane.com
compuplus.com
83.1
sony.com
58.3
christianbook.com
35.8
cookieskids.com
28.4
crucial.com
24.5
sparkfun.com
21.0
ecampus.com
54.3
crazy8.com
50.8
crutchfield.com
10.9
stopzilla.com
53.7
emusic.com
46.3
diapers.com
44.8
dell.com
94.8
store.irobot.com
1.1
55
SCIQ:RETAIL2013
SCIQ Scoring
Brand List
HARDWARE/HOME
IMPROVEMENT
78.2
coastal.com
49.2
cvs.com
46.6
acehardware.com
41.8
drugstore.com
storkie.com
28.8
benjaminmoore.com
50.3
ediets.com
44.5
swisscolony.com
69.6
build.com
68.8
glassesusa.com
tequipment.net
52.6
thingsremembered.com
11.7
cpooutlets.com
53.1
gnc.com
56.8
tigerdirect.com
38.5
vermontteddybear.com
109.4
craftsman.com
30.4
heartratemonitorsusa.com
26.8
uniquesquared.com
28.2
whatshebuys.com
8.9
delcity.net
11.0
herbspro.com
29.5
wirelessemporium.com
53.7
yankeecandle.com
20.3
drillspot.com
30.6
hollandandbarrett.com
10.3
zones.com
23.8
floorstoyourhome.com
55.4
iherb.com
23.6
grainger.com
34.0
myotcstore.com
60.4
homedepot.com
29.4
nutrisystem.com
30.4
houseofantiquehardware.com
34.8
pureformulas.com
COMPUTERS/
ELECTRONICS cont’d
51.7
personalizationmall.com
27.9
proflowers.com
25.9
superbiiz.com
14.3
redenvelope.com
12.0
superwarehouse.com
29.6
18.5
techforless.com
4.3
FOOD
FLOWERS/
GIFTS
35.6
abesmarket.com
11.7
kitchensource.com
44.3
puritan.com
66.6
1800flowers.com
23.3
candy.com
28.9
lawnmowerpros.com
31.6
rivetandsway.com
59.8
americangreetings.com
76.0
candywarehouse.com
68.3
lowes.com
32.0
soap.com
35.2
baudville.com
14.8
chocoley.com
42.1
lumberliquidators.com
21.5
visiondirect.com
49.6
beau-coup.com
50.6
coffeebean.com
25.4
mscdirect.com
58.1
vitacost.com
23.1
berries.com
34.5
coffeeforless.com
32.2
nationalbuildersupply.com
50.4
vitaminshoppe.com
51.7
bluemountain.com
15.6
englishteastore.com
32.4
northerntool.com
54.3
walgreens.com
22.6
cgets.com
41.2
freshdirect.com
26.6
powerequipmentdirect.com
82.9
weightwatchers.com
diamondcandles.com
38.0
godiva.com
92.7
thertastore.com
56.7
ediblearrangements.com
54.8
greenmountaincoffee.com
26.9
toolking.com
54.8
egreetings.com
18.3
hickoryfarms.com
27.6
tools-plus.com
20.1
flowershop.com
23.7
jjbuckley.com
17.9
toolup.com
64.1
ftd.com
58.2
keurig.com
38.8
vintagetub.com
24.2
giftcard.com
89.2
23.7
gifttree.com
69.1
hallmark.com
43.0
109.8
HOUSEWARES/HOME
FURNISHINGS
17.9
1800mattress.com
kingarthurflour.com
20.8
acwholesalers.com
18.1
klwines.com
27.3
ajmadison.com
52.8
omahasteaks.com
47.7
allposters.com
harrietcarter.com
40.0
peapod.com
99.2
art.com
54.5
harryanddavid.com
34.7
shop.safeway.com
19.2
1800contacts.com
27.7
balsamhill.com
32.1
igourmet.com
71.0
starbucks.com
45.8
aclens.com
65.4
bedbathandbeyond.com
34.4
minted.com
43.1
teavana.com
12.4
alevastores.com
48.6
bellacor.com
54.9
novica.com
24.0
wine.com
43.1
amway.com
74.7
blendtec.com
27.1
paperstyle.com
32.4
wineenthusiast.com
56.2
beachbody.com
24.1
blinds.com
74.8
partylite.com
27.0
winetasting.com
bodybuilding.com
39.7
canvasondemand.com
HEALTH
112.0
56
SCIQ:RETAIL2013
SCIQ Scoring
Brand List
HOUSEWARES/HOME
FURNISHINGS cont’d
80.6
onekingslane.com
52.1
diamondnexus.com
45.7
overstockart.com
31.9
gemvara.com
59.2
carolinarustica.com
58.9
pbteen.com
22.9
gordonsjewelers.com
27.0
fingerhut.com
23.5
casa.com
53.6
pfaltzgraff.com
65.4
helzberg.com
28.5
gettington.com
50.5
cb2.com
35.8
pillsburystore.com
39.9
ice.com
76.6
gilt.com
41.7
chefscatalog.com
62.9
potterybarn.com
14.1
jamesallen.com
38.6
hammacher.com
43.6
containerstore.com
18.3
restorationhardware.com
42.2
jared.com
89.8
hsn.com
54.5
cooking.com
29.1
roomstogo.com
96.0
jewelmint.com
77.1
ideeli.com
56.0
crateandbarrel.com
42.6
rugs-direct.com
30.2
jewelrywarehouse.com
61.6
jcpenney.com
41.3
cuddledown.com
38.2
rugsusa.com
31.3
jomashop.com
31.3
cuisinart.com
55.8
selectcomfort.com
68.9
32.0
cymaxstores.com
27.9
shopperschoice.com
27.1
dazadi.com
25.8
25.5
designtoscano.com
30.8
33.3
114.2
dollargeneral.com
fab.com
114.4
kmart.com
jtv.com
48.3
kohls.com
54.5
kay.com
53.6
lordandtaylor.com
signaturehardware.com
27.5
limogesjewelry.com
96.7
macys.com
29.8
slobproof.com
25.3
myjewelrybox.com
41.8
meijer.com
everythingfurniture.com
50.1
stacksandstacks.com
15.0
pagoda.com
32.4
mileskimball.com
68.3
foodnetworkstore.com
42.6
store.bettycrocker.com
25.2
peoplesjewellers.com
19.6
mygofer.com
28.3
furniture.com
83.6
surlatable.com
44.7
ross-simons.com
51.2
neimanmarcus.com
40.4
hayneedle.com
48.6
tempurpedic.com
46.8
tiffany.com
88.7
nomorerack.com
24.8
homeandpatiodecorcenter.com
23.6
thebowlcompany.com
96.2
zales.com
57.3
overstock.com
12.7
homeoutfitters.com
28.6
thegardengates.com
11.3
ziamond.com
30.0
ozbo.com
32.1
horchow.com
32.5
touchofclass.com
72.6
qvc.com
62.0
ikea.com
37.9
ugallery.com
43.1
rakuten.com
25.8
inmod.com
40.1
us-mattress.com
60.4
saksfifthavenue.com
22.3
instawares.com
75.8
wayfair.com
76.7
amazon.com
54.1
samsclub.com
34.3
ivgstores.com
83.1
westelm.com
42.8
amerimark.com
93.1
jossandmain.com
75.1
williams-sonoma.com
43.5
101.4
kenmore.com
53.8
worldmarket.com
36.3
la-z-boy.com
35.7
zoostores.com
21.1
lakeside.com
51.8
lampsplus.com
29.3
livingdirect.com
32.3
mantelsdirect.com
78.5
29.6
mikasa.com
22.3
MASS MERCHANT
108.6
sears.com
beallsflorida.com
72.6
shop.com
59.3
belk.com
47.7
shophq.com
44.9
bjs.com
24.4
shopko.com
89.3
bloomingdales.com
33.0
shopmyexchange.com
38.1
bonton.com
58.2
skymall.com
40.0
boscovs.com
120.3
alexandani.com
33.2
bostonstore.com
29.2
theshoppingchannel.com
15.4
ashford.com
34.0
brookstone.com
23.1
unbeatablesale.com
nationalbusinessfurniture.com
54.7
bidz.com
44.1
carsons.com
82.6
vine.com
36.0
nfm.com
56.8
bluenile.com
48.4
costco.com
32.3
vonmaur.com
36.1
oneida.com
94.4
claires.com
42.6
dillards.com
81.6
walmart.com
JEWELRY
target.com
57
SCIQ:RETAIL2013
SCIQ Scoring
Brand List
MASS MERCHANT cont’d
52.8
dog.com
16.1
galls.com
42.8
uncommongoods.com
28.7
dogids.com
11.9
good360.org
54.8
v2cigs.com
vat19.com
37.5
wards.com
44.6
doversaddlery.com
78.1
groupon.com
103.0
27.3
yesasia.com
42.8
drsfostersmith.com
95.3
hottopic.com
12.2
waterfilters.net
14.1
inthecompanyofdogs.com
42.4
jetsetter.com
70.3
woot.com
30.8
jefferspet.com
38.3
joyus.com
44.9
petco.com
25.5
kleargear.com
OFFICE SUPPLIES
SPORTING
APPAREL
29.5
petedge.com
21.3
kofflersales.com
16.1
4inkjets.com
95.2
petflow.com
46.2
lakeshorelearning.com
20.9
buyonlinenow.com
52.7
petsmart.com
48.6
lifeway.com
43.9
altrec.com
32.4
chalkfly.com
36.3
puplife.com
63.8
livingsocial.com
45.5
athleta.com
12.0
companyfolders.com
77.8
smartpakequine.com
26.4
magazines.com
105.4
24.6
databazaar.com
39.3
vetdepot.com
18.6
deluxe.com
34.4
wag.com
31.7
ccs.com
minimus.biz
56.9
champssports.com
37.3
orangeonions.com
27.4
citysports.com
discountofficeitems.com
75.0
orientaltrading.com
52.6
columbia.com
29.2
franklinplanner.fcorgp.com
56.6
partycity.com
50.5
discountdance.com
29.2
ibuyofficesupply.com
52.0
pgestore.com
50.4
evo.com
16.3
idwholesaler.com
24.6
ldproducts.com
36.2
levenger.com
58.2
officedepot.com
25.4
officemax.com
10.8
SPECIALTY
6.8
21
47.2
pimsleurapproach.com
47.5
fanatics.com
1sale.com
47.8
propertyroom.com
31.1
fansedge.com
amsan.com
11.9
replacements.com
71.6
finishline.com
50.2
ancestry.com
26.2
schoolspecialty.com
54.3
gaiam.com
13.3
bettymills.com
46.0
shindigz.com
14.4
lucy.com
overnightprints.com
108.3
birchbox.com
85.7
shop.nationalgeographic.com
91.8
lululemon.com
7.5
printingforless.com
10.4
blacklight.com
63.3
shutterfly.com
57.6
merrell.com
6.7
psprint.com
bourbonandboots.com
33.5
silkscreeningsupplies.com
27.6
montrail.com
62.1
2.6
120.2
40.8
restockit.com
14.7
buildasign.com
20.5
simplyglobo.com
48.5
moosejaw.com
59.0
shoplet.com
43.5
calendars.com
15.5
smartsign.com
39.0
mountainhardwear.com
46.4
staples.com
21.4
costumecraze.com
28.9
snapfish.com
30.1
nflshop.com
24.7
theelegantoffice.com
35.1
cpa2biz.com
65.5
spencersonline.com
70.5
patagonia.com
21.4
urbangirl.com
23.9
deepdiscount.com
88.8
store.discovery.com
39.5
prepsportswear.com
36.1
vistaprint.com
42.4
discountfilters.com
24.7
sustainablesupply.com
27.5
roadrunnersports.com
32.2
discountramps.com
82.7
thegrommet.com
30.6
run.com
64.7
disneystore.com
theknot.com
70.2
shop.mlb.com
45.8
domyownpestcontrol.com
21.9
theparkcatalog.com
75.9
shop.nhl.com
etsy.com
96.2
thinkgeek.com
25.1
sportsworldchicago.com
fathead.com
29.8
tractorsupply.com
93.3
store.nba.com
PETS
37.7
1800petmeds.com
106.0
36.2
109.1
58
SCIQ:RETAIL2013
SCIQ Scoring
Brand List
SPORTING
APPAREL cont’d
21.9
paintball-online.com
88.7
gamestop.com
39.8
performancebike.com
74.1
guitarcenter.com
49.9
titlenine.com
21.4
redoxx.com
53.5
hobbytron.com
83.9
underarmour.com
69.6
rei.com
60.3
joann.com
republicbike.com
53.0
leapfrog.com
32.8
rockbottomgolf.com
38.4
lukiegames.com
SPORTING
GOODS
38.8
shop.callawaygolf.com
65.7
musiciansfriend.com
59.7
sierratradingpost.com
27.0
musicnotes.com
55.7
academy.com
15.2
skis.com
27.7
oompa.com
22.7
actionvillage.com
30.6
smoothfitness.com
62.7
samash.com
75.3
airsplat.com
59.3
sportsauthority.com
37.7
sheetmusicplus.com
86.7
backcountry.com
39.2
sportsmansguide.com
55.7
shop.lego.com
41.1
basspro.com
49.3
sportsmemorabilia.com
69.2
sweetwater.com
32.2
bikebandit.com
61.4
taylormadegolf.com
27.5
thinkfasttoys.com
33.5
bikesomewhere.com
21.8
teamexpress.com
3.8
billiards.com
29.5
8.6
boats.net
45.6
59.2
40.1
campmor.com
16.9
championsondisplay.com
41.8
cheaperthandirt.com
24.8
coleman.com
36.3
dickssportinggoods.com
49.8
amainhobbies.com
27.4
ems.com
56.5
americanmusical.com
51.9
gandermountain.com
44.7
artbeads.com
32.0
gearup2go.com
32.2
austinbazaar.com
38.0
golfgalaxy.com
32.6
bellalunatoys.com
35.7
golfsmith.com
49.1
bigfishgames.com
35.3
hockeymonkey.com
51.6
buildabear.com
39.5
jensonusa.com
26.5
campingworld.com
44.3
mec.ca
38.7
entertainmentearth.com
43.4
modells.com
21.2
fao.com
48.5
opticsplanet.com
29.6
fatbraintoys.com
66.3
orvis.com
53.2
firemountaingems.com
38.9
overtons.com
55.1
gamefly.com
21
6.6
121.7
toysrus.com
tgw.com
21.2
wwbw.com
42.7
totalhockey.com
64.5
yarn.com
burton.com
30.9
westmarine.com
29.2
yoyo.com
cabelas.com
28.6
zephyrsports.com
TOYS/HOBBIES
59
SCIQ:RETAIL2013
SCIQ Scoring
Index Classes
Brand
Rank
Brand Awareness
on Social
Networks Score
Social Upstream
Traffic Score
Website Social
Lift Score
SCRM Potential
Score
SCIQ
freepeople.com
1
130.1
120.0
146.7
139.4
133.0
lancome-usa.com
2
114.4
180.0
106.6
119.4
132.2
smashbox.com
3
109.6
160.0
113.3
151.5
130.0
lollywollydoodle.com
4
78.1
200.0
113.3
97.0
127.1
toysrus.com
5
119.0
40.0
180.0
200.0
121.7
plndr.com
6
92.7
160.0
113.3
109.1
120.7
target.com
7
138.6
40.0
180.0
127.3
120.3
bourbonandboots.com
8
63.6
200.0
86.7
151.5
120.2
shop.wwe.com
9
148.7
180.0
66.7
0
118.6
babiesrus.com
10
86.1
60.0
180.0
200.0
117.8
modcloth.com
11
119.3
100.0
120.0
139.4
115.7
kmart.com
12
107.2
40.0
173.3
181.8
114.4
fab.com
13
91.4
120.0
126.7
127.3
114.2
bodybuilding.com
14
126.8
80.0
120.0
139.4
112.0
diamondcandles.com
15
80.5
200.0
53.3
97.0
109.8
60
SCIQ:RETAIL2013
SCIQ Scoring
Index Classes
Brand
Rank
Brand Awareness
on Social
Networks Score
Social Upstream
Traffic Score
Website Social
Lift Score
SCRM Potential
Score
SCIQ
craftsman.com
16
90.6
40.0
173.3
181.8
109.4
theknot.com
17
117.3
80.0
120.0
139.4
109.1
ae.com
17
123.8
60.0
133.3
139.4
109.1
sears.com
18
107.9
20.0
173.3
181.8
108.6
birchbox.com
19
134.5
160.0
66.7
0
108.3
zappos.com
20
108.1
120.0
100.0
97.0
108.1
bucketfeet.com
21
61.8
200.0
73.3
60.6
106.6
etsy.com
22
154.5
120.0
66.7
36.4
106.0
vans.com
23
132.2
80.0
120.0
60.6
105.7
shoedazzle.com
24
124.3
80.0
106.7
121.2
105.4
ccs.com
24
102.3
40.0
166.7
127.3
105.4
justfab.com
24
104.7
100.0
100.0
139.4
105.4
vat19.com
25
89.9
200.0
53.3
0
103.0
rangerup.com
26
104.9
200.0
33.3
0
101.5
kenmore.com
27
84.2
20.0
173.3
181.8
101.4
61
SCIQ:RETAIL2013
SCIQ Scoring
Index Classes
Brand
Rank
Brand Awareness
on Social
Networks Score
Social Upstream
Traffic Score
Website Social
Lift Score
SCRM Potential
Score
SCIQ
charlotterusse.com
28
87.7
80.0
126.7
127.3
101.0
yesstyle.com
29
91.2
160.0
80.0
0
99.4
art.com
30
68.1
40.0
180.0
127.3
99.2
zulily.com
31
83.8
120.0
73.3
157.6
98.9
nastygal.com
32
110.1
100.0
86.7
97.0
98.7
jackthreads.com
33
80.6
120.0
86.7
121.2
98.3
nautica.com
34
86.4
20.0
160.0
181.8
98.1
macys.com
35
120.0
40.0
120.0
127.3
96.7
bonobos.com
36
61.0
180.0
80.0
0
96.3
thinkgeek.com
37
154.1
100.0
66.7
0
96.2
zales.com
37
80.3
60.0
140.0
121.2
96.2
karmaloop.com
37
141.6
100.0
46.7
97.0
96.2
jewelmint.com
38
100.9
80.0
106.7
97.0
96.0
footlocker.com
39
118.0
80.0
120.0
0
95.4
hottopic.com
40
131.1
120.0
66.7
0
95.3
62
SCIQ:RETAIL2013
SCIQ Scoring
Index Classes
Brand
Rank
Brand Awareness
on Social
Networks Score
Social Upstream
Traffic Score
Website Social
Lift Score
SCRM Potential
Score
SCIQ
brayola.com
41
65.1
200.0
40.0
36.4
95.2
petflow.com
41
83.8
200.0
33.3
0
95.2
aerie.com
42
77.1
60.0
133.3
139.4
95.1
eyeslipsface.com
43
117.9
140.0
46.7
36.4
95.0
store.irobot.com
44
62.8
200.0
53.3
0
94.8
claires.com
45
91.4
60.0
106.7
169.7
94.4
store.nba.com
46
117.7
140.0
53.3
0
93.3
forever21.com
46
130.8
100.0
80.0
0
93.3
jossandmain.com
47
71.1
80.0
106.7
157.6
93.1
thertastore.com
48
29.2
200.0
80.0
0
92.7
bobbibrowncosmetics.com
48
115.0
60.0
73.3
181.8
92.7
debshops.com
49
81.4
20.0
140.0
200.0
92.4
lululemon.com
50
125.8
60.0
100.0
60.6
91.8
netflix.com
51
130.8
60.0
80.0
90.9
90.3
dermstore.com
51
68.8
100.0
100.0
97.0
90.3
63
SCIQ:RETAIL2013
SCIQ Scoring
Index Classes
Brand
Rank
Brand Awareness
on Social
Networks Score
Social Upstream
Traffic Score
Website Social
Lift Score
SCRM Potential
Score
SCIQ
hsn.com
52
107.1
40.0
120.0
97.0
89.8
bloomingdales.com
53
85.1
20.0
140.0
157.6
89.3
threadless.com
54
114.5
100.0
66.7
48.5
89.2
kingarthurflour.com
54
97.3
140.0
60.0
0
89.2
nordstrom.com
55
129.7
100.0
66.7
0
88.9
store.discovery.com
56
135.9
80.0
80.0
0
88.8
nomorerack.com
57
89.9
140.0
33.3
97.0
88.7
gamestop.com
57
115.6
120.0
60.0
0
88.7
spreadshirt.com
58
54.6
200.0
40.0
0
88.4
americanapparel.net
59
109.6
60.0
113.3
30.3
87.9
fragrancenet.com
60
86.1
40.0
120.0
139.4
87.8
kitsylane.com
61
44.6
200.0
46.7
0
87.4
sephora.com
62
150.8
60.0
80.0
0
87.3
adidas.com
63
122.3
120.0
46.7
0
86.7
backcountry.com
63
85.2
40.0
133.3
90.9
86.7
64
SCIQ:RETAIL2013
SCIQ Scoring
Index Classes
Brand
Rank
Brand Awareness
on Social
Networks Score
Social Upstream
Traffic Score
Website Social
Lift Score
SCRM Potential
Score
SCIQ
shop.nationalgeographic.com
64
145.8
60.0
80.0
0
85.7
kipling-usa.com
65
52.2
20.0
160.0
181.8
84.8
pandora.com
66
94.8
100.0
46.7
121.2
84.6
wetseal.com
67
94.5
80.0
86.7
60.6
84.4
underarmour.com
68
113.1
120.0
46.7
0
83.9
lifeproof.com
69
98.6
100.0
80.0
0
83.6
surlatable.com
69
82.0
40.0
100.0
169.7
83.6
nike.com
70
137.3
60.0
80.0
0
83.2
westelm.com
71
93.3
80.0
73.3
90.9
83.1
sony.com
71
136.9
60.0
80.0
0
83.1
weightwatchers.com
72
129.7
80.0
66.7
0
82.9
thegrommet.com
73
83.4
60.0
100.0
97.0
82.7
vine.com
74
28.7
200.0
46.7
0
82.6
walmart.com
75
131.9
40.0
80.0
60.6
81.6
davidsbridal.com
76
74.5
60.0
86.7
151.5
81.5
65
SCIQ:RETAIL2013
SCIQ Scoring
Index Classes
Brand
Rank
Brand Awareness
on Social
Networks Score
Social Upstream
Traffic Score
Website Social
Lift Score
SCRM Potential
Score
SCIQ
hulu.com
77
117.9
80.0
46.7
78.8
81.2
cafepress.com
78
79.8
40.0
113.3
109.1
80.8
barneys.com
78
106.3
20.0
106.7
109.1
80.8
onekingslane.com
79
75.0
120.0
53.3
60.6
80.6
zumiez.com
80
106.8
80.0
80.0
0
80.0
alexandani.com
81
121.7
140.0
0
0
78.5
coastal.com
82
60.3
100.0
80.0
60.6
78.2
groupon.com
83
93.1
40.0
86.7
121.2
78.1
smartpakequine.com
84
72.8
120.0
66.7
0
77.8
net-a-porter.com
85
118.6
20.0
100.0
60.6
77.7
victoriassecret.com
86
144.2
60.0
53.3
0
77.3
ideeli.com
87
68.0
40.0
106.7
127.3
77.1
amazon.com
88
95.6
60.0
80.0
60.6
76.7
gilt.com
89
86.3
80.0
46.7
127.3
76.6
bluecotton.com
90
35.8
180.0
26.7
36.4
76.4
66
SCIQ:RETAIL2013
SCIQ Scoring
Index Classes
Brand
Rank
Brand Awareness
on Social
Networks Score
Social Upstream
Traffic Score
Website Social
Lift Score
SCRM Potential
Score
SCIQ
maccosmetics.com
91
127.0
80.0
46.7
0
76.1
candywarehouse.com
92
64.3
40.0
106.7
127.3
76.0
shop.nhl.com
93
99.8
120.0
33.3
0
75.9
burtsbees.com
94
86.0
120.0
46.7
0
75.8
wayfair.com
94
79.1
80.0
73.3
60.6
75.8
hbo.com
95
131.5
40.0
80.0
0
75.5
airsplat.com
96
99.0
80.0
60.0
36.4
75.3
williams-sonoma.com
97
110.2
60.0
80.0
0
75.1
orientaltrading.com
98
69.8
60.0
100.0
60.6
75.0
amiclubwear.com
98
123.3
60.0
66.7
0
75.0
reebok.com
99
109.8
60.0
80.0
0
74.9
partylite.com
100
82.6
120.0
46.7
0
74.8
blendtec.com
101
89.2
100.0
60.0
0
74.7
bebe.com
101
82.3
100.0
66.7
0
74.7
yoox.com
102
71.5
40.0
100.0
109.1
74.4
67
SCIQ:RETAIL2013
SCIQ Scoring
Index Classes
Brand
Rank
Brand Awareness
on Social
Networks Score
Social Upstream
Traffic Score
Website Social
Lift Score
SCRM Potential
Score
SCIQ
coach.com
103
140.6
40.0
66.7
0
74.2
guitarcenter.com
104
120.2
80.0
46.7
0
74.1
urbanoutfitters.com
105
118.9
80.0
46.7
0
73.7
ninewest.com
106
81.6
40.0
86.7
109.1
73.4
therealreal.com
107
61.7
20.0
120.0
127.3
73.2
eastbay.com
107
104.1
60.0
80.0
0
73.2
shop.com
108
68.6
40.0
113.3
60.6
72.6
qvc.com
108
108.6
60.0
53.3
60.6
72.6
toms.com
109
141.0
40.0
60.0
0
72.3
apple.com
110
133.4
80.0
26.7
0
72.0
promgirl.com
111
99.7
60.0
80.0
0
71.9
newbalance.com
111
99.3
40.0
80.0
60.6
71.9
finishline.com
112
92.1
80.0
66.7
0
71.6
torrid.com
112
92.1
80.0
66.7
0
71.6
avon.com
113
118.3
40.0
80.0
0
71.5
68
SCIQ:RETAIL2013
SCIQ Scoring
Index Classes
Brand
Rank
Brand Awareness
on Social
Networks Score
Social Upstream
Traffic Score
Website Social
Lift Score
SCRM Potential
Score
SCIQ
microsoftstore.com
114
130.7
40.0
66.7
0
71.2
starbucks.com
115
130.1
40.0
66.7
0
71.0
patagonia.com
116
114.9
40.0
80.0
0
70.5
pacsun.com
117
101.1
60.0
53.3
60.6
70.4
woot.com
118
74.2
60.0
80.0
60.6
70.3
shop.mlb.com
119
100.8
80.0
53.3
0
70.2
burberry.com
119
133.9
100.0
0
0
70.2
verabradley.com
120
113.2
40.0
80.0
0
70.0
hautelook.com
121
79.8
120.0
33.3
0
69.9
newegg.com
121
112.9
40.0
80.0
0
69.9
americanmuscle.com
121
112.9
40.0
80.0
0
69.9
citruslane.com
122
60.3
160.0
0
36.4
69.7
rei.com
123
111.9
20.0
80.0
60.6
69.6
build.com
123
111.9
60.0
60.0
0
69.6
bhphotovideo.com
124
111.5
40.0
80.0
0
69.5
69
SCIQ:RETAIL2013
SCIQ Scoring
Index Classes
Brand
Rank
Brand Awareness
on Social
Networks Score
Social Upstream
Traffic Score
Website Social
Lift Score
SCRM Potential
Score
SCIQ
teva.com
125
71.2
60.0
80.0
60.6
69.4
reef.com
125
97.7
0
113.3
60.6
69.4
sweetwater.com
126
70.5
60.0
80.0
60.6
69.2
hallmark.com
127
90.2
40.0
80.0
60.6
69.1
jtv.com
128
89.8
60.0
80.0
0
68.9
glassesusa.com
129
56.0
120.0
53.3
0
68.8
toryburch.com
130
101.6
60.0
66.7
0
68.5
lowes.com
131
127.8
40.0
60.0
0
68.3
foodnetworkstore.com
131
140.9
20.0
66.7
0
68.3
crocs.com
132
87.1
40.0
80.0
60.6
68.2
maurices.com
133
100.2
60.0
66.7
0
68.1
bhcosmetics.com
134
113.3
100.0
13.3
0
68.0
gojane.com
135
65.3
80.0
66.7
36.4
67.2
ruelala.com
135
63.4
60.0
40.0
181.8
67.2
aeropostale.com
136
96.5
60.0
66.7
0
66.9
70
SCIQ:RETAIL2013
SCIQ Scoring
Index Classes
Brand
Rank
Brand Awareness
on Social
Networks Score
Social Upstream
Traffic Score
Website Social
Lift Score
SCRM Potential
Score
SCIQ
oakley.com
137
116.2
60.0
46.7
0
66.8
brooksbrothers.com
138
82.4
40.0
100.0
0
66.7
1800flowers.com
139
78.9
60.0
46.7
109.1
66.6
jimmyjazz.com
140
41.0
80.0
80.0
60.6
66.4
orvis.com
141
101.0
40.0
80.0
0
66.3
footaction.com
142
80.7
60.0
80.0
0
66.2
case-mate.com
143
59.3
60.0
80.0
60.6
65.9
musiciansfriend.com
144
92.4
80.0
46.7
0
65.7
spencersonline.com
145
86.1
40.0
80.0
36.4
65.5
bedbathandbeyond.com
146
92.3
40.0
53.3
97.0
65.4
helzberg.com
146
58.0
80.0
80.0
0
65.4
bodycentral.com
147
71.6
60.0
53.3
97.0
65.2
drjays.com
148
76.6
60.0
80.0
0
65.0
thenorthface.com
149
103.2
60.0
53.3
0
64.9
hannaandersson.com
149
36.3
80.0
80.0
60.6
64.9
71
SCIQ:RETAIL2013
SCIQ Scoring
Index Classes
Brand
Rank
Brand Awareness
on Social
Networks Score
Social Upstream
Traffic Score
Website Social
Lift Score
SCRM Potential
Score
SCIQ
disneystore.com
150
89.0
60.0
66.7
0
64.7
yarn.com
151
74.9
60.0
80.0
0
64.5
guess.com
152
107.7
40.0
66.7
0
64.3
ftd.com
153
50.7
20.0
106.7
109.1
64.1
prescriptives.com
154
46.7
120.0
46.7
0
64.0
carolsdaughter.com
155
92.9
40.0
80.0
0
63.9
livingsocial.com
156
80.3
40.0
60.0
97.0
63.8
clinique.com
157
105.3
40.0
66.7
0
63.6
shutterfly.com
158
84.3
60.0
66.7
0
63.3
barnesandnoble.com
159
84.0
60.0
66.7
0
63.2
thebodyshop-usa.com
160
83.6
60.0
66.7
0
63.1
potterybarn.com
161
109.8
60.0
40.0
0
62.9
samash.com
162
69.2
80.0
60.0
0
62.7
bareescentuals.com
162
95.7
60.0
53.3
0
62.7
scholastic.com
162
82.3
60.0
66.7
0
62.7
72
SCIQ:RETAIL2013
SCIQ Scoring
Index Classes
Brand
Rank
Brand Awareness
on Social
Networks Score
Social Upstream
Traffic Score
Website Social
Lift Score
SCRM Potential
Score
SCIQ
skechers.com
163
71.9
40.0
80.0
48.5
62.4
quiksilver.com
164
128.7
0
66.7
36.4
62.2
1sale.com
165
73.3
60.0
33.3
121.2
62.1
ikea.com
166
113.3
40.0
53.3
0
62.0
buckle.com
167
66.4
60.0
80.0
0
61.9
simpletruths.com
167
93.0
100.0
13.3
0
61.9
ulta.com
168
92.7
60.0
53.3
0
61.8
jcpenney.com
169
98.5
40.0
66.7
0
61.6
taylormadegolf.com
170
84.7
60.0
60.0
0
61.4
heels.com
171
81.2
40.0
66.7
48.5
61.2
oldnavy.com
172
110.3
40.0
53.3
0
61.1
saksfifthavenue.com
173
101.4
20.0
80.0
0
60.4
chapters.indigo.ca
173
74.5
0
106.7
60.6
60.4
homedepot.com
173
127.9
40.0
33.3
0
60.4
timberland.com
174
94.5
40.0
66.7
0
60.3
73
SCIQ:RETAIL2013
SCIQ Scoring
Index Classes
Brand
Rank
Brand Awareness
on Social
Networks Score
Social Upstream
Traffic Score
Website Social
Lift Score
SCRM Potential
Score
SCIQ
joann.com
174
94.5
40.0
66.7
0
60.3
ray-ban.com
175
94.1
60.0
46.7
0
60.2
americangreetings.com
176
72.8
60.0
66.7
0
59.8
anthropologie.com
176
92.8
60.0
46.7
0
59.8
gymboree.com
176
52.8
80.0
66.7
0
59.8
shoppbs.org
176
145.9
20.0
33.3
0
59.8
sierratradingpost.com
177
79.0
40.0
80.0
0
59.7
lacoste.com
177
105.5
40.0
53.3
0
59.7
tillys.com
178
84.5
60.0
53.3
0
59.4
belk.com
179
77.6
40.0
80.0
0
59.3
sportsauthority.com
179
77.6
40.0
80.0
0
59.3
carolinarustica.com
180
34.5
40.0
86.7
109.1
59.2
cabelas.com
180
97.3
40.0
40.0
60.6
59.2
express.com
180
90.7
60.0
46.7
0
59.2
shoplet.com
181
56.6
60.0
80.0
0
59.0
74
SCIQ:RETAIL2013
SCIQ Scoring
Index Classes
Brand
Rank
Brand Awareness
on Social
Networks Score
Social Upstream
Traffic Score
Website Social
Lift Score
SCRM Potential
Score
SCIQ
pbteen.com
182
83.2
60.0
53.3
0
58.9
bootbarn.com
183
69.4
60.0
66.7
0
58.8
nikeid.nike.com
184
88.4
60.0
46.7
0
58.5
gap.com
185
101.1
40.0
53.3
0
58.3
christianbook.com
185
74.2
40.0
80.0
0
58.3
officedepot.com
186
113.9
20.0
40.0
60.6
58.2
skymall.com
186
53.9
20.0
100.0
60.6
58.2
keurig.com
186
93.9
40.0
60.0
0
58.2
bhldn.com
187
60.5
100.0
33.3
0
58.1
vitacost.com
187
73.6
40.0
80.0
0
58.1
chicos.com
188
72.5
40.0
80.0
0
57.8
llbean.com
188
92.5
40.0
60.0
0
57.8
lanebryant.com
189
78.8
60.0
33.3
60.6
57.7
merrell.com
190
85.3
40.0
66.7
0
57.6
jcrew.com
190
105.3
40.0
46.7
0
57.6
75
SCIQ:RETAIL2013
SCIQ Scoring
Index Classes
Brand
Rank
Brand Awareness
on Social
Networks Score
Social Upstream
Traffic Score
Website Social
Lift Score
SCRM Potential
Score
SCIQ
lillypulitzer.com
191
98.1
40.0
53.3
0
57.4
delias.com
191
64.6
60.0
66.7
0
57.4
famousfootwear.com
191
71.2
40.0
80.0
0
57.4
overstock.com
192
64.3
60.0
66.7
0
57.3
shopecko.com
193
94.2
0
80.0
48.5
57.1
champssports.com
194
89.8
40.0
60.0
0
56.9
bluenile.com
195
69.5
40.0
80.0
0
56.8
tigerdirect.com
195
102.6
40.0
46.7
0
56.8
ediblearrangements.com
196
69.2
40.0
80.0
0
56.7
partycity.com
197
95.4
40.0
53.3
0
56.6
americanmusical.com
198
48.5
80.0
60.0
0
56.5
sanuk.com
198
88.1
0
80.0
60.6
56.5
fossil.com
198
81.6
60.0
46.7
0
56.5
sunglasswarehouse.com
198
41.6
80.0
66.7
0
56.5
aveda.com
199
94.0
40.0
53.3
0
56.2
76
SCIQ:RETAIL2013
SCIQ Scoring
Index Classes
Brand
Rank
Brand Awareness
on Social
Networks Score
Social Upstream
Traffic Score
Website Social
Lift Score
SCRM Potential
Score
SCIQ
beachbody.com
199
114.0
60.0
13.3
0
56.2
crateandbarrel.com
200
66.8
40.0
80.0
0
56.0
selectcomfort.com
201
46.1
80.0
60.0
0
55.8
shop.lego.com
202
78.9
60.0
46.7
0
55.7
academy.com
202
78.9
40.0
66.7
0
55.7
80stees.com
203
45.4
60.0
80.0
0
55.6
lulu.com
203
38.5
100.0
46.7
0
55.6
iherb.com
204
64.7
40.0
80.0
0
55.4
fredericks.com
205
70.6
60.0
53.3
0
55.2
gamefly.com
206
70.3
80.0
13.3
60.6
55.1
novica.com
207
42.7
0
100.0
121.2
54.9
abercrombie.com
207
123.1
60.0
0
0
54.9
v2cigs.com
208
56.2
60.0
66.7
0
54.8
greenmountaincoffee.com
208
62.7
40.0
80.0
0
54.8
egreetings.com
208
58.3
60.0
40.0
72.7
54.8
77
SCIQ:RETAIL2013
SCIQ Scoring
Index Classes
Brand
Rank
Brand Awareness
on Social
Networks Score
Social Upstream
Traffic Score
Website Social
Lift Score
SCRM Potential
Score
SCIQ
armani.com
209
123.6
0
46.7
36.4
54.7
ralphlauren.com
209
108.9
40.0
33.3
0
54.7
bidz.com
209
28.9
100.0
53.3
0
54.7
levi.com
210
108.6
40.0
33.3
0
54.6
kay.com
211
61.7
40.0
80.0
0
54.5
cooking.com
211
61.7
40.0
80.0
0
54.5
harryanddavid.com
211
54.8
40.0
66.7
60.6
54.5
radioshack.com
212
94.8
40.0
46.7
0
54.4
walgreens.com
213
94.5
40.0
46.7
0
54.3
crazy8.com
213
34.5
80.0
66.7
0
54.3
gaiam.com
213
101.0
0
80.0
0
54.3
gucci.com
214
120.7
60.0
0
0
54.2
uggaustralia.com
214
80.7
40.0
60.0
0
54.2
swimoutlet.com
214
60.7
40.0
80.0
0
54.2
samsclub.com
215
80.3
40.0
60.0
0
54.1
78
SCIQ:RETAIL2013
SCIQ Scoring
Index Classes
Brand
Rank
Brand Awareness
on Social
Networks Score
Social Upstream
Traffic Score
Website Social
Lift Score
SCRM Potential
Score
SCIQ
tumi.com
216
73.1
40.0
66.7
0
53.9
modnique.com
217
45.9
60.0
53.3
60.6
53.8
worldmarket.com
217
79.3
20.0
80.0
0
53.8
potterybarnkids.com
217
85.9
40.0
53.3
0
53.8
emusic.com
218
52.4
100.0
26.7
0
53.7
yankeecandle.com
218
72.4
60.0
46.7
0
53.7
lids.com
218
52.4
60.0
66.7
0
53.7
pfaltzgraff.com
219
33.0
40.0
73.3
97.0
53.6
lordandtaylor.com
219
78.6
40.0
60.0
0
53.6
hobbytron.com
220
58.3
60.0
60.0
0
53.5
landsend.com
221
70.7
40.0
66.7
0
53.2
firemountaingems.com
221
77.3
60.0
40.0
0
53.2
hm.com
221
117.3
60.0
0
0
53.2
gnc.com
222
90.4
60.0
26.7
0
53.1
leapfrog.com
223
70.1
40.0
66.7
0
53.0
79
SCIQ:RETAIL2013
SCIQ Scoring
Index Classes
Brand
Rank
Brand Awareness
on Social
Networks Score
Social Upstream
Traffic Score
Website Social
Lift Score
SCRM Potential
Score
SCIQ
ashleystewart.com
224
69.7
40.0
66.7
0
52.9
igigi.com
224
69.7
40.0
66.7
0
52.9
dog.com
225
75.9
40.0
60.0
0
52.8
omahasteaks.com
225
63.7
20.0
80.0
36.4
52.8
petsmart.com
226
102.5
40.0
33.3
0
52.7
whitehouseblackmarket.com
226
75.6
20.0
80.0
0
52.7
columbia.com
227
75.3
20.0
80.0
0
52.6
thingsremembered.com
227
55.3
40.0
80.0
0
52.6
dollarshaveclub.com
228
84.4
60.0
0
90.9
52.4
esteelauder.com
228
108.0
40.0
26.7
0
52.4
advanceautoparts.com
229
73.9
20.0
80.0
0
52.2
anntaylor.com
230
80.5
40.0
53.3
0
52.1
fabkids.com
230
68.2
40.0
53.3
36.4
52.1
diamondnexus.com
230
53.6
60.0
60.0
0
52.1
pgestore.com
231
80.1
80.0
13.3
0
52.0
80
SCIQ:RETAIL2013
SCIQ Scoring
Index Classes
Brand
Rank
Brand Awareness
on Social
Networks Score
Social Upstream
Traffic Score
Website Social
Lift Score
SCRM Potential
Score
SCIQ
aldoshoes.com
232
86.3
40.0
46.7
0
51.9
gandermountain.com
232
72.9
20.0
80.0
0
51.9
lampsplus.com
233
67.2
40.0
53.3
36.4
51.8
lee.com
233
66.0
40.0
66.7
0
51.8
bodenusa.com
233
66.0
40.0
66.7
0
51.8
panasonic.com
233
72.5
20.0
80.0
0
51.8
carters.com
234
79.1
40.0
53.3
0
51.7
bluemountain.com
234
55.0
80.0
33.3
12.1
51.7
destinationmaternity.com
234
45.6
60.0
66.7
0
51.7
personalizationmall.com
234
52.2
40.0
80.0
0
51.7
store-us.hugoboss.com
235
111.9
0
60.0
0
51.6
buildabear.com
235
91.9
80.0
0
0
51.6
kidsfootlocker.com
236
31.2
60.0
80.0
0
51.4
sallybeauty.com
237
57.7
60.0
53.3
0
51.3
coldwatercreek.com
238
57.4
60.0
53.3
0
51.2
81
SCIQ:RETAIL2013
SCIQ Scoring
Index Classes
Brand
Rank
Brand Awareness
on Social
Networks Score
Social Upstream
Traffic Score
Website Social
Lift Score
SCRM Potential
Score
SCIQ
neimanmarcus.com
238
97.4
40.0
33.3
0
51.2
teacollection.com
239
57.6
60.0
40.0
36.4
50.9
crutchfield.com
240
89.5
20.0
60.0
0
50.8
coffeebean.com
241
88.8
0
80.0
0
50.6
cb2.com
242
48.5
40.0
80.0
0
50.5
burlingtoncoatfactory.com
242
44.9
40.0
73.3
30.3
50.5
discountdance.com
242
81.6
20.0
66.7
0
50.5
vitaminshoppe.com
243
81.2
40.0
46.7
0
50.4
evo.com
243
61.2
60.0
46.7
0
50.4
americangirl.com
244
94.4
60.0
13.3
0
50.3
ediets.com
244
54.0
0
93.3
60.6
50.3
ancestry.com
245
94.0
60.0
13.3
0
50.2
stacksandstacks.com
246
43.5
0
113.3
30.3
50.1
titlenine.com
247
46.4
60.0
60.0
0
49.9
amainhobbies.com
248
66.1
40.0
60.0
0
49.8
82
SCIQ:RETAIL2013
SCIQ Scoring
Index Classes
Brand
Rank
Brand Awareness
on Social
Networks Score
Social Upstream
Traffic Score
Website Social
Lift Score
SCRM Potential
Score
SCIQ
ebags.com
248
46.1
60.0
60.0
0
49.8
josbank.com
248
59.2
40.0
66.7
0
49.8
nyandcompany.com
248
59.2
40.0
66.7
0
49.8
lushusa.com
249
98.5
0
46.7
60.6
49.6
bergdorfgoodman.com
249
92.0
40.0
33.3
0
49.6
beau-coup.com
249
55.7
40.0
53.3
48.5
49.6
hp.com
250
111.6
40.0
13.3
0
49.5
calvinklein.com
251
111.3
0
53.3
0
49.4
sportsmemorabilia.com
252
41.6
40.0
66.7
48.5
49.3
loft.com
253
70.6
40.0
53.3
0
49.2
cvs.com
253
90.6
40.0
33.3
0
49.2
bigfishgames.com
254
70.3
60.0
33.3
0
49.1
piperlime.com
255
69.9
40.0
53.3
0
49.0
autozone.com
256
89.6
40.0
33.3
0
48.9
hhgregg.com
257
70.5
20.0
60.0
36.4
48.8
83
SCIQ:RETAIL2013
SCIQ Scoring
Index Classes
Brand
Rank
Brand Awareness
on Social
Networks Score
Social Upstream
Traffic Score
Website Social
Lift Score
SCRM Potential
Score
SCIQ
bananarepublic.com
257
89.3
20.0
53.3
0
48.8
lifeway.com
258
75.5
40.0
46.7
0
48.6
speedousa.com
258
115.5
0
46.7
0
48.6
soma.com
258
62.0
20.0
80.0
0
48.6
tempurpedic.com
258
42.0
40.0
80.0
0
48.6
bellacor.com
258
42.0
40.0
80.0
0
48.6
moosejaw.com
259
55.1
40.0
66.7
0
48.5
opticsplanet.com
259
61.7
20.0
80.0
0
48.5
costco.com
260
61.4
40.0
60.0
0
48.4
kohls.com
261
87.6
40.0
33.3
0
48.3
dressbarn.com
262
54.1
40.0
66.7
0
48.2
7forallmankind.com
263
80.0
0
80.0
0
48.0
oshkoshbgosh.com
264
66.2
40.0
53.3
0
47.9
propertyroom.com
265
32.8
60.0
66.7
0
47.8
leatherup.com
265
39.3
40.0
80.0
0
47.8
84
SCIQ:RETAIL2013
SCIQ Scoring
Index Classes
Brand
Rank
Brand Awareness
on Social
Networks Score
Social Upstream
Traffic Score
Website Social
Lift Score
SCRM Potential
Score
SCIQ
shophq.com
266
52.4
40.0
66.7
0
47.7
dsw.com
266
72.4
40.0
46.7
0
47.7
allposters.com
266
42.7
40.0
60.0
48.5
47.7
fanatics.com
267
38.3
100.0
20.0
0
47.5
bostonproper.com
267
58.3
20.0
80.0
0
47.5
pimsleurapproach.com
268
77.3
80.0
0
0
47.2
landofnod.com
269
56.9
20.0
80.0
0
47.1
onestopplus.com
270
50.1
40.0
66.7
0
47.0
booksamillion.com
270
56.6
40.0
60.0
0
47.0
bestbuy.com
271
102.8
40.0
13.3
0
46.8
onlineshoes.com
271
49.4
60.0
46.7
0
46.8
tiffany.com
271
115.9
40.0
0
0
46.8
bathandbodyworks.com
272
102.1
40.0
13.3
0
46.6
childrensplace.com
272
68.7
40.0
46.7
0
46.6
payless.com
272
55.3
40.0
60.0
0
46.6
85
SCIQ:RETAIL2013
SCIQ Scoring
Index Classes
Brand
Rank
Brand Awareness
on Social
Networks Score
Social Upstream
Traffic Score
Website Social
Lift Score
SCRM Potential
Score
SCIQ
acehardware.com
272
75.3
20.0
60.0
0
46.6
valentino.com
273
109.3
0
33.3
36.4
46.4
staples.com
273
68.0
40.0
46.7
0
46.4
diapers.com
274
67.7
40.0
46.7
0
46.3
motorcycle-superstore.com
275
80.8
40.0
33.3
0
46.2
lakeshorelearning.com
275
40.8
60.0
53.3
0
46.2
shindigz.com
276
53.2
20.0
80.0
0
46.0
sundancecatalog.com
277
46.3
40.0
66.7
0
45.9
aclens.com
278
29.3
0
113.3
30.3
45.8
domyownpestcontrol.com
278
66.0
20.0
66.7
0
45.8
louisvuitton.com
279
132.2
20.0
0
0
45.7
overstockart.com
279
72.2
0
80.0
0
45.7
burton.com
280
111.9
0
40.0
0
45.6
athleta.com
281
58.4
40.0
53.3
0
45.5
garnethill.com
281
45.0
40.0
66.7
0
45.5
86
SCIQ:RETAIL2013
SCIQ Scoring
Index Classes
Brand
Rank
Brand Awareness
on Social
Networks Score
Social Upstream
Traffic Score
Website Social
Lift Score
SCRM Potential
Score
SCIQ
sneakerhead.com
281
25.0
80.0
46.7
0
45.5
menswearhouse.com
281
65.0
40.0
46.7
0
45.5
hollisterco.com
282
91.2
60.0
0
0
45.4
origins.com
283
64.3
40.0
46.7
0
45.3
lovelyskin.com
284
58.0
0
80.0
36.4
45.0
gohastings.com
284
56.7
40.0
53.3
0
45.0
bluefly.com
285
76.4
20.0
53.3
0
44.9
petco.com
285
96.4
40.0
13.3
0
44.9
bjs.com
285
62.9
40.0
46.7
0
44.9
norton.com
286
69.5
80.0
0
0
44.8
dell.com
286
109.5
40.0
0
0
44.8
blockbuster.com
286
62.6
60.0
26.7
0
44.8
artbeads.com
287
69.2
20.0
60.0
0
44.7
ross-simons.com
287
55.7
40.0
53.3
0
44.7
doversaddlery.com
288
61.9
60.0
26.7
0
44.6
87
SCIQ:RETAIL2013
SCIQ Scoring
Index Classes
Brand
Rank
Brand Awareness
on Social
Networks Score
Social Upstream
Traffic Score
Website Social
Lift Score
SCRM Potential
Score
SCIQ
armaniexchange.com
289
88.5
40.0
20.0
0
44.5
swisscolony.com
289
48.5
40.0
60.0
0
44.5
mec.ca
290
67.8
0
80.0
0
44.3
lethalperformance.com
290
67.8
0
80.0
0
44.3
puritan.com
290
47.8
40.0
60.0
0
44.3
carsons.com
291
47.1
40.0
60.0
0
44.1
altrec.com
292
39.5
40.0
66.7
0
43.9
blair.com
293
26.1
40.0
80.0
0
43.8
misskl.com
294
66.3
0
46.7
97.0
43.6
containerstore.com
294
58.5
40.0
46.7
0
43.6
beallsflorida.com
295
58.2
20.0
66.7
0
43.5
calendars.com
295
38.2
40.0
66.7
0
43.5
modells.com
296
64.7
20.0
60.0
0
43.4
dolcegabbana.com
296
131.3
0
13.3
0
43.4
thelimited.com
297
57.5
20.0
66.7
0
43.3
88
SCIQ:RETAIL2013
SCIQ Scoring
Index Classes
Brand
Rank
Brand Awareness
on Social
Networks Score
Social Upstream
Traffic Score
Website Social
Lift Score
SCRM Potential
Score
SCIQ
amway.com
298
83.7
60.0
0
0
43.1
rakuten.com
298
43.7
20.0
80.0
0
43.1
teavana.com
298
96.8
0
46.7
0
43.1
harrietcarter.com
299
23.4
40.0
80.0
0
43.0
amerimark.com
300
36.2
40.0
66.7
0
42.8
drsfostersmith.com
300
62.7
40.0
40.0
0
42.8
uncommongoods.com
300
62.7
20.0
60.0
0
42.8
totalhockey.com
301
95.8
0
46.7
0
42.7
dillards.com
302
55.5
40.0
46.7
0
42.6
rugs-direct.com
302
35.5
40.0
66.7
0
42.6
store.bettycrocker.com
302
128.6
0
13.3
0
42.6
jetsetter.com
303
56.0
20.0
53.3
36.4
42.4
zegna.com
303
94.8
0
46.7
0
42.4
discountfilters.com
303
30.8
0
60.0
151.5
42.4
buy.garmin.com
304
87.6
40.0
13.3
0
42.3
89
SCIQ:RETAIL2013
SCIQ Scoring
Index Classes
Brand
Rank
Brand Awareness
on Social
Networks Score
Social Upstream
Traffic Score
Website Social
Lift Score
SCRM Potential
Score
SCIQ
jared.com
305
40.7
20.0
80.0
0
42.2
powells.com
305
60.7
20.0
60.0
0
42.2
nixon.com
306
73.8
0
66.7
0
42.1
lumberliquidators.com
306
46.9
40.0
53.3
0
42.1
fye.com
307
46.2
60.0
33.3
0
41.9
drugstore.com
308
52.8
40.0
46.7
0
41.8
cheaperthandirt.com
308
79.3
40.0
20.0
0
41.8
meijer.com
308
65.9
60.0
13.3
0
41.8
chefscatalog.com
309
39.0
40.0
60.0
0
41.7
zazzle.com
310
65.2
40.0
33.3
0
41.6
autopartswarehouse.com
311
64.9
20.0
53.3
0
41.5
thebay.com
312
78.0
0
60.0
0
41.4
cuddledown.com
313
57.6
0
80.0
0
41.3
vestiairecollective.com
314
51.2
0
60.0
78.8
41.2
freshdirect.com
314
57.3
0
80.0
0
41.2
90
SCIQ:RETAIL2013
SCIQ Scoring
Index Classes
Brand
Rank
Brand Awareness
on Social
Networks Score
Social Upstream
Traffic Score
Website Social
Lift Score
SCRM Potential
Score
SCIQ
basspro.com
315
90.4
20.0
26.7
0
41.1
jpcycles.com
316
63.2
40.0
33.3
0
40.9
restockit.com
317
25.4
0
60.0
151.5
40.8
ladyfootlocker.com
318
55.6
0
80.0
0
40.7
shiekhshoes.com
319
48.7
20.0
66.7
0
40.6
hayneedle.com
320
48.0
40.0
46.7
0
40.4
campmor.com
321
47.0
20.0
66.7
0
40.1
robertocavalli.com
321
113.6
0
20.0
0
40.1
us-mattress.com
321
53.6
0
80.0
0
40.1
greekgear.com
322
41.4
0
80.0
36.4
40.0
peruvianconnection.com
322
40.1
60.0
33.3
0
40.0
peapod.com
322
43.1
60.0
0
90.9
40.0
boscovs.com
322
33.2
40.0
60.0
0
40.0
ice.com
323
39.8
40.0
53.3
0
39.9
truereligionbrandjeans.com
324
59.4
20.0
53.3
0
39.8
91
SCIQ:RETAIL2013
SCIQ Scoring
Index Classes
Brand
Rank
Brand Awareness
on Social
Networks Score
Social Upstream
Traffic Score
Website Social
Lift Score
SCRM Potential
Score
SCIQ
birthdayexpress.com
324
46.0
40.0
46.7
0
39.8
performancebike.com
324
72.5
20.0
40.0
0
39.8
canvasondemand.com
325
65.3
0
46.7
60.6
39.7
jawbone.com
326
85.3
0
46.7
0
39.6
francescas.com
326
51.9
40.0
40.0
0
39.6
bumbleandbumble.com
327
85.0
0
46.7
0
39.5
jockey.com
327
51.5
20.0
60.0
0
39.5
jensonusa.com
327
51.5
0
80.0
0
39.5
prepsportswear.com
327
31.5
40.0
60.0
0
39.5
wrangler.com
328
71.2
0
60.0
0
39.4
footsmart.com
329
37.7
40.0
53.3
0
39.3
bcbg.com
329
97.7
20.0
13.3
0
39.3
vetdepot.com
329
50.8
0
80.0
0
39.3
minisuit.com
330
34.6
0
80.0
48.5
39.2
sportsmansguide.com
330
64.0
40.0
26.7
0
39.2
92
SCIQ:RETAIL2013
SCIQ Scoring
Index Classes
Brand
Rank
Brand Awareness
on Social
Networks Score
Social Upstream
Traffic Score
Website Social
Lift Score
SCRM Potential
Score
SCIQ
firefold.com
331
50.2
0
80.0
0
39.1
mountainhardwear.com
332
76.7
0
53.3
0
39.0
overtons.com
333
29.8
20.0
80.0
0
38.9
vintagetub.com
334
49.5
0
80.0
0
38.8
shop.callawaygolf.com
334
96.0
20.0
13.3
0
38.8
beyondtherack.com
335
56.9
60.0
0
36.4
38.7
alloyapparel.com
335
42.3
20.0
66.7
0
38.7
entertainmentearth.com
335
62.3
0
66.7
0
38.7
bakersshoes.com
335
42.3
40.0
46.7
0
38.7
paulfredrick.com
336
28.8
40.0
60.0
0
38.6
hammacher.com
336
61.9
40.0
26.7
0
38.6
vermontteddybear.com
337
35.0
80.0
13.3
0
38.5
sonicelectronix.com
337
75.0
40.0
13.3
0
38.5
shopplanetblue.com
338
55.9
0
60.0
36.4
38.4
scottevest.com
338
61.2
0
66.7
0
38.4
93
SCIQ:RETAIL2013
SCIQ Scoring
Index Classes
Brand
Rank
Brand Awareness
on Social
Networks Score
Social Upstream
Traffic Score
Website Social
Lift Score
SCRM Potential
Score
SCIQ
lukiegames.com
338
21.2
60.0
46.7
0
38.4
eileenfisher.com
338
61.2
0
66.7
0
38.4
joyus.com
339
45.0
0
66.7
48.5
38.3
jr.com
339
47.8
20.0
60.0
0
38.3
rugsusa.com
340
34.0
40.0
53.3
0
38.2
kellycodetectors.com
340
40.6
60.0
26.7
0
38.2
bonton.com
341
47.1
20.0
60.0
0
38.1
godiva.com
342
73.3
0
53.3
0
38.0
golfgalaxy.com
342
39.9
20.0
66.7
0
38.0
ugallery.com
343
59.5
0
66.7
0
37.9
sheetmusicplus.com
344
45.8
0
80.0
0
37.7
1800petmeds.com
344
72.3
40.0
13.3
0
37.7
splendid.com
344
58.9
0
66.7
0
37.7
talbots.com
345
52.0
40.0
33.3
0
37.6
bose.com
345
78.5
20.0
26.7
0
37.6
94
SCIQ:RETAIL2013
SCIQ Scoring
Index Classes
Brand
Rank
Brand Awareness
on Social
Networks Score
Social Upstream
Traffic Score
Website Social
Lift Score
SCRM Potential
Score
SCIQ
wards.com
346
25.1
40.0
60.0
0
37.5
eddiebauer.com
346
51.6
20.0
53.3
0
37.5
shoes.com
347
37.9
20.0
66.7
0
37.4
betterworldbooks.com
348
44.4
20.0
60.0
0
37.3
orangeonions.com
348
32.2
0
80.0
36.4
37.3
shopjustice.com
348
37.5
40.0
46.7
0
37.3
maisonmartinmargiela.com
349
87.9
0
33.3
0
36.4
smarthome.com
350
34.5
20.0
66.7
0
36.3
puplife.com
350
41.0
0
80.0
0
36.3
dickssportinggoods.com
350
87.6
20.0
13.3
0
36.3
la-z-boy.com
350
67.6
20.0
33.3
0
36.3
levenger.com
351
40.7
0
80.0
0
36.2
fathead.com
351
40.7
0
80.0
0
36.2
sheplers.com
352
53.8
40.0
26.7
0
36.1
oneida.com
352
33.8
40.0
46.7
0
36.1
95
SCIQ:RETAIL2013
SCIQ Scoring
Index Classes
Brand
Rank
Brand Awareness
on Social
Networks Score
Social Upstream
Traffic Score
Website Social
Lift Score
SCRM Potential
Score
SCIQ
vistaprint.com
352
68.1
40.0
0
36.4
36.1
beauty.com
352
66.9
40.0
13.3
0
36.1
folica.com
353
53.4
20.0
46.7
0
36.0
nfm.com
353
53.4
20.0
46.7
0
36.0
cookieskids.com
354
39.3
40.0
40.0
0
35.8
pillsburystore.com
354
105.9
0
13.3
0
35.8
golfsmith.com
355
52.4
40.0
26.7
0
35.7
zoostores.com
355
21.9
0
66.7
90.9
35.7
christopherandbanks.com
356
25.2
40.0
53.3
0
35.6
abesmarket.com
356
65.2
0
53.3
0
35.6
emiliopucci.com
357
64.9
0
53.3
0
35.5
focuscamera.com
358
51.1
0
66.7
0
35.3
hockeymonkey.com
358
51.1
20.0
46.7
0
35.3
frenchtoast.com
358
30.7
0
66.7
60.6
35.3
baudville.com
359
37.3
0
80.0
0
35.2
96
SCIQ:RETAIL2013
SCIQ Scoring
Index Classes
Brand
Rank
Brand Awareness
on Social
Networks Score
Social Upstream
Traffic Score
Website Social
Lift Score
SCRM Potential
Score
SCIQ
cpa2biz.com
360
36.9
0
80.0
0
35.1
redbox.com
361
70.1
0
46.7
0
35.0
gillyhicks.com
361
56.6
60.0
0
0
35.0
cjbanks.com
362
23.2
40.0
53.3
0
34.9
rockcreek.com
362
49.7
0
66.7
0
34.9
pureformulas.com
363
43.7
0
60.0
36.4
34.8
shop.safeway.com
364
75.6
40.0
0
0
34.7
coffeeforless.com
365
48.4
0
66.7
0
34.5
tirerack.com
365
54.9
20.0
40.0
0
34.5
wag.com
366
48.0
20.0
46.7
0
34.4
minted.com
366
54.6
0
60.0
0
34.4
ivgstores.com
367
31.4
0
66.7
48.5
34.3
naturalizer.com
368
40.8
20.0
53.3
0
34.2
spanx.com
368
47.3
20.0
46.7
0
34.2
babyage.com
368
33.9
0
80.0
0
34.2
97
SCIQ:RETAIL2013
SCIQ Scoring
Index Classes
Brand
Rank
Brand Awareness
on Social
Networks Score
Social Upstream
Traffic Score
Website Social
Lift Score
SCRM Potential
Score
SCIQ
brookstone.com
369
46.7
20.0
46.7
0
34.0
philips-store.com
369
86.7
0
26.7
0
34.0
myotcstore.com
369
46.7
0
66.7
0
34.0
luggageonline.com
370
32.5
0
80.0
0
33.8
planetshoes.com
371
45.6
20.0
46.7
0
33.7
biblio.com
371
32.2
0
80.0
0
33.7
maidenform.com
372
58.8
0
53.3
0
33.6
silkscreeningsupplies.com
373
65.0
0
46.7
0
33.5
blissworld.com
373
48.7
0
46.7
48.5
33.5
bikesomewhere.com
373
51.5
0
60.0
0
33.5
ouidad.com
374
64.3
0
46.7
0
33.3
dollargeneral.com
374
70.8
40.0
0
0
33.3
bostonstore.com
375
50.5
0
60.0
0
33.2
shoebuy.com
376
37.1
20.0
53.3
0
33.1
shopmyexchange.com
377
36.7
40.0
33.3
0
33.0
98
SCIQ:RETAIL2013
SCIQ Scoring
Index Classes
Brand
Rank
Brand Awareness
on Social
Networks Score
Social Upstream
Traffic Score
Website Social
Lift Score
SCRM Potential
Score
SCIQ
beautybar.com
377
23.3
40.0
46.7
0
33.0
rockbottomgolf.com
378
50.4
0
46.7
36.4
32.8
autoanything.com
379
55.7
20.0
33.3
0
32.7
alibris.com
380
28.8
20.0
60.0
0
32.6
misssixty.com
380
55.4
0
53.3
0
32.6
bellalunatoys.com
380
55.4
0
53.3
0
32.6
bigdotofhappiness.com
380
49.7
0
46.7
36.4
32.6
touchofclass.com
381
21.6
20.0
66.7
0
32.5
mileskimball.com
382
34.7
40.0
33.3
0
32.4
northerntool.com
382
61.2
20.0
26.7
0
32.4
wineenthusiast.com
382
61.2
0
46.7
0
32.4
chalkfly.com
382
41.2
0
66.7
0
32.4
mantelsdirect.com
383
27.8
0
80.0
0
32.3
kidsafeinc.com
383
27.8
0
80.0
0
32.3
vonmaur.com
383
47.8
0
60.0
0
32.3
99
SCIQ:RETAIL2013
SCIQ Scoring
Index Classes
Brand
Rank
Brand Awareness
on Social
Networks Score
Social Upstream
Traffic Score
Website Social
Lift Score
SCRM Potential
Score
SCIQ
thecorner.com
383
40.9
0
66.7
0
32.3
nationalbuildersupply.com
384
40.6
20.0
46.7
0
32.2
austinbazaar.com
384
40.6
0
66.7
0
32.2
bikebandit.com
384
60.6
20.0
26.7
0
32.2
discountramps.com
384
40.6
0
66.7
0
32.2
horchow.com
385
53.7
20.0
33.3
0
32.1
igourmet.com
385
40.2
0
66.7
0
32.1
gearup2go.com
386
46.8
0
60.0
0
32.0
scentiments.com
386
33.3
0
73.3
0
32.0
soap.com
386
39.9
20.0
46.7
0
32.0
cymaxstores.com
386
39.9
0
66.7
0
32.0
gemvara.com
387
53.0
40.0
13.3
0
31.9
diesel.com
388
85.8
0
20.0
0
31.7
discountofficeitems.com
388
25.8
0
80.0
0
31.7
rivetandsway.com
389
52.0
0
53.3
0
31.6
100
SCIQ:RETAIL2013
SCIQ Scoring
Index Classes
Brand
Rank
Brand Awareness
on Social
Networks Score
Social Upstream
Traffic Score
Website Social
Lift Score
SCRM Potential
Score
SCIQ
customink.com
390
44.7
60.0
0
0
31.4
hushpuppies.com
390
57.9
0
46.7
0
31.4
jomashop.com
391
32.2
0
60.0
36.4
31.3
cuisinart.com
391
58.8
0
33.3
36.4
31.3
fansedge.com
392
50.3
20.0
33.3
0
31.1
lastcall.com
393
29.9
40.0
33.3
0
31.0
westmarine.com
394
56.5
20.0
26.7
0
30.9
southmoonunder.com
394
49.6
0
53.3
0
30.9
everythingfurniture.com
395
22.7
0
80.0
0
30.8
onestepahead.com
395
42.7
0
60.0
0
30.8
jefferspet.com
395
29.3
40.0
33.3
0
30.8
sorel.com
396
48.9
0
53.3
0
30.7
smoothfitness.com
397
35.5
0
66.7
0
30.6
hollandandbarrett.com
397
42.0
0
60.0
0
30.6
run.com
397
42.0
0
60.0
0
30.6
101
SCIQ:RETAIL2013
SCIQ Scoring
Index Classes
Brand
Rank
Brand Awareness
on Social
Networks Score
Social Upstream
Traffic Score
Website Social
Lift Score
SCRM Potential
Score
SCIQ
timelife.com
397
62.0
40.0
0
0
30.6
outdoorspeakerdepot.com
398
21.7
0
80.0
0
30.5
abercrombiekids.com
399
41.4
60.0
0
0
30.4
heartratemonitorsusa.com
399
21.4
0
80.0
0
30.4
houseofantiquehardware.com
399
21.4
20.0
60.0
0
30.4
labseries.com
400
34.5
0
66.7
0
30.3
jewelrywarehouse.com
401
40.7
0
60.0
0
30.2
nflshop.com
402
40.3
40.0
20.0
0
30.1
ozbo.com
403
20.0
0
80.0
0
30.0
aveyou.com
404
33.1
0
66.7
0
29.9
tractorsupply.com
405
52.8
20.0
26.7
0
29.8
frys.com
405
45.9
40.0
13.3
0
29.8
slobproof.com
405
45.9
0
53.3
0
29.8
storkie.com
406
32.1
0
66.7
0
29.6
mikasa.com
406
45.2
0
53.3
0
29.6
102
SCIQ:RETAIL2013
SCIQ Scoring
Index Classes
Brand
Rank
Brand Awareness
on Social
Networks Score
Social Upstream
Traffic Score
Website Social
Lift Score
SCRM Potential
Score
SCIQ
fatbraintoys.com
406
45.2
0
53.3
0
29.6
wirelessemporium.com
407
38.3
0
60.0
0
29.5
tgw.com
407
24.9
20.0
53.3
0
29.5
petedge.com
407
24.9
60.0
13.3
0
29.5
nutrisystem.com
408
58.0
40.0
0
0
29.4
livingdirect.com
409
31.1
0
66.7
0
29.3
yoyo.com
410
30.7
20.0
46.7
0
29.2
theshoppingchannel.com
410
50.7
0
46.7
0
29.2
ibuyofficesupply.com
410
17.3
0
80.0
0
29.2
franklinplanner.fcorgp.com
410
63.8
0
33.3
0
29.2
roomstogo.com
411
36.9
20.0
40.0
0
29.1
destinationxl.com
412
30.1
40.0
26.7
0
29.0
soul-flower.com
412
50.1
0
46.7
0
29.0
baby.steals.com
413
42.8
0
33.3
60.6
28.9
snapfish.com
413
36.3
60.0
0
0
28.9
103
SCIQ:RETAIL2013
SCIQ Scoring
Index Classes
Brand
Rank
Brand Awareness
on Social
Networks Score
Social Upstream
Traffic Score
Website Social
Lift Score
SCRM Potential
Score
SCIQ
lawnmowerpros.com
413
16.3
0
80.0
0
28.9
beautyencounter.com
414
29.4
0
66.7
0
28.8
benjaminmoore.com
414
75.9
20.0
0
0
28.8
dogids.com
415
49.0
0
46.7
0
28.7
chegg.com
415
63.4
20.0
0
36.4
28.7
thegardengates.com
416
48.7
0
46.7
0
28.6
zephyrsports.com
416
35.3
0
60.0
0
28.6
gettington.com
417
41.8
40.0
13.3
0
28.5
crucial.com
418
61.5
20.0
13.3
0
28.4
furniture.com
419
27.7
0
66.7
0
28.3
dsquared2.com
419
74.2
0
20.0
0
28.3
kennethcole.com
420
80.8
0
13.3
0
28.2
shoemall.com
420
27.3
20.0
46.7
0
28.2
whatshebuys.com
420
27.3
0
66.7
0
28.2
shopjimmy.com
421
40.1
0
53.3
0
28.0
104
SCIQ:RETAIL2013
SCIQ Scoring
Index Classes
Brand
Rank
Brand Awareness
on Social
Networks Score
Social Upstream
Traffic Score
Website Social
Lift Score
SCRM Potential
Score
SCIQ
ahnu.com
422
39.8
0
53.3
0
27.9
proflowers.com
422
52.9
40.0
0
0
27.9
shopperschoice.com
422
32.9
0
60.0
0
27.9
bootbay.com
423
25.6
0
66.7
0
27.7
oompa.com
423
32.2
0
60.0
0
27.7
balsamhill.com
423
32.2
0
60.0
0
27.7
montrail.com
424
38.8
0
53.3
0
27.6
batteries.com
424
25.3
0
66.7
0
27.6
tools-plus.com
424
31.9
0
60.0
0
27.6
roadrunnersports.com
425
58.4
20.0
13.3
0
27.5
limogesjewelry.com
425
38.4
0
53.3
0
27.5
thinkfasttoys.com
425
25.0
0
66.7
0
27.5
streetmoda.com
426
38.1
0
53.3
0
27.4
ems.com
426
44.6
0
46.7
0
27.4
citysports.com
426
44.6
0
46.7
0
27.4
105
SCIQ:RETAIL2013
SCIQ Scoring
Index Classes
Brand
Rank
Brand Awareness
on Social
Networks Score
Social Upstream
Traffic Score
Website Social
Lift Score
SCRM Potential
Score
SCIQ
ajmadison.com
427
24.3
20.0
46.7
0
27.3
yesasia.com
427
44.3
0
46.7
0
27.3
dazadi.com
428
30.2
0
60.0
0
27.1
paperstyle.com
428
30.2
0
60.0
0
27.1
fingerhut.com
429
36.7
40.0
13.3
0
27.0
cdw.com
429
43.3
20.0
26.7
0
27.0
winetasting.com
429
43.3
0
46.7
0
27.0
musicnotes.com
429
43.3
0
46.7
0
27.0
toolking.com
430
36.4
0
53.3
0
26.9
uniquesquared.com
431
62.6
0
26.7
0
26.8
albertaferretti.com
432
55.7
0
33.3
0
26.7
powerequipmentdirect.com
433
28.8
0
60.0
0
26.6
jny.com
433
35.4
20.0
33.3
0
26.6
ardenb.com
434
48.5
20.0
20.0
0
26.5
campingworld.com
434
35.0
40.0
13.3
0
26.5
106
SCIQ:RETAIL2013
SCIQ Scoring
Index Classes
Brand
Rank
Brand Awareness
on Social
Networks Score
Social Upstream
Traffic Score
Website Social
Lift Score
SCRM Potential
Score
SCIQ
dungarees.net
435
28.1
0
60.0
0
26.4
magazines.com
435
34.7
20.0
33.3
0
26.4
albeebaby.com
436
29.0
0
46.7
36.4
26.3
skincarerx.com
436
40.9
0
46.7
0
26.3
schoolspecialty.com
437
20.6
20.0
46.7
0
26.2
pcm.com
438
33.3
0
53.3
0
26.0
superbiiz.com
439
26.4
0
60.0
0
25.9
signaturehardware.com
440
26.1
20.0
40.0
0
25.8
inmod.com
440
32.7
0
53.3
0
25.8
sunglasshut.com
440
59.2
0
26.7
0
25.8
ojon.com
441
38.9
0
46.7
0
25.7
cusp.com
442
52.0
0
33.3
0
25.6
kleargear.com
443
18.2
0
66.7
0
25.5
designtoscano.com
443
38.2
20.0
26.7
0
25.5
mscdirect.com
444
24.7
20.0
40.0
0
25.4
107
SCIQ:RETAIL2013
SCIQ Scoring
Index Classes
Brand
Rank
Brand Awareness
on Social
Networks Score
Social Upstream
Traffic Score
Website Social
Lift Score
SCRM Potential
Score
SCIQ
officemax.com
444
51.3
20.0
13.3
0
25.4
myjewelrybox.com
445
31.0
0
53.3
0
25.3
peoplesjewellers.com
446
30.6
0
53.3
0
25.2
parts-express.com
446
50.6
20.0
13.3
0
25.2
sportsworldchicago.com
447
23.7
0
60.0
0
25.1
homeandpatiodecorcenter.com
448
16.2
0
66.7
0
24.8
coleman.com
448
69.3
0
13.3
0
24.8
shop.ibex.com
449
35.8
0
46.7
0
24.7
sustainablesupply.com
449
35.8
0
46.7
0
24.7
theelegantoffice.com
449
22.4
0
60.0
0
24.7
databazaar.com
450
22.0
0
60.0
0
24.6
dockers.com
450
48.6
0
33.3
0
24.6
ldproducts.com
450
56.4
0
13.3
36.4
24.6
jcwhitney.com
451
48.2
20.0
13.3
0
24.5
sparkfun.com
451
68.2
0
13.3
0
24.5
108
SCIQ:RETAIL2013
SCIQ Scoring
Index Classes
Brand
Rank
Brand Awareness
on Social
Networks Score
Social Upstream
Traffic Score
Website Social
Lift Score
SCRM Potential
Score
SCIQ
shopko.com
452
47.9
20.0
13.3
0
24.4
giftcard.com
453
34.1
0
46.7
0
24.2
bagborroworsteal.com
453
34.1
0
46.7
0
24.2
dexclusive.com
454
20.3
0
60.0
0
24.1
blinds.com
454
26.9
40.0
13.3
0
24.1
wine.com
455
46.6
0
33.3
0
24.0
deepdiscount.com
456
19.7
40.0
20.0
0
23.9
barenecessities.com
456
46.2
20.0
13.3
0
23.9
floorstoyourhome.com
457
32.8
0
46.7
0
23.8
abt.com
457
45.9
20.0
13.3
0
23.8
gifttree.com
458
32.4
0
46.7
0
23.7
jjbuckley.com
458
40.2
0
26.7
36.4
23.7
thebowlcompany.com
459
32.1
0
46.7
0
23.6
grainger.com
459
45.2
20.0
13.3
0
23.6
casa.com
460
31.8
0
46.7
0
23.5
109
SCIQ:RETAIL2013
SCIQ Scoring
Index Classes
Brand
Rank
Brand Awareness
on Social
Networks Score
Social Upstream
Traffic Score
Website Social
Lift Score
SCRM Potential
Score
SCIQ
candy.com
461
32.3
0
33.3
36.4
23.3
coccinelle.com
462
57.3
0
20.0
0
23.2
birthdaydirect.com
462
23.8
20.0
33.3
0
23.2
unbeatablesale.com
463
36.9
0
40.0
0
23.1
lafayette148ny.com
463
36.9
0
40.0
0
23.1
berries.com
463
43.5
20.0
13.3
0
23.1
thegreatcourses.com
464
63.2
0
13.3
0
22.9
gordonsjewelers.com
464
23.2
0
53.3
0
22.9
queensboro.com
464
27.3
0
26.7
66.7
22.9
actionvillage.com
465
15.6
0
60.0
0
22.7
cgets.com
466
42.1
0
33.3
0
22.6
nationalbusinessfurniture.com
467
27.7
0
46.7
0
22.3
instawares.com
467
27.7
0
46.7
0
22.3
flirtcatalog.com
468
40.1
0
33.3
0
22.0
everlane.com
468
53.2
0
0
60.6
22.0
110
SCIQ:RETAIL2013
SCIQ Scoring
Index Classes
Brand
Rank
Brand Awareness
on Social
Networks Score
Social Upstream
Traffic Score
Website Social
Lift Score
SCRM Potential
Score
SCIQ
oreillyauto.com
468
33.2
40.0
0
0
22.0
wowhd.co.uk
469
26.3
0
46.7
0
21.9
paintball-online.com
469
26.3
0
46.7
0
21.9
theparkcatalog.com
469
26.3
0
46.7
0
21.9
teamexpress.com
470
39.4
0
33.3
0
21.8
visiondirect.com
471
25.0
0
46.7
0
21.5
costumecraze.com
472
38.1
0
33.3
0
21.4
redoxx.com
472
38.1
0
33.3
0
21.4
urbangirl.com
472
24.6
0
46.7
0
21.4
kofflersales.com
473
10.8
0
60.0
0
21.3
fao.com
474
44.0
0
26.7
0
21.2
wwbw.com
474
30.5
0
40.0
0
21.2
pcrush.com
475
43.6
0
26.7
0
21.1
lakeside.com
475
30.2
40.0
0
0
21.1
ullapopken.com
476
36.7
0
33.3
0
21.0
111
SCIQ:RETAIL2013
SCIQ Scoring
Index Classes
Brand
Rank
Brand Awareness
on Social
Networks Score
Social Upstream
Traffic Score
Website Social
Lift Score
SCRM Potential
Score
SCIQ
ecampus.com
476
31.1
0
26.7
36.4
21.0
reitmans.com
477
36.4
0
33.3
0
20.9
buyonlinenow.com
477
22.9
0
46.7
0
20.9
acwholesalers.com
478
29.5
0
40.0
0
20.8
simplyglobo.com
479
21.6
0
46.7
0
20.5
drillspot.com
480
15.6
0
40.0
36.4
20.3
flowershop.com
481
13.7
0
53.3
0
20.1
drscholls.com
482
32.3
20.0
13.3
0
19.7
mygofer.com
483
32.0
0
33.3
0
19.6
buyautoparts.com
484
31.6
20.0
13.3
0
19.5
sewelldirect.com
485
31.3
0
33.3
0
19.4
solidsignal.com
486
31.0
20.0
13.3
0
19.3
1800contacts.com
487
44.1
20.0
0
0
19.2
smartwool.com
488
50.3
0
13.3
0
19.1
secondipity.com
489
16.5
0
46.7
0
18.9
112
SCIQ:RETAIL2013
SCIQ Scoring
Index Classes
Brand
Rank
Brand Awareness
on Social
Networks Score
Social Upstream
Traffic Score
Website Social
Lift Score
SCRM Potential
Score
SCIQ
napaonline.com
489
43.1
20.0
0
0
18.9
indochino.com
490
49.3
0
13.3
0
18.8
deluxe.com
491
39.7
0
0
66.7
18.6
techforless.com
492
15.1
0
46.7
0
18.5
hickoryfarms.com
493
41.0
0
20.0
0
18.3
restorationhardware.com
493
27.6
20.0
13.3
0
18.3
stockngo.com
494
27.2
0
33.3
0
18.2
klwines.com
495
20.3
0
40.0
0
18.1
stoneisland.com
496
60.0
0
0
0
18.0
toolup.com
497
13.1
0
46.7
0
17.9
1800mattress.com
497
19.7
0
40.0
0
17.9
rockauto.com
498
39.3
20.0
0
0
17.8
bargainstation.com
499
11.8
0
46.7
0
17.5
moviemars.com
500
11.4
0
46.7
0
17.4
casualmale.com
501
30.7
0
26.7
0
17.2
113
SCIQ:RETAIL2013
SCIQ Scoring
Index Classes
Brand
Rank
Brand Awareness
on Social
Networks Score
Social Upstream
Traffic Score
Website Social
Lift Score
SCRM Potential
Score
SCIQ
championsondisplay.com
502
9.7
0
46.7
0
16.9
idwholesaler.com
503
14.2
0
40.0
0
16.3
4inkjets.com
504
28.2
0
13.3
36.4
16.1
galls.com
504
27.0
0
26.7
0
16.1
onecall.com
505
39.8
0
13.3
0
15.9
autoaccessoriesgarage.com
505
19.8
0
33.3
0
15.9
emiliemshop.com
506
39.4
0
13.3
0
15.8
englishteastore.com
507
38.8
0
13.3
0
15.6
smartsign.com
508
38.4
0
13.3
0
15.5
ashford.com
509
18.1
0
33.3
0
15.4
skis.com
510
37.4
0
13.3
0
15.2
pagoda.com
511
36.7
0
13.3
0
15.0
chocoley.com
512
29.5
0
20.0
0
14.8
buildasign.com
513
29.2
20.0
0
0
14.7
47stphoto.com
514
21.9
0
26.7
0
14.6
114
SCIQ:RETAIL2013
SCIQ Scoring
Index Classes
Brand
Rank
Brand Awareness
on Social
Networks Score
Social Upstream
Traffic Score
Website Social
Lift Score
SCRM Potential
Score
SCIQ
fashionplaytes.com
515
28.5
20.0
0
0
14.5
wolverine.com
515
35.0
0
13.3
0
14.5
lucy.com
516
34.7
0
13.3
0
14.4
redenvelope.com
517
34.4
0
13.3
0
14.3
inthecompanyofdogs.com
518
47.1
0
0
0
14.1
jamesallen.com
518
33.7
0
13.3
0
14.1
bally.com
519
44.7
0
0
0
13.4
bettymills.com
520
44.4
0
0
0
13.3
masseysoutfitters.com
521
24.1
0
20.0
0
13.2
homeoutfitters.com
522
42.4
0
0
0
12.7
janieandjack.com
522
42.4
0
0
0
12.7
alevastores.com
523
14.8
0
26.7
0
12.4
pajamagram.com
524
27.6
0
13.3
0
12.3
waterfilters.net
525
27.2
0
13.3
0
12.2
superwarehouse.com
526
13.4
0
26.7
0
12.0
115
SCIQ:RETAIL2013
SCIQ Scoring
Index Classes
Brand
Rank
Brand Awareness
on Social
Networks Score
Social Upstream
Traffic Score
Website Social
Lift Score
SCRM Potential
Score
SCIQ
companyfolders.com
526
40.0
0
0
0
12.0
replacements.com
527
19.7
20.0
0
0
11.9
good360.org
527
26.2
0
13.3
0
11.9
pcconnection.com
527
26.2
0
13.3
0
11.9
cpooutlets.com
528
25.5
0
13.3
0
11.7
kitchensource.com
528
25.5
0
13.3
0
11.7
ziamond.com
529
37.6
0
0
0
11.3
herbspro.com
530
36.6
0
0
0
11.0
stopzilla.com
531
23.2
0
13.3
0
10.9
overnightprints.com
532
35.9
0
0
0
10.8
viaspiga.com
533
34.9
0
0
0
10.5
eforcity.com
534
21.5
0
13.3
0
10.4
blacklight.com
534
21.5
0
13.3
0
10.4
zones.com
535
21.1
0
13.3
0
10.3
softmart.com
536
31.5
0
0
0
9.5
116
SCIQ:RETAIL2013
SCIQ Scoring
Index Classes
Brand
Rank
Brand Awareness
on Social
Networks Score
Social Upstream
Traffic Score
Website Social
Lift Score
SCRM Potential
Score
SCIQ
delcity.net
537
29.8
0
0
0
8.9
alliedelec.com
538
28.8
0
0
0
8.6
boats.net
538
8.8
20.0
0
0
8.6
directron.com
539
14.0
0
13.3
0
8.2
go-parts.com
540
26.4
0
0
0
7.9
printingforless.com
541
25.1
0
0
0
7.5
textbooks.com
541
25.1
0
0
0
7.5
blanklabel.com
541
25.1
0
0
0
7.5
minimus.biz
542
22.7
0
0
0
6.8
psprint.com
543
22.4
0
0
0
6.7
republicbike.com
544
22.0
0
0
0
6.6
aedsuperstore.com
545
6.9
0
13.3
0
6.1
softchoice.com
546
18.3
0
0
0
5.5
tequipment.net
547
14.2
0
0
0
4.3
billiards.com
548
12.5
0
0
0
3.8
117
SCIQ:RETAIL2013
SCIQ Scoring
Index Classes
Brand
Rank
Brand Awareness
on Social
Networks Score
Social Upstream
Traffic Score
Website Social
Lift Score
SCRM Potential
Score
SCIQ
amsan.com
549
8.8
0
0
0
2.6
compuplus.com
550
3.7
0
0
0
1.1
POINTS POSSIBLE
200.0
200.0
200.0
200.0
200.0
WEIGHT
30%
30%
30%
10%
AVERAGE
63.1
35.2
53.3
16.8
47.1
HIGH
154.5
200
180
200
133.0
LOW
3.7
0
0
0
1.1
118
SCIQ:RETAIL2013
About 8thBridge
119
SCIQ:RETAIL2013
About 8thBridge
Authors
Melissa Buening
Jon Kubo
Melissa is the Director of Marketing at 8thBridge where she is responsible for
Jon is the Chief Product Officer at 8thBridge where he is responsible for
all marketing activities. In January 2010, she joined 8thBridge as an intern,
product strategy. Prior to 8thBridge, he spent 6 years as the CIO of Wet Seal,
researching how brands were using social commerce. As Marketing Manager
Inc., parent company of Wet Seal and Arden B. During this time, he also served
in 2011, Ms. Buening co-founded the Social Commerce IQ. In August 2012, Ms.
as head of Ecommerce for both brands, growing online revenue by over 10
Buening launched Dazzley, a subscription box company that features jewelry,
times. Prior to Wet Seal, Inc., he was an EVP and Chief Administrative Officer of
food, beauty, and other innovative products. She has conducted the research
FAO Schwarz. While at FAO Schwarz he led the launch of their online presence,
for all Social Commerce IQ reports and was the author of the Social Commerce
catalog, and relaunch of their retail stores. In June of 2011, Mr. Kubo was
IQ: Retail 2011 report, Social Commerce IQ: Fashion 2011 report, and now this
awarded The 2011 RIS Retail CIO of the Year for implementing mobile and
year’s report.
social strategies for Wet Seal. Mr. Kubo was also named the CIO of the Year in
Director of Marketing
Chief Product Officer
2010 by Oracle. He was the author of the Social Commerce IQ: Retail 2012
report and now this year’s report.
120
SCIQ:RETAIL2013
About 8thBridge
What We Do
8thBridge provides a proven path to social monetization for marketing and ecommerce executives that have not been satisfied with their ability to
translate fans and followers into measurable sales lift.
Brands leverage our technology platform called Graphite and our expertise under a framework we call The 3 ‘I’s to monetize social:
INSPIRATION.
We half joke that the first step on your monetization journey with us is to simply get out of the customer’s
way. We help you create a brand-appropriate, visually inspiring, customer experience that encourages people
to engage with each other and discover new ideas and products to buy.
INSIGHT.
People that engage with each other through our technology identify themselves via their Facebook profiles
and share an average of 75K things about themselves and the brand’s marketplace via their social graph
data. We apply data science to this data set and uncover new strategic insights into who your customers truly
are and what they care about - automatically segmenting people into crowds. Our analytics technology also
provides brands with a unique view into competitive trends and market opportunities.
INTEGRATION & AUTOMATION.
8thBridge’s technology, Graphite, is integrated with most ecommerce platforms, email marketing systems,
advertising tools, and CRM systems. We make it easy for marketers to setup automated marketing
campaigns that run in a lights-out fashion with little-to-no manual intervention.
Clients launch 8thBridge-powered Discovery experiences in less than 8 weeks on average.
121
SCIQ:RETAIL2013
About 8thBridge
How to Contact Us
PHONE
(612) 927-3400
EMAIL
contact@8thBridge.com
FACEBOOK
Facebook.com/8thBridge
TWITTER
Twitter.com/8thBridge
ADDRESS
110 Fifth Street North
Suite 420
Minneapolis, MN 55403
122
SCIQ:RETAIL2013
Alphabetical Index
123
SCIQ:RETAIL2013
#
Alphabetical Index
1800contacts.com 56, 112
1800flowers.com 56, 71
1800mattress.com 56, 113
1800petmeds.com 58, 94
1sale.com 58, 73
47stphoto.com 55, 114
4inkjets.com 58, 114
7forallmankind.com 53, 84
80stees.com 53, 77
A
abercrombie.com 53, 77
abercrombiekids.com 55, 102
abesmarket.com 56, 96
abt.com 55, 109
academy.com 59, 77
acehardware.com 56, 86
aclens.com 56, 86
actionvillage.com 59, 110
acwholesalers.com 56, 112
adidas.com 27, 30, 53, 64
advanceautoparts.com 54, 80
ae.com 13, 29, 53, 61
aedsuperstore.com 55, 117
aerie.com 53, 63
aeropostale.com 53, 70
ahnu.com 53, 105
airsplat.com 27, 59, 67
ajmadison.com 56, 106
albeebaby.com 55, 107
albertaferretti.com 53, 106
aldoshoes.com 53, 81
alevastores.com 56, 115
alexandani.com 26, 57, 66
alibris.com 55, 99
alliedelec.com 55, 117
alloyapparel.com 53, 93
allposters.com 56, 85
altrec.com 58, 88
amainhobbies.com 59, 82
amazon.com 26, 32, 45, 57, 66
americanapparel.net 53, 64
americangirl.com 55, 82
americangreetings.com 56, 74
americanmuscle.com 54, 69
americanmusical.com 59, 76
amerimark.com 57, 89
amiclubwear.com 53, 67
amsan.com 58, 118
amway.com 56, 89
ancestry.com 58, 82
anntaylor.com 53, 80
anthropologie.com 29, 53, 74
apple.com (iTunes) 26, 27, 30, 32, 55, 68
ardenb.com 53, 106
armani.com 53, 78
armaniexchange.com 53, 88
art.com 56, 62
artbeads.com 59, 87
ashford.com 57, 114
ashleystewart.com 53, 80
athleta.com 58, 86
austinbazaar.com 59, 100
autoaccessoriesgarage.com 54, 114
autoanything.com 54, 99
autopartswarehouse.com 26, 54, 90
autozone.com 54, 83
aveda.com 54, 76
aveyou.com 54, 102
avon.com 26, 54, 68
B
babiesrus.com 13, 46, 55, 60
baby.steals.com 55, 103
babyage.com 55, 97
backcountry.com 59, 64
bagborroworsteal.com 53, 109
bakersshoes.com 53, 93
bally.com 53, 115
balsamhill.com 56, 105
bananarepublic.com 53, 84
bareescentuals.com 54, 72
barenecessities.com 53, 109
bargainstation.com 55, 113
barnesandnoble.com 55, 72
barneys.com 53, 66
basspro.com 59, 91
bathandbodyworks.com 54, 85
batteries.com 55, 105
baudville.com 56, 96
bcbg.com 53, 92
beachbody.com 31, 56, 77
beallsflorida.com 57, 88
beau-coup.com 29, 56, 83
124
SCIQ:RETAIL2013
B
Alphabetical Index
beauty.com 54, 96
beautybar.com 54, 99
beautyencounter.com 54, 104
bebe.com 53, 67
bedbathandbeyond.com 56, 71
belk.com 57, 74
bellacor.com 56, 84
bellalunatoys.com 59, 99
benjaminmoore.com 56, 104
bergdorfgoodman.com 30, 31, 53, 83
berries.com 56, 110
bestbuy.com 55, 85
betterworldbooks.com 55, 95
bettymills.com 58, 115
beyondtherack.com 53, 93
bhcosmetics.com 54, 70
bhldn.com 53, 75
bhphotovideo.com 55, 69
biblio.com 55, 98
bidz.com 57, 78
bigdotofhappiness.com 55, 99
bigfishgames.com 59, 83
bikebandit.com 59, 100
bikesomewhere.com 59, 98
billiards.com 59, 117
birchbox.com 13, 27, 29, 30, 58, 61
birthdaydirect.com 55, 91, 110
birthdayexpress.com 55, 92
bjs.com 57, 87
blacklight.com 58, 116
blair.com 53, 88
blanklabel.com 53, 117
blendtec.com 56, 67
blinds.com 56, 109
blissworld.com 54, 98
blockbuster.com 55, 87
bloomingdales.com 29, 57, 64
bluecotton.com 53, 66
bluefly.com 53, 87
bluemountain.com 56, 81
bluenile.com 57, 76
boats.net 59, 117
bobbibrowncosmetics.com 54, 63
bodenusa.com 53, 81
bodybuilding.com 13, 56, 60
bodycentral.com 53, 71
bonobos.com 53, 62
bonton.com 57, 94
booksamillion.com 55, 85
bootbarn.com 53, 75
bootbay.com 53, 105
boscovs.com 57, 91
bose.com 55, 94
bostonproper.com 53, 85
bostonstore.com 57, 98
bourbonandboots.com 13, 58, 60
brayola.com 29, 53, 63
brooksbrothers.com 53, 71
brookstone.com 29, 57, 98
bucketfeet.com 13, 53, 61
buckle.com 53, 73
build.com 56, 69
buildabear.com 59, 81
buildasign.com 58, 114
bumbleandbumble.com 54, 92
burberry.com 27, 28, 30, 53, 69
burlingtoncoatfactory.com 53, 82
burton.com 59, 86
burtsbees.com 54, 67
buy.garmin.com 55, 89
buyautoparts.com 54, 112
buyonlinenow.com 58, 112
C
cabelas.com 59, 74
cafepress.com 53, 66
calendars.com 58, 88
calvinklein.com 53, 83
campingworld.com 59, 106
campmor.com 59, 91
candy.com 56, 110
candywarehouse.com 56, 67
canvasondemand.com 56, 92
carolinarustica.com 57, 74
carolsdaughter.com 54, 72
carsons.com 57, 88
carters.com 55, 81
casa.com 57, 109
case-mate.com 55, 71
casualmale.com 53, 113
cb2.com 57, 82
ccs.com 13, 58, 61
cdw.com 55, 106
cgets.com 56, 110
chalkfly.com 58, 99
125
SCIQ:RETAIL2013
C
Alphabetical Index
championsondisplay.com 59, 114
champssports.com 58, 76
chapters.indigo.ca 55, 73
charlotterusse.com 30, 53, 62
cheaperthandirt.com 59, 90
chefscatalog.com 57, 90
chegg.com 55, 104
chicos.com 53, 75
childrensplace.com 55, 85
chocoley.com 56, 114
christianbook.com 55, 75
christopherandbanks.com 53, 96
citruslane.com 29, 55, 69
citysports.com 58, 105
cjbanks.com 53, 97
claires.com 57, 63
clinique.com 54, 72
coach.com 53, 68
coastal.com 26, 56, 66
coccinelle.com 53, 110
coffeebean.com 56, 82
coffeeforless.com 56, 97
coldwatercreek.com 53, 81
coleman.com 59, 108
columbia.com 58, 80
companyfolders.com 58, 116
compuplus.com 55, 118
containerstore.com 57, 88
cookieskids.com 55, 96
cooking.com 57, 78
costco.com 57, 84
diapers.com 55, 86
dickssportinggoods.com 59, 95
diesel.com 53, 100
dillards.com 57, 89
directron.com 55, 117
discountdance.com 58, 82
discountfilters.com 58, 89
discountofficeitems.com 58, 100
discountramps.com 58, 100
disneystore.com 58, 72
dockers.com 53, 108
dog.com 58, 80
dogids.com 58, 104
dolcegabbana.com 53, 88
dollargeneral.com 57, 98
dollarshaveclub.com 54, 80
domyownpestcontrol.com 58, 86
doversaddlery.com 58, 87
dressbarn.com 53, 84
drillspot.com 56, 112
drjays.com 30, 53, 71
drscholls.com 53, 112
drsfostersmith.com 58, 89
drugstore.com 56, 90
dsquared2.com 53, 104
dsw.com 53, 85
dungarees.net 53, 107
costumecraze.com 58, 111
cpa2biz.com 58, 97
cpooutlets.com 56, 116
craftsman.com 13, 56, 61
crateandbarrel.com 57, 77
crazy8.com 55, 78
crocs.com 53, 70
crucial.com 55, 104
crutchfield.com 55, 82
cuddledown.com 57, 90
cuisinart.com 57, 101
cusp.com 53, 107
customink.com 53, 101
cvs.com 56, 83
cymaxstores.com 57, 100
D
databazaar.com 58, 108
davidsbridal.com 53, 65
dazadi.com 57, 106
debshops.com 48, 53, 63, 122
deepdiscount.com 58, 109
delcity.net 56, 117
delias.com 53, 76
dell.com 55, 87
deluxe.com 58, 113
dermstore.com 54, 63
designtoscano.com 57, 107
destinationmaternity.com 53, 81
destinationxl.com 53, 103
dexclusive.com 53, 109
diamondcandles.com 13, 56, 60
diamondnexus.com 57, 80
E
eastbay.com 53, 68
ebags.com 53, 83
ebay.com 51
ecampus.com 55, 112
126
SCIQ:RETAIL2013
E
F
Alphabetical Index
finishline.com 58, 68
firefold.com 55, 93
firemountaingems.com 59, 79
flirtcatalog.com 53, 110
floorstoyourhome.com 56, 109
flowershop.com 56, 112
focuscamera.com 55, 96
folica.com 55, 96
foodnetworkstore.com 28, 31, 57, 70
footaction.com 53, 71
footlocker.com 30, 53, 62
footsmart.com 53, 92
forever21.com 30, 53, 63
fossil.com 53, 76
fragrancenet.com 55, 64
francescas.com 53, 92
franklinplanner.fcorgp.com 58, 103
fredericks.com 53, 77
freepeople.com 13, 29, 30, 44, 53, 60
frenchtoast.com 55, 96
freshdirect.com 56, 90
frys.com 55, 102
ftd.com 56, 72
furniture.com 57, 104
fye.com 55, 90
eddiebauer.com 53, 95
ediblearrangements.com 56, 76
ediets.com 56, 82
eforcity.com 55, 116
egreetings.com 56, 77
eileenfisher.com 53, 94
emiliemshop.com 53, 114
emiliopucci.com 53, 96
ems.com 59, 105
emusic.com 55, 79
englishteastore.com 56, 114
entertainmentearth.com 59, 93
esteelauder.com 54, 80
etsy.com 13, 28, 29, 58, 61
everlane.com 53, 110
everythingfurniture.com 57, 101
evo.com 58, 82
express.com 53, 74
eyeslipsface.com 54, 63
fab.com 13, 29, 57, 60
fabkids.com 55, 80
famousfootwear.com 53, 76
fanatics.com 26, 29, 58, 85
fansedge.com 58, 101
fao.com 59, 111
fashionplaytes.com 55, 115
fatbraintoys.com 59, 103
fathead.com 58, 95
fingerhut.com 57, 106
G
gaiam.com 29, 58, 78
galls.com 58, 114
gamefly.com 59, 77
gamestop.com 27, 59, 64
gandermountain.com 59, 81
gap.com 53, 75
garnethill.com 53, 86
gearup2go.com 59, 100
gemvara.com 57, 100
gettington.com 57, 104
giftcard.com 56, 109
gifttree.com 56, 109
gillyhicks.com 53, 97
gilt.com 57, 66
glassesusa.com 26, 56, 70
gnc.com 56, 79
go-parts.com 54, 117
godiva.com 56, 94
gohastings.com 28, 55, 87
gojane.com 29, 53, 70
golfgalaxy.com 59, 94
golfsmith.com 59, 96
good360.org 58, 116
gordonsjewelers.com 57, 110
grainger.com 56, 109
greekgear.com 53, 91
greenmountaincoffee.com 56, 77
groupon.com 58, 66
gucci.com 30, 53, 78
guess.com 53, 72
guitarcenter.com 59, 68
gymboree.com 53, 74
H
hallmark.com 56, 70
hammacher.com 29, 57, 93
hannaandersson.com 55, 71
127
SCIQ:RETAIL2013
H
Alphabetical Index
harrietcarter.com 56, 89
harryanddavid.com 56, 78
hautelook.com 53, 69
hayneedle.com 57, 91
hbo.com 27, 32, 55, 67
heartratemonitorsusa.com 56, 102
heels.com 29, 53, 73
helzberg.com 57, 71
herbspro.com 56, 116
hhgregg.com 55, 83
hickoryfarms.com 56, 113
hm.com 26, 30, 53, 79
hobbytron.com 59, 79
hockeymonkey.com 59, 96
hollandandbarrett.com 56, 101
hollisterco.com 53, 87
homeandpatiodecorcenter.com 57, 108
homedepot.com 56, 73
homeoutfitters.com 57, 115
horchow.com 57, 100
hottopic.com 58, 62
houseofantiquehardware.com 56, 102
hp.com 32, 55, 83
hsn.com 57, 64
hulu.com 27, 55, 66
hushpuppies.com 53, 101
I
ibuyofficesupply.com 58, 103
ice.com 57, 91
ideeli.com 57, 66
idwholesaler.com 58, 114
igigi.com 53, 80
igourmet.com 56, 100
iherb.com 56, 77
ikea.com 57, 73
indochino.com 53, 113
inmod.com 57, 107
instawares.com 57, 110
inthecompanyofdogs.com 58, 115
ivgstores.com 57, 97
J
jackthreads.com 53, 62
jamesallen.com 57, 115
janieandjack.com 55, 115
jared.com 57, 90
jawbone.com 55, 92
jcpenney.com 57, 73
jcrew.com 53, 75
jcwhitney.com 54, 108
jefferspet.com 58, 101
jensonusa.com 59, 92
jetsetter.com 29, 58, 89
jewelmint.com 57, 62
jewelrywarehouse.com 29, 57, 102
jimmyjazz.com 30, 53, 71
jjbuckley.com 56, 109
jny.com 53, 106
joann.com 59, 74
jockey.com 53, 92
jomashop.com 57, 101
josbank.com 53, 83
jossandmain.com 57, 63
joyus.com 58, 94
jpcycles.com 54, 91
jr.com 55, 94
jtv.com 57, 70
justfab.com 13, 53, 61
K
L
karmaloop.com 28, 30, 31, 53, 62
kay.com 57, 78
kellycodetectors.com 55, 94
kenmore.com 57, 61
kennethcole.com 53, 104
keurig.com 56, 75
kidsafeinc.com 55, 99
kidsfootlocker.com 55, 81
kingarthurflour.com 26, 29, 56, 64
kipling-usa.com 49, 53, 65
kitchensource.com 56, 116
kitsylane.com 53, 64
kleargear.com 58, 107
klwines.com 56, 113
kmart.com 13, 57, 60
kofflersales.com 58, 111
kohls.com 57, 84
la-z-boy.com 57, 95
labseries.com 55, 102
lacoste.com 53, 74
ladyfootlocker.com 53, 91
lafayette148ny.com 53, 110
128
SCIQ:RETAIL2013
L
Alphabetical Index
lakeshorelearning.com 58, 86
lakeside.com 57, 111
lampsplus.com 57, 81
lancome-usa.com 13, 27, 54, 60
landofnod.com 55, 85
landsend.com 53, 79
lanebryant.com 53, 75
lastcall.com 53, 101
lawnmowerpros.com 56, 104
ldproducts.com 58, 108
leapfrog.com 59, 79
leatherup.com 53, 84
lee.com 53, 81
lethalperformance.com 54, 88
levenger.com 58, 95
levi.com 26, 53, 78
lids.com 53, 79
lifeproof.com 55, 65
lifeway.com 58, 84
lillypulitzer.com 53, 76
limogesjewelry.com 57, 105
livingdirect.com 57, 103
livingsocial.com 58, 72
llbean.com 29, 53, 75
loft.com 53, 83
lollywollydoodle.com 13, 55, 60
lordandtaylor.com 57, 79
louisvuitton.com 30, 53, 86
lovelyskin.com 55, 87
lowes.com 29, 56, 70
lucy.com 58, 115
luggageonline.com 53, 98
lukiegames.com 59, 94
lulu.com 55, 77
lululemon.com 29, 58, 63
lumberliquidators.com 56, 90
lushusa.com 55, 83
M
maccosmetics.com 55, 67
macys.com 57, 62
magazines.com 58, 107
maidenform.com 53, 98
maisonmartinmargiela.com 53, 95
mantelsdirect.com 57, 99
masseysoutfitters.com 53, 115
maurices.com 53, 70
mec.ca 59, 88
meijer.com 57, 90
menswearhouse.com 53, 87
merrell.com 58, 75
microsoftstore.com 28, 32, 55, 69
mikasa.com 57, 102
mileskimball.com 57, 99
minimus.biz 58, 117
minisuit.com 55, 92
minted.com 56, 97
misskl.com 53, 88
misssixty.com 53, 99
modcloth.com 13, 29, 50, 60
modells.com 59, 88
modnique.com 49, 53, 79
montrail.com 58, 105
moosejaw.com 58, 84
motorcycle-superstore.com 54, 86
mountainhardwear.com 58, 93
moviemars.com 55, 113
mscdirect.com 56, 107
musiciansfriend.com 59, 71
musicnotes.com 59, 106
mygofer.com 57, 112
myjewelrybox.com 57, 108
myotcstore.com 56, 98
N
napaonline.com 54, 113
nastygal.com 29, 30, 54, 62
nationalbuildersupply.com 56, 100
nationalbusinessfurniture.com 57, 110
naturalizer.com 54, 97
nautica.com 54, 63
neimanmarcus.com 57, 82
net-a-porter.com 54, 66
netflix.com 32, 55, 63
newbalance.com 54, 68
newegg.com 55, 69
nflshop.com 58, 102
nfm.com 57, 96
nike.com 30, 31, 32, 54, 65
nikeid.nike.com 54, 75
ninewest.com 54, 68
nixon.com 54, 90
nomorerack.com 26, 29, 57, 64
nordstrom.com 29, 54, 64
129
SCIQ:RETAIL2013
N
O
Alphabetical Index
northerntool.com 56, 99
norton.com 55, 87
novica.com 56, 77
nutrisystem.com 56, 103
nyandcompany.com 54, 83
oakley.com 54, 71
officedepot.com 26, 58, 75
officemax.com 58, 108
ojon.com 55, 107
oldnavy.com 54, 73
omahasteaks.com 56, 80
onecall.com 55, 114
oneida.com 57, 95
onekingslane.com 26, 29, 57, 66
onestepahead.com 55, 101
onestopplus.com 55, 85
onlineshoes.com 54, 85
oompa.com 59, 105
opticsplanet.com 59, 84
orangeonions.com 58, 95
oreillyauto.com 54, 111
orientaltrading.com 58, 67
origins.com 55, 87
orvis.com 59, 71
oshkoshbgosh.com 55, 84
ouidad.com 55, 98
outdoorspeakerdepot.com 55, 102
overnightprints.com 58, 116
overstock.com 57, 76
overstockart.com 57, 86
overtons.com 59, 93
ozbo.com 57, 102
P
pacsun.com 54, 69
pagoda.com 57, 114
paintball-online.com 59, 111
pajamagram.com 54, 115
panasonic.com 55, 81
pandora.com 55, 65
paperstyle.com 56, 106
parts-express.com 55, 108
partycity.com 58, 76
partylite.com 56, 67
patagonia.com 58, 69
paulfredrick.com 54, 93
payless.com 54, 85
pbteen.com 57, 75
pcconnection.com 55, 116
pcm.com 55, 107
pcrush.com 55, 111
peapod.com 56, 91
peoplesjewellers.com 57, 108
performancebike.com 59, 92
personalizationmall.com 56, 81
peruvianconnection.com 54, 91
petco.com 58, 87
petedge.com 58, 103
petflow.com 26, 58, 63
petsmart.com 58, 80
pfaltzgraff.com 57, 79
pgestore.com 58, 80
philips-store.com 55, 98
pillsburystore.com 57, 96
pimsleurapproach.com 58, 85
piperlime.com 54, 83
planetshoes.com 54, 98
plndr.com 13, 54, 60
potterybarn.com 57, 72
potterybarnkids.com 55, 79
powells.com 55, 90
powerequipmentdirect.com 56, 106
prepsportswear.com 58, 92
prescriptives.com 55, 72
printingforless.com 58, 117
proflowers.com 56, 105
promgirl.com 30, 54, 68
propertyroom.com 58, 84
psprint.com 58, 117
puplife.com 58, 95
pureformulas.com 56, 97
puritan.com 56, 88
Q
R
queensboro.com 54, 110
quiksilver.com 29, 54, 73
qvc.com 57, 68
radioshack.com 55, 78
rakuten.com 57, 89
ralphlauren.com 54, 78
rangerup.com 26, 54, 61
130
SCIQ:RETAIL2013
R
S
Alphabetical Index
ray-ban.com 30, 54, 74
redbox.com 55, 97
redenvelope.com 56, 115
redoxx.com 59, 111
reebok.com 54, 67
reef.com 54, 70
rei.com 59, 69
reitmans.com 54, 112
replacements.com 58, 116
republicbike.com 59, 117
restockit.com 58, 91
restorationhardware.com 57, 113
rivetandsway.com 56, 100
roadrunnersports.com 58, 105
robertocavalli.com 54, 91
rockauto.com 54, 113
rockbottomgolf.com 59, 99
rockcreek.com 29, 54, 97
roomstogo.com 57, 103
ross-simons.com 57, 87
ruelala.com 54, 70
rugs-direct.com 57, 89
rugsusa.com 57, 94
run.com 58, 101
saksfifthavenue.com 57, 73
sallybeauty.com 55, 81
samash.com 59, 72
samsclub.com 57, 78
sanuk.com 31, 54, 76
scentiments.com 55, 100
scholastic.com 29, 55, 72
schoolspecialty.com 58, 107
scottevest.com 54, 93
sears.com 13, 57, 61
secondipity.com 55, 112
selectcomfort.com 57, 77
sephora.com 55, 64
sewelldirect.com 55, 112
sheetmusicplus.com 59, 94
sheplers.com 54, 95
shiekhshoes.com 54, 91
shindigz.com 29, 58, 86
shoebuy.com 54, 98
shoedazzle.com 13, 54, 61
shoemall.com 54, 104
shoes.com 54, 95
shop.callawaygolf.com 59, 93
shop.com 57, 68
shop.ibex.com 54, 108
shop.lego.com 59, 77
shop.mlb.com 30, 31, 58, 69
shop.nationalgeographic.com 26, 27, 28, 58, 65
shop.nhl.com 27, 31, 58, 67
shop.safeway.com 56, 97
shop.wwe.com 13, 26, 27, 28, 31, 32, 54, 60
shopecko.com 54, 76
shophq.com 57, 85
shopjimmy.com 55, 104
shopjustice.com 54, 95
shopko.com 57, 109
shoplet.com 58, 74
shopmyexchange.com 57, 98
shoppbs.org 27, 32, 55, 74
shopperschoice.com 57, 105
shopplanetblue.com 30, 54, 93
shutterfly.com 58, 72
sierratradingpost.com 59, 74
signaturehardware.com 57, 107
silkscreeningsupplies.com 58, 98
simpletruths.com 26, 55, 73
simplyglobo.com 58, 112
skechers.com 54, 73
skincarerx.com 55, 107
skis.com 59, 114
skymall.com 57, 75
slobproof.com 57, 102
smarthome.com 55, 95
smartpakequine.com 58, 66
smartsign.com 58, 114
smartwool.com 54, 112
smashbox.com 13, 55, 60
smoothfitness.com 59, 101
snapfish.com 58, 103
sneakerhead.com 54, 87
soap.com 56, 100
softchoice.com 55, 117
softmart.com 55, 116
solidsignal.com 55, 112
soma.com 54, 84
sonicelectronix.com 55, 93
sony.com 32, 55, 65
sorel.com 54, 101
soul-flower.com 54, 103
131
SCIQ:RETAIL2013
S
Alphabetical Index
southmoonunder.com 31, 54, 101
spanx.com 54, 97
sparkfun.com 55, 108
speedousa.com 26, 54, 84
spencersonline.com 26, 58, 71
splendid.com 54, 94
sportsauthority.com 59, 74
sportsmansguide.com 59, 92
sportsmemorabilia.com 29, 59, 83
sportsworldchicago.com 58, 108
spreadshirt.com 26, 28, 54, 64
stacksandstacks.com 57, 82
staples.com 58, 86
starbucks.com 26, 28, 30, 31, 56, 69
stockngo.com 55, 113
stoneisland.com 54, 113
stopzilla.com 55, 116
store-us.hugoboss.com 54, 81
store.bettycrocker.com 57, 89
store.discovery.com 26, 27, 58, 64
store.irobot.com 55, 63
store.nba.com 27, 28, 30, 31, 58, 63
storkie.com 56, 102
streetmoda.com 54, 105
sundancecatalog.com 54, 86
sunglasshut.com 54, 107
sunglasswarehouse.com 54, 76
superbiiz.com 56, 107
superwarehouse.com 56, 115
surlatable.com 47, 57, 65
sustainablesupply.com 58, 108
sweetwater.com 59, 70
swimoutlet.com 54, 78
swisscolony.com 56, 88
T
talbots.com 54, 94
target.com 13, 26, 45, 57, 60
taylormadegolf.com 59, 73
teacollection.com 55, 82
teamexpress.com 59, 111
teavana.com 56, 89
techforless.com 56, 113
tempurpedic.com 57, 84
tequipment.net 56, 117
teva.com 54, 70
textbooks.com 55, 117
tgw.com 59, 103
thebay.com 54, 90
thebodyshop-usa.com 55, 72
thebowlcompany.com 29, 57, 109
thecorner.com 54, 100
theelegantoffice.com 58, 108
thegardengates.com 57, 104
thegreatcourses.com 55, 110
thegrommet.com 58, 65
theknot.com 13, 28, 58, 61
thelimited.com 54, 88
thenorthface.com 54, 71
theparkcatalog.com 58, 111
therealreal.com 54, 68
thertastore.com 56, 63
theshoppingchannel.com 57, 103
thingsremembered.com 56, 80
thinkfasttoys.com 59, 105
thinkgeek.com 26, 28, 58, 62
threadless.com 28, 31, 54, 64
tiffany.com 57, 85
tigerdirect.com 27, 56, 76
tillys.com 30, 54, 74
timberland.com 54, 73
timelife.com 55, 102
tirerack.com 54, 97
titlenine.com 59, 82
toms.com 28, 30, 31, 54, 68
toolking.com 56, 106
tools-plus.com 56, 105
toolup.com 56, 113
torrid.com 54, 68
toryburch.com 54, 70
totalhockey.com 26, 59, 89
touchofclass.com 57, 99
toysrus.com 13, 46, 59, 60
tractorsupply.com 58, 102
truereligionbrandjeans.com 54, 91
tumi.com 54, 79
U
ugallery.com 29, 57, 94
uggaustralia.com 54, 78
ullapopken.com 54, 111
ulta.com 55, 73
unbeatablesale.com 57, 110
uncommongoods.com 58, 89
underarmour.com 27, 59, 65
132
SCIQ:RETAIL2013
U
V
W
Alphabetical Index
weightwatchers.com 56, 65
westelm.com 57, 65
westmarine.com 59, 101
wetseal.com 30, 54, 65
whatshebuys.com 56, 104
whitehouseblackmarket.com 54, 80
williams-sonoma.com 57, 67
wine.com 56, 109
wineenthusiast.com 56, 99
winetasting.com 56, 106
wirelessemporium.com 56, 103
wolverine.com 54, 115
woot.com 28, 58, 69
worldmarket.com 57, 79
wowhd.co.uk 55, 111
wrangler.com 54, 92
wwbw.com 59, 111
uniquesquared.com 56, 106
urbangirl.com 58, 111
urbanoutfitters.com 29, 30, 31, 54, 68
us-mattress.com 57, 91
v2cigs.com 58, 77
vans.com 13, 28, 30, 54, 61
vat19.com 13, 27, 58, 61
valentino.com 54, 86
verabradley.com 54, 69
vermontteddybear.com 56, 93
vestiairecollective.com 54, 90
vetdepot.com 58, 92
viaspiga.com 54, 116
victoriassecret.com 26, 27, 28, 30, 31, 54, 66
vine.com 27, 28, 30, 57, 65
vintagetub.com 56, 93
visiondirect.com 56, 111
vistaprint.com 58, 96
vitacost.com 56, 75
vitaminshoppe.com 56, 82
vonmaur.com 57, 99
wag.com 58, 97
walgreens.com 56, 78
walmart.com 26, 45, 57, 65
wards.com 58, 95
waterfilters.net 58, 115
wayfair.com 29, 57, 67
Y
Z
ziamond.com 57, 116
zones.com 56, 116
zoostores.com 57, 96
zulily.com 26, 29, 55, 62
zumiez.com 54, 66
yankeecandle.com 56, 79
yarn.com 59, 72
yesasia.com 58, 106
yesstyle.com 54, 62
yoox.com 54, 67
yoyo.com 59, 103
zales.com 57, 62
zappos.com 13, 26, 28, 54, 61
zazzle.com 54, 90
zegna.com 54, 89
zephyrsports.com 59, 104
133