Recordkeeping, Marketing and Economics

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Recordkeeping, Marketing
and Economics
Goats 101 • Sheep & Goat Toolbox
Recordkeeping
• Records are important!!!
• Keep records that you will use
• Types of records
– Breeding/kidding
– Health
– Economic (costs, sales)
Records
http://www.sheep101.info/201/Forms/BarnRecordgoats.pdf
Records
http://www.sheep101.info/201/Forms/Doerecord.pdf
Records
Records
http://www.wvu.edu/~exten/infores/pubs/Record%20Books/ES06-142
%20Goat%20Guide.pdf
Records
http://www.famu.edu/goats/UserFiles/File/Record_Keeping.pdf
Recordkeeping
• Takes time
• Helps to:
– Identify animals to keep or cull
– Identify health issues
– Evaluate marketing
– Track costs/income
– Make tax time easier!
Make or break time
• Marketing is what sets your farm apart
• Dependant on:
– Farm and lifestyle goals
– Local access and demand
– Your ability/desire to create demand
– Personal preference
– Time you are willing to invest
– Income goals
Marketing
• Lots of options
• Learn what your customer wants
• Consider the benefits and
challenges of different
marketing channels
Marketing Options?
• Methods?
• Products/services?
Marketing Options
• Sale barn
• Ethnic markets
• Pooled/cooperative
sale
• Organic
• Graded sale
• Breeding stock
• On-farm
• Buyer’s club
• Value-added products
• Show stock
• Farmers Market
• Vegetation
management
• Restaurants/stores
• Fiber
• Milk/dairy products
Setting your price
• Variable
• Cover cost
• Build in profit
Break-even Kid Price
(per pound)
% Kid Crop
Doe cost
($/head/yr)
75%
100%
150%
200%
30
.67
.50
.33
.25
40
.89
.67
.45
.34
50
1.11
.83
.55
.42
60
1.33
1.00
.67
.50
Assumed market weight: 60 lbs.
To Enhance Profitability
• Keep costs low
• Manage forages and
animals well
• Pay attention to marketing
Photo courtesy of Susan Schoenian
More information at:
• www.sheepgoatmarketing.info
• Marketing chapter in the Small Ruminant
Resource Manual, and
• Tips for Marketing Sheep and Goats
series (Live Animal, Meat, Dairy, Fiber,
Vegetation Management Services) at
www.attra.ncat.org
The National Center for Appropriate Technology (NCAT) is a nonprofit
organization that helps people and communities. NCAT champions smallscale, sustainable and local solutions to reduce poverty, protect
communities and promote natural resources. Since 1976, NCAT has
weatherized houses, trained farmers, monitored energy use and
demonstrated renewable technology. NCAT works on local and national
projects that foster a healthy quality of life for everyone.
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