Trends in Philippine Tourism

Philippine Tourism:
Gearing for More Fun
and Progress
DEPARTMENT
OF
TOURISM
Awards and Citations, 2012
Citations and Awards
PH – Top 12 Hottest Destinations in 2013
Organization
Conde Nast Traveller
PH – One of the 15 Hottest Travel Destinations of 2013 Travel+Leisure
PH – One of the 10 Best Regions to Travel in 2013
Lonely Planet
PH – One of the Travel Destinations in 2013
Buceadores (Spanish Magazine)
Boracay – Top Destination for Relaxation
Agoda.com
Boracay – 2012 Best Island in the World
Travel+Leisure
Boracay – Top Best Beach in Asia
Trip Advisor
Tubbataha – CNN Travel’s 50 Best Dive Sites
CNN World
Palawan – No. 4 Holiday Destination in Asia
Smart Travel Asia
PH – Best Diving Destination
Marine Diving Fair – Tokyo
Gold Award for Creative Theme Development
Expo 2012 – Yeosu, Korea
PH - Best Outbound Tourist Destinations in China
Oriental Morning Post
(Consumer Poll)
DEPARTMENT
OF
TOURISM
International Visitor Arrivals, 2012
Growth
Rate
11.5%
3.9 M
4.5%
3.5 M
9.9%
3.1%
4.3 M
CAGR = 6.7%
3.1 M
3.0 M
19.1%
12.0%
7.6%
5.3%
5.9%
23.8%
8.4%
9.5%
Visitor arrivals In thousands
DEPARTMENT
OF
TOURISM
CAGR = 23.5%
10.0 M
8.2 M
6.8 M
5.5 M
4.3 M
3.9 M
International Visitor Receipts
In US$ Million
CAGR = 29.6%
CAGR = 5.2%
DEPARTMENT
OF
TOURISM
Key Markets Profile, 2012
KOREAN VISITORS
JAPANESE VISITORS
Sex
CHINESE VISITORS
Sex
Sex
Male
55.5%
Male
74.8%
Male
53.8%
Female
41.9%
Female
23.5%
Female
44.4%
Median Age
34.6
Median Age
39.7 Median Age
34.7
Average Daily Expenditure (US$) 139.5
Average Daily Expenditure (US$)
94.2 Average Daily Expenditure (US$)
55.6
Average Length of Stay (Nights)
Average Length of Stay (Nights)
5.4 Average Length of Stay (Nights)
8.6
5.6
Travel Arrangements
Travel Arrangements
Package
53.6%
Package
Independent
45.4%
Independent
Purpose of Visit
Holiday
Travel Arrangements
3.2%
95.8%
Purpose of Visit
61.0%
Independent
84.3%
Purpose of Visit
55.1%
Holiday
15.2%
Business
7.6%
Others
1.4%
5.5%
Business
Others
2.3%
Visit Friends and Relatives
1.5%
Activities Undertaken
Shopping
91.2%
Shopping
Sightseeing
37.7%
Sightseeing
DEPARTMENT OF TOURISM
Beach Holiday
13.7%
15.7%
Holiday
Business
Activities Undertaken
Package
Sports
Activities Undertaken
58.9%
13 of 26
58.9%
Shopping
91.7%
1.4%
Visit Friends and Relatives
19.4%
1.4%
Sightseeing
18.7%
Key Markets Profile, 2012
TAIWANESE VISITORS
HONG KONG VISITORS
Sex
SINGAPOREAN VISITORS
Sex
Sex
Male
51.0%
Male
52.6%
Male
72.5%
Female
47.0%
Female
36.4%
Female
27.0%
Median Age
34.7
Median Age
38.6 Median Age
39.4
Average Daily Expenditure (US$)
58.6
Average Daily Expenditure (US$)
56.6 Average Daily Expenditure (US$)
91.8
Average Length of Stay (Nights)
6.4
Average Length of Stay (Nights)
5.2 Average Length of Stay (Nights)
5.1
Travel Arrangements
Travel Arrangements
Package
30.7%
Package
Independent
69.3%
Independent
Purpose of Visit
Holiday
Business
Travel Arrangements
6.0%
94.0%
Purpose of Visit
36.2%
5.6%
Independent
0.3%
99.7%
Purpose of Visit
Holiday
52.7%
Holiday
42.4%
Business
20.0%
Business
35.1%
Visit Friends and Relatives
Activities Undertaken
Package
1.5%
Activities Undertaken
Convention/ VFR
2.1%
Activities Undertaken
Shopping
86.1%
Shopping
31.0%
Shopping
26.0%
Sightseeing
22.8%
Sightseeing
23.3%
Sightseeing
23.3%
DEPARTMENT
OF TOURISM
Visit Friends
and Relatives
17.5%
13 of 26
Beach Holiday
4.3%
Visit Friends and Relatives
3.4%
Key Markets Profile, 2012
AMERICAN VISITORS
CANADIAN VISITORS
Sex
AUSTRALIAN VISITORS
Sex
Sex
Male
54.5%
Male
49.8%
Male
62.3%
Female
45.1%
Female
49.9%
Female
17.2%
Median Age
41.0
Median Age
39.6 Median Age
39.9
Average Daily Expenditure (US$)
98.6
Average Daily Expenditure (US$)
79.8 Average Daily Expenditure (US$)
96.6
Average Length of Stay (Nights)
14.5
Average Length of Stay (Nights)
16.3 Average Length of Stay (Nights)
15.0
Travel Arrangements
Package
Independent
Travel Arrangements
0.8%
99.2%
Purpose of Visit
Holiday
Package
Travel Arrangements
3.0%
Independent
97.0%
Purpose of Visit
54.5%
Holiday
Package
Independent
97.3%
Purpose of Visit
64.0%
Holiday
64.3%
11.6%
Visit Friends and Relatives
9.2%
Visit Friends and Relatives
6.5%
Business
Business
8.1%
Business
3.9%
Visit Friends and Relatives
Activities Undertaken
2.3%
Activities Undertaken
6.4%
Activities Undertaken
Shopping
47.4%
Shopping
53.0%
Shopping
60.1%
Sightseeing
26.0%
Sightseeing
38.1%
Visit Friends and Relatives
40.8%
Beach Holiday
12.2%
DEPARTMENT OF TOURISM
Beach Holiday
10.0%
13 of 26
Beach Holiday
9.5%
Key Markets Profile, 2012
UNITED KINGDOM VISITORS
GERMAN VISITORS
Sex
OVERSEAS FILIPINOS VISITORS
Sex
Sex
Male
63.2%
Male
64.9%
Male
31.5%
Female
36.3%
Female
34.4%
Female
68.3%
Median Age
39.3
Median Age
40.2 Median Age
39.0
Average Daily Expenditure (US$)
74.2
Average Daily Expenditure (US$)
78.9 Average Daily Expenditure (US$)
40.4
Average Length of Stay (Nights)
15.1
Average Length of Stay (Nights)
15.7 Average Length of Stay (Nights)
23.4
Travel Arrangements
Package
Independent
Travel Arrangements
2.9%
97.1%
Purpose of Visit
Package
Travel Arrangements
2.7%
Independent
97.3%
Purpose of Visit
Package
0.0%
Independent
100%
Purpose of Visit
Holiday
63.9%
Holiday
86.9%
Holiday
Business
11.4%
Business
10.3%
Visit Friends and Relatives
8.0%
Others
7.5%
Visit Friends and Relatives
3.2%
Activities Undertaken
Visit Friends and Relatives
3.9%
Activities Undertaken
52.2%
Activities Undertaken
Sightseeing
46.3%
Sightseeing
49.2%
Shopping
62.4%
Shopping
46.1%
Shopping
45.4%
Sightseeing
30.4%
16.0%
Beach Holiday
14.4%
DEPARTMENT OF TOURISM
Beach Holiday
14.1%
Scuba Diving
13 of 26
Foreign Markets, 2012 and 2013
Markets
2012
Korea
2013
1,031.155
1,252,789
USA
652,626
860,248
Japan
412,474
445,364
China
250,883
260,000
ASEAN
375,189
546,701
Australia
191,150
260,055
Taiwan
216,511
271,696
Hong Kong
118,666
169,169
Markets
123,699
150,778
United Kingdom
113,282
134,959
Germany
67,023
78,169
India
46,390
66,297
Russia
28,270
39,666
Scandinavia
54,935
78,437
590,558
931,664
4,272,811
5,545,993
Total
OF
TOURISM
2013
Canada
Others
DEPARTMENT
2012
Domestic Travellers
Total
Domestic Travellers In thousands
DEPARTMENT
OF
TOURISM
974,397
19.6%
702,798
14.1%
613,279
12.3%
396,289
8.0%
359,320
7.2%
338,992
6.8%
290,845
5.9%
281,243
5.7%
200,295
4.0%
184,362
3.7%
171,823
3.5%
152,377
3.1%
151,454
3.0%
150,067
3.0%
CAGR = 6.1%
40.7 M*
37.5 M
30.3 M
24.4 M
25.0 M
* Estimate
CAGR = 10.6%
37.5M
47.0M
44.7M
40.7M
56.0M
51.7M
20 Tourism Clusters
78 Tourism Development
Areas
289 Tourism Sites
LEGEND :
1
Strategic
Directions
International Airport
Principal Airport - Class 1
Principal Airport – Class 2
2
4
Community Airport Sea Port
3
EXISTING Tourist
Development Areas
EMERGING Tourist
Development Areas
1
6
5
Develop and market
competitive tourist
products and destinations
9 International
Gateways
20 Domestic
Gateways
Tourism Cluster
12
10
11
8
15
14
1
7
9
13
22
17
20
16
18
19
23
21
24
25
27
26
32
Improve market access,
connectivity and
destination infrastructure
28
30
33
29
52
31
34
50
51
40
48
41
47
42
35
38
39
49
43
53
36
Improve institutional
governance and human
resources
44
46
59
45
37
55
68
60
67
62
64
TOURISM
58
71
78
76
72
69
65
77
57
66
70
73
75
OF
56
63
61
74
DEPARTMENT
54
Product Portfolio
Nature
Tourism
MICE & Events
Tourism
Cultural
Tourism
Health,Wellness,
and Retirement
Tourism
Sun and Beach
Tourism
Cruise and
Nautical Tourism
Leisure and
Entertainment
Tourism
Diving & Marine
Sports Tourism
Education
Tourism
DEPARTMENT
OF
TOURISM
Room Capacity, 2012
Available
Room
Number of
Establishments
71,804
2,248
NCR
31,790
Central Luzon
Other Regions
Destinations
Northern PH
New Accommodation Facilities in 2012
Name
Rooms
Fairmont Hotel and Raffles Suites
549
320
Quest Hotels & Conference Ctr Cebu
427
15,024
489
Calyx Center – Cebu
221
24,990
1,439
Bellevue Resort - Bohol
159
61,978
3,220
Tunes Hotel – Cebu
150
Western Visayas
15,200
635
Luxent Hotel – Quezon City
116
Central Visayas
27,447
1,306
Dohera Hotel – Cebu
100
Other Regions
19,331
1,279
28,922
1,405
Northern Mindanao
8,113
380
Aklan (Boracay Island)
1,599
Southern Mindanao
9,613
404
Bohol (Panglao Island)
1,250
11,196
621
Metro Manila
1,123
162,704
6,873
Central PH
Southern PH
Other Regions
Total PH
DEPARTMENT
OF
TOURISM
Microtel Accropolis – Quezon City
84
Hotel Expansion Program in Select Destinations
Name
Cebu/ Lapu Lapu/ Mandaue
Additional Rooms
646
Room Projection in 2016
Destination
Clusters
Island
Grouping
Room
Demand
in 2016
Northern PH
Room Supply
(Available + Pipeline - Excess)
Available
in 2012
In the
Pipeline
Excess
Room
80,493
71,804
8,206
15,542
64,468
16,025
Central PH
82,179
61,978
5,129
5,685
61,422
20,757
Southern PH
20,461
28,922
1,686
10,717
19,891
570
183,134
162,704
15,021
31,943
145,782
37,352
Total PH
OF
• Manila will still need the most
rooms between now and 2016
• Key demand cities outside of
Manila are: Cebu, Panglao,
Bicol, Cordillera
• Current accommodation
development in the pipeline
covers only 40% of room
requirement
Critical Cluster
Destinations
Room
Demand
Available
Room
In the
Pipeline
Metro Manila &
CALABARZON
54,818
37,311
7,330
10,177
Central Visayas
41,402
27,447
2,124
11,831
Bicol
15,804
8,549
130
7,125
9,851
6,855
106
2,890
Cordillera
DEPARTMENT
Total
Room
Room Gap
In Critical
Destination
Clusters
TOURISM
Room
Gap
Connectivity and Destination Infrastructure
Premier Gateway
Priority Airports
Cluster
Congestion
Airports
Metro Manila
NAIA
Central Visayas
Mactan-Cebu
Western Visayas
Kalibo/ Iloilo
Central Luzon
Clark
Davao Gulf
Davao
Secondary Gateways
Palawan
Puerto Princesa
Cagayan de Oro
Laguindingan
New Terminal
Laoag-Vigan
Laoag
Safety
Taxes & Fees
New Airports
Budget Terminal
Modular Terminal
Modular Capacity Airport Terminal.ppt
DEPARTMENT
OF
TOURISM
Central Visayas
Bohol
Bicol
Daraga
Connectivity and Destination Infrastructure
Domestic Gateways
Priority Airports
Cluster
Airports
Central Visayas
Tagbilaran
Leyte-Samar
Tacloban, Borongan,
Catarman
Navigational Aid
Siargao-Dinagat
Siargao
Bicol
Daet, Pili, Legaspi, Naga,
Masbate
Market Access
Batanes
Batanes
MarinduqueRomblon-Mindoro
Marinduque, Tugdan, San
Jose
Air Seats
Agusan River
Butuan
Travel Formalities
Zamboanga
Zamboanga, Dipolog
Cotabato
Mlang
Night Landing
Terminal Upgrade
DEPARTMENT
OF
TOURISM
Connectivity and Destination Infrastructure
Road Access
Seaports
Airports
Inter-Island
Tourist Centres
International
Cruise (Manila,
Attractions/
Tourist Sites
Cebu, P. Princesa)
Land Transport
Destination
Infrastructure
Central Terminals
Waste Management
Franchises
Water Supply
Power & Others
DEPARTMENT
OF
TOURISM
Air Seat Entitlements and
Utilization, 2012
Markets
Korea
Japan
China
Taiwan
Australia
Singapore
Hong Kong
Canada
Malaysia
United Kingdom
Germany
India
Indonesia
Thailand
Viet Nam
Total
DEPARTMENT
OF
Seat Entitlements
PH
Foreign
PH
1,482,000
1,856,400
702,000
522,600
312,000
2,280,044
1,367,600
109,200
354,640
218,400
109,200
109,200
156,000
355,680
312,000
1,482,000
1,856,400
702,000
522,600
208,000
2,280,044
1,367,600
109,200
354,640
218,400
109,200
109,200
156,000
355,680
312,000
1,177,800
533,624
617,760
239,358
250,068
882,544
958,880
109,200
355,680
0
0
99,112
147,368
313,976
122,304
79.47%
28.75%
88.00%
45.80%
80.15%
38.71%
70.11%
100.00%
100.29%
0.00%
0.00%
90.76%
94.47%
88.27%
39.20%
1,339,624
247,520
182,936
178,204
95,368
721,136
897,468
0
346,840
0
0
0
0
158,600
0
90.39%
13.33%
26.06%
34.10%
45.85%
31.63%
65.62%
0.00%
97.80%
0.00%
0.00%
0.00%
0.00%
44.59%
0.00%
10,246,964
10,042,964
5,807,674
56.68%
4,167,696
41.50%
TOURISM
Entitlement Untilization
%
Foreign
%
Target, 2012 - 2016
Indicators
2012
2013
2014
2015
2016
International Tourism
Visitor Arrivals (mil)
4.6
5.5
6.8
8.2
10.0
Length of Stay (nights)
8.0
8.0
8.0
8.0
8.0
4,431.0
4,914.0
5,431.0
5,939.9
6,470.0
156.0
205.4
269.9
350.4
455.0
40.7
44.1
47.7
51.7
56.1
162.7
176.2
191.0
206.9
224.2
4.7
4.7
4.7
4.7
4.7
Average Daily Expenditure (Pesos)
2,469.0
2,580.0
2,593.0
2,739.0
2,922.0
Domestic Receipts (Pesos bil)
1,152.0
1,298.6
1,409.2
1,607.1
1,852.1
Average Daily Expenditure (Pesos)
Visitor Receipts (Pesos bil)
Domestic Tourism
Domestic Travellers (mil)
Domestic Trips (mil)
Length of Stay (nights)
DEPARTMENT
OF
TOURISM
Economic Impact Projection, 2012 - 2016
Indicators
2012
2013
2014
2015
2016
Gross Domestic Product
Total Visitor Receipts (Pesos bil)
Tourism GVA (Pesos bil)
Share to GDP (%)
1,308.0
1,504.0
1,679.1
1,957.5
2,307.1
650.8
748.3
835.4
974.0
1,147.9
6.2
6.7
7.0
7.8
8.7
4.2
4..9
5.4
6.3
7.4
11.6
13.0
14.2
16.2
18.8
Employment
Tourism employment (mil)
Share to National Employment (%)
DEPARTMENT
OF
TOURISM
Thank you!
DEPARTMENT
OF
TOURISM
Projected Arrivals in International
Gateways, 2016
Airports
Inbound
Foreign
Passengers
Total Foreign
Passengers
Movement
Percent
Share
Manila
3,631,695
7,263,390
36.3%
Mactan-Cebu
2,483,991
4,967,982
24.8%
Clark
1,723,222
3,466,444
17.2%
Kalibo-Iloilo
821,806
1,643,612
8.2%
Davao
401,381
802,762
4.0%
Laguindingan
364,873
729,746
3.7%
Puerto Princesa
198,327
396,654
2.0%
Laoag
134,739
269,478
1.4%
Others
239,966
479,932
2.4%
10,000,000
20,000,000
100.0%
Total
DEPARTMENT
OF
TOURISM
 Airport Development
and Promotion
 Immigration Officers/
Equipment