tfm radio ranked by weekly reach

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Media pack
our coverage
talking to local people
women 420k
men
400k
Source: RAJAR, TFM Radio TSA, Q4 2013 (6 months)
tfm
local, engaging, trusted…
•
TFM is dedicated to County Durham, Teesside and
North Yorkshire, playing Todays Favourite Music
•
Local News, sport and traffic & travel
•
A typical TFM listener is aged between 25 & 35.
•
They lead a fast-paced, busy life, working hard and
playing hard.
•
Their social scene is important with weekends for
friends and family.
•
Proud of their North East roots, their home and
family.
tfm radio
ranked by weekly reach (000’s)
BBC Radio 2
253
TFM/Magic
228
Capital North East*
193
Smooth Radio North East
180
TFM Radio
172
BBC Radio 1
164
BBC Radio 4
126
BBC Radio FIVE LIVE
99
Magic 1170
86
Real Radio North East
84
*stations marked with an asterisk do not cover the
whole of the total survey area
Source: RAJAR, TFM Radio TSA, Q4 2013 (6 months)
tfm radio
total hours by station
2803
BBC Radio 2
1785
1739
TFM/Magic 1170
Smooth Radio…
Capital North East*
BBC Radio 4
TFM Radio
BBC Radio 1
Real Radio North East
Magic 1170
BBC Radio FIVE LIVE
1334
1271
1013
964
808
771
604
(000s)
*stations marked with an asterisk do not cover the
whole of the total survey area
Source: RAJAR, TFM Radio TSA, Q4 2013 (6 months)
tfm radio
market share by station
17.2%
BBC Radio 2
11.0%
TFM/Magic 1170
Smooth Radio…
10.7%
8.2%
Capital North East*
7.8%
BBC Radio 4
6.2%
TFM Radio
5.9%
BBC Radio 1
Real Radio North East
Magic 1170
BBC Radio FIVE LIVE
%
5.0%
4.7%
*stations marked with an asterisk do not cover the
whole of the total survey area
3.7%
Source: RAJAR, TFM Radio TSA, Q4 2013 (6 months)
tfm
multi week listenership
15+
15-24
25-34
35-44
45-54
55+
Population (000s)
820
126
121
107
158
308
1 Week Reach (000s)
% Reach
Average Hours
172
21
5.9
44
35
5.2
39
32
5.3
31
25
6.8
29
20
8.3
29
9
4.3
4 week Reach (000s)
4 week Reach %
271
33
67
53
58
48
49
41
44
31
51
16
13 week Reach (000s)
13 week Reach %
348
42
82
65
72
59
64
52
56
39
69
22
Source: RAJAR, TFM Radio TSA, Q4 2013 (6 months)
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at the heart of our community
with our charity cash for kids
Cash for Kids raises funds for sick, disabled and
underprivileged children across the North East.
In 2012 the charity raised £865,000 supporting 30,000 local
children in our region.
81% of UK consumers agree that they are more likely to buy a
product associated with a cause they care about.
The 2 causes that draw the widest support from the general
public are medical research and children/young people.
Your chance to do this locally whilst still promoting your
brand.
Cash For Kids puts a programme of sponsorable events on
across each year to raise funds and our listeners love them.
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