PROPOSAL 1
GETTING TO YES
Proposal 1
Ground Zero
April 14, 2014
39.2% public support
±4%
39.2% yes
17.0% no
43.0% undecided
Proposal 1: Earned Media
February 27th – August 1st
• 20 statewide news events – 9 held in West Michigan
HME Incorporated – Wyoming
West Michigan News Events
Grand Rapids Mayor George Heartwell and
Wyoming Mayor Jack Poll,
HME Incorporated
John Weiss, Grand Valley Metropolitan Council
Battle Creek Police Chief Jim Blocker and
Calhoun County Sheriff Matt Saxton
Editorial Boards
• Newspaper Editorial Boards:
16 completed
• Endorsed by Grand Rapids
Press (MLive)
Grassroots
Speakers Bureau – 68 events
Letters to the Editor – 318
Coalition: 2,138,738
Digital (Owned) Media
• Facebook
– 222 total posts by campaign
– 4,734 likes on campaign Facebook page
• Twitter
– 511 followers
– 494 tweets sent by campaign
– 62,200 tweet impressions over final 28 days
• Email
– 27 email blasts sent during campaign
• Website
– 98 pages published on campaign website
– 103,534 pages viewed on campaign website
– 52,323 unique sessions on campaign website
Direct Mail
Proposal 1: Paid Media
July 5th – August 5th
• Radio Advertisements
• Television Advertisements
•
•
•
•
•
"Machine”
"Made”
"Fifteen”
"Facts”
"Hurts"
• Direct Mail
YES!
YES: 69%
NO: 31%
Statewide Votes: 1,246,229
County YES
Allegan
77%
Barry
73%
Kent
78%
Muskegon 73%
Ottawa
80%
Thank you, Grand Valley Metro Council