日本小売業の最新動向 Recent Retail Trend in Japan 日本小売業協会 国際担当部長 近江 淳 Japan Retailers Association Director General Manager International Affairs Division Jun Omi ABOUT JRA The Japan Retailers Association (JRA) was founded in May 1978, promoted by the Japan Department Stores Association, Japan Chain Stores Association and other organizations involved in retail, centered on the Japan Chamber of Commerce and Industry and with the objective of healthy development of the retail industry in Japan and to contribute to the lives of the nation's people. The JRA carries out activities together with numerous organizations • • • • • • • • • • • • • • Japan Department Stores Association Japan Chain Stores Association Japan Supermarket Association New Supermarket Association of Japan Japan Specialty Store Association Japan Foodservice Association Japan Franchise Chain Association Japan Voluntary Chain Association Japan Council of Shopping Centers Japan Independent Stores Association Japanese Consumers' Co-operative Union Federation of Specialty Store Association in Japan The Japan Chamber of Commerce and Industry The Tokyo Chamber of Commerce and Industry ABOUT FAPRA The Federation of Asia-pacific Retailers Associations (FAPRA) was founded in 1989. Its has implemented its activities and developed itself with the aim of discussing issues shared in the region, promote information exchange and friendship, thereby contributing to the development of commerce, the improvement of retailers’ status and the improvement of citizens’ lives in the region. Member OF FAPRA 17 countries & area ・Japan ・Chinese Taipei ・ Hong Kong ・ Philippine ・ Malaysia ・ Singapore ・ New Zealand ・ India ・ Vietnam ・ Korea ・ China ・ Thailand ・ Fiji ・ Mongolian ・ Indonesia ・ Australia ・Turkey Photos of APRCE in Singapore October 11-13 History of last APRCE 1983 1985 1987 1989 1991 1993 1995 1997 1999 2001 2003 2005 2007 2009 2011 2013 The 1st APRCE held in Tokyo, Japan The 2nd APRCE held in Seoul, Korea The 1st APRCE held in Hong Kong The 4th APRCE held in Singapore The 5th APRCE held in Bangkok, Thailand The 6th APRCE held in Manila, Philippine The 7th APRCE held in Kuala Lumpur, Malaysia The 8th APRCE held in Adelaide, Australia The 9th APRCE held in Taipei The 10th APRCE held in Jakarta, Indonesia The 11th APRCE held in Christchurch, New Zealand The 12th APRCE held in Beijing, China The 13th APRCE held in Tokyo, Japan The 14th APRCE held in Seoul, Korea The 15th APRCE held in Singapore The 16th APRCE is held in Istanbul, Turkish 1982年以来29年の歴史を持つアジア最大の小売業の祭典 The 16th Asia-Pacific Retailers Convention & Exhibition Venue:Turkey Istanbul Date :September 23-26, 2013 LOGO of the Istanbul Conference 16th APRCE ISTANBUL 2013 Asia-Pacific Retailers Convention & Exhibition Recent Retail in Japan ・Total retail sales in Japan over previous years ・Market size in Japan ・GDP & GDP per capita ・Ratio of Modern trade in Japan ・Global Retailers in Japanese market 11 Population, size of consumption & per capita Country or Area Population (100M) Size of market(b $) Consumption per capita($) Japan 1.3 2839 21838.4$ China 13.3 1613 1213.1$ India 11.9 683 574.6$ Asean 5.8 857 1478.1$ USA 3.0 10010 33367.1$ South America 3.9 1742 4467.7$ EU 5.0 10516 21032.8$ Africa 9.5 912 960.126$ Trend of GDP in Japan Trend of Population(2000~2010) Japan, China, India & other continent 14 Shrinking Domestic Retail Market in Japan Shrinking domestic market due to rapid aged society, shrinking population, & stagflation Percentage of Over 65 yrs old Reduction of Small Store & Total units Store unit Source: Ministry of International Trade & Industry (MITI) 2006 Bubble bursting in 1991 Bigger stores & shopping centers ITO-YOKADO Total retail sales in Japan over previous years Reconstruction from great earthquake in Eastern JAPAN Entry & Withdrawal of global retailers in Japan black-entry, red-withdrawal 1980 Channel/Louis Vuitton/Gucci 1991 Toysras/Prada 1995 GAP 1998 Boots/ZARA 1999 Costco/Sephora 2000 Carrefour 2001 Metro 2002 Wal-Mart 2003 Tesco 2009 Forever 21/Abercrombie-Fitch 20 Structure of Retail industry India China Japan USA Number of stores 12M 5.46M 1.3M 1.65M Ratio of modern trade 6% 25% 65% 88% 150b$ 440b$ 1350b$ 2660b$ Number of employer 20M 30M 12M 150M Per capita sales(1 store) 13000$ 81000$ 104000$ 161000$ 1.71 4.11 6.13 7.17 Number of store per 1000 people 11.13 4.25 9.29 5.86 Number of store per 1k㎡ 3.56 0.57 3.12 21 0.17 Sum of year Sales Number of employer at each store Ratio of Globalization sales amount of global retailers in Japan Total sales amount Global Retailers % Less than 2.0% Consumption per capita in the world (2008:unit /$) 23 Change of consumption target : commodity to non-commodity Recently, the consumer’s expenditure composition tends to shift; from commodity to non-commodity. When assuming such a trend continue toward 2010, commodity consumption ratio in 2010 might decrease by 2.2 points than that in 2004. モノ消費比率の推移と最終家計消費支出の推移 ( ※モノ消費比率は2人以上世帯の数値) ( 兆円) 66% 350 64% 300 62% 250 60% 200 58% 150 56% 54% モノ消費比率( 左軸) 最終家計消費支出( 右軸) 52% 100 50 0 90 91 92 93 94 95 96 97 98 99 00 01 02 03 04 05 06 07 08 09 10 ( 出所) 実績比: 総務省「 家計調査年報」 、推計値: 総務省「 消費実態調査」 、厚生労働省人 All Rights Reserved, Copyright 24 口問題研究所「 将来世帯推計2003年10月推計」 をベースに推計 ©㈱富士通総研 2008 ( 年) Comparison of sales by primary retail format and trends ( Unit:Billion Yen ) Reorganization of retailing group by M&A 2003 2005 2007 Seven & i Holdings Millennium Retailing AEON & DAIEI & edion Group & J.FRONT RETAILING UNY & IZUMIYA & Isetan Mitsukoshi Holdings H2O Retailing DCM Japan GMS Department store Electronics center All Rights Reserved, Copyright ©㈱富士通総研 2008 NOW Home center 26 Domestic Ranking : Sales of retailers in 2012 Ranking Company Format Sales in 2012 (M $)1 $=100\ Year/ year 1(2) Seven & I Holdings Co.,Ltd. Group(GMS、Department store、CVS) 47863 -6.5% 2(1) Aeon Co., Ltd. Group (GM store、Drugstore、 CVS・・) 46508 1.9% 3(4) Yamada Denki Co., Ltd. Discount (Electronics) 18354 -15.8% 4(3) Mitsukoshi-Isetan Holdings 12399 1.6% 5(5) J.Front Retailing Co., Ltd. 9414 -0.9% 6(7) First-Retailing Co.LTD Specialty stores 9286 11.3% 7(6) UNY Co., Ltd. Supermarket 9076 -4.2% 8(9) Takashimaya Co., Ltd. Department store 8581 -1.3% 9(8) . Daie Co., LTD Supermarket 8093 -4.7% Discount (Electronics) 27 7590 -15.8% All Rights Edion Reserved, Copyright 10(10) Co., Ltd ©㈱富士通総研 2008 Department store Department store TOP 3 of Department Stores(M $)1 $=100\ Rank Company 1 2 3 MitsukoshiIsetan J.Front Retailing Takashimaya Sales Number Share of Amount of Store Format 34 19.9% 12399 9414 20 15.1% 8581 24 13.8% TOP 3 of GMS (M $)1 $=100\ rank company 1 2 Seven & Ai Group Aeon Group 3 Uny Group Sales Number Share of amount of stores format 47836 449 25.5% 46507 1084 24.7% 9076 109 4.8% TOP 3 of Discount(Electric) (M $)1 $=100\ rank company 1 2 3 Yamada denki Edion K’s Denki Holdings Sales Number Share of amount of stores Format 640 29.3% 18354 7590 1130 12.1% 7260 372 11.6% TOP 3 of CVS(2012) (M $) rank Company 1 2 Seven-Eleven Japan Lawson 3 Family Mart Sales Number Share of (M $) of store format 35084 15458 38.9% 16934 11151 18.8% 15845 9182 17.6% TOP 3 of drag store(2012) (M $)1 $=100\ Rank Company Sales Number Share of Amount of Store Format 4346 1073 11.5% 1 MatsumotoKiyoshi Holdings 2 Sun Drag 3868 621 10.2% 3 Sugi Holdings 3273 718 8.6% 出典:百貨店の業界再創造研究報告書(日本百貨店協会) Spread of new channel : E-Commerce Sales trend of E-Retail (億円) 電子商取引売上の推移 70000 BtoC売上 60000 56430 50000 44240 40000 26850 30000 20000 14840 8240 10000 645 3360 0 98 99 00 01 02 03 04 (年) (出所)経済産業省 All Rights Reserved, Copyright ©㈱富士通総研 2008 All Rights Reserved, Copyright ©㈱富士通総研 2008 33 33 5 Key words of Japan retail Industry • • • • • Smaller Stores Shifting to major urban centers Price and Value Compound Development Senior Customers The latest retail trends : “ Smaller stores ” The latest retail trends : “shifting to major urban centers” Structure & trend of population in Japan(unit: 1000 person) 高齢者・生産人口・子供の人口推移 Trend of Old-person・Children & Worker The latest retail trends : “ price and value ” Trend of real Income (unit: yen/per month) Future Store in Japan---Denim Fitting room Shelf display Availability in stock Search for other clothes in dressing room Communicate to Cellular phone Provided for article information e-Recommendation All Rights Reserved, Copyright ©㈱富士通総研 2008 Active Type RFID 43 平成17年度 三越フューチャーストア実証実験報告書より加筆転載 Shoes counter Approach in Japan ---RFID The customer can check a stock by oneself Be in supply or Not immediately All Rights Reserved, Copyright Stockyard ©㈱富士通総研 2008 44 平成16年度 百貨店アパレル電子タグ実証実験報告書より加筆転載 The latest retail trends : “compound development” Establish as an annex to Convenience store with Drugstore, companies 112store opened 9 Development of new format CVS + Drags The latest retail trends : “senior customers” The latest retail trends : “senior customers” Best format for Japanese retail market “ small & sophisticated supermarket ” Structure of Distribution Industry Europe and U.S. Manufacture Distributor Retailer Purchase・Supply Stock Delivery Marketing Manufacture Sort Stock Selling Process Delivery Sort Service C o n s u m e r Japan Manufacture Wholesaler Retailer Purchase・Supply Stock Delivery Marketing Manufacture Process Marketing Selling Stock Sort Service Stock Distributor All Rights Reserved, Copyright ©㈱富士通総研 2008 Stock Sort Process Delivery Service 50 Service C o n s u m e r