Calculating New Item Volume in
AC Nielsen Nitro
The Minute Maid Company
Calculating New Item Volume
In categories like Aseptics, new items play a key role
in the growth of the category. Using “Conditions” in
Nielsen Nitro, you can have Nitro do most of the
work for you to show you the impact of new items
on the category.
1. Pull Category Totals
The first step is to pull totals for the category and/or
segment you want to review the impact of new items
in. Pull actual volume ($) for the current year and
last year to be used in formulas later.
2. Select the Category or
Segment with the New Items
Next, select the “UPC-level” products you want to
see new item volume for using “Characteristics” in
the PRODUCTS dimension.
In this example, the MARKETS, FACTS and PERIODS
dimensions were linked to the first data pull using
the “Prompt” tab in Nitro Range Properties.
When done, click on the “CONDITIONS” button.
3. Set the Condition
In the Conditions dialog box, choose the “Exception Criteria” tab.
Under Dimension, Choose PERIODS.
Next select the current PERIOD from the “Item” drop down box and choose “Greater Than” 0
Click on the “Add” button.
3. Set the Condition
Next, choose the prior year PERIOD under
“Item” and select “Equal To” 0.
Click the “Add” Button.
Your Condition should look like this...
Click OK three times to retrieve your data.
4. Complete Data Pulls
Your spreadsheet will now have a list of
only the new items (items with volume this
year, but none last year) in your data pull.
*Note: in the range properties, we chose to add the
“UPC” characteristic and layed out our pull as follows:
FACTS
PERIODS
MARKETS
PRODUCTS
Now we’ll build a couple of formulas to
determine the new item impact on the
category.
5. Build New Item Formulas
The first formula counts up the number of
new items in the category….
Formula: counta(I:I)
This will count all non-blank rows in column I, so no matter how
big the pull, it will calculate correctly.
The second formula adds up the dollar
volume of the new items in the category…
Formula: sum(I:I)
This will add up the dollar sales in column I, so no matter how
big the pull, it will calculate correctly.
6. Calculate Category Impact
The first formulas (C15, D15) calculate the
% Change in the categories with the new
items included
This is the standard % chg for the category:
C4/D4-1, format as percentage
C5/D5-1, format as percentage
The second formulas calculate the % change
in the categories without the new items.
To calculate this, we subtract the $ value of
the new items from cell C11 from the current
sales for the category then calculate the %
change.
Cell C16: (C4-C11)/D4-1, format as percentage
Cell D16: (C5-C11)/D5-1, format as percentage