PCMA/Amex
2010 Meeting Planner Intentions Survey
June 15, 2010
©2010 Ypartnership
Objective
Measure impact of the current economic and
media environment on the booking intentions of
meeting planners in 2010/2011 versus 2009
Type and frequency of meetings booked
Anticipated changes in attendance
Anticipated changes in budgets
Venue selection
Postponements/cancellations/re-bookings
©2010 Ypartnership
Respondent Profile
505 professional meeting planners (North America)
56% association
44% corporate, incentive, independent and procurement
specialists
Vast majority (77%) had >10 years of meeting planning
experience
Almost half (44%) booked more than 20 off-site meetings
during past 12 months
Nearly half (49%) hold Certified Meeting Professional
designation
©2010 Ypartnership
Highlights
Planning more meetings versus 2009
2010: net 15% increase (average of 17 meetings)
2011: net 24% increase (average of 17 meetings)
Expectations for attendance versus 2009
2010: net 23% increase
2011: net 38% increase
©2010 Ypartnership
Highlights
89% not planning to cancel, postpone or rebook
any meetings in 2010/11
Versus 54% not planning to do so in 2009
Expected cancellation fees
2009: $81,000
2010: $7,600
2011: $3,500
©2010 Ypartnership
Highlights
Venue selection 2010/11 versus 2009
Net
Hotels: 25%
Conference centers: 1%
Net
Convention centers: 4%
Resorts: 7%
Cruise ships: 15%
©2010 Ypartnership
Highlights
Hotel tier selection 2010/11 versus 2009
Net
Mid-scale: 25%
Upscale: 1%
Net
Upper upscale: 19%
Luxury: 24%
©2010 Ypartnership
Number Of Meetings Booked
(2010 v 2009)
100%
9%
90%
Average of 10 more
meetings
Average of 17
more meetings
25%†
80%
70%
47%
60%
50%
65%†
40%
30%
20%
44%
10%
10%†
0%
2009
2010
† Statistically significant difference from 2009 survey
©2010 Ypartnership
Increase
Stay the same
Decrease
Number Of Meetings Booked By Type Of Planner
(2010 v 2009)
100%
Average of 21
more meetings
90%
80%
15%†
Average of 9 more
meetings
37%
70%
60%
75%†
50%
40%
54%
30%
20%
10%
0%
9%
10%
Corporate
Association
† Statistically significant difference between planner types
©2010 Ypartnership
Increase
Stay the same
Decrease
Number Of Meetings Booked
(2011 v 2009)
100%
9%
90%
Average of 17
more meetings
Average of 12
more meetings
31%†
80%
70%
47%
60%
50%
62%†
40%
30%
20%
44%
10%
7%†
0%
2010*
2011
† Statistically significant difference from 2009 survey
©2010 Ypartnership
Increase
Stay the same
Decrease
Number Of Meetings Booked By Type Of Planner
(2011 v 2009)
100%
Average of 23
more meetings
90%
80%
21%†
Average of 8
more meetings
43%
70%
60%
50%
71%†
40%
30%
52%
20%
10%
0%
5%
8%
Corporate
Association
† Statistically significant difference between planner types
©2010 Ypartnership
Increase
Stay the same
Decrease
Reasons For
Postponements/Re-bookings/Cancellations
89%†
Not planning to
postpone/cancel/re-book any
meetings
54%
6%†
41%
Current economic conditions
2010/2011
postponements/rebookings/cancellations
2009/2010
postponements/rebookings/cancellations
3%†
Current
downsizing/consolidation
Current negative media
coverage about the meetings
industry
22%
1%†
8%
5%
6%
Other
0%
20%
40%
60%
80% 100%
† Statistically significant difference from 2009 survey
©2010 Ypartnership
Change in Meeting Venues
(2009 v 2010)
18%†
26%
Cruise Ships
17%†
Resorts
47%
Decrease in bookings for
2010/2011
Decrease in bookings for
2009/2010
9%†
Convention Centers
24%
8%†
Conference Centers
27%
5%†
Hotels
29%
0%
10%
20%
30%
40%
50%
† Statistically significant difference from 2009 survey
©2010 Ypartnership
Type Of Accommodations Booked
(2010 v 2009)
28%
Luxury
54%†
24%
Upper Upscale
50%†
Decrease in bookings for
2010/2011
Decrease in bookings for
2009/2010
12%
Upscale
36%†
2%
Mid-scale
9%
8%
9%
Economy
0%
10%
20%
30%
40%
50%
† Statistically significant difference from 2009 survey
©2010 Ypartnership
60%
Annual Meeting Budget
(2010/2011 v 2009)
100%
8%
90%
80%
25%†
36%†
25%
70%
60%
50%
50%†
40%
30%
49%†
67%
20%
10%
25%†
15%†
2010**
2011**
0%
2009*
† Statistically significant difference from 2009 survey
©2010 Ypartnership
Increase
Stay the same
Decrease
Usage Of Alternative Meeting Methods
(2009 v 2010)
52%
54%
Online webinars
33%†
Teleconferencing
48%
29%
30%
Videoconferencing
26%
27%
Hold face-to-face meetings
internally
4%
5%
Other
29%
25%
None of the above
0%
10% 20% 30% 40% 50% 60%
† Statistically significant difference from 2009 survey
©2010 Ypartnership
2010/2011 vs. 2009
2009/2010 vs. 2008
Portrayal Of Meetings In Media
(2009 v 2010)
100%
90%
80%
53%†
70%
60%
72%
Concerned
Neutral
Not concerned
50%
40%
23%†
30%
20%
10%
16%
24%†
12%
0%
2009
2010
† Statistically significant difference from 2009 survey
©2010 Ypartnership
PCMA/Amex
2010 Meeting Planner Intentions Survey
June 15, 2010
©2010 Ypartnership