Advertising Menu (pptx.)

advertisement
A Site Where Business People Can Connect
BizCollege Advertisement Menu
October 2014
Please review the following document for more information about requesting and placing advertisements.
http://adweb.nikkeibp.co.jp/adweb/wad/doc/bp_kitei.pdf
1
20141008
What is BizCollege?
An information site where business people can connect
http://www.nikkeibp.co.jp/career/
The site was updated in July 2014 to make it into an information site for developing the business person
mindset. The site retains the attribute of providing the knowledge needed to survive in these confusing
times while supporting the ability to work autonomously, the most required skill of business people in the
future, as well as connecting and achieving mutual understanding in various forms by business people
who work autonomously.
▶Site Data
Monthly page views
Monthly unique users*
2,883,169
615,811
* Based on the number of unique browsers.
◆As of July 2014 (data collected by Site Catalyst)
Contact information: jp-ad@nikkeibp.co.jp
[AD Web] http://adweb.nikkeibp.co.jp/adweb/wad/
2
BizCollege Advertisement Menu
Appears On
Appearance
Availa
blity
Duration/
Times
Estimated
Impressions
Almost all pages except the home page
Fixed
1
2 weeks
100,000imp
First rectangle
Almost all pages
Rotation
-
Any
―
JPY2.0/imp
Fixed imp.
Second rectangle
Almost all pages
Rotation
-
Any
―
JPY0.4/imp
Fixed imp.
Rectanble beneath article
Almost all pages except the home page
Rotation
-
Any
―
JPY0.2/imp
Fixed imp.
Text ad
Almost all pages except the home page
Fixed
5
2 weeks
JPY200,000
Fixed period
Advertorial site (ad posting fee
& production fee)
―
―
―
1 month
JPY2,000,000
Fixed period
BizCollege e-mail header
―
―
3
1 time
176,000
JPY200,000
5 lines of up to 38
two-byte
characters
BizCollege e-mail header
―
―
1
1 time
176,000
JPY200,000
10 lines of up to
38 two-byte
characters
First web panel
Almost all pages of site optimized for
smart phones (iPhone & Android)
Rotation
―
Any
―
JPY2.0/imp
Fixed imp.
Second web panel
Almost all pages of site optimized for
smart phones (iPhone & Android)
Rotation
―
Any
―
JPY1.0/imp
Fixed imp.
Samart phone text as
Almost all pages of site optimized for
smart phones (iPhone & Android)
Fixed
3
2 weeks
JPY150,000
Fixed period
Option
Billboard
400,000imp
―
100,000imp
Ad Rate
JPY1,200,000
Remarks
Fixed period
* Numbers of display time and distribution times are targets and are not guaranteed. * Consumption taxes will be added to ad rates.
* Ad rates, availability, specifications, and so on are subject to change without prior notice. * Please review the separate document concerning ad requests and running ads.
3
Billboard
When billboard is expanded
①
CLOSE
Menu
Appears on
Appearance
Availability
Size
Ad material
When billboard is reduced
②
Size reduces automatically
after display or when the
Close button is clicked
Start date
Estimated number of
impressions
Duration/Frequency
Ad rate
Billboard
Almost all pages except the home page
Fixed
1
(1) When expanded: W 970 × H 250 pixels
(2) When reduced (reminder): W 970 × 80 pixels
Alternate image to (2): W 970 × H 80 pixels
(1) When expanded: Flash only
(2) When reduced (reminder): Flash only
Alternate image to GIF or JPEG
Tuesday of each week
100,000 imp
2 weeks
JPY1,200,000
Notes
The billboard expands at the time of the first access. After the
billboard is displayed (max. 30 seconds), it automatically contracts or
contracts when the close button is clicked. When reduced, the
billboard can be re-expanded by clicking on the open button.
Frquency control for billboards (1) and (2) is set every 12 hours (to
control number of displays launched by user access).
The rectangle is always displayed.
* a 31 timessign 81 pixel close button is placed on the upper right of
the art work.
* Sizmel MSX distribution (submission standards are different from
standard ads, so prior consultation is erquired).
* Submission deadline: 10 business days prior to start date. *
Expansion from mouse-over is not possible.
Rich media compatibility
Video, 3D, (please refer to Nikkei BP Net materials)
OPEN
* Numbers of display time and distribution times are targets and are not guaranteed. * Consumption taxes will be added to ad rates.
* Ad rates, availability, specifications, and so on are subject to change without prior notice. * Please review the separate document concerning ad requests and running ads.
4
First Rectangle
Menu
Appears on
Appearance
Availability
Size
Ad material
Start date
Estimated number of
impressions
Duration/Frequency
Ad rate
First Rectangle
Almost all pages
Rotation
―
W 300 × H 300 (250) pixels
Flash/GIF or JPEG
Any
―
Any
JPY2.0/imp
* Numbers of display time and distribution times are targets and are not guaranteed. * Consumption taxes will be added to ad rates.
* Ad rates, availability, specifications, and so on are subject to change without prior notice. * Please review the separate document concerning ad requests and running ads.
5
Second Rectangle
Menu
Appears on
Appearance
Availability
Size
Ad material
Start date
Estimated number of
impressions
Duration/Frequency
Ad rate
Second Rectangle
Almost all pages
Rotation
―
W 300 × H 300 (250) pixels
Flash/GIF or JPEG
Any
―
Any
JPY0.4/imp
* Numbers of display time and distribution times are targets and are not guaranteed. * Consumption taxes will be added to ad rates.
* Ad rates, availability, specifications, and so on are subject to change without prior notice. * Please review the separate document concerning ad requests and running ads.
6
Rectangle beneath Article
Menu
Appears on
Appearance
Availability
Size
Ad material
Start date
Estimated number of
impressions
Duration/Frequency
Ad rate
Rectangle beneath Article
Almost all pages except the home page
Rotation
―
W 300 × H 300 (250) pixels
Flash/GIF or JPEG
Any
―
Any
JPY0.2/imp
* Numbers of display time and distribution times are targets and are not guaranteed. * Consumption taxes will be added to ad rates.
* Ad rates, availability, specifications, and so on are subject to change without prior notice. * Please review the separate document concerning ad requests and running ads.
7
Text Ad
Menu
Appears on
Appearance
Availability
Size
Ad material
Start date
Estimated number of
impressions
Duration/Frequency
Text Ad
Almost all pages except the home page
Fixed
5
Maximum 33 two-bytecharacters
Text
Tuesday
400,000imp
2 weeks
* Numbers of display time and distribution times are targets and are not guaranteed. * Consumption taxes will be added to ad rates.
* Ad rates, availability, specifications, and so on are subject to change without prior notice. * Please review the separate document concerning ad requests and running ads.
8
BizCollege Special
Standard Online Advertorial Package
An article-type advertisement (advertorial) can provide product and service information to users in an easy to
understand format. Our production staff will provide direction, perform planning, and make proposals. You can
convey the appeals of your products and services and increase understanding.
BizCollege (other than home page)
Nikkei BPnet
BPnet email
Advertorial site ★
BizCollege email
3
4
To
Advertorial
page
3
2
1
2
5
1
* Nikkei BP Special, Newsworthy Nikkei BP Special, and text ads can be placed on almost all Nikkei BPnet pages.
Medium/Menu
★
BizCollege page ad
appears on
Appearance
―
―
Advertorial site (ad posting fee & production
fee)
Almost all pages except the
home page
Almost all pages except the
2 Nikkei BP Net, New sw orthy Nikkei BP Special
home page
Almost all pages except the
3 Nikkei BP Net, text ad
home page
1 Nikkei BP Net, Nikkei BP Special
Rotation
Duration/
Frequency
―
1 month
1,200,000imp
Fixed
1 w eek (starts on
Teusday)
―
―
8 times
5 BizColege e-mail, 2-line notice
―
―
4 times
Size
Tw o A4 pages equivalent (approx. 3,000
characters)
3,000,000imp Up to 20 tw o-byte characters
Rotation
4 Bpnet e-mail, 2-line notice
Rate JPY2,000,000 (excluding tax)
Estimated
impressions
W 70 x H 70 pixels (GIF/JPEG)
2 lines of up to 15 tw o-byte characters (text)
1,200,000imp Up to 33 tw o-byte characters
Up to 37 tw o-byte characters, second line
contains link URL
Up to 37 tw o-byte characters, second line
176,000
contains link URL
181,000
* Remote reporting requires a separate fee.
* Numbers of display time and distribution times are targets and are not guaranteed. * Consumption taxes will be added to ad rates.
* Ad rates, availability, specifications, and so on are subject to change without prior notice. * Please review the separate document concerning ad requests and running ads.
9
BizCollege e-mail Header
Menu
Availability
Size
Ad material
Frequency
Estimated number
of deliveries
Ad rate
BizCollege e-mail Header
3
Maximum 5 lines x 38 two-byte characters
Text
Thursday
176,000
JPY200,000
* Numbers of display time and distribution times are targets and are not guaranteed. * Consumption taxes will be added to ad rates.
* Ad rates, availability, specifications, and so on are subject to change without prior notice. * Please review the separate document concerning ad requests and running ads.
10
BizCollege e-mail Center
Menu
Availability
Size
Ad material
Frequency
Estimated number
of deliveries
BizCollege e-mail Center
1
Maximum 10 lines x 38 two-byte characters
Text
Thursday
176,000
* Numbers of display time and distribution times are targets and are not guaranteed. * Consumption taxes will be added to ad rates.
* Ad rates, availability, specifications, and so on are subject to change without prior notice. * Please review the separate document concerning ad requests and running ads.
11
First Web Panel
Menu
Appears on
First Web Panel
Almost all pages of site optimized for smart phones (iPhone &
Android)
Rotation
―
W 320 x H 50 pixels
Flash/GIF or JPEG
Any
Appearance
Availability
Size
Ad material
Start date
Estimated number of
―
impressions
Duration/Frequency Any
Ad rate
JPY2.0/imp
* Numbers of display time and distribution times are targets and are not guaranteed. * Consumption taxes will be added to ad rates.
* Ad rates, availability, specifications, and so on are subject to change without prior notice. * Please review the separate document concerning ad requests and running ads.
12
Second Web Panel
Menu
Appears on
Appearance
Availability
Size
Ad material
Start date
Estimated number of
impressions
Duration/Frequency
Ad rate
Second Web Panel
Almost all pages of site optimized for smart phones
(iPhone & Android)
Rotation
―
W 320 x H 50 pixels
Flash/GIF or JPEG
Any
―
Any
JPY1.0/imp.
* Rectangle size (300 × 300 or 300 × 250 pixels) can be modified.
* Rectangle sixe video ads can also be posted (a separate fee is required).
* Numbers of display time and distribution times are targets and are not guaranteed. * Consumption taxes will be added to ad rates.
* Ad rates, availability, specifications, and so on are subject to change without prior notice. * Please review the separate document concerning ad requests and running ads.
13
Smart Phone Text Ad
Menu
Appears on
Smart Phone Text Ad
Almost all pages of site optimized for smart phones
(iPhone & Android)
Fixed
3
Maximum 33 two-byte characters
Text
Tuesday
Appearance
Availability
Size
Ad material
Start date
Estimated number of
100,000imp.
impressions
Duration/Frequency 2 week
Ad rate
JPY150,000
* Numbers of display time and distribution times are targets and are not guaranteed. * Consumption taxes will be added to ad rates.
* Ad rates, availability, specifications, and so on are subject to change without prior notice. * Please review the separate document concerning ad requests and running ads.
14
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