dōTERRA Business Opportunity

• Products
• Business Model
• Business Cycle Stage (Timing is Everything)
• Retention Rates
• Risk vs. Reward Factor

• Not Just an Oil Company
– Weight Loss Products
– Home Care Products
– Skin Care Product
– Nutritional Products
– More to come

• Leadership
• Modeled after NuSkin
– Comparisons of NuSkin startup and
DoTerra
– Just Celebrated 25 years
• Quality Product Line

LEADERSHIP
David Stirling
Gregory Cook
Dr. David Hill, D.C.
Robert Young
Emily Wright

• Introduction Stage
• Growth Stage
• Maturity Stage
• Decline Stage

GROWTH
Standard Growth Curve
Growth
Period
Valley of Death
Time
Maturity
Plateau

GROWTH
Standard Growth Curve
Time

GROWTH
Monthly Revenue
$1 000 000
$50 000
November 2008 November 2009

GROWTH
Monthly Revenue
2,000%
INCREASE
$1 000 000
$50 000
November 2008 November 2009

• How many consumers keep coming back for more?
• If you got a good product clients will keep coming back.

18%

65%

• Independent Products Consultant (IPC):
– Someone who has chosen to Market DoTerra Products
• Up-Line:
– Those IPC’s that are above you on your team. They are there to train you and help you build your team.
• Down-Line:
– Those IPC’s that join your team after you and placed below you
• Monthly Loyalty Rewards Program (LRP):
– Automatic Monthly order of DoTerra Products
• The longer you maintain this the more free product you can earn

• Product Value (PV):
– DoTerra Products are assigned a “Point Value”
• This Point Value is NOT always consistent with Price of the
Product
• Example: Katee maintains a 150 PV every month. This does not necessarily mean she spent $150. It means that the “points” of the products she buys equal 150.
– She may have spent more or less then $150 depending on the products she bought.
– However, a good rule of thumb is that 150 PV is roughly $150/mo.
• Overall Value (OV):
– The sum of your and your down-line team members
PV .

• Sponsor:
– IPC’s direct upline. Important for structuring team.
• Enroller:
– IPC who introduced the new IPC to doTERRA.
• Receives Fast Starts
• Important for Rank Advancement

• Retail Sales
• Structure Bonus
• Fast Start Bonuses
• Unilevel Commissions
• Leadership Pools

• Sell products to clients at retail price
– When you sign up to be a IPC then you can buy DoTerra products at wholesale prices (25% off retail costs)
– Example:
You buy $75 of product. You turn around and sell it at retail for $100 and you earn a $25 profit.

• DoTerra provides bonuses for structuring your team correctly.
– 3 Levels
• Level 1: $50/mo.
• Level 2: $250/mo.
• Level 3: $1,500/mo .
• These bonuses never stop.
• The “Power of Three” helps you to properly structure your team.

POWER OF THREE
Individual Requirements
• Must Have 150
Product Value (PV) on a monthly order.
• Remember the Rule of Thumb: Roughly
$150

Level 1
150 PV Each
=
$50 Monthly
Note: A combined value of 600 overall team value (OV) points must be obtained before bonus is paid out. This is why it is suggested that everyone be on 150 PV. 150 X 4=600 .

Level 2
150 PV Each
=
$250 Monthly

Level 3
150 PV Each
=
$1,500 Monthly

• Designed to provide you immediate rewards for enrolling new IPC’s into your structure.
• Lasts for the first 60 days of New IPC’s enrollment
• Goes 3 levels deep
– Level 1: 20%. New IPC purchases $150…you get
$30
– Level 2: 10%. New IPC purchases $150…you get
$15
– Level 3: 5%. New IPC purchases $150…you get
$7.50

• DoTerra Provides unilevel bonuses up to 7% down to seven levels on your structure.
• Percentages increase with each level.
• See Handout

Level 1:
Level 2:
Level 3:
Level 4:
Level 5:
Level 6:
Level 7:
(No Fast Start Bonuses Incld)
Structure Unilevel Total/Mo
$50
$250
$1,500
$1,500
$1,500
$1,500
$1,500
$9
$50
$252
$860
$3,047
$9,608
$32,571
$59
$300
(2xInvs)
$1,752
$2,360
$4,547
$11,108
$34,071

With 3 Legs
• 1 Level - $59
• 2 Levels - $300
• 3 Levels - $1,752
• 4 Levels - $2,360
• 5 Levels - $4,547
• 6 Levels - $11,108
• 7 Levels - $34,071
With 4 Legs
• $62
• $334
• $2,064
• $3,984
• $13,200
• $50,064
• $222,096

• dōTERRA wants to reward their leaders
• 6% of company revenue is shared among leaders according their obtained rank.
• Leadership Pool commissions are paid when you reach the Silver Rank.

• What’s the worst case scenario?
– Whenever I go into something I ask myself this question.
– If the answer is something that puts me or my family in harms way then I walk away.

Risk vs. Reward Factor cont.
• New Business Startup Costs
– 2005 Average: $70,000 (Consumer Report)
• Survival Rate
– 46% chance to get to 5 years (CNN Money)
• Unless your Amish…Then it jumps to 96%!!!
• Worst Case Scenario?
– I’m out $70,000. Big chunk of change and it limits me for future opportunities.

Risk vs. Reward Factor Cont.
• dōTERRA Startup Costs (Kyle and Katee’s
Plan)
– Commit 2 years
• $150 X 24 = $3,600 Startup Costs
• dōTERRA Survival Rates
– 65%. Based solely off of Retention Rates.
• If after 2 years we’re not making a profit…it’s time to try something else.
– We were breaking even after 6 weeks and earning money at 10 weeks. And we didn’t know anything about the business side
• Worst Case Scenario?
– We’re out $3,600 but have $3,600 worth of products.
Does not limit any future opportunities.

• A simple 3 Step planner to help you achieve success
– Learn: How/Where to learn about DoTerra
– Build: Simple steps on how to build a team
– Lead: How to effectively lead your team
• Will greatly expedite your success when followed
• Easy way to track your current position and what you still need to accomplish

• Products
• Business Structure
• Business Cycle Stage (Timing is Everything)
• Retention Rates
• Risk vs. Reward Factor