Digital Apple Daily
Monetization
6 Dec 2013
The fundamental
To monetize we need
1. Audiences Reach
2. Contents
Apple Daily Digital Channels
•
Website
•
iPhone App
•
Android App
•
Mobile Site
•
Action News iPad App
Source: Alexa – Jul 2013
Apple Daily reached 1.2 mil
online users everyday!
Desktop
626,819
Smartphone / Tablet
893,799
Digital Platform Users
1,182,757
Source: Ipsos Media Atlas 12’Q2-13’Q1
Top 10 Portals in HK (Ipsos)
49%
Yahoo HK
40%
Facebook
28%
google.com.hk
17%
hk.youtube.com
15%
Yahoo.com
14%
google.com
11%
Apple Daily
8%
tvb.com
msn.com.hk
Discuss.com.hk
5%
5%
Website visited yesterday
Source: Ipsos Media Atlas 12’Q2-13’Q1
appledaily.com – Basic Figures
115,045,034
5,293,282
Total Monthly Page Views
Total Monthly Unique Users
8 min 59 sec
Time Spent per Unique User per Session
Source : Nielsen SiteCensus, Jun 2013
Mobile phones are
revolutionizing the way we live
So, what do people do on mobile?
Using search engine for information
Using email
Visiting social networking sites (e.g. Facebook, MySpace, Xanga...)
General browsing
Reading news
Watching video
Watched news video
Downloading files/ softwares(e.g. games/screensaver, music)
Online games
Online banking/investment
Listening to live music
Browsing and participating online forum
Instant messenger
Watching live TV
Online purchase
Listening to live radio
Online booking of travel services
Purchase in Group-Buy website
Online auctions
Accessing chatroom
Blogging
Source: Ipsos Media Atlas 12’Q2-13’Q1
Purposes access Internet
No. 1 Newspaper on Smart Device
893,799
Apple Daily
254,834
Oriental Daily News
185,513
Headline Daily
Ming Pao Daily
AM730
Sing Tao Daily
The Sun
Hong Kong Economic Journal
103,880
94,504
80,770
69,185
58,051
Hong Kong Economic Times
45,995
South China Morning Post
43,333
Metro Daily
38,417
34,438
The Standard
Newspaper Titles read/Watched YDay - on Smartphone/Tablet
Source: Ipsos Media Atlas 12’Q2-13’Q1
Marketers forecast an increase in
spending on mobile (100%) and
online videos (86%)
100
Mobile
89
Social Media
10
86
Online Videos
1
14
Increase
No Change
Decrease
14
Outdoor
TV
73
7
Newspaper/Magazine 4
14
51
45
43
51
Advertising Spending Projection for the coming 3 years
Source: HK2As Advertising Spending Projection 2013 Survey
Apple Daily iPhone App – Basic Figures
App Launch Date: Dec 2010
No. of Downloads (Jun, 2013)
Over 2,123,656
10,746,555
351,450
Average Daily Page Views
Average Daily Unique Users
42 sec
10 min 51 Sec
Average Page Duration
Source : Nielsen SiteCensus, May 2013
Average User Session Duration
Apple Daily Android App – Basic Figures
App Launch Date: Jul 2012
No. of Downloads (Jun, 2013)
Over 2,592,541
24,919,365
515,861
Average Daily Page Views
Average Daily Unique Users
38 sec
16 min 38 Sec
Average Page Duration
Average User Session Duration
Source : Nielsen SiteCensus, May 2013
Apple Daily iPad App – Basic Figures
App Launch Date: Apr 2011
No. of Downloads (Jun, 2013)
Over 753,417
2,260,000+
Average Daily Page Views
74,000
Daily Unique Users
Source : Nielsen SiteCensus, Jun 2013
Apple Daily Video News Trend
Video views more than tripled since our launch in 2011!
400,000,000
350,000,000
300,000,000
250,000,000
200,000,000
150,000,000
100,000,000
50,000,000
Source : Apple Daily Internal Server Log, Jun 2013 (Inclusive of all platforms, Action News and Instant news)
Jun-13
May-13
Apr-13
Mar-13
Feb-13
Jan-13
Dec-12
Nov-12
Oct-12
Sep-12
Aug-12
Jul-12
Jun-12
May-12
Apr-12
Mar-12
Feb-12
Jan-12
Dec-11
Nov-11
Oct-11
Sep-11
Aug-11
Jul-11
Jun-11
May-11
Apr-11
Mar-11
Feb-11
Jan-11
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We are more than just a news platform
亂噏24 (3Men Up)
• Launch Date: 11 Jul, 2013
• Air Time: Every Thu at 23:00
• Talk show style and comedyoriented video program hosted
by Jimmy Lai黎智英 (Director
and Chairman of Next Media),
Cai Lan蔡瀾 (famous food critic)
and Ni Kuang倪匡 (famous
novelist)
http://hk.apple.nextmedia.com/live
stream/channel/talk24
Video Programs
• High High人生
(Hi Hi Life)
Launched on 11 Jul, 2013
• 泰冲動
(Unseen Thailand)
Launched on Nov 2013
Apple Daily Deluxe (add)
• Launch date: 3 May, 2013
• Apple Daily Deluxe (add) is a
supplement booklet published
every Friday in Apple Daily
(selected area) free of charge
• add mini site provides full
contents from add supplement
booklet, as well as videos on
brands’ news and trends, and
making of on celebrities’
interviews
http://add.appledaily.com
GREEN
• Launch date: May 10, 2013
• GREEN mini site is a
dedicated website aims to
provide readers with daily
worldwide news, videos and
tips about green living and
environmental protection
relating to Leisure,
Transport, Cuisine, Energy,
Product Design,
Corporations and Green
issues
http://green.appledaily.com
nxTomo Animation
http://video.nxtomo.hk/
Game (HTML5)
Game (Apps)
人生罪惡 Life is Crime
Barcode Footballer
大話王 Liar’s Inn
How can we help our marketers
Rich Media Ad - Web
Page Collapse
Homepage Take Over
Video Background
Sync Banner
Video Ad – Web/Mobile
In stream (Max. 30 sec.)
End Tag Billboard
HTML5 - Mobile
Banner with Video
Banner with Gallery
Banner with Swipe
Feature
Banner with 360°
Product View
Advertorial – Web/Mobile
遊學資訊
• More Subtle Advertorial
Action News Video Advertorial
Blackberry
Mini Cooper
Hitachi
PCCW x Sony Xperia
Mekim
Sinomax
Sponsored contents – texts and video
What’s next?
Data Management System
Ad Serving System
Location Based
Advertisements
Advertisements
with users
preferences
Thank you