POLICY AND PLANNING OF TOURISM PRODUCT
IN ASIAN COUNTRIES
TOURISM PRODUCT DEVELOPMENT IN CAMBODIA
ADRF 6th Final Meeting
June 7-8,2004
Bangkok, Thailand
Professor: NAN Soknov
Department of Business and Management
Institute of Humanities and Social Sciences
Royal Academy of Cambodia,
Tel: (855) 12 87 00 11, Fax: (855) 23 890 180
E-mail: n_soknovrac@yahoo.com
 Introduction
 Tourism
Product and Accommodation
Tourism Product Motivation
Statistic of Tourism in Cambodia
Infrastructure
 Tourism
Product Development
 Conclusion
Introduction
-Cambodia Location
-Tourists attraction sites
-International visitors arrival to Cambodia
Tourism Product and
Accommodation

TOURISM PRODUCT MOTIVATION
-Historical Motivation
Cambodia is a country has many heritage for
tourists attracted:
The Museum, Monuments, Royal Palace and
Historical buildings.
The Angkor Complex and other Important
temples.
-Culture Motivation
Traditional crafts and
Contemporary arts are an
important attraction for
tourists and source of
income for Cambodians.
Tribe villages, livelihood,
and their traditional.
Festivals, floating villages
and other events.
-Sustainable Tourism
Conservation of tourism products
Cultural Resources
Natural Resources
The policy of tourism products
Enhancement of Accommodation
Enhancement of Infrastructure
STATISTIC OF TOURISM IN CAMBODIA
-Compared of Tourists visit in 2001, 2002 and 2003

Africa and
Middle
The
East
Am ericas
1%
19%
Europe
25%
AfricaAm erica Middle
East
s
1%
16%
Asia and
Pacific
55%
Europe
24%
Tourists visit in 2001
Total: 604,919
AsiaPacific
59%
Tourists visit in 2002
Africa and
Middle
The
Am ericas East
2%
13%
Europe
26%
Tourists visit in
Total: 786,524
Asia and
Pacific
2003 59%
Total: 701,014
-All visitors from top ten countries in 2001 and 2002 :
No
Visitor
2001
Rank
2002
1
U.S.A
2
37,033
1
79,363
2
15.18
China
32,002
2
32,958
4
6.30
3
France
23,328
3
49,165
3
9.40
4
Taiwan
23,098
4
32,149
5
6.15
5
Japan
17,952
5
96,796
1
18.51
6
U.K
17,686
6
24,565
8
4.70
7
Thailand
17,496
7
26,099
6
4.99
8
Malaysia
15,994
8
15,341
10
2.93
9
Australia
13,078
9
22,240
9
4.25
10
Singapore
10,982
10
25,864
7
4.94
S.Korea
Rank
%Share
-All visitors from top eleven countries in 2002 and 2003 :
Visitor
2002
Rank
2003
Rank
Japan
96,796
1
88,401
1
U.S.A
79,363
2
66,123
2
China
32,958
4
38,664
6
France
49,165
3
45,396
5
Taiwan
32,149
5
37,345
7
U.K
24,565
8
50,266
4
Thailand
26,099
6
35,718
8
Malaysia
15,341
10
26,285
11
Australia
22,240
9
26,638
10
S.Korea
25,864
7
62,271
3
28,610
9
Vietnam
Top eleven countries arrivals in Cambodia 2002 and 2003
100000
Japan
U.S.A
China
Thailand
60000
France
S.Korea
40000
Taiw an
Australia
U.K
Vietnam
80000
20000
Malaysia
0
2002
2003
-Top ten of visitor arrivals
120,000
Taiwan
100,000
Japan
U.S.A
80,000
Malaysia
60,000
Frence
China
40,000
Thailand
Singapore
20,000
U.K
0
S.Korea
1997
1998
1999
2000
2001
2002
,4
2
99
97
,45
7
1
65
,45
5
,5
4
49
,56
4
50
,07
9
71
2003
Source: Report Year Book 2002 of MOT
c
De
v
No
Oc
t
p
Se
Au
g
l
Ju
n
2004
Ju
Ma
y
Ja
0
Ap
r
2
00
0
0,
2002
85
4
,
30
Ma
r
4
00
0
0,
3
,26
8
5
b
0
6
00
,
0
55
2
,
76
Fe
0
8
00
,
0
77
,48
8
0
41
2
,
98
58
,47
0
10
00
,
0
n
12
0
0
0
0,
5
-Visitors arrival in Cambodia by month in 2002,2003 and 2004
-Vision of visitor arrivals in Cambodia 2002-2012
TOURIST ARRIVALS
2500000
2000000
1500000
1000000
500000
2059985
1899905
1739826
1579746
1419667
1259587
1099508
939428
786524
604919
466365
0
1998
2000
2002
2004
2006
Source: CANTA vision of cultural tourism
2008
2010
2012
-Infrastructure of Cambodia
Gateway:
In Cambodia, we have many gateways for tourists pass
to visit in the country.
Airports: International Phnom Penh and
International Siem Reap airport.
Land and ports: Poi Pet, Cham Yeam, O Smach,
Phnom Den.
Water ports: Cham Yeam, Sihanouk Ville, Don
Kralor, Kaam Samnor,etc.
Railways: For domestic passengers. It has plan to
connect for the international rail in the future soon.
Transportation
In the early 2004 we have over 150 flights per
week.
The flight of Bangkok airway is over 14 flights per
week, Thai airway international is over 14 flights
per week, and Vietnam airlines is over 30 flights
per week, and there are many flight from other in
Asian countries and from Europe.5
Lodging:
Hotel: Number of Hotels and Number of Hotel
Rooms:
1998:
1999:
2000:
2001:
2002:
216 hotels = 8,147 rooms
221 hotels = 9,114 rooms
240 hotels = 9,673 rooms
247 hotels = 10,840 rooms
267 hotels = 11,426 rooms
Guesthouse
The Guesthouse in the areas of Phnom Penh,
Siem Reap, Sihanouk ville.
1998
1999
2000
2001
2002
147 guesthouses = 1,510 rooms
186 guesthouses = 1,897 rooms
292 guesthouses = 3,233 rooms
370 guesthouses = 3,899 rooms
489 guesthouses = 5,748 rooms
Food Service
The Restaurant in 1998-2002:
1998
1999
2000
2001
2002
622 restaurants
400 restaurants
408 restaurants
505 restaurants
624 restaurants
Establishment of lodging and food service
700
600
500
400
300
Hotel
200
100
0
Restaurant
Guesthouse
1998
1999
2000
2001
Source: MOT Report Year Book 2002
2002
Service of Tour-Guide
Since 1998 there has been strenuous effort to select
and train the tour-guides, such as: English, French,
Korean, Thai, Chinese, Japanese speaking guides.
From 1998-2002 there were over 6200 guides.
Travel Agencies
As with other tourism related services, the number of
travel agencies has increased annually. Remarkably, at
beginning of 2001, there were some travel agencies
established at Poi Pet. All of travel agencies in
Cambodia there were over 245 and over 174 head
offices, and over 75 branch offices.
Tourism Product Development

TOURISM PRODUCT DEVELOPMENT
Often, cities that leave the most indelible impression on
their visitors are those with distinct areas that exude an
irresistible appeal.
Cambodia itself is still not generally perceived to be a
distinctive and multi-faceted destination because our various
attractions, and some of which are not world-class, lack a
unifying character that will create that subtle and yet
pervasive sense of place. Therefore, to make our visitors
stay in Cambodia truly memorable, longer stay the
evolution and development of a unifying character of
themes for our existing areas is essential.
Development
Products:
-Historical
-Cultural
-Natural
-Infrastructure
-Lodging and Food Services
-Human Resources
Development
People
Natural
Historical
and Cultural Development
-Conservation of hard assets and
soft assets:
+ Hard Assets: We have many
temples and historical site for tourist
attract.
+Soft Assets: We have traditional
arts, dancing, culture, style life,
tribe, etc.
Increase the production of
accommodation for tourist
destination and export to
International Free Markets.
Development and
Conservation of
Traditional Arts
-Khmer classical and
folkloric dance, music and
drama and especially Apsara
dancing are of much
Dr. B.H Socheat Khemro
interest to tourists performances should
be scheduled frequently in the tourism
areas so that more tourists can view
them, but with high quality standards
maintained.
Dr. B.H Socheat Khemro

Natural Development
-Develop on the Natural
feature and some
attraction sites.
-Conservation and
Protection of Tonle Sap
lake, Mekong river
-Conservation of birds
and wildlife,
-Beach, marine areas, and
some islands, especially
the Koh Rong island.
By: OSMO

Infrastructure Development
-Road development
International Road
Asian road : 574km
-Road No 5 (407km): Poi Pet(Thailand
border)Battambang-Phnom Penh.
-Road No 1 (167km): Phnom Penh-Bavet (to
Vietnam).
National Road
-Road No 6 (385km): Sisophon-Siem ReapPhnom
Penh.
-Road No 4 (226km): Sihanouk Ville-Phnom
Penh.
Road Planning
Road No 67 (147km): Anlong
Veng (Chorm and Sragnam
gateway) to Siam Reap.
THAILAND
LAOS
Angkor Wat
Tonle Sap Lake
R No: 5
After completion of nation
wide road network, large traffic
volume with high speed will be
an issue on one hand, and
connecting with neighboring
countries with higher standard
road. In line with this,
realization of Asian Highway
will be taken place.
R No: 6B
International
Road
R No: 1
Note:
Country Border
International Highway
National Highway
Great Lake
Mekong River
VIETNAM
R No: 7
Railway Planning
The Cambodian railway system
operates two single line of one
meter gauge from the capital
Phnom Penh. One line runs in a
generally north-west direction
called “the old line” through the
localities of Kandal, Kampong
Speu, Kampong Chhnang, Pursat,
Battambang, and Banteay Mean
Chey. This line was buil into four
steps of the total length 386km.
The other line used to run in a
generally south west direction
call “the new line”
THAILAND
LAOS
Poipet
Tonle Sap lake
Mekong River
VIETNAM
Phnom
Penh
Note:
Country Border
International Railway
Construct in the future
Great Lake
Mekong River
through the localities of Kandal, Kampong Speu, Kampot,
and Kampong Som. This line total 262km was built in
1960-1969.
In the future will upgrad the railway for international high
way from Pio Pet (Thailand border) to Phnom Penh and
continue to Bavet (Vietnam boder).
Lodging and Food Service
The number of tourists is remarkably increasing over years
so hotel room must reply to their needs. It is necessary to
forecast the hotel room demands for the coming years.
HRIT = (T x ALS x 98 %) / (365 x 1.7)
HRIT = Hotel Room for Inbound Tourists
T = Tourist Arrivals
ALS = Average Length of stay (5.8 days in 2002)
98 % = 98 % of Tourist stay in hotel (Report on
recapitulation of tourism year 1998-2002, MOT)
1.7 = Average bed per room (Report on recapitulation of
tourism year 1998-2002, MOT)
10
20
20
09
15,937
20
08
14,471
20
07
13,005
20
06
11,538
05
20
20
04
10,072
20,000
18,000
16,000
14,000
12,000
10,000
8,000
6,000
4,000
2,000
0
17,404
Hotel rooms
18,870
Vision of Hotel Room increase 2004-2010
Food Service
A variety of cuisine is available in the restaurants
including Khmer, Chinese, Korean, Japanese,
Indian, Thai, European, French, American and
Russian. There has been a great increase in the
number of restaurants in recent years, especially
development of restaurant and beer garden. The
quality levels of restaurants range from standard to
luxury.
Human Resources Development
- Exchange the scholar for tourism course
- Guide training course for Asian countries
- Tourism training and Education
- Social safety, health care
- Training for Hospitality Service
- Community Caring
- Foreign aid funding
Conclusion
The government has implemented and the future
plan :
-Cooperation to attract foreign.
-Local investment to product the
facilities for tourism destination.
-Asian Product for Asian destination.
-Cooperation of Asian Planning of Tourism.
-Development of tourism infrastructure.
-Conservation and Protection of Cultural
and Natural Assets.
-Human Resources Development and
Enhancement each other in Asian Countries.
Reference
-Report Year Book 2002 of MOT and 2003
-Cultural tourism Vision of CANTA
-APSARA Authority reports, 2002-2003
-Kye-Sung Chon: Tourism in Development
Countries,1997.
-Report of Tourism Department of Province
-Comprehensive Study on Reconstruction and
Development of Cambodia, 1992.
Thank you for your attention !
Prof. NAN Soknov
Royal Academy of Cambodia
E-mail: n_soknovrac@yahoo.com