ఆంధ్రప్రదేశ్ రాష్ట్ర పౌరసరఫరాల సంసథ
Mana Biyyam
Consumer awareness campaign
• Launching on Sankranthi
APSCSCL
Main components
1. Inauguration of raw rice distribution in 3
districts procured by CSC on Sankranthi
2. Release of RG Dal, P.Oil & Whole Meal Atta
in packet form
3. Announcement of releasing basket of 9
commodities in packet form for Rs 185/- from
Ugadi onwards by introducing 4 more new
commodities to the existing 5 commodities
4. Launching consumer awareness campaign
APSCSCL
Distribution of DCP rice to cardholders
• Inauguration in Karimnagar, Warangal & Nalgonda
districts on ensuing Sankranthi out of 7 DCP
districts
• CSC procures & supplies rice to the cardholders
• Cardholder assured to get local & quality rice
from now onwards
• Supply of Rs 25/- rice at Rs 1/- per kilo
• Monthly PDS requirement – 3.20 LMT raw rice
• Total cost Rs 820 cr. & subsidy of Rs 788 cr.
APSCSCL
Paddy purchase scheme
• Ensuring MSP of paddy to farmer
(Rate per Qtl.– Common of Rs 1,250/- & Grade A of Rs 1,280/-)
• Setting up paddy purchase centres in
cluster of villages
• Farmer payment in 3 days
• Supply of resultant
cardholders
rice
to
the
APSCSCL
Sonamasuri (BPT) paddy purchase
• Market intervention scheme for farmer
market support and to stabilize market
prices (Rs. 1,500/- per Qtl)
• Resultant rice gets branded and sold in the
open market catering APL families
APSCSCL
Conversion to packets
3 commodities from Sankranthi onwards
Conversion to packets
• RG Dal - 1 kg packet (Rs 50/-)
Change of design
• P. Oil – 1 ltr packet (Rs 40/-)
• Whole meal atta – 1 kg packet (Rs 16.50 ps)
2 commodities from Ugadi onwards
• Wheat – 1 kg packet (Rs 7/-)
• Sugar – ½ kg packet (Rs 6.75 ps)
APSCSCL
Introduction of new commodities
Launching 4 more commodities in packets
from Ugadi onwards (Village malls scheme)
• Salt (Iodized) - 1 kg packet (Rs 5/-)
• Chilli powder – ¼ kg packet (Rs 20/-)
• Tamarind – ½ kg packet (Rs 30/-)
• Turmeric powder – 100 grams packet (Rs 10/-)
APSCSCL
Basket of 9 commodities for Rs 185/Sl.
No
Commodities
Qty per
Card
Consumer
Price
(Rs.)
Open Cardholder
Market
benefit
Price
(Rs.)
(Rs.)
1
RG Dal
1 kg
50/-
73/-
23/-
2
P.Oil
1 ltr
40/-
58/-
18/-
3
Whole meal atta
1 kg
16.50
25/-
8.50
4
Wheat
1 kg
7/-
18/-
11/-
5
Sugar
½ kg
6.75
17/-
10.25
6
Salt (Iodized)
1 kg
5/-
14/-
9/-
7
Chilli powder
¼ kg
20/-
35/-
15/-
8
Tamarind
½ kg
30/-
40/-
10/-
9
Turmeric powder
100 grams
10/-
12/-
2/-
185
292/-
107/-
Total
APSCSCL
Financial implication
(Figures in Rs.ps)
Sl No
Commodity
Scale of
CSC
End
Distribution acquisition consumer
cost
price
State Govt
subsidy
burden
(in cr.)
Addl.
Cost
Anticipated Budget
Sale
requireme
(in MTs) nt (in cr.)
1 RG Dal
1 Kg
60
50
10
0
10,000
0
2 P.Oil
1 Ltr
47
40
7
0
18,000
0
3 Whole Meal Atta
1 Kg
16.50
16.50
0
0
2,000
0
4 Wheat
1 Kg
7
7
0
1.5
2,000
0.30
5 Sugar
½ Kg
8.25
6.75
0
1
9,690
0.97
6 Salt (Iodized)
1 Kg
5
5
0
0
5,000
0
7 Chilli Powder
¼ Kg
24.50
20
0
4.5
1,500
0.68
½ Kg
100 grams
35
30
0
5
1,000
0.50
10.15
10
0
0.15
500
0.01
213.40
185.25
17
12.15
49690
2.46
8 Tamarind
9 Turmeric Powder
Total
APSCSCL
MLS points strengthening
• Marketing Dept providing /constructing
additional godown space of 11.37 LMT in
respect of 439 MLS points for holding 4 months
stock
• Filling up 150 vacancies and engaging security
guard on outsourcing basis
• Formation of Hamali societies godown wise
• Regular inspections & stock verification
• Computerization (Supply chain management)
APSCSCL
Supply of rice by weighment
• Use of weighing bridges in MLS points
• Electronic weighing scales in FP shops
APSCSCL
Decentralized transport contract
• Unified transport contract instead of Stage I&II
• Revenue division wise tender method
• Committee headed by JC finalises tenders
• Colour coding for vehicles with Mana Biyyam logo
• Minimum no. of vehicles of 15 (1 per mandal)
• Flat rate method – Mt against distance in kms
• GPS tracking system
• Introduction of e-tender process
APSCSCL
Elimination of redundancy
DCP Model
Existing Model
Stage I
MLS
Point
Rice
mill
FP
Shop
Godown/
MLS Point
1. Godown Space
2. Transport
3. Hamali
4. Shortage (weight)
5. Time
Unified
transport
Stage II
FCI
Rice
mill
FP
Shop
Concept popularization
• Colour code for all transport vehicles with
Mana Biyyam logo
• Gunny bags with Mana Biyyam logo
• Branding all godowns as Mana Biyyam
godowns
• Designating FP Shops as Mana Biyyam
shops
• Ultimate objective to check diversion
APSCSCL
Mana Biyyam logo
APSCSCL
Checking diversion
Checking diversion of rice and other
commodities:
• Responsive MLS points management
• Streamlining transport contract
• State/ District Vigilance Wing
• Strict enforcement of EC Act provisions
APSCSCL
Consumer awareness campaign
• Facelift of FP shops displaying rice and 9
other commodities, quantities and rates
• Use of print & electronic media
• Posters, pamphlets & hoardings
• Kalajatha in the rural areas
APSCSCL
Thank you
APSCSCL