An All Battery Product Stewardship Plan for Manitoba
Stakeholder Consultation
June 21, 2010
Background
• On February 3, 2010, Conservation Manitoba issued regulations
requiring industry to finance and manage the end-of-life disposal of a
number of materials, including batteries.
• Call2Recycle®, an industry sponsored product stewardship program for
batteries operated by the Rechargeable Battery Recycling Corporation
of Canada, has submitted a plan to fulfill this obligation.
• Call2Recycle® is conducting public stakeholder conversations in
advance of submitting a final plan to Conservation Manitoba by August
3, 2010 for launch on April 1, 2011.
• Call2Recycle® has collected and processed rechargeable batteries in
Manitoba and throughout Canada since 1997.
• Call2Recycle has submitted plans to Ontario and British Columbia, and
will launch its product stewardship plans in both provinces on July 1,
2010.
• Comments will be accepted in writing (tbiljan@call2recycle.ca) until July
9th, 2010.
Agenda Overview
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Plan Objectives
The Call2Recycle® Program
Product Stewards
Collection Sites & Channels
Processing and Secondary Uses
Performance Metrics
Stakeholder Involvement
Questions & Comments
Plan Objectives
• Extend a robust and reliable infrastructure
for collecting, transporting and recycling to
all batteries less than 5 kilograms
• Educate the public on the importance of
recycling batteries
• Make recycling accessible, easy and simple
• Ensure that 100% of batteries that we
collect are diverted from landfill and are
inputs into recycling processes
• Meet the highest international standards for
reclaiming as much of the used battery as
possible for secondary uses
• Insist that no waste is shipped overseas
• Meet or exceed performance metrics
established by reputable organizations
What Are “Consumer Batteries?”
Cell Phones &
Batteries
NiCd / Rechargeable
Alkaline / Primary
“AA / AAA”
9 Volt / “C” and “D”
“Buttons”
Batteries in Electronics
Power Tool Batteries
Battery Stewardship Plan Timeline
February 3, 2010
By Regulation, Primary and Rechargeable Batteries,
Must be Collected and Recycled.
May 10, 2010
Call2Recycle® Indicates its Intent to Manage Battery
Collecting and Recycling by Submitting Draft Plan to
Conservation Manitoba
June 1, 2010
Call2Recycle® Posts Draft Stewardship Plan
June 21, 2010
Call2Recycle® Holds Consultation in Winnipeg
on Proposed Product Stewardship Plan
July 9, 2010
Deadline for Submitted Comments on Plan to
Call2Recycle® (tbiljan@call2recycle.ca)
August 1, 2010
Call2Recycle® Scheduled to Submit Final Plan to
Conservation Manitoba
April 1, 2011
Call2Recycle® Launches All Battery Scheme in Manitoba
The Call2Recycle® Program – A Snapshot
• Launched in Manitoba in 1997, the Call2Recycle program collects
approximately 8000 kg of rechargeable batteries in the province per year
• The first and most successful product stewardship program in North
America
• Fully funded by battery and product manufacturers, the program has and
will be free to the public and collection locations
• Batteries are collected through four channels: retail, community, public
agency and business
• Batteries are collected, handled, transported, sorted and recycled into
secondary materials in the most environmentally sensitive way possible
• Seek to expand existing program to include ALL batteries under 5kg
(which covers virtually all household consumer batteries except for
motive applications) by April 1, 2011
Collections (in Kg) of Rechargeables By Channel
2007-2009
8000
7000
6000
5000
4000
3000
2000
1000
0
Retail
Community
Public Agency
Business
TOTAL
2007
2008
2009
Selected Companies that Fund Call2Recycle®
Some of Our Collection Partners
What Does Our Plan Propose?
HIGHLIGHT
Collection Rates
Support Bilingual
Market Momentum / Experience
April 1, 2010 Start
Cost of Collection ($CDN / kg)
Collection Sites
Call2Recycle®
Manitoba
25% After Five Years
Yes
Considerable
Yes
$3.50
153 Existing, Diverse Sites
Integration with Electronics Recycling
Yes
Industry Backed
Yes
BAN Qualified
Yes
And How do You Find
These Locations?
153 Existing Collection
Locations in the Province
What Happens to the Batteries?
Promotion & Education – The Key to Success
“If you build it,
they still might
not come…”
Examples of Steward Developed Communication
Where Do All of Us Need To Improve?
• Coordination and Implementation with
Municipalities
• More Education and Consumer
Awareness
• Coverage in non-Winnipeg Areas
• Coordination with Other Materials that
Use Batteries
• Continued Strong Leadership from
Provincial Key Opinion Leaders
How Will We Be Held Accountable?
• Frequent Public Reporting of
Collection Results
• Creation of Accessibility Metric
• Periodic Assessment of
Consumer Awareness
• Annual Stakeholder Review of
Performance and Issues
• Website / 800 number / Customer
Service / Email / Etc.
QUESTIONS?
Carl E. Smith, LEED® AP
CEO / President
Call2Recycle®
1000 Parkwood Circle, Suite 450
Atlanta, GA 30339
678-419-9990
csmith@call2recycle.org