Forever steel
Steel is the most recycled packaging material in Europe
Recycling
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Steel is the most recycled packaging material in Europe
and across the world
Steel is a permanent material that can be infinitely recycled
without any loss of quality
Recycling saves resources (iron ore, coal, limestone) and
reduces CO2 emissions
Steel is a monomaterial and therefore easy to recycle
Because steel is magnetic, it can be easily recovered from all
efficient waste streams
Inherent recycling properties
Steel is a monomaterial needing no complex material
separation processes and is therefore simple to recycle.
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Steel packaging is 100% recyclable
Steel is the most recycled packaging material
Using recycled steel to make new steel saves
energy and resources
High production temperatures ensure recycled
material is contamination-free
Steel: the recycling champion
Steel is the most recycled packaging material in Europe
and across the world.
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100% of all recycled steel packaging is reused to
make new steel
In Europe, recycling infrastructures have been in
place for a long time so are well-established and
highly efficient
Over 74% of steel packaging is recycled in Europe
The industry aims to achieve an average European
recycling rate for metal packaging of 80% by 2020
Updated 2011 European recycling map & New Eunomia certificate
Sources: Industry experts - PlasticsEurope, ACE (Alliance for
beverage cartons & the environment), FVE (European Container
Glass Federation), APEAL (European Association of producers of
steel for packaging). Based on 2011 data for steel and glass and on
2010 data for all others.
Easy separation
Steel is easy to recover from any waste stream by using a
magnet
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No need for separate waste collection means easier
recycling
Easy separation makes recycling of steel cost-effective
Increased recycling means reduced landfill
Even if steel packaging ends up being incinerated, the steel
can be recovered from the bottom ash
Recycling saves resources
Recycling saves primary resources and reduces CO2
emissions.
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Energy and raw materials (iron ore, coal and limestone)
embedded in recycled cans are entirely reused
Using recycled steel saves 30% energy
Each item of recycled steel packaging saves over one and
a half times its weight in CO2
In 2011, 2.6 million tonnes of packaging steel was recycled
in Europe, saving over 4 million tonnes of CO2
Closed material loop,
open product loop
Steel is a “Permanent material” that can be infinitely recycled
without any loss of quality.
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Once melted down, steel can be reused for a variety of
applications thanks to its closed material, open product
loop properties
Steel is recycled into new steel, to be used for cars, trains,
buildings, packaging etc.
The steelmaking process needs scrap metal, so every steel
plant is also a recycling plant
The steelmaking process needs scrap metal, so every steel
product has guaranteed recycled content
Fresh at heart
Steel packaging is virtually unbreakable and preserves nutrients
Performance
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The mechanical strength of steel packaging guarantees its
lasting durability
Total barrier properties against light, gases and liquids,
ensure product quality and brand performance
Food packed in steel has equivalent vitamin content to
freshly prepared, without needing preserving agents
A wide range of dispensing options can be used to suit
the function of the product
From food to chemical products, steel for packaging offers
unrivalled efficiency, safety and performance
Durable & unbreakable
The mechanical strength of steel packaging guarantees its
lasting durability.
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Steel is impact-resistant, puncture-resistant and
unbreakable in the supply chain
Steel packaging can withstand high external pressure
during filling processes such as retort
The inherent strength of steel for packaging provides
optimal resistance to high-pressure filling of aerosol cans
Total barrier, ensuring product integrity
Total barrier properties against light, gases and liquids ensure
product quality and brand performance.
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Steel is unbreakable and offers total product
protection during transportation or storage
Steel packaging is impermeable and protects contents
from light, oxygen, gases, fragrances, flavourings, oils,
fats and fluids
Preserving nutrients and vitamins
without additives
Food packaged in steel has equivalent vitamin
content to freshly prepared, without needing additives
or preserving agents.
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No additional preservatives are required to protect
canned food stored at ambient temperature
All bacteria are eliminated by temperature during the
filling process
Fruit and vegetables canned within hours of harvesting
retain their nutrients throughout their shelf life
Variety of dispensing options,
consistent performance
A wide range of dispensing options can be used to
suit the function of the product.
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Portion sized packaging limits product waste
Steel aerosols allow efficient and sophisticated delivery
of contents
Steel aerosols are capable of holding reactive contents
Consumer trust & reliability
From food products to chemical products, steel for packaging
offers unsurpassed efficiency, safety and performance.
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Cans are adapted to current lifestyles including eating
or drinking on the move
Individual consumer needs are met by convenient,
quick to cook food packaged in a wide range of sizes and
volumes
Contents are safely preserved for long periods of time
Consistent food quality reassures consumers
More taste, less waste
Portion sized packaging saves food and reduces spoilage
Use
• Food packaged in steel requires no refrigeration during
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transport and storage
Steel offers unparallelled premium primary
packaging solutions
Steel packaging contributes to reducing food waste
Food packaged in steel has equivalent vitamin content
to freshly prepared
Reduced energy need
Food packaged in steel is energy efficient, from farm to fork,
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Food packaged in steel can be transported and
stored at ambient temperature
Energy consumption is reduced throughout the
supply chain
Transport and storage costs are lower
Source: Scientific Certification Sysytem (scs)
Premium primary packaging
Steel offers excellent supply chain advantages.
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Steel packaging requires virtually no
outer (secondary)packaging to protect it during transport
Food cans need only be shrink-wrapped and placed on a
cardboard tray
Steel delivers high efficiency, allowing multi-layer stacking
Steel cans are able to resist high axial loads
Reduced food waste and spoilage
Steel packaging contributes to reducing food waste and spoilage.
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Portion-sized packaging means consumers choose
the size they need and throw less food away
Food cans capture food in productive years and
balance production with consumer demand
Cans retain product freshness, flavour and
nutritional value longer than any other packaging
There is no spoilage and loss due to contamination
by other products
More is less
Lighter and thinner steel means less energy and raw
materials
Manufacturing
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Innovation in production means that steel for packaging is
up to 40% lighter today than 30 years ago
The European steel industry is committed to continually
reducing energy use and emissions
Steel is produced with an average of over
57% of recycled content
LCA (Life cycle analysis) considers the entire life cycle of
tinplate, and shows significant recent environmental gains
Weight reduction
Steel packaging is up to 40% lighter today than 30 years ago.
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Greater productivity, more cans are made with the same
quantity of steel
Increased industry resource efficiency
Lighter and more efficient throughout the supply chain
Reduced energy and emissions
European steel industry is committed to continually reducing
energy use and emissions.
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CO2 emissions from steel production are today
50% lower than 40 years ago
CO2 emissions from a standard steel can are today
30% lower than 15 years ago
Consumption of primary energy per tonne of crude steel
is 40% lower than 40 years ago
Source: Stahlinstitut VdeH
Recycled content
High recycling rates and 100% recyclability mean that steel is
produced with an average of over 57% of recycled material.
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Over 70% of steel packaging in Europe is recycled
each year (74% in 2011)
All steel, including steel for packaging, is made using
ferrous scrap
Primary and secondary steel have identical properties
Using recycled material saves raw materials, energy,
water and lowers CO2 emissions
Source: Worldsteel
LCA performance
LCA considers the entire life cycle of tinplate, from cradle to
gate, and shows significant recent environmental gains.
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Global Warming potential of tinplate production
(mainly CO2 emissions) is reduced by 9% over
two years
Acidification (-6%) and eutrophication (-11%) both
decrease over two years
Primary energy demand decreases by 3% over two years
Recycling brings 30% energy savings and 42% less CO2
emissions
Source: APEAL
Catch me if you can
Steel cans are filled very fast with very little loss of product
Efficiency
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Steel packaging offers outstanding performance at all
stages of the supply chain
Steel packaging requires virtually no
outer (secondary)packaging for transport
Steel packaging is retail-ready packaging, needing no
complex operations to stack
The filling process of steel cans is fast and efficient
High-speed can production and filling offer
a competitive solution to the demands of the
fast-moving consumer goods chain
Excellent supply chain performance
Steel packaging offers outstanding performance throughout
the chain.
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Enables fast and efficient filling, without product
wastage
Easy transport, loading and handling at ambient and
high temperatures
Versatility for brands, offering a range of sizes and
dispensing varieties
Retail-ready packaging
Steel packaging is easy to transport, store and display
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Steel packaging offers easy, multi-layer stacking
Steel cans retain their position during transport,
even at high temperatures
Food cans are shrink-wrapped and placed on a
cardboard tray
Fast & efficient filling
The inherent strength and magnetic properties of steel
enable fast and efficient filling of steel cans.
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Filling is done at high speeds of up to 1,500 food cans
per minute
High speed processes yield significant energy savings
and economies of scale
High speed processes minimise product spoilage
Competitive
Steel packaging offers a competitive solution to the
demands of the fast-moving consumer goods chain.
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Steel cans are produced efficiently in large volumes and
filled at a higher speed than any other packaging material
Steel packaging is easy to load, unload, stack and store,
optimising warehouse space and saving time and costs
of handling
Steel packaging is easy to handle and impossible to spill or
break, eliminating waste and spoilage
No need for refrigeration saves up to 70% of energy
consumption throughout the supply chain
Can do
Steel packaging is tried, tested and trusted
Versatility
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Steel offers unique shaping, embossing and printing
opportunities
Steel packaging is available in a wide variety of shapes and
sizes, offering brands a complete product range for every
context (single household, families, etc)
Steel packaging provides a wide range of opening and
dispensing solutions to suit all product and consumer needs
Wide range of packaging sizes
Steel packaging is available in a wide variety of shapes
and sizes, offering brands a complete product range for
every occasion.
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A diversity of volumes from 50ml to 40l delivers a
complete product range for every target group
More than 1,500 food items come in steel cans
Thousands of non-food products are also packaged
in steel, ranging from paint to shoe polish, waxes,
aerosol sprays, finishes and lighter fluids
Steel aerosols contain more than 1,500 different kinds
of products from food and beverages to lubricants and
paints, as well as personal, medical and household
items
Brand differentiation
Steel offers unique shaping, embossing and printing opportunities.
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Steel packaging offers logistical robustness so that
the product looks great and delivers brand promise to
the consumer
Steel packaging ensures product quality throughout
shelf life
Innovative illusory and tactile effects create unsurpassed
on-shelf visual impact
Convenience and on-the-go consumption
Steel packaging provides a wide range of opening and dispensing
solutions to suit all product and consumer needs.
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Steel cans are both portable and offer individual portion sizes
Steel offers convenient opening options such as Easy
Open Ends (EOE)
Because steel cans may be kept at ambient temperature, they
can be stored anywhere, preserving contents safely over
time
Steel barrier
Steel packaging protects its content from the environment
and vice versa
Safety
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Steel packaging offers 100% barrier protection against
light, water and air
Steel is, by design, the most tamper-evident of all
packaging materials
Steel packaging protects the environment from aggressive
substances such as solvents and gases
Steel packaging offers consumers a secure solution for
volatile products
The same sentence we use
one side before („safety“)
Product integrity & quality
Steel packaging offers 100% barrier protection against light,
water and air.
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Steel is impermeable to light, gases and liquids
The properties of steel ensure product quality and trusted
brand performance
Products packed in steel resist severe transport or storage
conditions
Products packed in steel stay fresh for longer even at
ambient or high temperatures
Tamper-evident
Steel is, by design, the most tamper-evident of all packaging
materials.
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Steel packaging ensures product quality throughout
shelf life
Steel offers consumers an unsurpassed measure of
peace of mind
Steel packaging offers brand-owners real brand
integrity
Containment
Steel packaging protects the environment from aggressive substances
such as solvents and gases
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Steel packaging provides the best solution for
potentially hazardous goods
Steel is impermeable and solvent-resistant
Steel complies fully with national and local regulations
on hazardous goods
Secure solution for volatile (flammable) products
Steel packaging offers consumers a secure solution for volatile products.
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Steel packaging does not burn as quickly as other
packaging materials
Steel is therefore the most appropriate solution for
containment of paints, solvents and other flammable
and combustible products
Steel packaging offers fire resistance for extended
periods of time